More Perfect Marketing

When you think of a burger chain, what usually comes to mind? Freshly grilled patties, mouth-watering cheese, and slick marketing tricks, maybe? But what if I told you that one wildly successful burger company chose to spend more on training their staff than on flashy advertising? Today, we explore brand experience—where flipping burgers meets flipping the traditional marketing playbook on its head. It’s an important topic for anyone in the marketing world, especially those in the business of pleasing customers and keeping them coming back for more. At the heart of this pivot from conventional advertisement to hands-on training is the idea that what people experience inside your store – or any touch point with your brand – is what they'll remember, talk about, and, most importantly, what will make them come back for seconds. I'm passionate about this because it represents a seismic shift in how we approach marketing: focusing on creating a culture that breathes your brand rather than simply shouting about it. And for this discussion, I'm pleased to welcome Doug Reifschneider. Doug is a seasoned expert in marketing, working closely with clients to sharpen their insights, strategies, and execution. He offers his expertise in various roles including fractional, interim, and project-based, ensuring businesses have access to top-tier marketing leadership when they need it most. His methods are battle-tested across multi-unit businesses and franchises, and his insights come from a wealth of experience and deep-dives into what makes or breaks a customer's experience with a brand. Links Mentioned: https://chiefoutsiders.com

Have you ever heard a story so captivating it felt like you were living it? That’s the power of good marketing. In this episode, we explore why crafting a compelling story can make or break your brand. Marketing is an art, blending creativity with strategy to connect with people on a level that goes beyond just features and benefits. I've come to realize it's not just what you sell that matters, it's the story you tell. When our stories align with our audience's values and experiences, magic happens. But, it's also more than just storytelling. It’s about creating a bond with consumers and often, introducing a common “villain” for your hero—your customer—to conquer. Many brands still struggle to implement this approach effectively. They either overlook the importance of narrative in their marketing strategy or fail to create authentic stories that resonate with their audience. That's why I brought someone on board who knows how to tell a story that not only captivates but also converts. Our guest is Danielle Harris, a marketing & messaging consultant who teaches coaches and service providers how to attract and sign dream clients by sharing their unique stories in their messaging. She has worked in marketing for over 10 years and believes that for most business owners, their story is their most underutilized asset. Danielle is based in Metro Detroit where she was born and raised. Danielle is known for her love of chocolate and travel. Links Mentioned: drharrisconsulting.com/story

Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations. It's this understanding that can pivot a company's direction towards real success. With such a cluttered and noisy marketing environment, where shouting the loudest often gets mistaken for being the most effective, the voice of the customer is often overlooked. Many businesses are so wired into the loop of speculation and assumption that they miss the strong undercurrents of customer sentiment that actually drive sales. We're living in an era where the customer's voice can either crown you as a market leader or blatantly reveal that your "innovative" product is just not cutting it. Customer behavior and their buying journey are more important than ever, and businesses need to adapt by adopting a customer-centric strategy. On this episode, I'm thrilled to explore this topic with Kristin Zhivago, the founder and president of a digital marketing agency, Zhivago Partners, where the bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue. Kristin is the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and is an expert on the customer’s buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it. She’s worked for hundreds of companies and interviewed thousands of their customers. She has developed a system that helps marketers and top management quickly and inexpensively find out what their customers are really thinking when they set out to buy, so they can use this information to reverse-engineer successful sales and create new sales in quantity. Kristin has spent her life helping others realize their dreams. Links Mentioned: "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" on Amazon: https://amzn.to/49kgkmT Zhivago Partners website: zhivagopartners.com

Have you ever found yourself at a networking event awkwardly waiting for a break in the conversation to deliver that perfectly polished elevator pitch? Or maybe you've had a one-on-one meeting where you only received polite nods and “interesting” as feedback? On today's episode, we discuss the art of creating genuine connections and becoming a person others can't stop talking about – in a good way! The fact is, most of us understand networking and referrals to be integral to business success, but not everyone recognizes that the right way to go about them can make a world of difference. The fine line between a forgettable interaction and one that leaves a memorable impression often comes down to the way we share our expertise and engage in conversations. That's what makes today's talk especially important; it's about transitioning from formulaic pitches to fostering conversations that organically generate interest and lead to referrals. So how do you become truly referable without resorting to aggressive tactics that can turn people off? This is where our guest, Michael Roderick, comes into the picture. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years. Links Mentioned: https://www.myreferabilityrater.com

Have you ever stopped to think that perhaps the most effective marketing tool isn't some flashy new ad platform or a viral social media campaign, but something much simpler and inherently human? On this episode of More Perfect Marketing, we’re diving into a proven approach that makes your marketing truly resonate. Specifically, we're tapping into fundamental human connections which can turn a struggling campaign into a staggering success. This strategy is built on a solid, unalterable foundation: identifying and solving a real problem that your target market faces. It's about going beyond just selling a product or service but fulfilling an actual need. When you do that, your product practically markets itself because you're providing genuine solutions to your audience. Now, think about the last time you bought something because a friend recommended it. Customer reviews and testimonials hold immense power—because we see our needs reflected in the stories of others. These stories connect us, and these connections drive buying decisions. It's like forming a community around your brand where every satisfied customer is a beacon drawing others toward you. In our constant attempts to grab customer attention, we shouldn't forget that at the core of effective marketing lie principles that remain unchanged regardless of technology or platform shifts. Meta and Google may change their algorithms, but our fundamental approach to reaching people at a human level remains constant. Enter my guest, John Chan, a marketing master who stands out in a crowded field. He runs 2x Growth Agency, a performance marketing agency specializing in E-Commerce and Direct to Consumer brands. His agency plays a role in nurturing the entire customer journey, from stirring initial interest with paid search campaigns to building lasting relationships through email marketing retention. He's not just in it for the quick conversion; he's all about building a base of loyal, returning customers. Born in Hong Kong and raised in Vancouver, John dropped out of university at the age of 19 to start his own web design consultancy. Since then, he has worked for several prestigious companies, including UBC and Basecamp, before co-founding 2x Growth Agency. The agency specializes in helping e-commerce and DTC brands grow and scale with paid ads and ad creative development. Under John's leadership, 2x Growth Agency has managed over $6M of ad spend and helped generate over $30M in revenue for their clients. Links Mentioned: https://2x.agency/

Have you ever received an email so gripping that you felt compelled to read every word, only to realize it was a beautifully crafted proposition from a master marketer? That's the persuasive art of email writing. And it's an essential tool for entrepreneurs and business owners looking to connect and convert with an inbox-bound audience. While some treat email marketing as a dull chore, savvy marketers like John Bejakovic dance across the keys like Fred Astaire on the dance floor, turning the mundane into magic—enchanting readers with every click. John Bejakovic is an email conjurer who's mastered the art of blending pop culture, storytelling, and valuable insights into a form that leave readers yearning for more. His strategic and intentional approach has proven successful in various sectors, from healthcare professionals to real estate magnates, all with the consistent thread of engaging content. John is an architect of trust. He understands that like any great relationship, the connection with your audience takes time, a pinch of personality, and heaps of consistency. Whether it's an anecdote about the trials of teaching his cat to use a human toilet or the latest victories in a client's business, he knows value and personality drive readership. So why should we care about integrating storytelling into our emails? Because stories aren’t just for bedtime. They're the fabric of human connection—a timeless tool that turns facts and features into emotions and experiences. By weaving narratives with valuable content into your own emails, you can build a platform where your expertise can shine. Making money is the end game, but understanding your audience’s needs and constantly testing your approach is the nuanced strategy we discuss in this episode. And if you'd like to receive a daily dose of John's insights directly in your inbox, register for his emails at bejakovic.com

Marketing is not just about creativity but the strategic use of data and information. It's not enough to have an eye-catching campaign; today's marketers need the keys to the kingdom—understanding who their customers are, what they want, and how best to deliver it. But there lies the rub: in an age where privacy is prized, how do we obtain this precious data without pushing our customers away? This conundrum is at the heart of why understanding your customer's journey, and the data that illuminates it, is such an essential facet of the marketing landscape. It's a topic that's always hot on my mind as the host of More Perfect Marketing, and it's one I took a deep dive into with my latest guest, Chris Rodriguez. In our chat, we peeled back the layers of modern marketing challenges, from navigating personal privacy concerns to leveraging the full power of data analytics without alienating the very audience we aim to charm. Chris's insights were like a beacon in the often murky waters of data tracking and utilization; he shared his perspective on the evolving need for back-end information in B2B marketing, the art of capturing data from personas who guard their information like a treasure, and the journey towards less invasive, yet effective, data extraction techniques. Email nurturing, segmentation, and contextual messaging emerged as the stars in Chris's strategy for gathering data without the user's direct input. It's about respecting the audience's boundaries while creatively engaging them in a way that feels personal and unobtrusive. This approach doesn't just meet the end goal of data collection; it enhances the user experience, ensuring that marketers walk the tightrope between useful and bothersome with grace. Chris carries with him not just knowledge, but a palpable passion for uncovering the right answers in marketing through systematic, data-driven processes. He's a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (<10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area. The takeaway from our conversation wasn't just about the strategies themselves, but the ethos behind them. Marketing is no longer a guessing game, nor is it a one-size-fits-all model. It's about being data-wise, customer-centric, and being flexible enough to let the numbers lead the way, even if they take you in new directions. For those thirsty for more of Chris’s marketing acumen or in need of an expert's touch on their marketing strategy, reach out to him through his website, and he'll be more than happy to chat. Links Mentioned: iexcel.co

Are we truly making connections, or are we just chasing likes? These days thumbs-ups and heart emojis try to pass for meaningful interactions, but it's high time we take a step back and look at the real impact our digital habits are having – not just on our businesses, but on our well-being and the fabric of society itself. Mere existence on social media shouldn't be mistaken for a vibrant presence,. When was the last time you found yourself in a crowded room, yet everyone seemed miles apart, their gazes locked onto their glowing screens? Our guest, Katie Brinkley, a savvy social media strategist is no stranger to this modern malaise. She's noticed a trend that many of us can't help but relate to – that people are increasingly absorbed in their phones, missing out on the beauty of real-life interactions. Imagine a modern-day Charlie Chaplin, struggling with machines churning out content; it's intriguing yet ultimately hollow without a touch of human flair. It's like a diner serving dishes around the clock to patrons who've long lost their appetite; businesses relentlessly churn out content, often without savoring the rich relationships they could be cultivating. Katie brings a refreshing perspective to the table, encouraging listeners to be intentional and to truly know their audience when diving into the social media smorgasbord. The golden age of radio imparted stories and built a sense of community with voices that reached into homes, shaping a shared culture. Social platforms promised a similar renaissance, a chance to connect beyond physical limits. Katie suggests her "four post strategy" for engaging different audiences. It's an elegant dance between creating awareness, elaborating ideas, and providing tailored content. Each step is designed to resonate with the right audience segment, rather than a one-size-fits-all approach. Consider AI, Web 3, and future-proofing your business – it's like the dawn of television, birthing an era of entertainment while rendering the dominant radio star a nostalgic presence. Severing ties with the algorithm masters, Katie emphasizes the promising landscape of decentralized platforms like Discord, where creators and entrepreneurs can orchestrate their relationship instead of simply playing along to someone else's tune. A 19-year social media veteran, Katie Brinkley helps brands of all sizes grow their audiences and revenue through strategic digital marketing. She has developed proven growth strategies that attract ideal followers and generate inbound leads with minimal weekly effort. Katie has created social media programs for major brands like AT&T and DirecTV. She now focuses on implementing done-for-you social media marketing for small businesses seeking bottom-line results. With a background in journalism, Katie brings a unique ability to leverage client stories and maximize reach, engagement and ROI through strategic social media. She enables brands to build powerful digital presences that drive measurable business growth Links Mentioned: The Social Shift Book - https://katiebrinkley.com/book Four Post Strategy - https://katiebrinkley.com/post-planner-entrepreneur 31 Day Content Planner - https://katiebrinkley.com/content-calendar

Have you ever felt like the conventional job path just wasn't for you? Many of us dream of taking control of our destinies, yet the leap from stable employment to the world of startups is a towering one. For some, like today’s guest, Tiago Faria, it was a leap worth taking, navigating the tumultuous waters of entrepreneurship with a mindset far removed from the standard corporate playbook. The heart of business isn't about intricate corporate strategies or endless streams of new customers. It's about the simple concept of connection – understanding people, their problems, and creating offers that resonate deeply. For startups and small businesses, this realization is not just important, it's a lifeline to sustainability and success. In this episode, we're diving into the essence of what makes a marketing strategy not just good, but truly great. It's not about using the latest marketing fad or the flashiest digital tools; it's about going back to basics, about relationships, clear communication, and understanding the needs and pain points of your customers to create offers they can't resist. Far from the glitzy world of big corporations, Tiago cut his teeth in marketing with none other than Google. However, he quickly realized that his true calling lay elsewhere – in an environment where he could craft more personal, direct, and emotionally resonant marketing strategies. Through our discussion, Tiago delves into the importance of interviewing old clients to refine new offers, leveraging referrals, and understanding the differences in consumer behavior across various cultures – from his home turf in Portugal to the broader European landscape and beyond. His insights into the health industry and targeting high-ticket clients with simple strategies are a masterclass in effective marketing. Links Mentioned: tiagofaria.pt

Let's face it, marketing isn't just about coming up with snazzy slogans or eye-catching ads. It's about knowing your customer's journey from A to Z. As simple as the twist dance once was on the dance floor, understanding this path can be tricky. But it's this knowledge that keeps customers coming back, rather than a one-and-done deal. It’s common sense seasoned with strategy, the type you’d nod to in a marketing version of "That’s What I Like About You." In an engaging conversation packed with practical insights, Zhe Scott dives into the heart of marketing with the precision of a seasoned pro, stressing the importance of aligning with the buyer's journey. She champions the use of AI as a powerful tool but warns against over-relying on it — a call for thoughtfulness in an age where tech seems to promise shortcuts for everything. Zhe's take on marketing is straightforward: it should drive sales, not just buzz. Rather than ensnaring customers in marketing gimmicks, her approach is to build lasting relationships through consistent, trustworthy messaging. It's about getting the basics right, like a well-crafted cocktail that doesn't rely on extravagant garnishes to be memorable. Zhe is an MIT Alum, an accomplished entrepreneur, and a driving force behind The SEO Queen. Her digital marketing expertise has generated over $250 million in revenue for clients. She is also winner of the MIT Albert G Hill Prize. Links Mentioned: theseoqueen.com

In our latest podcast episode of More Perfect Marketing, we had the pleasure of hosting the insightful James I. Bond to unravel the enigmatic world of brain triggers in marketing. Throughout the episode, James shared captivating stories and valuable insights that are sure to transform your approach to marketing and sales. James delved into the concept of trigger words and their profound impact on engaging audiences. He discussed the significance of tribal alignment in advertising, exemplifying how identifying the ideal client can lead to remarkable marketing success stories - including a shipping company's sales boost and a finance program tailored to a specific demographic. The conversation also touched on trigger events and the opportune moments when someone becomes a hot prospect in marketing. Through real-world anecdotes, James emphasized the power of asking questions and understanding clients' needs to tailor sales pitches effectively. A particularly fascinating portion of the episode revolved around the influence of metaphors, memorable names, and humor in engaging with audiences. James shared captivating stories, illustrating how these elements can significantly impact marketing campaigns and sales interactions. We were also treated to an exclusive look at James I. Bond's book "Brain Glue," which uncovers the secrets of making selling easier by creating stickiness and retention of ideas. If you want to explore the world of brain triggers, metaphors, and emotional selling, this podcast episode is a must-listen. James I. Bond's expertise will undoubtedly inspire and guide you in your marketing endeavors. Tune in to this episode on our podcast platform to learn from James I. Bond's wealth of knowledge and enrich your marketing expertise. Links Mentioned: YesBrainGlue.com

Get ready for an enlightening conversation with Joel Klettke, a prominent case study specialist. In this episode, Joel unravels the numerous intricacies of creating effective case studies and how they hold the power to transform your marketing game. Joel shares invaluable insights on streamlining complex issues through the practical resources available on case study buddy.com, ranging from blogs to vlogs. He delves into the concept of utilizing case studies not just as testimonials, but as compelling narratives that drive success and create emotional connections with your audience. From identifying business goals to fast-tracking the production process, Joel offers a comprehensive guide to harnessing the true potential of case studies in your marketing endeavors. The podcast also unpacks the significance of tailoring case studies to different stages of the buyer's journey, utilizing customer voices, and creating a culture around case studies within your business. Listen to this latest episode to discover how you can leverage case studies to enhance your marketing strategy and build stronger, more meaningful connections with your audience. If you're a marketer looking to elevate your approach and reap the rewards of innovative storytelling, this episode is a must-listen. Links Mentioned: https://www.casestudybuddy.com/newsletter-sign-up

David Baer sits down with Robert Brill, the insightful founder of Brill Media, to discuss the key factors that make advertising truly effective. From the significance of client feedback to the evolution of media buying, this episode is packed with valuable insights for anyone looking to optimize their marketing efforts. Robert Brill, a seasoned expert with over 20 years of experience in media buying and advertising, emphasizes the importance of testing creative elements to drive sales and understand customer preferences. He delves into the significance of varying advertising tactics to resonate with different consumer segments and discusses the evolution of measurable success through data analytics. Moreover, Robert and David highlight the benefits of the "always on" approach in advertising, underscoring the necessity of continuous fine-tuning to create a stronger business and achieve a better product-market fit. Are you looking to make the most of your advertising budget? Robert mentions a monthly creative testing framework designed to help you find the best-performing ads, enabling you to continuously optimize your efforts for the utmost impact. Whether you’re just starting with a modest budget or are ready to scale up to a significant investment, Brill Media caters to businesses and agencies of all sizes, specializing in media buying services for industries seeking leads or sales. Links Mentioned: https://brillmedia.co

A professional figure-outer, Jeff Brown has built solutions for business owners and entrepreneurs for nearly two decades. He is a relentless and passionate marketer, manager, bubble blower, trainer, author, traveller, speaker, paper football champion, creator, butterfly farmer, and motivator. If he can't do what you need, he can introduce you to someone who can. Key takeaways for the episode: 1. Customized Marketing Solutions: Jeff Brown emphasizes the importance of tailoring marketing packages to meet individual client needs, recognizing that every client has different expectations. However, David Baer notes the validity of sometimes employing cookie-cutter solutions, reflecting the diverse approaches in marketing. 2. The Power of Preparation and Research: Jeff highlights the significance of in-depth preparation, research, and understanding the customer in order to offer solutions that address customer needs. Their talk underlines the value of storytelling and understanding customer needs, emphasizing the essential role of these elements in marketing. 3. Accessible Marketing Regardless of Budget: Jeff Brown points out the accessibility of marketing, stressing that free tools and content platforms are available regardless of budget. Despite the need for strategic planning in marketing, the conversation reflects the common fear of putting oneself out there, and how this can hindrance progress. Listen to the full episode to gain valuable marketing insights from Jeff Brown’s journey and his company, Box 6 Marketing. If you're ready to explore the world of marketing and business development, this episode is a must-listen! Visit box6marketing.com/about-you/ to get connected with Box 6 Marketing and enhance your marketing journey.

In this episode, we're joined by the accomplished Tyler Hoff, a marketing expert specializing in the hemp industry. Tyler shares his expertise on using press releases and media outreach to build authority, especially within the unique challenges of marketing hemp and CBD products. He delves into tailored marketing approaches and the importance of social proof and engaging social media content creation. Join us as we uncover Hoff's innovative strategies, including the "My Change Machine" tool, and learn about his mission to influence conscious living through hemp. In this episode, Tyler delves into the world of hemp marketing and the challenges and opportunities that come with it. Here are 3 key takeaways from the conversation: 1. Press releases and media outreach can serve as powerful tools for building authority and obtaining free marketing. 2. Tailoring marketing approaches based on each client's preferences and the audience they want to attract is crucial for success. 3. Despite limitations in advertising hemp-related products on online platforms, organic methods like SEO, word-of-mouth, and social media content creation can be highly effective strategies. Tune in to gain insights into the evolving perceptions of the hemp industry and the innovative marketing strategies being employed to promote sustainability-focused businesses. Don't miss this enlightening discussion on how marketing can create positive change in the world. Subscribe to More Perfect Marketing for more thought-provoking content! Links Mentioned: hempaware.com

In this episode, we speak with Chase Neely, the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019. Episode Breakdown 00:00 From failed singer to successful lawyer and marketer. 04:40 Original ideas are rare, appreciate diverse background, influences marketing views. 06:31 Praises quote about finding successful tactics, emphasizes need for flexibility and experimentation in business, mentions experience with Facebook ads in early days. 12:38 A conversation about working with authors and creatives, starting new client relationships, and common mistakes. 14:52 Optimized systems and increased downloads by splitting episodes. Doubled downloads with this approach. 16:40 Start with gut feeling, then use data and feedback for future growth. 22:26 Transition from partner to digital agency. Focus on expanding services. Goal: comprehensive support for clients in specific niche. 26:12 Companies should provide for customers, help others, create products and provide perspectives to build trust and relationships. 27:22 Believe in what you sell and share it responsibly. 30:45 Schedule time to understand and improve your business to achieve results. Contact Chase and his team at https://leveragebrands.co/pod

In this episode, David Baer is joined by the insightful and experienced Dave Schneider, founder of Shortlist. Get ready to dive into the world of SEO and marketing as they discuss the ins and outs of building successful businesses through effective marketing strategies. From SEO goals and website performance to the future of SEO and the importance of measuring success, this episode is jam-packed with valuable insights for marketers and business owners alike. Don't miss out on this engaging conversation as they uncover the secrets to navigating the ever-changing marketing landscape. Episode Breakdown: 01:12 - Unlocking Ninja Outreach's Latest Ventures Dive into the exciting world of Ninja Outreach as we unveil our latest projects. Discover how we're shaping the future of marketing, and get a sneak peek into the innovative solutions we're cooking up for you. 05:40 - The Thrill of Testing Cutting-Edge Tools Embarking on a journey of experimentation has never been this exciting! Join us as we explore the challenges of testing new tools in the fast-paced world of marketing. Discover why staying on the cutting edge is essential for your success. 07:43 - Mastering SEO in an Uncertain Future The future of SEO and artificial intelligence is uncertain, but we've got you covered. Learn how to find the hidden desires of your target audience, tackle their problems head-on, and stay ahead of the game. Shortlist your way to search engine optimization supremacy. 10:10 - Shortlist: The Game-Changer in Marketing Services What sets Shortlist apart from the rest? Join us as we unravel the secrets of our hybrid agency model, offering a productized service with a laser focus on tangible results. Discover how our tailored strategies, dedicated account managers, and fixed pricing revolutionize marketing. 16:06 - Crafting the Ultimate SEO Blueprint Unlock the secrets to a powerful SEO plan for businesses. We'll take you through the crucial steps: research, analysis, and precise targeting. It's your roadmap to search engine dominance. 18:59 - Redefining Our Path: Positioning, Landing Pages, and More Join us as we take a closer look at our evolving journey. We'll explore how adding landing pages, evaluating clients' unique needs, and conducting thorough analyses lead to superior service. Witness the transformation of marketing strategies in real-time. 21:18 - The Road to Marketing Success: Setting Expectations Discover the keys to marketing success by setting the right expectations for your service providers. Get valuable insights into what to demand and how to collaborate effectively for outstanding results. 26:38 - Bridging the Knowledge Gap: Why Brands Turn to Agencies Explore why brands often lack in-house marketing knowledge and turn to agencies for expertise. Discover how agencies like us become invaluable partners in your marketing journey. 27:51 - The Art of Crafting Effective Technical Content Not all technical content is created equal. Join us as we dissect the nuances of creating effective technical content that resonates with your audience. Learn when to use it to supercharge your marketing efforts. 31:06 - Navigating the World of SaaS and Service Businesses Gain valuable insights into building and scaling SaaS and service businesses. Our in-depth discussion unveils the strategies, challenges, and opportunities that lie ahead in these dynamic industries. Links Mentioned: https://shortlist.io

Audrey Donaldson is the Founder & CEO of The Doyen Agency, an Influencer Marketing & UGC Agency connecting Influencers & UGC Creators to Brands. In this episode, Audrey explores the collaboration between brands with influencers and user-generated content creators. Episode Breakdown 00:01 - Influencer Marketing Unveiled: Unlock the Power of User-Generated Content Dive into the captivating world of influencer marketing and user-generated content. Discover how harnessing the authenticity of everyday voices can skyrocket your brand's success. 05:02 - LinkedIn: The Secret Sauce of Influencer Marketing Unlock the unique potential of influencer marketing on LinkedIn. Learn how it sets itself apart from other platforms, and why it could be your key to reaching new heights. 08:26 - Authenticity: The Holy Grail of Influencer Marketing for Sales Explore the pivotal role authenticity plays in influencer marketing and how it can supercharge your sales. Discover the art of building trust and driving conversions. 13:18 - Navigating the Maze: Taming the Challenges of Multi-Platform Influencer Marketing Uncover the common pitfalls influencers face when dealing with multiple platforms. Learn how to conquer these challenges and emerge as a marketing trailblazer. 16:40 - Cracking the Code: Demystifying Marketing's Trackability Is marketing success a mystery to you? Join us as we unravel the secrets of tracking and justifying your marketing efforts. Turn data into dollars. 18:57 - Total Brand Awareness: How Content Elevates You to Top of Mind Explore the power of content in cementing your brand in the minds of your audience. Witness how it can elevate you to the coveted "top of mind" status. 22:32 - The Social Feed Success Formula: Thriving in the Digital Limelight Peek behind the scenes of a thriving social media feed. Discover the proven formula for captivating your followers and keeping them engaged. 25:49 - Real-World Impact: Your Neighbor Shares Unfiltered Product Experiences Step into the shoes of a neighbor sharing their unpolished, face-to-face product experiences. Witness the genuine impact of authentic marketing. 29:16 - Niche Expertise: The Marketing Agency Redefining Health and Beauty Join us as we spotlight a marketing agency specializing in the world of health and beauty. Unearth the strategies behind their remarkable success. Links Mentioned thedoyen.co

Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. A First-Time Offer is like a coffee date that accelerates high-ticket sales. Episode Breakdown 00:00 - Unlocking Marketing Magic: Join us as we explore the power of relationships in marketing with special guest Craig Andrews from Texas. 04:03 - Journey Through Trust: Delve into a captivating story of lost trust, differing worldviews, and a surprising revelation, all set in a memorable resort tale involving a curious incident with cow's milk. 07:34 - Mastering Persuasion: Discover how personal experiences intersect with insights from "Thinking, Fast and Slow" as we explore impulsive reactions and how they shape interactions between prospective clients and your business offerings. 11:37 - Trust-Building in Offers: Dive into the intriguing concept of first-time offers and their profound impact on trust from both the business and client perspectives. 16:34 - Beyond Audits: Learn why the bonding hormone is the key to problem-solving, and how our unique approach, including co-working workshops and expert guidance, achieves remarkable results. 17:56 - The Endowment Effect: Uncover the psychological barriers that the endowment effect poses in closing deals and how to overcome them. 23:38 - Value of Deliverables: Gain insights from a revealing client call where the importance of multiple deliverables becomes clear, especially when faced with resistance. 26:08 - Streamlined Success: Explore our efficient 1-hour first-time offer assessment process, resulting in an impressive 80% closing rate, saving time and allowing us to set competitive prices. 29:36 - Seizing Opportunities: Reflect on missed opportunities and discover why understanding your clients is the key to long-term success. 32:02 - Expert Guidance: Don't miss our guide to avoiding common mistakes and the exciting 23-day course we're offering to our audience. Links Mentioned: allies4me.com/moreperfectmarketing

Zachary J. Radford is the founder of Direct Response Secrets, He helps self funded entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun! With two decades of experience in the trenches, he has personally seen behind over $100 million in ads. When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada. Episode Breakdown 02:50 Advertising: Spend more, make more, drive Lambo. Rev up your business engine! Discover how strategic advertising can turbocharge your profits, making your entrepreneurial dreams closer to reality than ever before. 05:22 Numbers are crucial in running a business. Uncover the secret language of success – numbers! We'll show you why mastering the art of data-driven decision-making is the key to steering your business toward greatness. 08:52 Key product indicator and realistic goals for marketing. Unlock the vault to marketing success with us! Learn how to pinpoint those pivotal product indicators and set goals that bridge the gap between ambition and achievable growth. 12:11 The right person, offer, and timing. Conversion. Conversion magic demystified! Join us as we reveal the power of finding the perfect audience, crafting irresistible offers, and delivering them at precisely the right moment to supercharge your sales. 17:26 Lifetime value more profitable; educate, achieve goals. The path to long-term success unveiled! Discover how nurturing customer relationships and educating them can skyrocket your lifetime value and help you conquer your business goals. 20:46 Chiropractor helps achieve oil body transformation. Intrigued? So were we! Tune in to explore an unexpected connection between chiropractic care and achieving the body transformation you've always dreamed of. 23:44 Simplify messaging for clear understanding and impact. Clarity is king! Uncover the art of simplifying your messaging to captivate your audience's attention and drive your message home with unforgettable impact. 27:17 Continuous evolution of messaging and branding is essential. Stay ahead of the curve! Dive into the critical importance of evolving your messaging and branding strategies to remain relevant and irresistible in an ever-changing market. 30:47 Starting course, audio book, challenge. Business owners need this. Calling all business owners! Don't miss out on our exclusive offerings, from courses to audio books and exciting challenges. Elevate your entrepreneurial journey with us!