The Courageous CEO

There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too … In this episode of the Courageous CEO podcast, you’ll discover: Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

Do you have an idea for an online course but you’re wondering if it will sell? Maybe you’ve already created your online course - but are disappointed with sales? In this episode of the Courageous CEO podcast, you’ll find out how to tell if your online course is commercially viable. You’ll discover: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

Do you ever wish you could ‘clone yourself’ - so you can help more clients (without having to be in front of them)? If you’re a coach, consultant, trainer or service provider - licensing your methodology and/or resources - can be an effective way to increase your capacity - and reach a bigger audience. But what are your options - and how do you know if this is the right option for you? That’s exactly what you’ll find out in this episode of the Courageous CEO podcast. You’ll discover: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

What makes a business ‘sellable’? And how do you know whether someone might be interested in buying yours? In this episode of the Courageous CEO podcast, you’ll discover what makes a business attractive to potential buyers - and how you can make your business more ‘sellable’. You’ll find out: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

If sales are inconsistent in your business, it may be because you’re not creating enough thought leadership content. And without the authority and credibility you can gain from thought leadership content, prospective clients may not trust you enough to invest in your services. In this episode of the Courageous CEO podcast you’ll discover: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

If you’ve ever struggled to stick to a content plan for your business, you may think it’s because you’re dedicated or motivated enough. But that’s not the case at all - it’s because you don’t actually need a content plan. In this episode of the Courageous CEO podcast I’ll share why (and what you need instead). You’ll discover: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

Got a product or service you’re really passionate about - but people just don’t seem interested in buying? Knowing how to troubleshoot a sales problem is the first step to solving it. And that’s exactly what you’ll learn in this episode of the Courageous CEO podcast. You’ll learn: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

Do you struggle to price your services for clients? Or find yourself procrastinating over client proposals - because you’re not sure what to charge? If so, you’re definitely not alone. But you’re almost certainly undercharging - and over delivering to clients. This episode of the Courageous CEO podcast is all about developing pricing confidence. You’ll find out: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

If you’re struggling to generate consistent revenue in your business - you may think you have a marketing problem. Or that you need to start a podcast or a newsletter, Youtube channel - or post more regularly on social media. But you don’t have a marketing problem. What you actually have is a business problem… In this episode of the Courageous CEO Podcast, I’ll share the three common blocks to consistent business revenue (and how to avoid them). You’ll discover: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

When you hear the term CEO, you probably think of big companies - with boards of directors, annual reports and financial statements. Which is completely irrelevant to you if you’re a consultant, coach, contractor, freelancer, sole trader or small business owner, right? Wrong. In this episode of the Courageous CEO Podcast, you’ll learn about the CEO Mindset (and how it could transform your business). You’ll discover: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

I don’t have a corporate background. And I’ve only managed to hold down a ‘real’ job for a few short years of my working life. So why the heck have I created a podcast with ‘CEO’ in the title? That’s exactly what you’ll find out in the first episode of the Courageous CEO Podcast (and the first in this season). You’ll find out: The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key Links Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

I’m back with a brand new season (and a new name) for my podcast. Ten new solo episodes will land shortly (followed by a series of bonus interviews with courageous business owners). Find out what to expect from the Courageous CEO Podcast, which includes episodes on: pricing your offers with confidence, what to do if no one is buying, building a business you can sell in the future and other ways you can generate recurring revenue - without your business being reliant on you. I’ll also share why you don’t need to be a CEO to get value from the Courageous CEO Podcast. Make sure you follow the Courageous CEO Podcast on your favourite podcast app - so you don't miss out when the new season lands and/or on any of the bonus episodes. Key Links Join the wait list for my 2024 Courageous CEO Business Strategy Planner Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Facebook Janet Murray on Twitter

Podcasting is a great way to build your audience (and attract your ideal customer/clients). And here’s the best thing…you don’t even have to have your own podcast. In this episode of the Courageous Content Podcast, I’ll share how to grow your audience through podcasting - even if you don’t have a podcast. Here’s what I cover: Key Links Janet Murray’s Courageous Content Planner Janet Murray’s Courageous Podcasting Content Kit Janet Murray’s Courageous Planner Launch Content Kit Janet Murray's Courageous Blog Content Kit Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67. Save £30 on my Business Basics Content Kit using the code PODCAST67. Save £30 on my Courageous Launch Content Kit using the code PODCAST67. Janet Murray’s Courators Kit Janet Murray’s FREE Ultimate Course Launch Checklist The transgender journey of a parent (and why Josephine Hughes made a podcast about it)...

I used to hate the term ‘CEO Day’. Because I felt it was one of those fancy terms female entrepreneurs bandied about while working from the beach, driving around in their sports car and/or soaking in a bubble bath with pink scented candles etc). Yuck. But the concept of a ‘CEO Day’ isn't actually a bad one. Because it’s simply about taking the time out for strategy - for working on your business - rather than in it. Which is a good thing, right? And if you haven’t blocked out time in your calendar to create your business and content strategy for 2023 yet (aka a CEO day)...make sure you do. Because it will set you up for success in your business in 2023 and beyond. In this episode of the Courageous Content Podcast, you’ll learn how to design a CEO day for your business (and why it matters). Key Links Janet Murray’s Courageous Content Planner Janet Murray’s Courageous Podcasting Content Kit Janet Murray’s Courageous Planner Launch Content Kit Janet Murray's Courageous Blog Content Kit Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67. Save £30 on my Business Basics Content Kit using the code PODCAST67. Save £30 on my Courageous Launch Content Kit using the code PODCAST67. Janet Murray’s Courators Kit Janet Murray’s FREE Ultimate Course Launch Checklist

What’s the difference between a content strategy and content plan (and why does it matter)? That’s exactly what you’ll find out in this episode of the Courageous Content Podcast. If you’ve been struggling to stick to a content plan, this episode may explain why (and what to do about it).... Key Links Janet Murray’s Courageous Content Planner Janet Murray’s Courageous Podcasting Content Kit Janet Murray’s Courageous Planner Launch Content Kit Janet Murray's Courageous Blog Content Kit Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67. Save £30 on my Business Basics Content Kit using the code PODCAST67. Save £30 on my Courageous Launch Content Kit using the code PODCAST67. Janet Murray’s Courators Kit Janet Murray’s FREE Ultimate Course Launch Checklist Download my Content Strategy Templates (Opens In Messenger) or DM us with the word STRATEGY Janet Murray’s website Janet Murray on Facebook Janet Murray on Facebook

I’ve spent most of this year recovering from an abusive relationship. As is common with emotionally abusive relationships, it took time to recognise what was going on. Because, at some level, I believed it was my fault. So I kept trying harder. Gave more and more of my time and energy. Until I was emotionally and physically exhausted. Just to be clear, I’m not talking about an individual here. I’m talking about an industry. An industry that continually gaslights women and makes them feel they’re not good enough. And affects women at every level - from side hustlers to newbie online business owners to 6 and 7 figure business owners like myself. In this episode of the Courageous Content Podcast, I’ll share why I think the online coaching industry has traumatised female entepreneurs (and how). PLUS my predictions for 2023 and beyond. Key Links Janet Murray’s Courageous Content Planner Janet Murray’s Courageous Podcasting Content Kit Janet Murray’s Courageous Planner Launch Content Kit Janet Murray's Courageous Blog Content Kit Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67. Save £30 on my Business Basics Content Kit using the code PODCAST67. Save £30 on my Courageous Launch Content Kit using the code PODCAST67. Janet Murray’s Courators Kit Janet Murray’s FREE Ultimate...

Have you ever been hit with unexpected news? Something that felt life changing - and that you definitely didn’t feel ready for? Well that’s exactly what happened to Josephine Hughes - twice - when two of her children came out as transgender. As she tried to navigate this unexpected change in her children’s identities - but also her own (and her families) she found there was very little support for parents of grown up children going through a similar journey. And when she shared some of the difficult feelings around being a parent of transgender children - in her TikTok videos, she found herself on the receiving end of criticism. Nevertheless, Josephine has found the courage to share her journey in a new podcast called Gloriously Unready - which is all about how to navigate change - and how to deal with the surprises life throws at you. In this episode of the Courageous Content Podcast, you’ll hear from Josephine Hughes - a counsellor who has been brave enough to turn her personal experience into content - to support other parents like her - and help them support their children and families. Key Links Janet Murray’s Courageous Content Planner Janet Murray’s Courageous Podcasting Content Kit Janet Murray’s Courageous Planner Launch Content Kit Janet Murray's Courageous Blog Content Kit Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67. Save £30 on my Business Basics Content Kit using the code PODCAST67. Save £30 on my Courageous Launch Content Kit using the code PODCAST67. Janet Murray’s Courators Kit

Looking for some content ideas for December? In this episode of the Courageous Content Podcast, which you can read as a blog below, I share 16 ready-to-go content ideas for December for small business owners. They’re based on the fill-in-the-gaps social media templates in my 2023 Courageous Content Planner & Content Kit. You can use them as inspiration for social media posts, blogs, newsletters, podcasts (and any other content you create to promote your business). Here’s the awareness dates I cover: Key Links Janet Murray’s Courageous Content Planner Janet Murray’s Courageous Podcasting Content Kit Janet Murray’s Courageous Planner Launch Content Kit Janet Murray's Courageous Blog Content Kit Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67. Save £30 on my Business Basics Content Kit using the code PODCAST67. Save £30 on my Courageous Launch Content Kit using the code PODCAST67. Janet Murray’s Courators Kit Janet Murray’s FREE Ultimate Course Launch Checklist

One of the most common marketing mistakes made by business owners is focusing on content tactics instead of content strategy - obsessing over whether to start a podcast or a YouTube channel, or the best time to post on social media or which scheduling tool to use. But creating an effective content strategy isn't about which platforms you use. Or how often you post or what time of day. It's about publishing the right type of content at the right time. So you can get the results you need. In other words, it's about content strategy, not tactics. In this episode of the Courageous Content Podcast, I'll share how to create a recession proof content plan that will set you up for success in 2023. Key Links Janet Murray’s Courageous Content Planner Janet Murray’s Courageous Podcasting Content Kit Janet Murray’s Courageous Planner Launch Content Kit Janet Murray's Courageous Blog Content Kit Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67. Save £30 on my Business Basics Content Kit using the code PODCAST67. Save £30 on my Courageous Launch Content Kit using the code PODCAST67. Janet Murray’s Courators Kit Janet Murray’s FREE Ultimate Course Launch Checklist Planner Debrief Report

Have you ever wondered what goes on behind the scenes to create a live event experience? If so, you’ll love this episode of the Courageous Content Podcast. In it, you’ll get to eavesdrop on my pre-event briefing with the co-host of my annual content marketing event Courageous Content Live - Ant McGinley. You’ll get tons of insights into how to plan and execute a large event, how we choose the speakers…and even what to wear. I wasn’t planning to publish this as a podcast episode. But there were so many funny insights and stories I thought were just too good not to share. Key Links Janet Murray’s Courageous Content Planner Janet Murray’s Courageous Podcasting Content Kit Janet Murray’s Courageous Planner Launch Content Kit Janet Murray's Courageous Blog Content Kit Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67. Save £30 on my Business Basics Content Kit using the code PODCAST67. Save £30 on my Courageous Launch Content Kit using the code PODCAST67. Janet Murray’s Courators Kit Janet Murray’s FREE Ultimate Course Launch Checklist Can’t make the event? Get your planner and recordings here.