How I Do Content

At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024. So what is authentic marketing, and how the heck can you bring more authenticity to your marketing? Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer. Now, if you don’t know Tracey – strap yourself in because it’s about to get lit. Tracey is a business activator and mentor for legendary women who are hell-bent on serving and creating a ridiculously abundant creative business and life on their own terms. She’s known for her fire one-liners, spiritual straight-talk, and funny as fuck business analogies (just go and check out her Reels). She’s the person so many business owners gravitate towards when they can’t see or feel their magic anymore…and, in true Tracey fashion, she lights a fire under their butt and gets them moving to activate their authentic power. Whenever I need a spark of creative inspo, I always turn to Tracey. And I know a lot of wizards in my community are feeling a little creatively burnt out right now – so of course I knew Tracey was the wizard for this job! In today’s episode of the How I Do Content Podcast, Tracey and I riff on all things authenticity and why your authentic truth will ALWAYS be trending. So let’s dive in. Things You’ll Learn in this Episode of How I Do Content Connect with Tracey Spencer @tracey__spencerhttps://www.traceyspencer.com.au/to-lit-to-quit-clubhttp://traceyspencer.com.au/rockyourlight/https://www.traceyspencer.com.au/

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine. But why? How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to? And why do we place so much value on hitting that milestone when, in reality, nothing really happens when you get there? But I see so many business owners get so caught up in achieving the $10k month that they often lose sight of why they started their business or what’s really important to them. So, today’s guest on the How I Do Content Podcast wants to support business owners (especially mums in business) to redefine success beyond the $10k months – I’m excited to speak to the magical Lauren Hogan. Lauren is a small business OBM, and mum to two boys plus a beautiful doggo, who lives in Perth with her partner. She works with small business owners to reduce overwhelm in their business as their right-hand wizard (aka their VA / OBM), supporting them through her 1:1 done-for-you service, biz brain dump calls, and her Behind the Biz Membership. Having run both a product-based and service-based business herself, and doing it while raising her kids, she knows success isn't just about hitting a specific revenue target, and wants to show other mums in business that they can find fulfilment and joy regardless of the numbers. In a world where everyone is talking about their $10k, $20k, $30k, $50k and $100k months – this is such a needed conversation. Let’s dive in! Things You’ll Learn in this Episode of How I Do Content Connect with Lauren Hogan @hey.laurenhttps://www.heylauren.com.au/behindthebizwww.heylauren.com.au

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing. As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark. Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls. If your creative spark has gone MIA and you’re simply going through the motions – today’s episode of the How I Do Content Podcast is for you! I’m about to share how you can reignite your creative spark so you can feel motivated to create marketing magic again! The purpose of this episode is to give you a little hit of inspo to shake shit up and get moving – something easy, simple and fun. So let’s get your creativity flowing again! Want more? https://thesocialbolt.com.au/messaging-waitlist/ http://www.instagram.com/thesocialbolthttps://thesocialbolt.com.au/free-marketing-sales-scripts/https://www.thesocialbolt.com.au/

Over the past 5 years, I’ve consistently shared content across multiple marketing channels. 768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts 145 podcast episodes And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content. Content is my most powerful spell and I ain’t afraid to wield my wand. And over the years, people have always been amazed by both my consistency and my creativity when it comes to my content. So, in today’s episode of the How I Do Content Podcast, I want to share my secrets to keeping my marketing consistent – even when I don’t feel like it. Because yes, that happens – even to content wizards like me! Want more? https://thesocialbolt.com.au/messaging-waitlist/http://www.instagram.com/thesocialbolt https://thesocialbolt.com.au/free-marketing-sales-scripts/https://www.thesocialbolt.com.au

I see you, wizard… You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS. I also know you don’t have time to waste! Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden Snitch. Over the past 5 years, I’ve read, reviewed and written a whole lotta content… And, in my business, I’ve used my content spells to generate sales from every single offer I’ve launched. So I’ve mastered the dark arts of client-converting content. And in today’s episode of the How I Do Content Podcast I want to share 3 reasons why your content isn’t converting into clients. I want you to listen to this episode and then go and give your content a little bit of an audit so you too can master the dark arts of client-converting content! Let’s go! Want more? https://thesocialbolt.thrivecart.com/your-content-doubling-spell/ http://www.instagram.com/thesocialbolt https://thesocialbolt.com.au/free-marketing-sales-scripts/https://www.thesocialbolt.com.au

I don’t know about you, Wizard… But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it. Heck, these days you’re lucky if your content is shown to 1% of your followers. It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bone and show your content to your dream clients. In the wise words of Hermione Granger – “There must be another way!” And there is. So, in today’s episode of the How I Do Content Podcast, I’m going to share how I turn 1 podcast episode into 5+ pieces of content every single week. I should also add, I do this in less time than it takes you to create a week of social media content AND it definitely has a longer lifespan than your content too. So let’s dive in. Want more? https://thesocialbolt.thrivecart.com/your-content-doubling-spell/ http://www.instagram.com/thesocialbolt https://thesocialbolt.com.au/free-marketing-sales-scripts/ https://www.thesocialbolt.com.au

If you want people to buy from you – you need to give them a reason to. And, sure, that might seem obvious… But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them. This is a BIG mistake so many business owners make because they lose sight of WHY people buy. In today’s episode of the How I Do Content Podcast, I want to share what you actually need to do to get people to buy from you. Because when you nail this – you’ll have an audience of humans who are ready and excited to buy from you. Want more? https://thesocialbolt.com.au/messaging-waitlist/https://www.instagram.com/thesocialbolthttps://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au

I hear you – creating content can often feel like it’s your full-time job! And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content. But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be. So, in today’s episode of the How I Do Content Podcast, I want to share 3 underrated content hacks every business owner needs to know. This is going to be a short and sweet episode because you also shouldn’t be spending all your time consuming content either – so listen, take what you need, and then get on with it. Ready? Let’s go. Want more? https://thesocialbolt.com.au/messaging-waitlist/http://www.instagram.com/thesocialbolthttps://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au

Today is my 39th birthday. This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler. And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in Marketing, started my business, have grown my business beyond my wildest dreams and even extended my family with the addition of Maggie the Menace. That’s a whole lot to pack into 9 years, even without diving into everything I’ve achieved in the 5 years I’ve been in business. And when your birthday rolls around each year, you tend to reflect on where you’re at and, of course, look forward to the future. So, in today’s episode of the How I Do Content Podcast, I want to do something I haven’t done before and get a little personal. To give you a life + business update, and share what I’m wishing for in my 39th year of life and 5th year of business. Let’s begin. Want more? https://thesocialbolt.com.au/messaging-waitlist/http://www.instagram.com/thesocialbolthttps://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au/

The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime. Now you might be wondering – "What does the Super Bowl have to do with business, Tahryn?" Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads have become almost as famous as the Super Bowl itself. It’s sometimes easy to forget there’s a football game being played. Brands go head to head to capture attention and make their ads the most memorable. They also pay the big bucks to be featured during the game – with a 30-second spot being a cool 7 million dollars. So they want to make sure they maximise their exposure! Now you might not quite have the same budget for your marketing campaigns – but there’s plenty you can learn from the Super Bowl marketing. So, in today’s episode of the How I Do Content Podcast, I’m sharing the key takeaways from Super Bowl marketing and how to apply them to your own business regardless of your budget. Let’s begin! Want more? http://www.instagram.com/thesocialbolthttps://thesocialbolt.com.au/free-marketing-sales-scripts/ https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au

Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing. Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this became the catalyst for changes to the make-up of this offer. It’s safe to say this offer has completely transformed my business and how I support my clients. So in today’s episode of the How I Do Content Podcast, I want to give you an insight into how I work with my clients within this offer – specifically the different elements, why I’ve chosen to do it this way and how it serves my clients. Ok, you ready? Let’s begin… Want more? http://www.instagram.com/thesocialbolt https://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au

I recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1. Welllllllllllllllllllll kind of… I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode… Because if you’ve listened to this podcast before (or you’ve been part of my community for a while now) you KNOW I think the whole “booking out your business with one post” kinda vibe is BS. And whenever I see these kinda posts – I know more often than not it’s missing the ever-important CONTEXT. It’s basically clickbait without any of the juice or the specifics. And one thing you can always count on from me – I’m always going to give you the juice and the specifics. So in today’s episode of the How I Do Content Podcast, I’m about to break down a real-life example of a piece of content that stood out like Hagrid amongst a group of Hogwarts students, and activated dream clients to take action faster than Harry chasing the golden snitch. Yep, I’m revealing my secret magic spell to writing content that connects and converts. So let’s do this! Want more? http://www.instagram.com/thesocialbolt https://thesocialbolt.com.au/free-marketing-sales-scripts/ https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au

The goal of your marketing? To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details. So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine. Now in the online space, it’s very easy to get caught up in the shiny, sparkly aspects of marketing – creating the on-brand Canva graphics, updating your Instagram bio for the 100th time or searching for the perfect trending audio for your latest reel. These should be the icing on your marketing cake – not the entire cake. So if that’s where you spend a big chunk of your marketing time currently – let me share some more effective ways to start generating a better return on time investment. Let’s dive in. Want more? http://www.instagram.com/thesocialbolthttps://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au

You know how much I love this podcast right?! And it’s not just because I love connecting with my community in this way – but also because of how much easier it’s made my content creation process. Instead of spending all my time focused on social media and worrying about whether the algorithm will deem my content good enough to be seen… I have a way to connect with my community AND a marketing channel I own minus the pesky algorithm and million hoops you need to jump through for your content to actually be seen. The moment I launched my podcast it changed the game for my content creation process. I’ve also supported many of my clients to launch their own podcast and they feel the exact same way! Today’s guest on the How I Do Content Podcast is going to share her experience with launching a podcast – I’m excited to talk to my client and friend, Siska Wijaya Siska is an Introvert Coach who supports introverts to fully own their introverted self and create their own version of a full, inspired life which she does through her 1:1 coaching series, The Empowered Introvert. Last year Siska launched her podcast – The Introverts Chat Podcast - and since then she’s gone from hating creating content to absolutely loving it! So, if launching a podcast in 2024 is something you’ve been thinking about, you want to keep listening! Let’s dive in! Things You’ll Learn in this Episode of How I Do Content Connect with Siska Wijaya @ms_siska_wijayahttps://podcasters.spotify.com/pod/show/theintrovertschathttps://www.subscribepage.com/startprioritisingyoufirst

As you begin another year in business and you’re planning your year ahead… You’ll no doubt be looking for ways to increase your visibility so you can grow your income and impact in 2024. Now the thought of increasing your visibility might also be something that scares the shit out of you – not to worry though because today’s guest on the How I Do Content Podcast is here to help! I’m so thrilled to be speaking with the fabulous Jacqui Maloney. Jacqui is a public speaking and media coach, committed to helping professional women be magnetic on camera and on stage. Her goal is to empower all women to take up space and be seen for their powerful and vulnerable storytelling and their ability to command a room! With her background in acting and voice-over, Jacqui helps her clients master any performance – from Keynotes to morning television and everything in between. This is one of my favourite conversations to date, and I know you’ll love Jacqui and everything she has to share with you today. So let’s dive in! Things You’ll Learn in this Episode of How I Do Content Connect with Jacqui Maloney @jacquimaloneycoachinghttps://open.spotify.com/playlist/4ZvuhroKZDBdex3uU4jY8b?si=e9902a6439ca4c08https://www.linkedin.com/in/jacqui-maloney/

Welcome back to a new year, and a new season of the How I Do Content Podcast. I hope you’re feeling rested, refreshed, and ready to create incredible magic in your business this year! There’s something magical about the start of a new year and all the possibilities and opportunities that will unfold in the next 12 months. To kick off the new year and the first episode back for 2024, I wanted to share some things you can do to set yourself up for success and business growth in 2024. This episode is designed to be short, sharp and to the point, and something you listen to on your first week back in your business in 2024. If you haven’t already, make sure you also listen to Episode 131 from the end of last year where I take you through my simple and powerful yearly planning process. Pair that episode with today’s episode, and look out 2024! So let’s do this. Let’s work together in 2024 If working with Ned & I in 2024 is something you’ve been thinking about – NOW is the time to reach out and start the conversation. I’m making some changes to my 1:1 series, and prices will be going up in February, so let’s chat so you can lock in your spot at the current pricing. Find out more here. Want more? https://www.instagram.com/thesocialbolt/https://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au/

So here we are – the final episode of the How I Do Content Podcast in 2023. I wasn’t sure what I was going to share with you today, because, if I’m completely honest, 2023 has been the year that nearly broke me. I sat here 12 months ago and shared with you that 2022 had been my most challenging year in business to date… And sitting here now it feels like 2023 said “Hold my beer”... I’ve debated exactly what I’d tell you about this year, because it would be so easy for me to sit here and pretend like everything is perfect and tell you how much I’ve “killed it” all year. But if you’re a long-time listener of this podcast, if you’ve followed me on Instagram for a while, or if you’ve worked with me in some capacity, you know I value honesty and transparency. So I’m never going to sit here and sugarcoat shit or feed you a story just to make myself feel better. Of course I’m not going to share every single detail with you because: a) We might be here for a while b) It’s not actually helpful and supportive to you or me As always, I want you to take away something that’s relevant and relatable to you and your business. So, in today’s episode, I share my biggest lesons from 2023, what I’m most proud of, and a glimpse into my 2024 vision. So for one final time this year – let’s do this! Want more? http://www.instagram.com/thesocialbolt/https://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au/

Here we are – weeks away from the end of another year. A year that for many business owners has been challenging, to say the least – myself included (but more on that later). And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line – I know the thought of thinking about next year is probably not your idea of a good time right now… BUT if you want things to change in 2024 – you need to take some time to prepare and plan for the year ahead BEFORE you shut down operations for the year. So, in today’s episode of the How I Do Content Podcast, I will take you through my simple and powerful yearly planning process. Before I close my laptop and switch off over the Christmas / New Year period to rest and recharge – I ALWAYS make sure I set aside some time to do this. It only takes around 30 to 60 minutes AND will set you up for success (with less overwhelm and stress) in 2024. By doing this now, you can dive straight into creating magic in your business in the new year without feeling like you’re already behind. So let’s get planning! Let’s work together in 2024 If working with Ned & I in 2024 is something you’ve been thinking about – NOW is the time to reach out and start the conversation. I’m making some changes to my 1:1 series and prices will be going up in 2024 so let’s chat so you can lock in your spot at the current pricing. Find out more here. Want more? http://www.instagram.com/thesocialbolthttps://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au

I’m a big believer your messaging matters so fucking much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes. How do I know? Well, that’s a secret I’m happy to tell you, dear wizard! This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and my business. This offer became my easiest offer to sell despite it also being my most premium offer in terms of price point. So how did I do it? Well, in today’s episode of the How I Do Content Podcast, I will share the exact messaging tweaks I made, why it worked, and how you can apply this to your own messaging. Let’s begin! Partner with me in 2024 If you want to lock in a Marketing + Messaging Partner for your business in 2024 – my 1:1 Biz Wizard Series is for you. I only take on limited 1:1 clients at a time, so if you want to lock in your spot for 2024 – book a call at https://thesocialbolt.as.me/discovery-call and let’s chat. I would love to support you in creating magic in your business in 2024. Want more? http://www.instagram.com/thesocialbolthttps://thesocialbolt.com.au/free-marketing-sales-scripts/https://thesocialbolt.com.au/content-wizard-bundle-2/https://www.thesocialbolt.com.au

When you start a business you don’t quite know the whole scope of what you’re getting into. Sure you might have a basic idea of what you think you need to do to run a successful business… But in reality, running a business is like an iceberg. There’s the part you see above the water (aka what you see on social media) and then a whole heap that goes on below the water and behind the scenes that you don’t see. What’s going on below the water is often not shown or talked about enough but is super important to be aware of. Insurance is one of these things. Now I’m not an insurance wizard, but I do know one, so I invited the magical Casey Fenton onto the How I Do Content Podcast to simplify insurance for you. Casey is the Founder and Managing Director at Sparksure which offers Insurance solutions for millennials, by millennials. In 2019 Casey had a light bulb moment when she identified a gap in the insurance broking market – the millennial business owner. Over the past 4 years, she’s been on a relentless pursuit to close this gap, and earlier this year she officially launched Sparksure. She’s focused on rewriting the old, boring rule book and is making insurance solutions accessible, impactful and aligned for motivated business owners. And now as a business owner herself, she understands the importance of smart insurance solutions made simple. I know you’re going to love this episode and Casey too! Things You’ll Learn in this Episode of How I Do Content Connect with Casey Fenton https://www.linkedin.com/in/caseymfenton@spark.surehttps://calendly.com/caseyfenton-sparksure