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On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business-logo

On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business

Business & Economics Podcasts

Have an online business as a course creator, coach or service provider? Whether you’re brand new, already thriving, or somewhere in between — it can be hard deciphering whether “so and so’s” business advice is legit or a hackneyed regurgitation of what THEIR business coach taught them. Does it work? Is it legal? ‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.” Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 27,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about. If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast. But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday and Thursday tradition (that’s when new EPs drop!). 125,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.

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Have an online business as a course creator, coach or service provider? Whether you’re brand new, already thriving, or somewhere in between — it can be hard deciphering whether “so and so’s” business advice is legit or a hackneyed regurgitation of what THEIR business coach taught them. Does it work? Is it legal? ‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.” Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 27,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about. If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast. But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday and Thursday tradition (that’s when new EPs drop!). 125,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.

Language:

English

Episodes
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212. How A Podcast Can Grow Your Online Business (ft. Podcast Expert, Michelle Rubinstein)

5/6/2024
This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nurture my audience and aid in growing my business. We have a great conversation about how this podcast has been my most productive nurturing channel– helping people get to a place where they’re ready to purchase my product. We talk about voice of customer research, meeting listeners where they’re at, and providing in-depth, nuanced information. We also talk about why it’s important to pick a medium that you actually enjoy using. Then we get to the hard hitting questions: What kind of pasta would I be and why? What’s the secret sauce behind Michelle’s One Tree Hill rewatch podcast production? And, which of us listened to Serial when it first came out? In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: Total Betty Podcast NetworkMovie Friends PodcastWhen I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online EntrepreneurshipSam’s SidebarFree Legal Workshop CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:53:04

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211. Launch Series Pt. 4 | Post-Launch Audit: How to Use Data for Future Launch Success

4/29/2024
Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don’t create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data. In this episode, I dive into everything you need to know about post-sale surveys and how to execute them. I teach you how to measure sale success and figure out which marketing channels produced a good ROI for your business. Plus, I touch on how to encourage post purchase behavior like referrals. Finally, since this is the last episode of our Launch Series, I review the top takeaways of running a launch, from beginning to end. I’ve really enjoyed making this series and I hope it has helped you and your business! In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” free weekly email “Sam’s Sidebar” CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:25:49

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210. Launch Series Pt. 3 | How to Boost Your Launch Sales 101

4/22/2024
What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series. I break it down into three segments. First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy. Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior. Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel. Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: “11 Instagram Story Ideas for More Sales” YouTube videoFree Legal Workshop CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:48:56

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209. Launch Series Pt. 2 | How to Leverage Pre-Launch Excitement for Higher Sales

4/15/2024
This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned. First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing. Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it. Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community. Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach. I really hope this Part 2 episode helps you build up to, and execute, your own launch. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach Jen Diaz)Free Legal Workshop CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:39:15

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208. Launch Series Pt. 1 | Behind the Scenes of a $300,000 Digital Product Launch

4/8/2024
Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out. We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey. We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to. I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge! In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: Sam’s SidebarSam@SamVanderWielen.com@SamVanderWielen5 steps to legally protect and grow your online business CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:50:22

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207. The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach, Jen Diaz)

4/1/2024
My mindset coach, Jen Diaz, has made all the difference in my business. A few weeks ago, not only did I make $300k during a launch event, but my team and I actually enjoyed the process. Today I have Jen on the show to debrief the launch and share some of her coaching genius with you! We cover a lot of what makes up a growth mindset: Knowing yourself, having confidence, focusing on what’s within your control, embracing the learning process, being ok with failure, etc. “Growth mindset” can seem like a really fuzzy concept. I hope that this episode helps you understand it better and apply it in your own life. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: JenniferDiaz.com@JenMDiaz CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:01:15:42

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206. How to Create Unique Content (Without Copying Your Competition)

3/25/2024
Following your competitors on social media can lead you down a self-doubt rabbit hole. In this episode, you’ll find inspiration so you can stand out to your audience and I’ll share 6 ways to create content that don’t involve following your competition. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: Sam’s SidebarSam@SamVanderWielen.com@SamVanderWielen5 steps to legally protect and grow your online business CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:30:35

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205. 7 Surprising Ways to Pay Less Taxes

3/18/2024
In this episode, I give you 7 ways to pay less taxes. And no, they don’t involve anything like sketchy offshore bank accounts. I cover: Tracking your expenses and write-offs, reinvesting in your business, the difference between contractor and employee taxes, the difference between an LLC and an S Corp, investing in your retirement, using the qualified business income deduction, and working with a CPA. If you’re filing small business taxes for the first time as a beginner, or even if you’re a seasoned pro, you’ll find helpful tax nuggets in this episode. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: QuickBooksBetterment5 qualities your accountant must haveEpisode 77: Small Business Taxes 101 (Guest Interview with Little Fish Accounting)Episode 91: Business Expenses 101 CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:26:59

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204. What Burnt Pizza Can Teach Us About Business (Quick Motivation!)

3/11/2024
Even the best pizza maker is going to have more burnt pizzas than good ones. Even the best baseball player is going to strike out, over and over. As an entrepreneur you will fail, so embrace it and don’t give up. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: @SamVanderWielenEpisode 203. 5 Things To Tell Yourself When You Feel Like QuittingGet my emails! CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:08:27

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Bonus. MAJOR BOI NEWS UPDATE (DO I HAVE TO FILE A BOI REPORT?)

3/7/2024
This is just a quick bonus episode on the breaking news about the BOI law (Beneficial Ownership Information). Yes, a federal court in Alabama has ruled it as unconstitutional. But you still have to file it (don’t worry its free and simple). Only the plaintiffs in the case don’t have to file. Check out the links below for help with filing your BOI. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: free guide to filling out the BOI formfree weekly newsletter, Sam’s Sidebar,Episode 185: New Law Alert: BOI Reporting Requirements CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:06:43

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203. 5 Things to Tell Yourself When You Feel Like Quitting

3/4/2024
Feel like quitting? Don’t worry, I’ve been there. Being an entrepreneur can be super lonely, especially when you’re struggling. That’s why in this episode I share 5 things to tell yourself when you feel like quitting. I use them myself and I really hope you find them helpful too. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: @SamVanderWielenKickstart Your Business Series my emailsFree Legal Workshop CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:34:36

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202. How the Ultimate Bundle®️Safeguarded My Business: 4 Real Life Stories

2/28/2024
Sometimes the legal aspect of running a small business can be unclear and overwhelming. That’s why I think stories help. They put a face to legal issues, and more importantly, they show that prevention and protection do work. So if legal to-dos have been hanging over your head, take a listen to these four stories about real business owners who use The Ultimate Bundle®. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: The Ultimate Bundle® on sale@KarinNordinPhD Karin: Change Academy PRO membership, a low-cost membership for coaches that teaches evidence-based behavior change techniques: https://bodybrainalliance.com/change-academy/ @MyaNichol Mya: Upgrade Your Instagram Account In Less Than 10 Minutes Checklist https://view.flodesk.com/pages/624c6ad3c2bc0f13bc3c6ee3 @AthenaConcannon Athena: Free Legit Fit planning Checklist: https://achievewithathena.com/the-legit-fit-planning-checklist/ @EmpoweredAchievers Chris: Free Career Training Workshop: https://beempoweredachievers.com/free-workshop CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:01:06:10

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201. The Only Legal Program You Need for Your Online Business

2/26/2024
The Ultimate Bundle® is my healthy obsession. I’ve spent years tweaking it to perfectly fit the legal needs of online business owners. In this episode, I take you through the origin story of the Ultimate Bundle®: From me leaving corporate law and health coaching, to figuring out exactly what online business owners need, to scaling up the Ultimate Bundle® so it could help as many people as possible. I hope this episode encourages you to stick with your own project and make it everything you dream it can be. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: Episode 3. Turning Pain & Hard Times Into Rocket Fuel for Your BusinessEpisode 29. 10 Reasons My First Business Was an Epic FailureThe Ultimate Bundle®Get my emails! CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:27:00

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200. How to Legally Protect Your Online Business in 2024

2/21/2024
In this unique episode, you get to hear my full webinar, “How to Legally Protect Your Online Business in 2024.” I’ll give you the five steps every entrepreneur needs to take, and take immediately: Shift your mindset, register as the right business entity, protect yourself in case of a lawsuit, get your contracts and policies in place, and stay within your scope of practice. Plus, I give you the “2024 Online Business State of the Union” to let you know about recent changes to the legal and financial landscape for online businesses. Ready to learn? Tune in now! In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: The Ultimate Bundle® Buy The Ultimate Bundle® today. CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:01:37:04

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BONUS Q&A EPISODE: Listen In As I Coach My Customers

2/21/2024
Sometimes the best way to learn is to listen to others’ questions. Tune into this episode to listen to legal questions from small business owners and my answers to them. We touch on topics including staying within your business insurance’s scope of coverage, drawing a line between your coaching business and your professional license, and how to best use DBAs. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: Ultimate Bundle® CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:28:11

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199. Yep, THIS Lawyer Doesn't Like What Procrastinators Are Doing

2/19/2024
In this episode, I share with you my top 5 reasons to not procrastinate creating your business’s legal foundation. It can be tempting to push legal stuff to the bottom of your to-do list and instead focus on more fun things like branding and social media. So let me show you exactly why you need to get your legal ducks in a row. I hope this short list will give you the motivation you need to get your legal foundation set ASAP. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: sign up here CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:15:07

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198. How to Stop Stunting Your Growth (Quick Motivation!)

2/15/2024
Are you feeling stuck in your entrepreneurial journey, constantly waiting for the "right time" to take the next step? Let me share a little secret with you: the right time is now, and the key to unlocking your growth is future-proofing your business. Future-proofing means making decisions today that will set you up for the success you envision tomorrow. It's about acting as if you've already achieved your goals and making moves that align with that future version of yourself. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: sign up here CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:17:40

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197. 4 Things I'd Never Do In My Business (as a lawyer)

2/12/2024
Are you navigating the intricate world of online business, trying to avoid the legal pitfalls that could derail your success? Well, you're in luck. As an attorney specializing in helping entrepreneurs like you, I've seen firsthand the common legal missteps that can complicate your business journey. Today, I'm here to guide you through these murky waters with some straightforward advice that could save you from potential legal headaches down the road. Let's dive into the legal essentials you can't afford to ignore, ensuring your online business thrives on solid ground. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: sign up hereEpisode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)The JAVA Method CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:23:10

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196. 6 super easy ways to legally protect your business (BIG NEWS INSIDE!)

2/8/2024
Are you running an online business and feeling a bit lost in the maze of legal requirements? Well, I've got something special for you. I'm hosting a free webinar, 'How to Legally Protect Your Online Business in 2024,' and it's packed with insights and actionable steps. If you're unsure about the legal side of your business, this is your chance to get up to speed with the latest laws and protections. Let's dive into what you'll learn and how it can transform the way you handle your business legally. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: sign up here CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:09:19

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195. Be a Detective In Your Business (Not a Prosecutor)

2/5/2024
Have you ever found yourself stuck in a cycle of making assumptions in your business, only to realize later that you might have missed out on key insights? I'm here to share a powerful mindset shift that can revolutionize the way you approach your business decisions. Rather than playing the role of a prosecutor, who's often fixated on proving a preconceived notion, let's explore the benefits of adopting a detective's mindset. This approach is all about staying curious, open-minded, and making decisions based on solid evidence and data. In this episode, you’ll hear… Click here to find the full show notes and transcript for this episode. RESOURCES: samvanderwielen.com/easy-emailshereUltimate Bundle® CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media

Duration:00:07:55

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