Digital Marketing Babes

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ We're back with a BONUS EPISDE Last year we reviewed the UK's most popular Christmas Ads - and you guys loved it! So we're back to review the Christmas Ads for 2021, and discuss if they're worth the hype. Amber and Alice reflect on the origin of Christmas advertising with John Lewis holding the market share in previous years. They also review the most topical 2021 Christmas Ads, and share their thoughts on which made the biggest impact. Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Amber is preaching about expectations. After feeling a bit flat after setting one’s expectations too high, Amber decided to sit back and evaluate things. After living her truth, she thought she’d share the helpful outcome with you guys! Do you have trouble saying no? Do people send you ‘urgent’ requests? Are you tired of doing your laundry? Amber covers it all. Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ Celebrating one year of podcasting... WHAT!? Tomorrow marks the one year anniversary of the Digital Marketing Babes Podcast, we honestly didn't think we'd get here so thank you! ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week a Alice talks about slugs, gross. These are SEO slugs (aka URLs) - she shares what slugs are and the URL best practice for SEO. Want to learn more about SEO? Sign-up for our £10 training session. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ This weeks episode is focused on retention marketing: retargeting current users, emailing recent purchasers and app push notifications. Alice and Amber discuss the pros and cons to the different retention marketing methods - because it's not just about email... ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Amber shares some of her wisdom to talk through the best email marketing metrics to measure: what they mean and why they're important. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ This week, the grooviest marketing gals around discuss all things audits. Amber and Alice share how to do an audit from start, to finish including document types and how to present your audit at the end. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week a croaky Alice talks about how freelancers can approach potential clients. She shares how to set a clear offering and the best mediums to find the right people. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ This week is a chattier episode as we answer your marketing questions. We talk all things around marketing investment, improving engagement, and getting more support from your manager. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Amber discusses the differences between PR and Digital Marketing. When it comes to digital marketing and public relations, people are often confused by the roles that each play. While they do share many similarities, there are some key differences that set public relations vs marketing apart. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ Like Lizzo once said, all the rumours are true! This week Amber and Alice dispel rumours to share what's new in social media. This episode includes a summary of the Twitter Superlike, Facebook messenger changes and even TikTok shopping. Download and listen to stay in the know! ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice talks about Custom Audiences - ones that are tailored to your brand. These could be you followers, website visitors or even people on your email mailing list. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ This week we’re talking about Guerrilla Marketing… I know, we’re drifting away from digital a little bit, because there’s just so much we want to talk about! We chat about the benefits of Guerrilla marketing, how it integrates with digital and Alice gives some insight on her life of crime...

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Amber shares how you can turn something boring into exciting content. We can't all work with brands that have super sexy products... it can make our job as marketers a little harder but nothing is impossible. Remember just because your product isn't sexy, doesn't mean your content has to be. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ We spoke to the Queen of Marketing: Amanda Perry - founder of Soup Agency and the E-com Growth Hub. Amanda shares her experience on scaling her agency during lockdown and her tips on staying on top of trends. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice answers an important questions: what should I do before setting up Facebook Ads? Best practice means you need to have that conversion tracking and a spicy landing page that converts. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ Did you know by 2022 annual mobile app downloads will reach 250 billion? Oof. This week we're talking about Apps - how to make and market them! It's a niche topic, but we're here to do the work and bring you content that helps all of us learn and grow as marketers! ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Amber talks about the creative block - what causes it and how to get out of it. She's the Queen of Content so trust us, her advice is solid. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. ------------------ This week we wanted to "stick it to the man" and talk about sexist marketing... yep this episode will make your blood boil. Unfortunately, sexism in marketing has been around for as long as the industry. So how can we recognise it? And what can we do to stop it? Hint: listening to this episode is your first step... ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice shares her advice on how to find work as a freelancer: everything from having virtual coffees to utilising your network. ------------------ Connect with us: Instagram | @DigitalMarketingBabes LinkedIn | @DigitalMarketingBabes TikTok | @DigitalMarketingBabes Website | www.digitalmarketingbabes.com