Leaders in Conversation with Anni Townend

ABOUT THIS EPISODE: My guest today is Patrick Andrews, lawyer and co-founder with Erica Neve of Yoak. He is author of The Incomplete Circle - Rethinking Business from the Inside Out, published in 2025. In our conversation Patrick offers valuable insights into: ParticipationWholenessFlow In our conversation we explore some of the following questions: Participation: What does it mean to move from being an observer into becoming a participant? What happens when we choose to become a participant? What are some of the steps towards moving from being an observer to a participant in business and organisations? Wholeness: In Patrick’s wonderful book - The Incomplete Circle he writes about the dance of wholeness, and how leadership is a practice not a position; and that leading involves deep listening, trusting and creating structures that are encouraging of interconnectedness rather than separation. What are some of the challenges to doing this, and how can we as leaders, and people in business develop this practice? What is the impact on decision making when we do this? What do we need to pay attention to that will help us? Flow: We often talk about ‘going with the flow’ in our lives, and what it feels like to be in the flow when everything feels aligned. What can we learn from our bodies, and from nature about flow? What happens to individuals and organisations when effort, skill and purpose align? How can we get into the flow, and what is the impact on people, on business? Patrick’s three Key Encouragements to Leaders: To connect, follow and find out more about Patrick: LinkedIn: Patrick Andrews Website: yoak.uk Book: The Incomplete Circle. Available on Amazon or here. Thank you: To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com; to listen to Finding Your Collaborative Edge™ with Lucy Kidd and I, to do go our website www.collaborationequation.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast with Louisa Penny, from Penny Writing. To contact me Anni Townend do email me on

ABOUT THIS EPISODE In our conversation Marisa offers valuable insights into: Marisa’s Three Key Encouragements to Leaders: To connect, follow and find out more about Marisa: LinkedIn: Marisa Kismul Thank you To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com; to listen to Finding Your Collaborative Edge™ with Lucy Kidd and I, to do go our website www.collaborationequation.com. To contact me Anni Townend do email me on anni@annitownend.com visit my website, subscribe to my newsletter, and podcast and do follow me on LinkedIn. A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast with Louisa Penny, from Penny Writing. If you are not already please do subscribe to the podcast, review and share it. I look forward to connecting with you, thank you for listening.

ABOUT THIS EPISODE Today’s guest is Lulu Minns, Fifth Dimension (5D) Teacher and author of The Genius Wheel®. In our conversation Lulu offers valuable insights into: Lulu’s Three Key Encouragements to Leaders and Listeners: About Lulu I am a 5D teacher and thought leader who helps individuals and organisations understand and align with the deeper patterns that shape personal and collective growth. My body of work, The Genius Wheel®, developed over a decade, explores how consciousness evolves through natural 7-year cycles — a framework that offers clarity, perspective and direction through times of change and transformation. Working from a 5D perspective means seeing beyond surface-level events to recognise the energetic and emotional layers influencing them. I support female entrepreneurs, creatives, and leaders to interpret these shifts with awareness and purpose. My approach blends practical action with multidimensional insight, providing a bridge between inner evolution and real-world impact. Through 6-weekly empowerment circles and bi-annual retreats, I help women navigate their unique 7-year journey — providing a roadmap to navigate life’s big transitions. If you don’t already have a copy of The Genius Wheel, you can get one at thegeniuswheel.com and use the discount code FRIENDS25 for a discount. To connect with Lulu follow and learn more about her and her amazing work: LinkedIn: Lulu Minns Website: thegeniuswheel.com Instagram: @thegeniuswheel YouTube: @thegeniuswheel Podcast: She Rebel Radio Substack: @luluminns Thank you To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com; to listen to Finding Your Collaborative Edge™ with Lucy Kidd and I, do go to our website www.Collaboration.Equation. A big thank you to SHMOGUS Media for the production and marketing of the podcast with Louisa Penny, from Penny Writing. To contact me Anni Townend do email me on

ABOUT THIS EPISODE Today’s guest is, Senior Civil Servant, Mark Burden. In our conversation Mark offers valuable insights into: Mark’s Three Key Encouragements to Leaders and Listeners: Connect with Mark: LinkedIn: Mark Burden To listen to other Leaders in Conversation with me Anni Townend: Go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast with Louisa Penny, from Penny Writing. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening.

About this episode: Today’s guest is Asad Dhunna Founder and CEO of the Unmistakables. In our conversation Asad offers valuable insights into: Asad’s Key Encouragements to Leaders: To connect, follow and find out more about Asad: LinkedIn: https://www.linkedin.com/in/asaddhunna/ Website: https://www.theunmistakables.com/ Instagram: https://www.instagram.com/asaddhunna/ To listen to other Leaders in Conversation with me Anni Townend: Go to my website, www.annitownend.com; to listen to Finding Your Collaborative Edge™ with Lucy Kidd and I, to do go our website www.Collaboration.Equation. A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast with Louisa Penny, from Penny Writing. To contact me Anni Townend do email me on anni@annitownend.com visit my website, subscribe to my newsletter and follow me on LinkedIn.

ABOUT THIS EPISODE Today’s guest is Nicola Bettesworth, Defra Chief People Officer, Group Corporate Services, Department for Environment, Food and Rural Affairs. I had the joy of meeting Nicola when she was looking for a leadership partner to work with her and her leadership team. We very quickly built our relationship, and have enjoyed a true partnership for a number of years. I greatly admire Nicola, her vision and her passion and am looking forward to her sharing her leadership story today. In our conversation Nicola shares and offers valuable insights into: To connect with Nicola: Email her on: nicola.bettesworth@defra.gov.uk To listen to other Leaders in Conversation with me Anni Townend: Go to my website: www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing, and to Louisa Penny of Penny Writing for the marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening.

ABOUT THIS EPISODE Today’s guest are Kate Lowe Founder and Director and Alex Remington, Director of Partnerships at Both Barrels. In our conversation Kate and Alex offer valuable insights into how their passions and purpose of Family, Relationships, Integrity and Never Giving Up are woven into the fabric of their lives and leadership. Why clients choose Both Barrels: Kate and Alex's Three Key Encouragements to Leaders: About Kate and Alex: KATE LOWE: Kate Lowe is a trusted PR and communications strategist with over 15 years of experience advising senior executives on how to harness sport as a platform to shape personal and organisational narratives. Kate specialises in integrating into businesses to build a deep understanding of their goals, refining complex messaging into clear, impactful communications. Steering clients through the fast-moving world of sport and guiding C-suite leaders in navigating complex media landscapes to protect and enhance brand value. Her established relationships across global sports and sports business media enable close collaboration in crafting messaging that achieves alignment and influence. Her deep understanding of the business and cultural dynamics of sport enables her to build collaborative stakeholder relationships and deliver strategic communications solutions that build reputations and unlock commercial and reputational growth. ALEX REMINGTON: Alex Remington is a strategic partnership leader with over 18 years of experience driving transformative collaborations that position sport as a catalyst for business growth and cultural relevance. A Harvard Business School alumnus, he combines expertise across sport, entertainment, media, and business, applying data and insights to guide commercial decisions and deliver sustainable results. At Manchester United, Alex pioneered “performance partnerships,” redefining sponsorships as performance-driven collaborations integrating elite technology from sponsor brands into sporting operations. He specialises in designing integrated strategies that align sporting operations with business objectives, building partnerships that deliver measurable impact, unlock new revenue streams, and create lasting competitive advantage for rights holders and brands. To connect, follow and find out more about Both Barrels, and Kate and Alex: LinkedIn: Both Barrels Website: bothbarrels.co.uk Instagram: @bothbarrelspr To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com; to listen to Finding Your Collaborative Edge™ with Lucy Kidd and I, to do go our website www.Collaboration.Equation. A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast with Louisa Penny, from Penny Writing. To contact me Anni Townend do email me on anni@annitownend.com visit my website, subscribe to my...

ABOUT THIS EPISODE Today’s guest is Lisa Partridge, communication skills specialist, facilitator, founder of SIXCOMMS and host of the SIXCOMMS podcast. I had the joy of getting to know Lisa through following each other on LinkedIn, and through our shared passion for working in nature with leaders. Lisa invites people to ‘Come Curious, and Leave Connected’. In our conversation Lisa offers valuable insights into: Lisa’s Three Key Encouragements to Leaders: About Lisa: Originally from the UK and based in Singapore since 2009, Lisa Partridge is a communication skills specialist, facilitator, and founder of SIXCOMMS. She has worked with leading organisations including Singapore Airlines, Marina Bay Sands, Maxwell Chambers, and ADB Bank. Guided by her 6Cs of Effective Communication: Connection, Curiosity, Compassion, Clarity, Customization, and Consistency, Lisa helps leaders and teams communicate with greater impact. She also hosts The SIXCOMMS Podcast, now with over 70 episodes, and leads 6Cs walking sessions in Singapore’s parks, where a community of professionals “Come Curious, Leave Connected.” To connect, follow and find out more about Lisa: LinkedIn: www.linkedin.com/in/lisasing/ Website: www.sixcomms.org Instagram: @sixcommslisa YouTube: www.youtube.com/@sixcommsconversations2025 Lisa's Podcast: sixcomms.buzzsprout.com Free download: The 6Cs of a Thriving Communicator Guide To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com; to listen to Finding Your Collaborative Edge with Lucy Kidd and I, to do go our website www.Collaboration.Equation.

ABOUT THIS EPISODE I had the joy of meeting Karen via an online supervision group organised by EY in collaboration with Henley Business School. Karen has written a book, Breaking the Coaching Code - how great coaches transcend the rules published in November 2025. In our conversation Karen offers valuable insights into: Karen’s key encouragements to Leaders: About Karen: Karen Foy has been coaching since 2003, her background before coaching was in the NHS working locally, regionally and nationally on policy related to patient experience. She caught the coaching bug on an Open University summer school whilst undertaking a module from the MBA on Creativity, Innovation and Change thinking about creativity innovation and change. She heard about this thing called coaching and thought, that’s the thing she does when she’s supposed to be working and was blown away that she could do it as a career. She trained as a coach, built her business alongside her work, and then jumped in 2007 to become a full-time coach. She already had a first degree in psychology and the next step for her was to undertake a master’s degree in Coaching Psychology which she gained in 2011. She is a Master Certified Coach with the International Coach Federation, a Certified Mentor for ICF Credentials and she has a Professional Certificate in Coaching Supervision from Henley Business School. She has recently retired from her lecturing role at Henley Business School where she was the Programme Director for Accredited Coaching Programmes. Joining an academic institution was a crash course in acceptance as she is a Yorkshire woman from a ‘dyed in the wool’ working class background who left school at 14 with no qualifications. She has come to a place where she is more able to welcome her gremlin of not being good enough as the gift it is to her coaching. To connect with Karen: Website: www.thecoachtribe.com LinkedIn: @Karen Foy, MCC To listen to other Leaders in Conversation with Anni Townend: Go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. To find out more about Collaboration Equation, do go to our website www.collaborationequation.com and follow us on LinkedIn. I look forward to connecting with you, thank you for listening.

ABOUT THIS EPISODE I had the joy of meeting Tim when he came to speak on the Marketing Leaders Programme some years ago. I had previously heard about his amazing adventures with the Lost Gardens of Heligan and the Eden Project in Cornwall, the UK, from a mutual friend. I then had the pleasure of meeting again at Anthropy 25 which was hosted at the Eden Project, a gathering of leaders and organisations to inspire and learn through meaningful collaboration, human kindness and unbound leadership. In our conversation Tim offers valuable insights into: Tim’s Key Encouragements to Leaders: To find out more about Anthropy 2026 go to anthropy.uk, the Anthropy Charter is made up of Human Kindness, Meaningful Collaboration and Unbound Leadership. To read about, and visit Heligan, heligan.com To read about Eden Project edenproject.com and to learn about other Eden Projects including Eden Morecambe all reconnecting people with nature, and all that we can learn and with nature. To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. To find out more about Collaboration Equation, co-founded by Lucy Kidd and I, go to www.collaborationequation.com I look forward to connecting with you, thank you for listening.

ABOUT THIS EPISODE I had the joy of meeting Rachel through The Marketing Society, and over the years of getting to know her through her love of the Walk and Talk, her excellent marketing and most recently through the Marketing Leaders Programme. In our conversation Rachel offers valuable insights into: Rachel’s Three Key Encouragements to Leaders: About Rachel Rachel Letham is Head of Brand and Communications at The Marketing Society, where she leads strategic brand development and integrated communications for the global membership organisation. As a key member of the Leadership Team, she has established the function as a centre of excellence, implementing bold, audience-led strategies that drive measurable improvements in brand visibility and stakeholder engagement. With over 13 years of experience in strategic communications and brand development, Rachel combines commercial expertise with creative vision to transform organisations through innovative content strategies. At The Marketing Society, she oversees the development of impactful communications and content, ensuring consistent messaging while pioneering new approaches to enhance brand reputation and member engagement. Alongside her corporate role, Rachel is a certified positive mindset coach, working with global organisations including Google, Target, and Kargo. This unique combination allows her to bring fresh perspectives to brand challenges, helping both individuals and organisations align their strategic goals with purposeful vision-setting. Her approach was shaped by her own experience of near-burnout in the fresh produce industry, leading her to develop sustainable approaches to professional growth and team development. As a leader, Rachel is known for building and inspiring high-performing teams, fostering cultures of innovation and strategic thinking. She maintains a strong focus on data-driven decision-making and measurable outcomes, while ensuring that brand and content strategies deliver genuine business impact. Her work demonstrates the power of combining strategic brand thinking with positive mindset techniques to drive organisational success. Through both her role at The Marketing Society and her coaching practice, Rachel helps organisations and individuals unleash their full potential, creating meaningful change through the intersection of strategic communication, brand development, and personal growth. Connect with Rachel: LinkedIn: Rachel Letham Website: www.rachelletham.com, www.marketingsociety.com Instagram: @rachelletham To listen to other Leaders in Conversation with Anni Townend: Go to my website, www.annitownend.com A big thank you to SHMOGUS Media Management for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on

ABOUT THIS EPISODE My conversation today is with Anna Deacon, photographer, writer and wild swimmer. I had the joy of meeting Anna at the Creative Light Photography Festival in the Highlands of Scotland in October 2022. I was inspired by her, and by her many, many books on Wild Swimming. In our conversation Anna offers valuable insights into: Anna’s three Key Encouragements to Leaders About Anna Anna has worked as a photographer since 2007, specialising in wild swimming, portraits, nature and travel. She has worked with large and small brands like MINI, Speedo, Kit Kat, Visit Scotland, Cape Cove, Selkie and more to create content. Her photography work has been published extensively in the national press including The Guardian, The Telegraph, Stylist and The Scotsman. She has also had her work featured in large scale photography exhibitions. Since 2019 Anna has had seven books published, working with co-author Vicky Allan on Taking The Plunge (2019), For The Love Of Trees (2020), The Art Of Wild Swimming series (Scotland, 2021, England & Wales, 2021, and Ireland, 2022, The Ripple Effect published in 2023 and Swimming Wild Ireland in 2024, all published by Black and White Publishing/Bonnier. Also in 2021 The Wild Guide Balearic Islands book was published by Wild Things Publishing, this extensive travel guide was co-written by Anna and her sister Lizzie Graham. Anna is working on her ninth book which is due for publication in Autumn 2026. Anna hosts a popular Instagram page @wildswimmingstories which The Sunday Times magazine named as one of the Top 7 influencers to follow in the ‘Health and Fitness’ category in 2023. Previous to this Anna worked in the music and entertainment industry in London for over a decade, specialising in PR and events such as NME Awards, Isle of Wight Festival, Ibiza Rocks, MOBO Awards, British Comedy Awards and Teenage Cancer Trust concerts. She co-founded the PR agency Amazing Media in 2004 who were at the forefront of working with brands such as Nokia, T- Mobile, Diageo and O2 to create dynamic partnerships with the live music industry. Anna also worked in talent handling and personal PR for The Who, Jamiroquai, Anastacia, Beverley Knight, Sia, Big Brother, and many others. Connect with Anna: LinkedIn: @Anna Deacon Website: www.anna-deacon.com Instagram: @wildswimmingstories To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for...

ABOUT THIS EPISODE I had the joy of connecting with Susie through a colleague. I enjoyed our conversation so much that I invited her to be a guest. Susie offers valuable insights into: Susie’s three key encouragements to leaders: About Susie After a successful career in marketing at Unilever and British Gas, and then fulfilling her ambition of sailing a yacht around the world, Susie started her next adventure when she founded the strategic marketing agency Blue Feathers. Susie’s aim was to help marketers to be their best and drive their brands to succeed. She now leads a team of marketing experts who work with major brands including Tesco, Primark, Michelin, Simplyhealth and Cambridge University Press & Assessment. Susie believes that people do their best work when life is balanced – and that belief is reflected in how she leads the Blue Feathers team: a highly skilled, fully remote group, motivated through shared purpose and a deliverables-based approach. Susie remains passionate about sailing and loves spending time on the water. She is also now a keen beekeeper and gardener, and enjoys spending time hiking. The best way for people to connect and follow Susie is: LinkedIn: www.linkedin.com/in/susiepartridge/ Website: www.bluefeathers.co.uk and www.yachtadina.co.uk To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn Anni Townend, and Collaboration Equation. I look forward to connecting with you, thank you for listening.

ABOUT THIS EPISODE I had the joy of being introduced to Jane through Dawn Harding, a previous podcast guest on Leaders in Conversation and recent guest on Finding Your Collaborative Edge. In our conversation Jane offers valuable insights into: Jane’s Three Key Encouragements to Leaders: To connect with Jane, follow and find out more about her: LinkedIn - for her volunteering / corporate side of life Instagram - for her wildlife snaps and fun things. To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening. About Jane Jane has had two different careers in her life, one in the hospitality industry and one in sport. She took learnings from the hospitality industry into her sport leadership role. Now she has moved into voluntary, charity roles and is travelling to many far-flung places where she is learning from different communities. She loves the outdoors, reading and encouraging total strangers to tell her their life stories.

ABOUT THIS EPISODE: In this episode, my guest is Claire Bowden-Hughes, CEO and Founder at En2End, a leading sports fan engagement agency, founded on trust, respect, and reciprocity in relationships and leadership. In our conversation Claire shares valuable insights into: Claire’s three Key Encouragements for life, entrepreneurship and leadership: Connect with Claire and find out more about her, and her amazing work: LinkedIn: Claire Bowden Hughes Website: www.en2end.com Instagram: @en2endltd About Claire Bowden-Hughes: Early Life and Education: A sheep farmer’s daughter from Mid Wales, Claire Hughes has always been ambitious and adventurous. Her journey began at the University of Central Lancashire, where she pursued a BA in languages ( French, German and Spanish with Tourism), laying the foundation for her career. World Traveller: After university, she embarked on a 9-month world tour, absorbing cultures across Singapore, Australia, Fiji, Hawaii, and America. This global exposure honed her adaptability, cultural sensitivity, and language skills, particularly French, which would become invaluable in her career. Luxury Retail in London: Claire’s first foray into the professional world was in London’s prestigious New Bond Street, where she leveraged her fluency in French to excel in sales and account management for a high-end luxury brand, Lalique. Here, she mastered the art of client relations and high-stakes negotiation. Sports Event Management: Moving to Manchester, Claire joined a small sports events agency, diving into the world of sportsman’s lunches and dinners with notable sporting legends such as Lawrence Dallaglio, Sir Alex Ferguson, Gareth Edwards, Shane Warne, Frank Bruno and more! This role expanded her network significantly and introduced her to the intricacies of event management and sports marketing. TSMGI and Liverpool FC: Her career took a significant turn when she joined TSMGI, an American agency, where she was integral in the Aon-Man Utd shirt deal delivery. Subsequently, at Liverpool FC as Head of Partner Experience, she managed VIP match days, sponsor relations & international event programmes, further honing her skills in stakeholder management and sports...

Leaders in Conversation is the podcast in which leaders share their life and leadership stories; weaving together the people, places and experiences that have shaped their values, beliefs, passion and purpose to encourage and inspire you to be even more confident and courageous in your leadership. ABOUT THIS EPISODE I had the pleasure of meeting Nick through a mutual colleague, Thurstine Basset. Together they were writing a book entitled ‘Trauma, Abandonment and Privilege’ and invited me to contribute something of my own experience. I was delighted to be asked by Nick to review his most recent book, edited by him, and released in April 2025, The Un-Making Of Them - Clinical Reflections on the Boarding School Syndrome. In our conversation Nick offers valuable insights into: Nick’s Three Key Encouragements to Leaders - taken from three principles given to Nick by the NHS to help with managing osteoarthritis: To Contact Nick: Woundedleadersco.uk Boardingschoolsurvivors.co.uk Genderpsychology.com About Nick Nick Duffell has a degree in Sanskrit from Oxford and is a psychotherapist, psychohistorian and author. His first book, 'The Making of Them: the British Attitude to Children and the Boarding School System' received wide critical acclaim, including endorsements by the British Medical Journal and John Le Carré. Here he set out his pioneering research in group therapy with ‘boarding school survivors,' as he provocatively named adult ex-boarders. Nick co-founded the Centre for Gender Psychology and co-authored 'Sex, Love and the Danger of Intimacy.' A contributor to the University of Surrey Human Potential Group's 'Dictionary of Personal Development' and to many psychological journals, Nick is committed to the development of psychohistory as a tool for understanding current world problems. He is particularly interested in promoting a Depth-Psychology perspective of issues which affect our public life very deeply, such as identity and emotions, fear and vulnerability, but about which political commentators currently lack the means to properly address. His books include ‘Wounded Leaders: British Elitism and the Entitlement Illusion - a Psychohistory,’ 2014, and ‘The SIMPOL Solution: solving global problems could be easier than we think’ with John Bunzl. He contributed chapters to ‘The Political Self,’ (Karnac 2016) and to ‘Humanistic Psychology: Current Trends, Future Prospects’, (Routledge 2017). He has recently worked on an experimental project at UCL to use VR technology in the treatment of developmental trauma, and his latest book 'The Un-Making of Them: Clinical Reflections on Boarding School Syndrome' is published by Routledge in April...

ABOUT THIS EPISODE I had the joy of meeting Cal in person at the Women in Business Golf event that she hosted in September, 2024 and where my colleague Natalie Shering and I led an experiential workshop on leading with confidence. I was inspired before the event and even more so during and after by Cal’s unswerving commitment and passion to enable women to connect and network with each other through playing golf. Cal has created a community of women, who enable, inspire and support each other personally and professionally - on and off the golf course. Cal is on a mission to change the face of women’s golf. In our conversation Cal offers valuable insights into: Cal's Three Key Encouragements to Leaders: How to connect with Cal: LinkedIn: Caroline Shukla Website: www.skratchwomen.com Instagram: @skratchwomen To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening.

Leaders in Conversation with Anni Townend is the podcast in which leaders weave together the threads of their life, sharing their leadership stories; the people, places and experiences that have shaped them, their values, beliefs, passion and purpose to encourage and inspire you to be even more confident and courageous in your leadership. ABOUT THIS EPISODE: I had the joy of being introduced to Gail through a previous podcast guest, Karen Dobres who told me what a wonderful guest Gail would be, and that she had written a book, a memoir about her life and leadership called Made in Whittingham Street In our conversation Gail shares her story of leading with courage and gratitude, and offers insights into: GAIL'S THREE ENCOURAGEMENTS TO LEADERS: Connect with Gail: X: x.com/GailNewsham Website: www.dickkerrladies.com To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening. ABOUT GAIL: I left school at fifteen and went to work in a shoe factory. I have no formal qualifications to speak of but I think I’ve done ok. I’m just an ordinary lass who has been fortunate to do some extraordinary things. I suppose I have a strong belief and a tenacity to get things done. Saving and recording the history of women’s football and of the Dick, Kerr Ladies became her mission - highlighting the courage of the women to play and to challenge the injustice of the ban on women in football. Passionate about saving the legacy of DKL, and keeping true to their story. In their Centenary year we achieved the First Blue Plaque in the World for women’s football 2017. Memorial to DKL at PNE 2017. First ever National Women’s Walking Football Tournament 2017. Plaque on Ashton Park in Preston in 2021, where DKL played their first match after the FA Ban of 1921. Always been proactive in helping the game grow when nobody gave tuppence for us. I served 12 years on the Management Committee of North West Women’s Regional Football League from 1981-1993. Chief fundraiser for my own club, organising Fancy Dress Treasure Hunts and many other initiatives. Founder and organiser of the Lancashire Trophy in 1986, an International Women’s Football Tournament with teams from Austria, Sweden, Switzerland, Germany, Eire, Scotland and England, all taking part over the years. Proud to have served in the Women’s Royal Army Corps. Took part in the Remembrance Day Parade in London in 2016, honouring family who took part in/lost in WW1, and my dad in WW2. Proud to wear his...

Leaders in Conversation is the podcast in which leaders share their leadership story, weaving together the threads of their life; the people, places and experiences that have shaped their values, beliefs, passion and purpose to encourage and inspire you to be even more confident and courageous in your leadership. ABOUT THIS EPISODE Today’s guest is Jason Webber Senior Equality, Diversity, Inclusion and Sustainability Manager Football Association Wales (FAW). I had the joy of meeting Jason at the Diversity and Inclusion Global Forum in 2024 where Lucy Kidd and I were exhibiting our Collaboration Equation™. Jason and I had a conversation about leadership, about football and collaboration which led me to inviting him to be a podcast guest on Leaders in Conversation with Anni Townend. In our conversation Jason offers valuable insights into: Jason’s Three Key Encouragements to Leaders Contact and to connect with Jason: LinkedIn - Webber T Jason Website - jasontwebber.myportfolio.com Instagram - @jasontwebber X - WebberTJason To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. About JASON Jason is an expert and leader in Equality, Diversity, Inclusion & Sustainability currently working at the Football Association of Wales (FAW) as a Senior Equality, Diversity, Inclusion & Sustainability Manager. He has been integral in advancing the FAW’s EDI and Sustainability Programmes towards being a global leader in sport and has extensive experience as an educator, public speaker and advisor to a wide range of stakeholders for more than a decade. He is passionate about sharing his knowledge and experience with others and is committed to making football and society a better place for everyone.

Leaders in Conversation is the podcast in which leaders share their life and leadership stories; the people, places and experiences that have shaped their values, beliefs, passion and purpose to encourage and inspire you to be even more confident and courageous in your leadership. ABOUT THIS EPISODE I had the joy of being in conversation with Febronia in a previous episode of Leaders in Conversation with Anni Townend. Since then Feb has qualified as a coach and much more, and contacted me to say she would like to share more of her leadership story and journey. In our conversation Feb offers valuable insights into: Feb’s three Key Encouragements to Leaders Connect with Febronia: LinkedIn: Febronia Ruocco About Febronia Febronia Ruocco is a multilingual, commercially impactful Global Strategic Insights & Analytics Director, with a proven track record of inspiring transformation & delivering winning insight; successful marketing strategy & commercial growth for iconic £1bn global brand portfolios in FMCG & OTC. She is a certified Executive Leadership Coach (Henley Business School, end 2023) & accredited at Senior Practitioner Level EMCC and ACC ICF. In addition to her insight career, Febronia has coached over 150 hours, supporting senior global directors from the marketing/advertising/insight & MRX sectors. Febronia is also a professional mentor, supporting WIRe; the Durham University Student Leadership Framework; Lancaster University & Henley Business School. To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast. To contact me Anni Townend do email me on anni@annitownend.com visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening.