The State of Sales Enablement

In this episode of the State of Sales Enablement, Jonathan Kvarfordt aka Coach K talks with Stephanie White, an enabler known for her outstanding contributions to the community and recently nominated for the 2024 SEC Ones to Watch. Stephanie shares insights from her experience in sales enablement, introduces her new initiative, Enablement Reimagined, and discusses common challenges and effective strategies for enablers. Here are some of the questions Stephanie and Jonathan attempted to tackle: Connect with Stephanie White: https://www.linkedin.com/in/stephanie-white-sales/ Learn more about Enablement Reimagined: https://www.linkedin.com/company/enablement-reimagined/ Connect with Jonathan Kvarfordt: https://www.linkedin.com/in/jmkmba/

Conversational Intelligence is one of the rapidly emerging categories in the sales tech space. However, as with any other technology tool, the same rule applies: A fool with a tool is still a fool. To understand how to maximize the value of Conversational Intelligence platforms, navigate common pitfalls, and align all key stakeholders, Dannii has caught up with Keiran Smith, an enabler who has lots of stories from the CI implementation trenches to tell. Here are some of the questions Keiran and Danny attempted to tackle:

Navigating the ever evolving landscape of enablement can feel like uncharted territory. That's where Troubleshooting Enablement comes in. This podcast is a safe space to tackle those nagging questions you've been hesitant to ask in public spaces like LinkedIn, social media, or enablement forums, if you've ever felt like everybody's got it all figured out, except me. In this episode, Jennifer Ryan joins Devon to troubleshoot your questions and speaks about how to maintain senior leadership support, corporate parenting, finding your personal "yes", and more. Want to submit a confidential question? Simply fill in this form: https://docs.google.com/forms/d/e/1FAIpQLScwcrkKKiFS6vbLbgt2S4jn9bCLkIc-KZaMqXdisdPb5F3CTg/viewform

An Englishwoman, an Aussie, and two Americans walk into a podcast studio... This is not the beginning of a bad joke but the beginning of season 3 of The State of Sales Enablement podcast. With two new hosts, familiar faces, and a brand new episode format, this season promises to be the best one yet. Join Felix Krueger, Devon McDermott, and now also Jonathan Kvarfordt and Dannii Mathers for a 360 view on each of the hosts' enablement adventures and what's in store for enablement in 2024 and beyond!

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: Subscribe to the FFWD newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: Subscribe to the FFWD newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

This episode was originally published on September 28th 2022. The Sales Enablement discipline is experiencing astronomical growth around the world. A lot of businesses want to kickstart their enablement efforts but they are missing the sales enablement talent to make things happen. Our guest in this week's episode connects enablers and businesses in his daily work as a recruiter specialised in sales enablement. He'll share his unique insight into what it takes for sales enablement professionals to put their best foot forward in interviews and how businesses can make better hiring decisions. Please welcome the CEO of Enablematch, Dave Lichtman. Here are some of the questions we've covered: - There is a lot of talk about redundancies in Sales Enablement right now. What is the state of the Sales Enablement talent market in 2022? - Based on the JDs you come across, has the profile of Sales Enablement talent evolved? - What is your advice to businesses that attempt to fill a Sales Enablement role for the first time? What does best practice in the recruitment process look like? - What advice can you give candidates to nail the interview process for SE roles? Here are some of the resources referenced in this episode: Connect with Dave Lichtman on LinkedIn: https://www.linkedin.com/in/davelichtman/ Dave's recruitment business, Enablematch: https://www.enablematch.com/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: Subscribe to the This Month In Sales Enablement newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

This episode was originally published on 10/5/2022. The old saying, “Time is money,” couldn’t be more true for ramping up your new sales hires as quickly and effectively as possible. That's why sales onboarding is always a hot topic in Enablement. In this week's episode, I'm joined by two experts who have previously designed high-performing onboarding programs. They represent the two ends of the spectrum of onboarding programs, the large-scale data-driven onboarding approach required in global enterprises and the fast-moving agile approach required in the start-up world. Please welcome IBM's Sales Enablement Leader for Australia, South East Asia, New Zealand, and Korea, Georgia Watson and Dandy's Head of Enablement, Devon McDermott. Here are some of the questions we have covered: Here are some of the resources referenced in this episode: Connect with Georgia Watson on LinkedIn: https://www.linkedin.com/in/georgiawatson/ Connect with Devon McDermott on LinkedIn:https://www.linkedin.com/in/devonmcdermott/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: Subscribe to the This Month In Sales Enablement newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv Here are some of the resources referenced in this episode: Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/ Where to find The State of Sales Enablement: Newsletter - http://eepurl.com/h4ymJv Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Imposter syndrome, that nagging inner voice suggesting that your success is nothing more than a fluke, can be a real hurdle to both personal and professional fulfilment. It's like a pesky shadow that no matter how much light you shine, never fully disappears. In this episode, Felix draws from personal experiences and proven strategies to provide you with hands-on tools to manage and lessen the effects of imposter syndrome. Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Aligning sales enablement stakeholders can feel like herding cats if you don’t make sure that everybody is on the same page. The sales enablement charter is an extremely powerful tool to overcome this challenge to achieve collaboration, transparency, and alignment. Our guest in today's episode has successfully developed and implemented multiple enablement charters and she'll share with us her insights into the process and how to use the charter as a tool to maximize enablement's business impact. Please welcome the Revenue Enablement Director at Assent, Aimee Roberson. Some of the questions we tackle in this episode: Here are some of the resources referenced in this episode: Connect with Aimee Roberson on LinkedIn: https://www.linkedin.com/in/aimeealidaroberson1978 Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

If you are an enablement leader and you have the budget to hire a team, chances are that you have proven enablement's business value. The hiring decisions you make next will determine if you can take things to the next level and maintain momentum, or if the CFO will crash the party and start a discussion around budget cuts. Our guest in this week's episode is an enablement superstar who has built a number of teams throughout her career. She'll share her insights into what it takes to build a team of A players that manage to make your strategic enablement vision a reality. Please welcome, Sheryl Buscheck. Some of the questions we tackle in this episode: How do you structure your enablement team (in an ideal world with an unlimited budget)? What makes top enablement talent and how do you go about identifying these traits when hiring? How do you ensure your team remains focused on business impact? Joining a new organisation as an enablement leader, how do you make sure the business goals align with the willingness to invest in the enablement function? What is a step sales enablement leaders can take today to fast forward the assembly of their all-star enablement team? Here are some of the resources referenced in this episode: Connect with Sheryl Buscheck on LinkedIn: https://www.linkedin.com/in/sheryl-buscheck-6b86162/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Here's the thing: any coaching is better than no coaching at all. However, when it comes to supporting the transformation journey of an entire sales organization, a scalable coaching program is necessary to improve competencies, change behaviors, and ultimately, drive business impact. Our guest in today's episode is a sales enablement leader who has orchestrated several successful coaching programs in the past, and he'll share his secrets for making coaching an integral part of an organization's culture instead of a random act of enablement. Please welcome Jothan Kvarford, also known as "Coach K"! Some of the questions we tackle in this episode: - Have you ever seen an approach work where the only coaching provided came from enablement? - How do you engage stakeholders across the organisation in preparation for rolling out a large-scale coaching program? - What are the steps involved in rolling out a coaching program? - How do you train and coach the coaches? - How do you ensure ongoing coaching excellence and accountability? - What is one step enablers listening today can take to fast forward their journey to a scalable coaching program? Here are some of the resources referenced in this episode: Connect with Jonathan Kvarfordt on LinkedIn: https://www.linkedin.com/in/jmkmba/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: Subscribe to the This Month In Sales Enablement newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv Here are some of the resources referenced in this episode: Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

In the fast-moving SaaS space, mergers and acquisitions are business as usual. Our guest in today's episode has led teams through nine acquisitions over the years and will share his insights on how enablement leaders can effectively navigate the challenges and capitalize on the opportunities that come with M&As. Please welcome the Executive Board President of the Sales Enablement Society and the Host of the "Stories From The Trenches" podcast, Paul Butterfield. These are some of the questions we cover: Here are some of the resources referenced in this episode: Connect with Paul Butterfield on LinkedIn: https://www.linkedin.com/in/paulrbutterfield/ The SES Stories From The Trenches Podcast: https://podcasts.apple.com/us/podcast/sales-enablement-society-stories-from-the-trenches/id1510380341 Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

If you believe that the sources of information on enablement best practices are a reflection of the industries practising enablement, you would be excused for thinking that it's a discipline exclusive to SaaS. What is often neglected, however, is that enablement, even though it might be a relatively new profession, is not exactly reinventing the wheel and we can build on existing best practices from other industries. Our guest in today's episode started his career at the US Coast Guard and will share how this experience has shaped his enablement approach. Please welcome Privitar's Director of Sales Enablement, Bill Parry. Here are some of the questions we tackle: Here are some of the resources referenced in this episode: Connect with Bill Parry on LinkedIn: https://www.linkedin.com/in/parryinc/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Written by Mike Kunkle, read by Felix Krueger. Hardly a week goes by without somebody claiming on LinkedIn that B2B buying has become so convoluted and non-linear, that sales process has become irrelevant. This episode breaks down why believing this narrative can be a costly mistake for enablement leaders and which approach to sales process management makes sense in modern B2B sales. The article this episode is based on appeared first in the Building Blocks, Close Up! newsletter. Resources: The Ultimate Guide to Mutual Action Plans (How to Use MAPs to Transform Your Sales Process) The JOLT Effect: How High Performers Overcome Customer Indecision by Dixon and McKenna Discovery Skills + Patience = The Superpowers of Selling How to Navigate the Buyer Landscape Building Blocks, Close Up! Buyer Acumen - Spotlight: Exit Criteria Building Blocks, Close Up! Spotlight on Personalizing Solution Messaging Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.

People-focused enablement has the potential to improve the employee experience, morale, retention, and ultimately growth. In today's episode, we speak to an enabler who has made the people-first mantra core of her enablement approach. She'll share how enablement can contribute to making the employee experience a priority, how this relates to business impact, and the common pitfalls to avoid. Please welcome Loopio's Senior Director, Revenue Enablement, Stephanie White. Here are some of the questions we tackle: Here are some of the resources referenced in this episode: Connect with Stephanie White on LinkedIn: https://www.linkedin.com/in/stephanie-white-sales/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g