The DTC Insider

In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space. And some of them are 💣 💣 💣 Want to know what it's about? Listen to the episode. Here’s a glimpse of what you’ll learn: What will happen with TikTok? Big news for Google Ads Instagram's new AI and how it impacts brands Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands. It's not related to paid ads... Or to any other fad growth tactic... Want to know what it's about? Listen to the episode. Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands Tactic-oriented vs Business-oriented growth marketing agencies Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry. Here's a glimpse of what you'll learn: Current Challenges and Goals as a CMO Standing Out in a Competitive Industry Leading with Entertainment How to Know When Your Brand is Ready to Tell a New Story Key Customer Acquisition and Retention Channels Top KPIs Monitored by Podium Nutrition Custom Software for Loyalty and Retention Exploring Retail Expansion Insights on Retail Strategy Leveraging Influencers as Ambassadors The Role of Long-Form Video in Marketing Strategy Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Have you ever wondered what's working for everyone else in the DTC space? Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands. In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report. Here's a glimpse of what you'll learn: PPC Specialists' Priorities for 2024 Goals for the Ad Campaigns in 2024 Ad Platform Adoption and Spend Challenges With Multi-Channel Advertising Attribution-related challenges First-party data integration Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik. Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry. Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear. Here's a glimpse of what you'll learn: Key Actions for Replicating 9-Figure Success Revenue-Driving Channels: Insights from Two Brands Top KPIs for Brand Success Adapting Marketing Approach: Purple to Kizik Developing New Product Lines and Brand Messaging Leveraging Video Marketing for Kizik's Unique Value Proposition Strategy for Video Views and Content Creation Balancing Pace and Scale at Kizik Content Creation Engine: Volume vs. Quality Evolution of the Kizik Brand Platform Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence. Here’s a glimpse of what you’ll learn: The Tiege Hanley Story Insights from Tiege Hanley's Founder Agile Strategies for DTC Growth Cultivating Company Culture: Tiege Hanley's Approach to Expansion Tiege Hanley's Winning Channels, Struggles, and Triumphs Success Marketing: Tiege Hanley's Unique Approach Unveiled Going Global: Challenges and Strategies for Tiege Hanley's Expansion Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision Sponsor for this episode: This episode is brought to you by minisocial. minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers! It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place Reasons to partner with minisocial? 👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever! 👉 Managed service by industry experts, so you can sit back and relax. 👉 No long-term commitments, pay per project 👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets Check them out and get 15% off your first project!

In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth. Here's a glimpse of what you'll learn: His Perspective for Both Sides of the Field in the DTC Space Leveling Up Marketing for Brands in 2024 How Shared Sweeps Can Help With That Breaking Through the Noise as a Brand How Brands are Leveraging It Social Snowball x Shared Sweeps Apréskin Launch Female Founder Denver Dinner Series What's Next for Shared Sweeps Sponsor for this episode: This episode is brought to you by minisocial. minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers! It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place Reasons to partner with minisocial? 👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever! 👉 Managed service by industry experts, so you can sit back and relax. 👉 No long-term commitments, pay per project 👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets Check them out and get 15% off your first project!

In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference. Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion. Here's a glimpse of what you'll learn: Rethinking success The emotional journey behind BOAS' mission Donating 90% of profits in a DTC landscape Exploring the journey of writing a book The decision to open a physical store The future of sustainable fashion Sponsor for this episode: This episode is brought to you by minisocial. minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers! It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place Reasons to partner with minisocial? 👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever! 👉 Managed service by industry experts, so you can sit back and relax. 👉 No long-term commitments, pay per project 👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets Check them out and get 15% off your first project!

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig. He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other ecommerce brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the e-commerce industry by massively improving cash flow and profit margins through direct fulfillment. Here's a glimpse of what you'll learn: Common pitfalls in DTC profitability Strategies for improving profitability through logistics Enhancing cash flow through operational efficiencies The critical role of a reliable 3PL provider Understanding Section 321 and its benefits for DTC brands Advice for brands starting manufacturing in China Simplifying international expansion with Portless Future endeavors and growth plans for Portless Sponsor for this episode: This episode is brought to you by minisocial. minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers! It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place Reasons to partner with minisocial? 👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever! 👉 Managed service by industry experts, so you can sit back and relax. 👉 No long-term commitments, pay per project 👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets Check them out and get 15% off your first project!

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler. He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life. Here's a glimpse of what you'll learn: Background and Company Introduction Genesis of the Business Idea Standing Out in the DTC Landscape Profitability Goals and Strategies Acquisition and Retention Channels Case Studies of Successful Wins Unconventional Move: Turning off Ads on BFCM Cross-Platform Tracking Methods Incorporating Customer Feedback into Product Development Milestones and Achievements Key Success Factors for DTC Brands Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level. To learn more about BSR Digital, visit their website or book a call here.

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt. She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines. In this episode... Genesis of the business idea Early presence in CVS & Walmart Challenges and successes in retail Expansion into the Pets space Customer acquisition strategies Encouraging repeat purchases Handling returns: Lessons learned Future plans for Tooktake Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app. He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce. Here’s a glimpse of what you’ll learn: Overview of the DTC space today Key challenges for DTC brands Solutions for overcoming those challenges What you need to know about the latest Gmail and Yahoo updates Advantages of mobile apps for businesses Maximizing mobile app potential beyond retention Why (and how) you should be treating your mobile app users differently Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

After interviewing a very successful brand, we thought there were many things in common with other successful businesses. That's why we wanted to put them together in this episode. In this episode... 4 key things successful DTC brands do Traps to avoid along the way The importance of proper processes and small iterations Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf. He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit. On this episode... What Platter is about and how it helps e-commerce brands Current challenges for DTC brands What DTC brands should focus on to be successful in 2024 Best practices to increase AOV, LTV, and CR Sponsor for this episode... This episode is brought to you by Portless. Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands. Why Portless? Direct Shipping: From China to customers in just 6 days, covering 55+ countries. Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post. Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)! Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman. Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success. On this episode... Introduction to Cleverman and Its Mission Key Components for DTC Success: Product, Offer, Funnel, and Message Cleverman's Unique Website Personalization and Social Proof Strategy Insights from Amazon's Personalization Approach Behind-the-Scenes: Daily Backend Actions for Success Acquisition and Retention Strategies Cross-Platform Effort Tracking Current Challenges for DTC Brands Cleverman's Outlook for 2024 Sponsor for this episode... This episode is brought to you by Portless. Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands. Why Portless? Direct Shipping: From China to customers in just 6 days, covering 55+ countries. Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post. Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)! Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

Last year, Brian Roisentul interviewed Manmade, a men's underwear brand that stands out in a very competitive industry, dominated by big players. In this episode, we'll mention the 6 unconventional strategies they have implemented to succeed. In this episode... How to stand out as a brand in a very competitive industry Their alternative to using models How do they get real UGC without even paying for it, and with no fancy tool What they do when they call their customers How to get true raving fans for your brand Taking care of your VIP customers Sponsor for this episode... This episode is brought to you by Portless. Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands. Why Portless? Direct Shipping: From China to customers in just 6 days, covering 55+ countries. Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post. Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)! Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer. We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads. We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today. On this episode... Joom Loomer's long-form video tips and secrets to publish a video every day of the year. His content creation routine and the best-performing platforms 2023 changes in Meta Ads Favorite Meta Ads' new features How advertising agencies need to evolve in 2024 Recommendations for media buyers in 2024 Sponsor for this episode... This episode is brought to you by Portless. Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands. Why Portless? Direct Shipping: From China to customers in just 6 days, covering 55+ countries. Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post. Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)! Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast. In this episode, he talks about the 8 things they have in common and contributed to their success. On this episode... 8 things these successful brands have in common Why and how you should apply them to your business Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

In a tough context, with lower profit margins and higher customer acquisition costs, who wouldn't want to get higher-ticket orders? In this episode of The DTC Insider podcast, we'll show you 3 ways to accomplish this. On this episode... Defining your value ladder 3 strategies to increase your AOV Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

For just a moment, forget about your ad account and email marketing strategies. And think about the business layer of your DTC brand. According to many authors, the 3 levers to grow a business are. And in this episode, we'll go over each of them. In this episode... The 3 levers to grow a business The 4-step framework to take action Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.