Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform

Last week, I attended the Podcasting Made Simple LIVE quarterly conference. It’s hosted by Alex Sanfilippo, founder of Podmatch and host of the Podcasting Made Simple podcast. I was taking notes like crazy on hosting and guesting and wanted to share 8 of my favorite takeaways with you. RESOURCES MENTIONED: Connect with Alex: https://podpros.com Podmatch (aff): https://kimstewartmarketing.com/podmatch Buzzsprout for hosting your public podcast (try it out) https://kimstewartmarketing.com/buzzsprout RELATED EPISODES: Audit Your Book Marketing Strategies #73 https://kimstewartmarketing.com/73 Create a Guestcast to Share Your Interviews #27 https://kimstewartmarketing.com/27 How to Pitch a Podcast (and how to find shows) #34 https://kimstewartmarketing.com/34 Stop Being a Comparison Girl #16 https://kimstewartmarketing.com/16 Four ways to overcome your podcasting fears #101 https://kimstewartmarketing.com/101 Sharing authentic content on Instagram #4 https://kimstewartmarketing.com/4 Writing off social as an author #75 https://kimstewartmarketing.com/75 BOOK A STRATEGY SESSION: https://kimstewartmarketing.com/podstrategy LET'S CONNECT: Instagram Linkedin Affiliate links may be included at no cost to you. I only recommend products I know you will love!

Are you finding your schedule pack full of to-do’s as an author and always thinking “I don’t have time for THIS or THAT" to market my book? Or maybe you're having trouble just finding time to spend with God and in His Word on a consistent basis? Your heart will thank you for tuning in and hearing encouragement from my friend, and author, Mitzi Neely. Mitzi has self published several devotionals, cookbooks and magazines and her newest book, How to Find Spiritual Rest in a Chaotic World: 24 Devotionals to Calm the Soul, is just what we all need! She shares: -- practical ideas for carving out time for what matters most -- being intentional about your commitments as a writer -- identifying where and what your time wasters are -- what’s working to nurture her readers these days -- her ministry, Girls Aloud, providing scholarships to high school girls Resources mentioned: Find Spiritual Rest in a Chaotic World*: https://amzn.to/3TQVyVo Teachers Are a Gift*: https://amzn.to/3vMCekd Mitzi's website: https://peacefullyimperfect.net Mitzi's Instagram: http://www.instagram.com/mitzi4936 LET'S WORK TOGETHER: Free 15-Minute Consult https://kimstewartmarketing.com/free15 Strategy Session for Hosts and Guests: https://kimstewartmarketing.com/podstrategy *Affiliate links may be included at no cost to you. I only recommend products I know you will love!

Today we're wrapping up this series on the power of private podcasting and I want to share some do’s and don’ts for hosting a private podcast as an author. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio Buzzsprout for hosting your public podcast (try it out) https://kimstewartmarketing.com/buzzsprout RELATED EPISODES: 12 Ways to Use a Private Podcast to Serve Your Target Readers #119 Marketing Your Private Podcast as a Podcast Host #120 Marketing Your Private Podcast as a Podcast Guest #121 Do these 4 things first before guesting to grow your show #66 LET'S WORK TOGETHER: Free 15-Minute Consult https://kimstewartmarketing.com/free15 50-minute Strategy Session https://kimstewartmarketing.com/podstrategy Affiliate links may be included at no cost to you. I only recommend products I know you will love!

In episodes 118-120 of our series on private podcasting, we talked about ways you can use one to grow your audience, and how to market it as a podcast host. Now let’s talk about how to market your private podcast to potential listeners as a podcast guest. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio Buzzsprout for hosting your public podcast (try it out) https://kimstewartmarketing.com/buzzsprout LET'S WORK TOGETHER: Free 15-Minute Consult https://kimstewartmarketing.com/free15 50-minute Strategy Session https://kimstewartmarketing.com/podstrategy Affiliate links may be included at no cost to you. I only recommend products I know you will love!

In episodes 118 and 119, we talked about ways you can use a private podcast to grow your audience. Now let’s talk about how to market your private podcast to potential listeners. In this episode we'll talk about marketing a private podcast as a podcast host. Stay tuned, next episode we'll talk about marketing it as a podcast guest. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio Buzzsprout for hosting your public podcast (try it out) https://kimstewartmarketing.com/buzzsprout LET'S WORK TOGETHER: Free 15-Minute Consult https://kimstewartmarketing.com/free15 50-minute Strategy Session https://kimstewartmarketing.com/podstrategy Affiliate links may be included at no cost to you. I only recommend products I know you will love!

Not ready to make the weekly commitment to host an ongoing show but DO want to use the power of podcasting to serve your target readers? Here's 12 ways authors can host a Private Podcast BEFORE and AFTER their book launch. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio RELATED EPISODES: Hosting a Private Podcast with Angie Baughman (#118) https://kimstewartmarketing.com/118 11 Ways to Host a Podcast (#72) https://kimstewartmarketing.com/72 LET'S WORK TOGETHER: Free 15-Minute Consult https://kimstewartmarketing.com/free15 50-minute Strategy Session https://kimstewartmarketing.com/podstrategy Affiliate links may be included at no cost to you. I only recommend products I know you will love!

I love when I receive guest pitches from listeners who know my audience well and have a topic to share that brings incredible value to you! Today my friend Angie Baughman is here to share about using a private podcast to connect with your readers and grow your email list. Angie hosts the Steady On podcast, she’s author of several Bible studies, and is a contributing author to the "Life Changing Stories” devotional compiled by Mary Rooney Armand of ButterflyLiving. We dive into: RESOURES SHARED: Life-Changing Stories (Angie's private podcast) Angie's website Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio Podmatch: https://kimstewartmarketing.com/podmatch RELATED EPISODES: 11 Ways to Host a Podcast (#72) LET'S WORK TOGETHER: Podcast Launch Podcast Strategy Affiliate links may be included at no cost to you. I only recommend products I know you will love!

So who’s ready to finally launch your podcast and start serving your future readers? Let’s wrap up this mini series and talk about how to get your friends and followers excited about your podcast with ideas for your launch plan and content you can share with them before you launch your show. LET'S WORK TOGETHER: Podcast Launch Podcast Strategy RESOURCES MENTIONED: Using Instagram to Reach Your Target Readers #4 14 Ways to use Audiograms to Serve Your Readers #91 7 Ways to Market Your Book Through Collaborations #42 LET'S CONNECT: Instagram Linkedin

Now that you've set your podcasting goals and have your first 5 things in place, let's talk about what goes into your first few episodes, including your trailer. 🎙️ FAVORITE PODCASTING RESOURCES: Podcast Hosting: Buzzsprout Microphone: ATR2100x-USB Recording and Editing: Descript Recording on Descript Recording on Zoom Editing on Descript Affiliate links may be included at no cost to you. I only recommend products I know you will love! NEED HELP WITH YOUR PODCAST? Podcast Launch Strategy and Coaching LET'S CONNECT: Instagram Linkedin

Last week we talked about seven reasons WHY you might want to start a podcast to build your author platform. Today, let’s talk about the first 5 things you need to start your podcast. Don't worry about taking notes, I have them for you here: How to Start a Podcast (the First Five Things You Need): https://kimstewartmarketing.com/115 🎙️ FAVORITE PODCASTING RESOURCES: Podcast Hosting: Buzzsprout Microphone: ATR2100x-USB Recording and Editing: Descript Recording on Descript Recording on Zoom Editing on Descript Affiliate links may be included at no cost to you. I only recommend products I know you will love! NEED HELP WITH YOUR PODCAST? Podcast Launch Strategy and Coaching LET'S CONNECT: Instagram Linkedin

Are you exhausted running the rat race, fighting an algorithm, and trying to market your message without feeling gross? There’s gotta be a better way, right? Today I want to share 7 reasons WHY you might consider hosting a podcast to build your author platform. PAST EPISODES MENTIONED: 11 Ways to Host a Podcast (#72) Attract Publishers and Agents by Guesting on Podcasts (#85) Pitching to Guest on Podcasts as a First-Time Author (#68) Repurpose Your Podcast into a Book (#19) Why a blog is important for authors (#108) 🎙️ FAVORITE PODCASTING RESOURCES: Podcast Hosting: Buzzsprout Microphone: ATR2100x-USB Recording and Editing: Descript Recording on Descript Recording on Zoom Editing on Descript Affiliate links may be included at no cost to you. I only recommend products I know you will love! NEED HELP WITH YOUR PODCAST? Podcast Launch Strategy and Coaching LET'S CONNECT: Instagram Linkedin

Connect with Kim: Website Instagram Linkedin

Do you struggle with perfectionism and finding balance while growing your author platform? Vivian Cumins, writer and podcaster, is here to share some Biblical inspiration and practical how-to’s for you! [7:19] Signs of perfectionism [16:34]: Achieving balance through Scripture [25:04] Building an audience and trusting God to guide your platform Tune in to gain wisdom and encouragement from Vivian's story and learn how to find balance in your own writing journey. RESOURCES MENTIONED: Vivian’s website https://viviancumins.com The Out of Balance Believer Reading Plan: https://www.bible.com/reading-plans/39346-the-out-of-balance-believer Podmatch (aff): https://kimstewartmarketing.com/podmatch Book a Podcasting Strategy Session: https://kimstewartmarketing.com/strategy RELATED EPISODES: Creating Harmony Between Work and Rest (#20) https://kimstewartmarketing.com/20 How to Audit Your Time (and Own It) #74 https://kimstewartmarketing.com/74 Connect with Kim: Website Instagram Linkedin

How do you stand out to your readers in a unique way? With a flamingo advantage! Katie Hornor, host of the Flamingo Advantage podcast, and author of a slew of books including Faith Like Flamingos and The Flamingo Advantage, is here to share: Resources mentioned: Katie's website https://theflamingoadvantage.com/ Podmatch (aff): https://kimstewartmarketing.com/podmatch Book a Podcasting Strategy Session: https://kimstewartmarketing.com/strategy Related Episodes: Overcome anxiety when building your personal brand (#110) Tapping into reader's needs as a relatable brand (#106)

Thinking about adding YouTube to your book marketing strategy in 2024? My guest Velma Knowles is here to share her experience. Velma is a leadership coach, author of The Valuable Leader, and host of the Your Leadership Chat podcast on YouTube. I couldn’t wait to talk to her about: Resources mentioned: Website YouTube The Valuable Leader (aff) by Velma Knowles The Value of Community (Leadership Chat with Kim Stewart) Related Episodes: Using YouTube to Attract and Serve Your Target Readers Creating a Guestcast to Share Your Podcast Interviews Connect with Kim: Website Instagram Linkedin Affiliate links may be included. I only share products and services I know you will love!

Do you feel anxious when it comes to building your author platform? Are you comparing yourself to fellow authors? Robyn Graham, Christian Business Coach, and author of "You, Me, and Anxiety" is my guest today to share: Connect with Robyn: Website You, Me, and Anxiety book (aff) Learn about Podmatch (aff): https://kimstewartmarketing.com/podmatch Related Episodes: How to Stop Comparing Yourself to Other Authors (#16) Tapping Into Reader's Needs as a Relatable Brand (#106) Connect with Kim: Website Instagram Linkedin Affiliate links may be included. I only share products and services I know you will love!

Wondering how to grow your author platform while also honoring God as you balance work and family? Scott LaPierre is here to help! Scott is a pastor, host of Scott LaPierre Ministries podcast, and author of several self published and traditionally published books. Scott and I connected through the Podmatch service and I couldn’t wait to talk to him about: Affiliate links may be included at no cost to you. I only recommend products I know you will love! Resources mentioned: Scott's Website Work and Rest God's Way (aft) Learn about Podmatch: (aff) https://kimstewartmarketing.com/podmatch Related Episodes: Top 4 Things Agents Look For in Your Book Proposal Why a Blog is Important for Authors Connect with Kim: Website Instagram Linkedin

Wondering how you can get more readers to your blog in 2024? Not sure how you can figure out all this SEO stuff? You just want to write and reach more people to share God’s Word, right? Well help is here! My guest today is LeeAnn Fox, founder of Kingdom Bloggers, and host of the Kingdom Influencer podcast. LeeAnn is a genius at blogging and SEO and I couldn’t wait to talk to her about: Connect with LeeAnn: SEO for Christian Authors Bootcamp (aff) Use code PODCAST for 25% off! Website Facebook Group Affiliate links may be included. I only share products and services I know will bring you value. Related Episodes: How SEO Helps Readers Find Your Books Designing Your Author Website Connect with Kim: Website Instagram Linkedin

Do you have other writers around you to offer a helping hand and cheer your message on? If not, you will love hearing about the Writer’s Bloc, a unique community for Christian writers, founded by my guest, Cara Ray. We talk about: Resources mentioned: The Writer’s Bloc (free trial) The Seasons of Creativity resource Cara's website Instagram Related Episodes: Seven Ways to Market Your Book Through Collaborations #42 Five Ways to Be Generous to Fellow Authors #37 Connect with Kim: Website Instagram Linkedin

So grateful for you tuning in and praying for an abundance of blessings on you this holiday season! Happy Thanksgiving, Merry Christmas, and Happy New Year. See you back here on Tuesday, January 16. ❤️ Kim