Marketing Nuggets

In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape is constantly evolving, how do you smash through the imposter syndrome and have the confidence to be the marketing lead you've always wanted to be? Here are my top 10 ways that have helped me over the years. Be sure to 'follow' Marketing Nuggets so you'll be the first to know when Series 6 starts.

Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks. One thing I've learnt after 10 years, is that there are WAY more steps than you think to creating successful events. Whether it's for clients, prospects, influencers or the public - I've had experience with them all and sometimes learnt the hard way!! So I've complied an easy to follow check list to help you organise your next event, no matter who the audience is so you don't have any last minute stresses. Notebook at the ready for this episode!

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and why this is an awesome addition if you're looking for a sales channel option, email marketing (the OG!) - what kinds of emails I'd be sending and even delving into the exact ones that gave me the most success. And finally, no definitions with social media marketing but talking through some of my top tips but also, I couldn't leave this channel out as it's a fundamental in every marketing strategy i've ever created.

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part one of two episodes on Digital Marketing, I start off with a couple of definitions that you should know and then go into the definitions for PPC, SEO and Programmatic. But of course, not just the definitions on this podcast, I'm sharing a story or two, my top tips and what helped me the most to level up my career.

What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now. From persuasive copywriting to digital marketing mastery, AI implementation to strategic planning prowess, and building authentic audience connections - we'll dive deep into each of these make-or-break competencies. Tune in for where I'm focusing right now, to accelerate my marketing career and all the places I'm going to to learn more! It's time to future-proof your professional marketing skills - grab a notebook for this episode.

Whether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is key to acing the interview process. In this episode, I'm breaking down my 10 best tips for marketing professionals to ready themselves for their next big interview. First, I'll cover crucial pre-interview tasks like thoroughly researching the company and role, refreshing your memory on career achievements and stats, and inventorying skills that align with the job description. From there, I'll share my recommendations for logistical preparation - mapped routes, interview outfit planning, virtual tech setup, and more. We'll also discuss crafting insightful questions that demonstrate your interest in the role and company. Drawing from my own extensive experience as both an interviewer and interviewee, this episode equips you with a comprehensive game plan. With these 10 essential tips, you'll walk into interviews as a seasoned pro - poised, confident and ready to convince hiring managers you're the ideal candidate.

In the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial. Join me in this episode as we dive into the invaluable lessons learned from being a marketing lead in a rapidly expanding direct-to-consumer company. From the importance of having a well-organized core marketing plan to embracing reactive marketing and pivoting seamlessly, we'll explore the skills that can skyrocket your marketing career. Discover the power of focusing on big-impact initiatives, daring to break away from industry norms, and getting hands-on when necessary. Whether you're in a fast-paced start-up environment or looking to accelerate your marketing knowledge, this episode is packed with practical wisdom to help you thrive.

It's been over 7 months since I first experimented with AI marketing tools and did an episode on it -'85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways .' and so it was time to do a review for you all. In this episode, I give an update on which AI tools I'm still using and how they help me create better content, summarize documents, enhance work, generate meeting notes, and more. I'll share real examples of how these tools have automated parts of my workflow. I'll also talk about new AI products I want to try for designing images and video and enhancing my podcast. If you want to leverage AI in your marketing but not sure how or where to, this episode is for you!

Whether you're just starting your marketing career or looking to accelerate your progress, this episode shares my top 10 tips for getting ahead faster. I've distilled key lessons from my own career journey into practical advice on how to level up your skills, stand out from the crowd, and fast track your marketing success even as a beginner. Everything I talk about today I am still doing day in day out, I just wish I'd started sooner. So skip the 10 years to learn these things & listen to this episode instead.

Forget fantasy football, we're drafting the ultimate marketing dream team in this episode. Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today! In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire and most importantly why and what they would be doing. Then, if I was starting from scratch what my 10+ marketing team line up would be. This is based off B2C and product, ecommerce based team but I talk through the adjustments I would do if it was service based and plenty of tips throughout the whole episode for you to consider and action if you are building out your marketing team.

The 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts across 10 categories (made up by me, on Marketing Nuggets!) We'll look at ads from Oreo, Verizon, Kia, T-Mobile, Doritos, Etsy and more. What made these ads sink or swim? I'll analyse the trends and techniques that made some ads shine while others fell flat. You'll come away with insights you can apply to make your 2024 marketing and advertising more effective, no matter your budget.

Join me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at each career step was crucial to be able to create effective marketing strategies across B2B, B2C, services, and products. From my very first role to my current head of marketing role, I share the career stepping stones that expanded my tool belt. I brought textbook theories to life by putting skills into practice. This enabled me to gain confidence and versatility to develop integrated marketing plans that drive revenue and awareness. An episode aimed to inspire and motivate you - if you're wondering what your next step might be in marketing or what skills you want want to add to become that confident marketing leader.

Another element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving? Team turnover happens to every single manager at one point or another and I was never taught how to manage this. After leaving previous marketing roles and becoming a manager myself I have created a checklist of what to do to enable as smooth transition as possible - and to avoid the panic the day after they leave. In this episode I cover the 5 buckets that I do during their notice period, including my most valuable piece of advise that has made such a difference to managing that transition period as best as possible.

Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used? This episode is an introduction into the topic with basics that all marketers should know. Including the definition's between first and third party cookies, how we use them as marketers and some pros and cons for starters. Then, I finish up with what changes are on the horizon, which cookies and getting phased out and some proactive tips of what you can do right now to help your future tactics be less effected by these changes.

We've all been there - scrambling to update your CV and then not knowing what to write, and how to stand out. So, after 10 years of creating and reviewing hundreds of marketing CVs, I'm sharing lessons learned and revealing my biggest mistake to date. Finishing up the episode with my top 5 ways to craft an irresistible marketing CV from the layout, the keywords, how long to make it and what not to write! By learning from my mistakes, you can build an impressive CV that levels up as your career progresses. Let's set your marketing career up for success!

It's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, along with my own personal intentions! Get the insider scoop on the hot marketing strategies I think will take off this year, like video, personal branding on LinkedIn, AI assistants, attribution modelling, content beyond owned channels, and more. I'll also cover the trends to leave behind in 2024 like an overloaded channel strategy, ineffective cold outreach, and fragmented marketing plans. Plus, get a peek into my own habits and lifestyle changes I'm working on this year - like reading more books, establishing an intentional morning routine, and switching up my fitness. If you're looking to set your marketing and personal goals up for success in 2024, this episode will give you the inspiration needed to create your own!

Now is the perfect time for marketers to gear up for a successful Q1. Join me as I detail my complete pre-holiday checklist to set your marketing up right, including key steps like budgeting properly, finalizing resources, mapping content, and getting team buy-in. In this episode, I reveal my step-by-step blueprint any marketer can use before the December holidays to start the new year organized and equipped for maximum impact. Listen now to discover how I strategically tackle pre-holiday prep for an empowered January when we get back to it. A huge HAPPY HOLIDAYS from me to you. Enjoy, relax, take time away and recharge...marketing will be waiting for us in January!

2023 delivered no shortage of innovative, attention-grabbing marketing campaigns. In this episode, I'm highlighting my favourite standout moments and what we can learn to take into our 2024 plans. Get ready to hear my top picks across categories like "Best Influencer Content," "Most Emotive Campaign," "Best Partnership," and more. An episode aimed to keep inspiration and knowledge flowing as we set our goals for the year ahead!

When this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behind the scenes on the build up, the content itself, the reasoning behind it and ALLLLLLL the metrics - just in a 48 hour period. This is a great episode if there's a channel that's outside your comfort zone and you're looking for that little bit of inspiration to just DO IT! I'm sharing the full story today and everything that I learnt from this one piece of viral content.

It's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-driven marketing plan, broken into bite-sized, easy-to-digest pieces. You'll get my proven step-by-step formula covering essentials like auditing your current state and everything that goes into my reviews, budgeting and resource planning everything in between. Whether you need guiding creating your first marketing plan or want to optimize an existing one, this roadmap will get you there. By the end, you’ll have a clear blueprint to dominate marketing in 2024 - no complex frameworks required. Let’s do this!