Around the Workstand-logo

Around the Workstand

Bleav

Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities. We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships. To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more. Contact us anytime for more information: info@Workstand.com

Location:

United States

Networks:

Bleav

Description:

Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities. We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships. To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more. Contact us anytime for more information: info@Workstand.com

Language:

English

Contact:

720-575-5924


Episodes
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Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will.

4/23/2024
There are many things in life where clear-cut answers are difficult to come by. Websites and marketing certainly fall into this category. Do you ever wish someone would just tell you the answers? We will. Today, based on our own experience - even if you only consider us, Suzie and Mark, that is a combined 20 years here at Workstand working with bicycle retailers all over North America - and with as little bias as we can muster, we’ll just tell you the answers to some common yet confusing questions we often hear. Direct and simple, ready? The one we hear the most often - SEO - how can I do better in search? I’m a local business, why should I sell online? I want people to come to my store and I don’t want to encourage them to shop online. Why should I pay for ads? Why should I pay Workstand to run my ads? Does my homepage look good? Is my homepage effective? We don’t hear these questions often enough. 🙂 Request your Complimentary Website Review by the Workstand Client Success Team Can you help my website perform better without adding additional costs? The admin navigation has moved since we published this video on how to streamline communications but the info is still valuable and relevant. Use the admin site search to find things that may have moved around. What am I paying Workstand for in my subscription? I don’t use all the features in my subscription/what could I be taking advantage of more effectively? Puppies or kittens? Well both, of course. Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:15:35

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First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson

4/9/2024
Ryan joins Suzie and Mark for our monthly industry update. This time around, it's also a quarterly update and we look at results and trends thus far in 2024. Ryan tells us about the Bicycle Leadership Conference (BLC) he recently attended and where his travels will take him in the coming months on behalf of all at Workstand. BLC 300 bicycle industry leaders in attendance Pragmatic about inventory and optimistic outlook Inventory situation, talking heads too critical of bike suppliers Strong consumer sales paired with dealer Just In Time (JIT) orders means wholesale velocity is picking up Electric bike maturing, growth in transportation Data presentation Outstanding service award - Ryan accepts an award on behalf of Workstand! Yay us. Q1 Ecommerce growth +10% across our platform, February strongest at approximately 22% YoY Order volume off, with Average Order Volume up double digits Bike discounts driving sales, especially from Specialized (big traffic increase) Overall traffic is up every month in Q1 Top performers still driving, typical dealer -3% for the quarter Google Search Index General consumer interest in bikes steady with last year Specifically “bike shop” is a bit softer YTD That has been the general trend, but learn more as the season develops when “bike shop” volume increases All search volume has been spiking dramatically on March weekend It's important to win search, must have products online as consumers shift away from channel-specific search Electric bike search volume outperforming general terms More travel for Ryan and team Our team at Sea Otter meeting with suppliers - look for Matt Lolli and Chris Gardner from our Supplier Team Speaking at NBDA retailer summit in May Collision Technology Summit in June Questions this week: Q: When will the Workstand POS be able to replace Lightspeed? That’s not our goal but ... For many retailers it can today, even if some of the features are lean we are enhancing them rapidly Perfect fit for our initial target market, merchants with a more outdated POS Q: Do I have to pay for Google Ads to show up in local search results? No. Your product pages and location pages in particular are optimized for organic and if you maintain your website properly then the content you create should perform well. Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:31:07

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Focusing on adding value to your customer's cycling lives will help win search and grow sales

3/26/2024
We talk a lot about marketing and selling by way of great websites, Google Ads, email marketing, and more but this week is different. This week we want to point out that stores shouldn't hard sell all the time. One of the best things a store can do to build long-term value within their community is to meet consumers where they are and help them find value in bikes, riding, and being a part of a healthy and fun-oriented community. That means that in addition to catalog-enabled, commerce-focused websites, merchants should be offering content aimed at helping riders get the most out of their bikes and the bike riding community. Workstand offers so much to help with that! Library pages, brand-supported landing pages, Premium Content Packages, and easy tools to build whatever type of page content is needed. Winning search starts with providing content your customers (and prospective customers) find valuable. Sales follow. Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:15:58

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A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales

3/12/2024
The band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions. Higher total sales amounts (by the dollar) in 2023 but lower total unit sales What’s happening now? What are the areas of growth in our industry? What’s doing well? But who’s doing well? Crystal ball time - how is 2024 looking? Can we make any predictions? Okay, you’ve taken us through a number of ups and downs…how can retailers take action to make a positive impact on their sales? Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:25:58

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Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team

2/27/2024
In this engaging episode, we had a lively conversation with Julie Walsh, our marketing strategist at WorkStand, discussing the Spring Marketing Playbook. Julie shared insightful tips and tricks for preparing your business for the spring selling season. We delved into the importance of cleaning up your website, updating settings, and ensuring a fresh, spring-like feel to attract customers. Recommendations included activating the shopping cart feature and utilizing Google Local Shopping Ads to boost sales. https://blog.workstand.com/spring-2024-marketing-playbook https://workstand.com/help/google-shopping We touched on the significance of automated post-purchase email campaigns and maintaining consistent communication with customers through newsletters and engaging social media content. Julie emphasized the value of simplifying content, making it visually appealing, and ensuring it aligns with the brand's personality. Additionally, we explored the role of incorporating brand content, such as product launches or collaborations, to enhance your website's appeal and keep customers informed about new arrivals. The conversation highlighted the ease of implementing pre-designed content to give your website a fresh look without overwhelming yourself with intricate details. As we wrapped up, we encouraged listeners to explore the available resources on our website, engage with our marketing agency for personalized guidance, and stay tuned for future episodes where we'll have our President, Ryan, back to share his industry insights. Julie's expertise and practical advice provided a comprehensive guide to revamping your marketing strategy for the upcoming season. Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:29:32

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Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads

2/13/2024
Workstand was invited to present this week at the NBDA P2 Group meeting. We were both there along with Lauren Webb, our Agency Director, and Matt Viara, our Paid Search Team Manager, and we talked about ways to improve ecommerce performance. There were some great questions and conversations so we thought we’d hit the highlights of that meeting today. Custom Websites - it’s about more than just design Data Management Point of Sale Tech Tip: If you’re already a Workstand website client, our POS features are live in your admin now. Take a look, particularly at how simply an in-store sale can be yet how powerful with all of your suppliers on tap. Check out your Template Publisher and Theme Editor to personalize your look. Let’s talk about custom if you want to go from personalized to customized. Finally, how are you performing relative to those metrics we talked about? Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:16:53

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January is a great time to review your website and plan for sales growth in 2024. Here's a plan!

1/23/2024
The beginning of the New Year is always a time of reflection, goal setting, and transformation. It’s a great time to look at your website the same you may be looking at your life, career, fitness, etc. We can break this process down into 5 different phases: Review your websiteTech tip: Leverage pre-built content from the library Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:29:06

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How to limit fraud and protect your business while supporting sales and your team. Also, happy 2024!

1/9/2024
Welcome to a new year! It’s the beginning of our 25th Anniversary as a company. Fraud is a constant topic of concern for our merchants. Just because Christmas has passed doesn’t mean there isn’t still potential for chargebacks related to those sales. Coming out of a heavy holiday sales season, let’s look at how you can protect your business without losing too many sales going forward. How can you document your processes and support your team in a way that ensures the best chance of dealing with fraud effectively? Here's our Limiting Fraud Help Center Article Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:18:33

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Workstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everyday

12/19/2023
Barbara Wiesner has been with Workstand for nearly 18 years. She knows more of our clients and more of our clients know her than anyone else who works at Workstand. Barbara has done a little bit of everything at the company, from the relatively early SmartEtailing days until today, she is a leader who is adept at helping both our teams and our clients succeed. Remember all those meetings at Interbike? Barbara does. She met with clients for years and helped wrangle all that trade show madness to ensure we were able to visit, face to face, with as many SmartEtailing/Workstand merchants as possible. What would Workstand today be like without Barbara? Well, let's all be glad we haven't had to find out. See you around the Workstand! Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:28:53

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Final run into the holiday shopping season. Get your website ready for last minute shoppers.

12/12/2023
Suzie got a new bike and other completely expected events. We're in the final days before the big holiday. Be sure your website is ready for last-minute shoppers. https://workstand.com/request-a-brandBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:15:20

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SEO/Organic Search and SEM/Paid Search tips for your Workstand website - it's not so complicated!

12/5/2023
Inventory visibility online - a quick primer - What is SEO and Organic Search and what is SEM and paid search? Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:16:53

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How’s the holiday selling season going? This is a good time to assess your success and make changes if needed.

11/28/2023
How’s the holiday selling season going? This is a good time to assess your success so far and make changes if needed. Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:13:47

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Actionable steps to win search and convert holiday shoppers. Take Action Now!

11/22/2023
This week, we are discussing the upcoming holiday season and the importance of retailers preparing for it. We mention holidays such as Thanksgiving, Black Friday, Cyber Monday, and Small Business Saturday. It's crucial for businesses to take action during this time, as there is a higher sales volume compared to other months. We highlight the high intent to buy during this season and the potential for increased conversion rates and revenue per session. To effectively prepare for the holiday season, we break down the discussion into categories of who, what, when, where, and how. Starting with the importance of seasonally relevant homepage merchandising, we emphasize the need to communicate who you are and why customers should shop with you. It's essential to have holiday content on your website, such as a gift guide or information about sales. Updating other sections of your website to be more seasonally relevant, like discussing winter bike maintenance, can also attract customers. Customers appreciate businesses that have consistent and clearly stated holiday hours and closures. Therefore, it's essential to update your website and other platforms like Google My Business and Facebook with accurate information. Providing a tech tip, we suggest using start and end dates to schedule content on the website, ensuring that the right content is displayed at the right time. For businesses needing assistance, we offer our help through our success team and agency subscriptions for website maintenance needs. We also note that we can help with one-time projects or temporary relief of duties, even if a business is not interested in a subscription. Businesses are encouraged to reach out to us for support, and we mention that all the information is available in our Help Center. In conclusion, we extend our wishes for a Happy Thanksgiving and express our willingness to see everyone around the work stand. Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:19:07

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Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales.

11/14/2023
Let’s get to the basics Around the Workstand - your website, what you’re presenting to the shopping public, why it matters (search, conversion, credibility) https://workstand.com/website-reviewBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:14:31

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More holiday marketing and new content from Trek, Santa Cruz, and Specialized

11/7/2023
Welcome back to our regular programming! How To videohttps://libpreview2.smartetailing.net/page.cfm?pageid=5148&contentType=1&preview=1Santa Cruz V10 - launches todayhttps://workstand.com/specialized-holiday-2023Google Local Listings Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:13:18

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Product Team Manager, Alex Slocum talks POS features, ecommerce, being a builder, and Halloween!

10/31/2023
This week we’re joined by our Product Team Manager, Alex Slocum. Alex tells us about how he got into the world of bicycles and technology and how he ended up here at Workstand with us. We learn what a Product Team does and what the roles are in our Product Team along with how the team interacts with other parts of the company such as Development, Client Success, Marketing, and of course, our Leadership Team. Alex is a key figure in the development of our new Point of Sale features and in the ongoing development of our ecommerce platform and tools. The episode is another example of Alex’s commitment to transparency and his openness to feedback and what becomes of it once his team receives it. We get into the genesis of these new features and how the progress we’ve made as we ready the official release compares to the goals set two years ago when it all began to take shape. Alex’s creativity isn’t confined to his days here at Workstand. He’s a builder at heart and we get to hear about his love of fixing up cars, woodworking, creating scary Halloween costumes, and even sewing! Come meet Alex Slocum Around the Workstand! Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:28:17

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Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing!

10/24/2023
We have a guest this week with us Around the Workstand. Lauren Webb, our Marketing Agency Director, is here to talk about her history working with bike shops, her team of 16 folks and the work they do with more than 400 Workstand merchants, and how local businesses can get ready for the holiday shopping season and thrive amongst all the choices choppers have at their disposal. Lauren advises listeners to start planning their direct mailers and creating a gift guide on their websites. We offer affordable options and have a creative team that can design custom content. We stress the importance of planning ahead to avoid last-minute stress. We introduce our homepage takeover package that promotes holiday content and can be used for as long as you want. We explain how it works well with our free or premium options and has a history of success. Holiday Homepage Takeover Premium Gift Guide Holiday Sale Lauren explained how we encourage retailers to consider Cyber Week promotions and in-store promotions for last-minute gifts rather than focusing on a single Cyber Day. We also encourage driving traffic to websites through social media, video content, emails, and Google ads. We mention the importance of properly setting up Google My Business and assure listeners that our team is here to help with these tasks. Lauren and the entire Marketing Agency team here at Workstand are ready to help in the holiday season and beyond. You can reach out to Lauren with questions at lauren.w@workstand.com to learn more about our marketing work with local bicycle retailers and you can learn more about our agency subscriptions and other services offered by her team. We'll see you Around the Workstand! Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:19:08

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Supplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaboration

10/17/2023
There is a lot going on Around the Workstand this week. Holiday marketing planning, Supplier Fulfillment, aka Drop Shipping, reminders, our partnership with Ride with GPS, and more! https://marketing.smartetailing.net/articles/2023-premium-holiday-marketing-packages-pg256.htmhttps://workstand.com/ride-with-gpshttps://blog.workstand.com/ride-with-gpsSupplier FulfillmentBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:07:19

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Snow sports catalog and marketing content, NBDA webinar, unique homepage tools

10/10/2023
Winter is coming! https://libpreview2.smartetailing.net/page.cfm?pageid=5134&contentType=1&preview=1Page editorsnow sports catalogDemo websitehttps://nbda.com/#!event/register/2023/10/11/workstand-commerce-software-explainedprojects to do this every holiday seasonEntry/Home pageBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:08:33

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Point of Sale for all bike shops, NBDA and PeopleForBikes podcasts, Google Merchant Center alignment

10/3/2023
It’s still us! Same company, same team members - just a new name to match our growing capabilities. We've gotten some questions that suggest we weren't as clear as we could be about what changed and what didn't. get in touch with us nowNBDA podcastPart 1Part 2help center Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com. Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist. If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Duration:00:13:54