Sounds Profitable
Technology Podcasts
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Location:
United States
Genres:
Technology Podcasts
Description:
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Language:
English
Website:
https://soundsprofitable.com/
Email:
spthepodcast@gmail.com
Episodes
Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More
3/10/2026
Today in the business of podcasting:
Elis James and John Robins
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:06:08
Podcast AI Disclosure, True Crime Audience Connections, & More
3/9/2026
Today in the business of podcasting:
Spittin' Chiclets3 & Out with John MiddlekauffMy Favorite Murder
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:06:25
SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More
3/6/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:09:18
Frequency x Flightpath, Radiodays NA Speakers Announced, & More
3/5/2026
Today in the business of podcasting:
many RadiolabDr. DeathOver My Dead BodyOnlyFantasyDying for SexHysterical
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:05:03
Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More
3/4/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:05:19
The Real Shift In Spoken Word
3/4/2026
One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio.
Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word listening — but Tom Webster argues podcasting already passed radio when you account for the millions watching video podcasts on YouTube that audio-only measurement can't see. The real story isn't podcasting catching radio; it's podcasting expanding the spoken-word market entirely, drawing new audiences through video discovery rather than converting talk radio listeners.
Register for Evolutions by Podcast Movement @ SXSW
Find the full article here on Sounds Profitable.
Duration:00:12:18
Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More
3/3/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:05:58
SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More
3/2/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:07:04
Identifying Podcast Ad Skips, PM Heads to NYC, & More
2/27/2026
This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-consumption audience, and winners of The Ambies 2026.
Click here to find every article and link discussed in today's episode post on SoundsProfitable.com
Duration:00:11:38
Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More
2/26/2026
Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look like for audio podcasting, and the deadline to submit for The Podcast Show London is TOMORROW.
Click here for the full newsletter on SoundsProfitable.com, including every link discussed.
Duration:00:06:04
2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More
2/25/2026
Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word share of ear from Edison Research, and CMOs share their stressors when it comes to spend.
Click here for the website version of today's newsletter with every link mentioned in the podcast.
Duration:00:06:19
Two People on a Couch
2/25/2026
The language used to describe podcast behavior matters, and some of it needs updating.
Register for Evolutions by Podcast Movement @ SXSW
Find the full article here on Sounds Profitable.
Duration:00:08:35
Ambies Livestreaming Tonight, Australia's Podcast Growth, & More
2/24/2026
Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, and a look at official TV companion podcasts.
Click here for the website version of today's newsletter with every link mentioned in the podcast.
Duration:00:07:33
🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More
2/23/2026
Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for this year's Cannes Lions, Magellan AI has published January's top fifteen spenders in podcast advertising, and a discussion on how generative AI affects monetization for content creators.
Click here to find the links to every article mentioned on Sounds Profitable's website.
Duration:00:05:58
Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More
2/20/2026
This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U.S. Podcast Report for the year, and a Charlotte Business Journal look at podcast advertising's local success stories.
Click here to find the links to every article mentioned on Sounds Profitable's website.
Duration:00:12:02
Triton's US Podcast Report, Stools > Couches, & More
2/19/2026
Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new standards to make programmatic tools report faster and with more clarity.
Click here to find the links to every article mentioned on Sounds Profitable's website.
Duration:00:07:33
Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More
2/18/2026
Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of video podcasting with Apple Podcasts getting into the fray, Little Dot Studios has a white paper looking at YouTube video performance over the last three years, Podcast Movement has a fun graphic tool to make a social media image announcing you're heading to SXSW, Audion launches Audion AI, and today's Partner Highlight is Gretchen Smith Dubois!
Click here to find the links to every article mentioned on Sounds Profitable's website.
Duration:00:07:25
Apple Amps Up Video Podcasts, News Brand Safety Report, & More
2/17/2026
Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Future of News report two years later.
Click here to visit the web version of today's issue with links to every single thing covered.
Duration:00:07:28
Industry Q4 Earnings, The Politics of Listeners, & More
2/13/2026
This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media.
Click here to visit the web version of today's issue with links to every single thing covered.
Duration:00:10:14
The Politics of Listening, Channel 4's Spotify Plans, & More
2/12/2026
Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel 4 expands further into Spotify video distribution.
Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
Type
Duration:00:08:38