Over A Pint Marketing Podcast

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. In this episode, we discuss: ✅ How she structured and wrote the book ✅ How she used the principles to market her book ✅ How to use the principles to become a better storyteller ✅ How the book has helped to build business for her agency ✅ What is autonomy bias and how to use it to light up your sales There’s so much fire in this episode we are recommending you listen to it in a fireproof suit. Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/ Or here: HBT Marketing ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#117 Friend of the pod, Brian Piper is back! Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education. Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here’s what to listen for: ✅How he thinks about content for higher ed ✅The role of the website ✅What success looks like ✅How he and his team are using AI ✅Steps you can take to amp up your content marketing game If you’re looking to connect with Brian reach out to him at LinkedIn: https://www.linkedin.com/in/brianwpiper/ Or on his website: https://brianwpiper.com/ If you liked this episode and need more Brian in your life, check him out in episode 70 of the show. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Brian’s Pint: Southern Tiers, Pumpking Ale 🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#116 Emily was working in the Twin Cities when she made her decision. She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it’s way up north! Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone. And that’s where our story gets interesting. She starts freelancing and within three months she has amassed 45 clients!!! Fast-forward six years and Gall and her partner Kassie Dalsveen have built North of Eight – a successful design and marketing firm in the wilds of northern Wisconsin. How does all this happen? It’s all in the podcast. Treat yourself to a pint and listen to Emily’s story. If you’re looking to connect with Emily you can reach out to her on LinkedIn at https://www.linkedin.com/in/emily-gall-n8/ Do you need the services of North of Eight? Vist the website: https://www.northofeightdesign.com/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Emily’s Pint: Roundman Brewing, Red Right Hand 🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand. If you think selling is hard…try selling cutlery! For many, that would be as far as they go in the sales game. Not Kauffman. He stuck with it and joined BD Pros. And that’s when he quit after his first day!! As Kauffman tells it, “It was incredibly scary and I quit after my first day!” But his manager talked him back and today, Kauffman is the VP of Business Development at BD Pros. This is not your typical type of agency. They are a business development agency. What does that mean? They bring together sales, marketing and business development operations all in one offering for their clients. Not only are they handling branding and messaging…they are also helping take leads and turn those leads into sales. How do they do it. What’s the process. How they onboard clients and build sales and marketing plans that deliver results. It’s all in this episode. So enjoy it with a pint of your favorite. Looking to connect with Scott or learn more about BD Pros go to https://bdpros.com/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Scott’s Pint: Miller Lite 🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#114 In 2008, Celia Faye Meisel graduated from college with her master’s degree in music. You may remember that wasn’t a good time to be starting out. Meisel had a couple of options: Give up music and work in corporate America. Start her own business. She took door number 2. Meisel started her own music business and quickly figured out how to get leads, and then turn those leads into clients. How to market. Even, how to develop the processes and procedures required to keep a business operating. And soon, her business was taking off. She had paying clients!! Fast-forward several years and people are now reaching out to her for help and advice on how to grow their business. That’s when Meisel drops music and launches her next business helping entrepreneurs and teams to reach their goals. And since that time, there has been no looking back. Her work has been so effective she has helped generate over $13 million in high-ticket program sales. Bananas! And on this podcast, you’ll hear more about her entire story, her approach, and how she divides up her day, and how she stands out in a super crowded space. Pour yourself a tall one and enjoy! Looking to connect with Ceila. Reach out to her on LinkedIn: https://www.linkedin.com/in/celia-faye-meisel/ Or visit her website: https://celiafayemeisel.com/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Celia’s Pint: Q Tonic Ginger Beer 🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#113 We love some good conversation dealing with travel, and that’s what Lindsey Roeschke delivers. Lindsey is a seasoned consumer analyst with years of expertise in the travel & hospitality industry. In this pod we talk about: ✅The current state of travel. ✅The big learnings the travel industry took away from the pandemic. ✅How the different generations look at travel. ✅Current trends in the space such as set-jetting, adventure and b-leisure. ✅The role of advisors in travel. If you want to reach out to Lindsey, connect with her on LinkedIn. Looking for more on the travel space…then you’ll hear how the team from Nebraska tourism turned that state into a travel powerhouse. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Lindsey’s Pint: Bandage Brewing, Amber 🍺 Pat’s Pint: Guinness Zero Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#112 Marketing is getting very interesting in the manufacturing space. That’s due to a new generation of young, smart marketers getting into the business. One of them is Lindsey Muchka. Lindsey is currently heading up marketing at Dorner Manufacturing. Dorner specializes in conveyor solutions. Within manufacturing – conveyor solutions are a critical product. If the conveyor isn’t working profits take a hit. On this episode, Pat talks to Lindsey about: ✅ How she got started in marketing in the manufacturing space ✅ Her role at Dorner and what she does as the Director of Marketing to move the needle ✅ How she staffs her department ✅ How she splits her marketing efforts education vs brand awareness ✅ The role of the website in the marketing mix ✅ Her take the role of trade shows – are they worth the time and effort If you want to reach out to Lindsey here’s her LinkedIn page. If marketing in manufacturing is your jam. Check out the episode with Dean Stier. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Lindsey’s Pint: She was drinking water – but will be having a margarita later! 🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#111 Today Pat sits down with Amy Woods – CEO and Founder of Content 10x – based in Manchester, UK. There are plenty of businesses creating content to help drive business, but are they getting as much as they can from their content efforts? Probably not…and that’s where Amy and her agency come in. They specialize in getting as much as possible from your content. Here’s what we cover: ✅ How repurposing can breathe new life into existing pieces like blog posts and podcasts ✅ Her onboarding process and how Amy and her team work with new clients ✅ The key metrics she looks at to determine success with her efforts Plus, Amy talks about how she got into the agency space. And what it’s like running her own shop. Reach out to Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/. Make sure you mention listening to her on Over A Pint. Or head over to Content 10x and connect with her there. If you like hearing about agency life – you’re in the right place. Check out some of our great past episodes with James Pellizzi, or Angi Krueger. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Amy’s Pint: English Tea 🍺 Pat’s Pint: Coffee and sparkling water Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#110 It wasn’t all that long ago that many were talking about the end of email. Wow, have times changed. Today it’s one, if not the, most important marketing tool in your toolbox. But here’s the question… Are you getting all you can from your list? In this episode, Pat sits down with Jessica Best. Jessica is an email strategist and the owner of BetterAve – an agency helping companies supercharge their email marketing. And this woman knows what she is talking about. Here’s what to listen for: ✅ The current state of email marketing ✅ The 3 big differences between B2B and B2C email campaigns ✅ Jessica’s discovery process to enhance your email marketing efforts ✅ What’s one of the best-performing emails? ✅ The can-dos and should-dos for creative ✅ The key metrics you should be tracking ✅ And the importance of your website in the email campaign… There’s so much good stuff in this one…it’s sick! So get your pint. Get your notebook. Have a listen and make sure to take notes. When you’re done you’ll be a better marketer. If you want to get more from your email efforts…make sure to reach out to Jessica. Connect with her on LinkedIn: https://www.linkedin.com/in/jessicalbest/ Or check out her website: https://better-ave.com/ If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Jessica’s Pint: Brick River Cider Company, Peach 🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#109 Kweku TeAngelo Cargile is on a mission. As the National Executive Director at The BrandLab, Cargile wants to bring more diversity into the fields of marketing and advertising. And it’s easy to see why – this space has a certain look and feel to it – especially here in Milwaukee. In this episode, Kweku TeAngelo shares the story of his journey. What The BrandLab does and how you can help out. Kweku TeAngelo is also great at networking. And he shares his approach to creating opportunities to expand his network and connect with more people. Listen in cuz it’s pure gold! To get in touch with Kweku TeAngelo and to learn more about how you can help, reach out to him on LinkedIn: https://www.linkedin.com/in/kweku-teangelo/ Or email him at ktcargile@thebrandlab.org If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Kweku TeAngelo’s Pint: Green Juice Smoothie 🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA Hey, before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#108 Rob Ebert is a Senior Vice President of Social Content and Strategy at BVK. And in this episode, he sits down with Pat to go deep into how to win in social media marketing. Here’s what they cover: The current state of social media – paid v. organic Being authentic on social – what does this mean and how to pull it off How to make the most out of short-form video How AI is impacting the space What are the forgotten social channels And so, so much more… Rob has spent years in this space and it comes across. So, if you want to get more out of social media efforts this year, grab a pint and have a listen. Need more Rob Ebert in your life? Check out his first episode here. Or connect with him on LinkedIn here. You might also like this episode with the amazing Jay Baer. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Rob’s Pint: Athletic Brewing, Run Wild 🍺 Pat’s Pint: New Glarus Brewing, Two Women Before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#107 James is the captain of the advertising agency Pellizzi & Co. He sits down with Pat to talk about: If you’re in the ad agency world – you’re gonna want to check out this episode. Grab a pint and enjoy! Reach out to James here: https://www.linkedin.com/in/jamesapellizzi/ And if you liked this one, listen to the episode with Jay Baer. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 James’ Pint: Heinken 🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#106 Today we talk to Connie Kwok. Connie and Pat met over 20 years ago when she was just starting out. And once she left the agency, her career took off like a rocket. Connie has worked on the agency and client side for some of the biggest brands on the planet and in so many different verticals – it’s sick! And because that wasn’t cool enough she left the “traditional brand world” and jumped into the world of BitCoin and Blockchain. Here’s what to listen for in this episode: ➤ Connie’s playbook when she comes into a new company. What it’s like working with these big “heritage” brands and why the brand story is important in creating a digital strategy. ➤ Why a brand story is so important when it comes to developing a digital strategy. ➤ How she goes about building her teams – and her one key question when she is meeting new team members. Connie was awesome – you’ll love hearing her story. If you liked this one, take a listen to the episode last week with Jay Baer. ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Connie’s Pint: New Glarus Brewing, Spotted Cow 🍺 Pat’s Pint: Point Brewing, Snow Pilot Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker! We need it. Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#105 Shut the front door – Jay Baer is on the pod. Now, it’s true, we love all our guests on Over A Pint. And we’ve had some great ones for sure. But, Jay Friggin’ Baer…c’mon that’s a whole new level of WOW! Let me share with you the CV of this guy: ➤ Author of 7 books ➤ Founder of 5 multi-million dollar companies ➤ Consultant and advisor to over 700 brands ➤ Hall of Fame keynote speaker ➤ Tequila aficionado ➤ 250,000 + followers between TikTok and Insta ➤ A genuinely nice guy Bananas, right? In this episode, we cover the full range of topics specifically his latest book: The Time To Win: How To Exceed Customers’ Need For Speed. The book is based on proprietary research Jay did in trying to understand “the critical correlation between speed and customer satisfaction, loyalty, purchase propensity, and more.” Not only is the book interesting and loaded with insights – it’s just 69 pages long. Because…well…who has the time. Do yourself a favor and get the book and the key insights found in the book. There’s zero chance you will regret it. If you need more Jay in your life because who doesn’t -- you’ll find him here at: JayBaer.com And if you would like to take a look at the research used in the book, here’s your link: https://www.thetimetowin.com/ ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: pmcgovern@ascedia.com 🍺 Jay’s Pint: Bells Brewery, Hopslam, Double IPA 🍺 Pat’s Pint: New Glarus Brewing, Staghorn Octoberfest Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker! We need it. Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#104 Holy cow was this a good sit down. Kurt and Pat had the chance to talk to Angi Krueger. Angi is…well…she is a lot of things. A long-time member of Milwaukee’s ad community, storyteller, brand builder, and now CMO at OwnersEdge. Here’s what we cover: ✅ Her start in the marketing game ✅ Her 24-year run at Core Creative ✅ Making the leap from agency to client side of the business ✅ What’s a day in the life of a CMO like ✅ What metrics she’s tracking ✅ What’s her superpower ✅ The TV show that changed her life Here’s how you can connect with Angi – she is going to be looking for help soon: https://www.linkedin.com/in/kruegerangi/ 🍺Angi’s Pint: Leinenkugel’s Summer Shandy 🍺Kurt’s Pint: Three Sheeps Brewing, Offshore IPA 🍺Pat’s Pint: Lakefront Brewing, Riverwest Stein Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#103 Brian Baker sits down with Kurt and Pat to talk about being a CEO at Sentry, the advantages of being a company-owned corporation, and his take on effective marketing. Looking for other great CEO podcasts check out episode #87 with Mickey Henninger, episode #81 with Kris Harrington, or #21 with Tammy Lee. 🍺Brian’s Pint: Lakefront Brewery, Riverwest Stein 🍺Kurt’s Pint: Lake Louie Brewing, Badger Club 🍺Pat’s Pint: Lakefront Brewery, East Side Dark, NA Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#102 Today we are sitting down with Kevin Hardman to talk about marketing places. We go deep into the brand Milwaukee and how we can take a good brand and make it great! If you love talking about Milwaukee, check out our interview with Joshua Albrecht, VP of Marketing & Communications for Visit Milwaukee. Kevin is on LinkedIn all the time. So reach out to him at: https://www.linkedin.com/in/kevin-hardman/ And make sure you reach out to Kurt and Pat here: ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺Kevin’s Pint: Potosi NA 🍺Kurt’s Pint: Gathering Place, Black IPA 🍺Pat’s Pint: New Glarus Brewing, Spotted Cow Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#101 All the way from the great state of West Virginia, it’s the return of Jim Matuga. In 2021, Jim made his first Over a Pint guest appearance, and we knew immediately at that time he needed to come back. It may have taken a few years to twist his arm, but mission accomplished! To say Jim has serious game is an understatement. Let’s laundry list just some of them: Marketing MattersPositively West Virginia This time around we’re talking artificial intelligence (AI) and digging into Jim’s latest proprietary and successful business venture – StoryMaker. Most small businesses struggle with finding the right words to authentically connect with audiences. Developed with the small biz owner, entrepreneur & non-profit in mind, StoryMaker creates the right words, on-the-fly, for social media, 30-second pitches, emails, blog posts and unlimited brand messages – all with a couple clicks of a mouse. Jim’s one of the good guys, and we’re already chomping at the bit to bring him back a third time! Jim’s Pint: A virtual spirit Pat’s Pint: Tucktoberfest from https://tuckerbrewing.com/ Kurt’s Pint: Hilly Haze from https://www.amb.beer/

#100 Boom! How the heck did we get to 100 so fast? Seems like we just started, and now here we are! Well, y’all are in for a treat. For this special episode, Kurt and Pat sit down with Jean O’Toole. Jean is the Director of Marketing and Communications at Alverno College. We get into Jean’s background, focusing on how she goes about marketing a college in these tough times. If you have been keeping up with the higher education space…you know the struggle is real. What makes Jean’s story so good is her diverse background. And we get into all of it. ✅How she begged her way into marketing. ✅Her time at the New York Beef Council. ✅What it’s like working for the New York Beef Council. ✅How influencers helped to bring back the beef business. ✅How she made the switch from beef to higher ed. ✅What it’s like marketing a small, private college. ✅What her first 90 days were like. And a lot more… You can reach out to Jean at https://www.linkedin.com/in/jeanotooleprofile/. And make sure you reach out to Kurt and Pat here: ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺Jean’s Pint: Snapple 🍺Kurt’s Pint: Third Space Brewing, Heavenly Haze 🍺Pat’s Pint: Modelo Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

#99 Natasha Misra is in a super competitive, male-dominated space – personal injury law. So how the heck is Natasha breaking through and growing her practice? That’s what we unpack in this episode of Over A Pint. Here’s what to listen for: ✅How she started her business. ✅How she figured out her brand. ✅How she went about fulfilling the branding. ✅Her approach to networking. ✅When it comes to marketing – why patience matters. ✅Plus what a day in the life of a personal injury lawyer is like. Natasha drops so many insights in this episode, you’re going to love it. Make sure to reach out to Natasha at https://www.natashamisralaw.com/. And make sure you reach out to Kurt and Pat here: ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/ 🍺Natasha’s Pint: Leinenkugel’s Summer Shandy 🍺Kurt’s Pint: Roadhouse Brewing, Wilson IPA 🍺Pat’s Pint: Miller High Life Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.