Voices Carry

In its early days, podcasts were purely about news and entertainment. But over the past few years, businesses have increasingly learned that you don’t have to be Joe Rogan to harness podcasting’s power of storytelling for achieving business results. In response to this trend, Marketing Messages recently announced a new podcasting services division called ModPod as a natural extension of its expertise in voice and audio marketing. In this Episode, Jim and Janet answer the question: “Why should a business create its own branded podcast?” Learn how podcasting outshines traditional marketing media as a means of establishing customer credibility, building a brand, and generating revenue for your organization.

Businesses across countless industries are making a pronounced push to increase Diversity, Equity, and Inclusion (DEI) and the voiceover industry is no exception. On this latest episode of Voices Carry, Jim and Janet sit down with accomplished voice artist Denise to get her thoughts on the voiceover industry in general, and her specific experiences as an African American woman finding a place for herself in a field that has been largely dominated by white voices. Join us for all this and more in this all-new episode of the Voices Carry podcast.

More and more organizations are turning to professional “voice narrators” to breath life and energy into web videos and e-learning systems. Who are these people and how did they fall into this line of work? What can a professional narrator do that a novice can’t? And what are the pitfalls of trying to do your own narration? Andy stops by the Voices Carry podcast studio to discuss all this and more. Podcast Page: https://voicemessages.libsyn.com/ RSS Feed: https://voicemessages.libsyn.com/rss Web Site: https://www.marketingmessages.com/

Leslie Walker of Concentrix stops by the show to chat with Jim and Janet about the ins and outs of bringing new approaches in voice user interface (VUI) design to the challenge of creating exceptional customer experiences. With years of design experience, Leslie has developed a sharp ear for making call center interaction more effective and conversational. The free-floating conversation ranges from new technologies and processes such as Conversational and Agile for user interface design, to the overlap between psychology and language in in creating the best interaction possible for callers [11:10]. All this, and so much more, in the latest episode of Voices Carry. Podcast Page: https://voicemessages.libsyn.com/ RSS Feed: https://voicemessages.libsyn.com/rss Web Site: https://www.marketingmessages.com/

For the latest installment of the Voices Carry podcast, Jim and Janet are sitting down with long-time Marketing Messages voice talent Liz to discuss what it actually means to be a voice talent. Liz spills about the intricacies of the trade, including a frank discussion about why utilizing a professional voice talent is so important when putting together new messaging. Liz illuminates some of her own tricks of the trade, and points out some of the complications that can make even simple scripts a headache to get just right. So join us for a fun and insightful conversation that takes you inside the professional audio experience with Voices Carry. Podcast Page: https://voicemessages.libsyn.com/ RSS Feed: https://voicemessages.libsyn.com/rss Web Site: https://www.marketingmessages.com/

Voices Carry navigates through the dangerous minefields that call center professionals encounter while deploying voiceover recordings in multiple languages and cultures. This new installment from husband and wife team Jim Giebutowski (CEO of Marketing Messages) and Janet Kraus (startup CEO and former professor at Harvard Business School) features a little bit of drinking and swearing, and ends with plans to travel the world with their vuvuzulas and doing voicework at global sporting events. Listen for Janet’s impressive Brazilian Portuguese! For more on Marketing Messages, go to www.marketingmessages.com

In their premiere Voices Carry podcast episode, husband and wife hosts Jim Giebutowski and Janet Kraus interrupt their life of marital bliss to discuss the world of professional voiceover, and why cocktail parties aren’t the best place to find voice talents. Jim, the CEO of Marketing Messages, is artfully cross-examined by Janet, a startup CEO and former professor of entrepreneurship at Harvard Business School. They talk about how to employ professional voice talents within phone applications to create brand-enhancing caller experiences, and what they can do that your daughter/son/best friend/nephew…or your Aunt Mary… can’t - no matter how “great” their voice is!

In their premiere Voices Carry podcast episode, husband and wife hosts Jim Giebutowski and Janet Kraus interrupt their life of marital bliss to discuss the world of professional voiceover, and why cocktail parties aren’t the best place to find voice talents. Jim, the CEO of Marketing Messages, is artfully cross-examined by Janet, a startup CEO and former professor of entrepreneurship at Harvard Business School. They talk about how to employ professional voice talents within phone applications to create brand-enhancing caller experiences, and what they can do that your daughter/son/best friend/nephew…or your Aunt Mary… can’t - no matter how “great” their voice is!