Brand Narrative Podcast with Matt Certo

In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd's Urban BBQPigzza - An Italianish JointThomas Ward on YouTube addressing negative reviews Note: Some language in this episode is not safe for younger audiences. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, links discussed include: Stetson University Website[https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/Client Case Study (Findsome & Winmore) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include: Baker Barrios WebsiteTim Baker BioBaker Barrios vision, mission, and methodology The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: Jonathan Stark home pageDaily E-mail ListDitching Hourly Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include: Annika Sorenstam Wikipedia pageAnnika Sorenstam Twitter PageAnnika Sorenstam Instagram ProfileAnnika FoundationFizzy BeezDocumentary: Becoming Annika (YouTube) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include: Travel + Leisure Co.Travel + Leisure MagazineTravel + Leisure BrandsMichael Brown BioMerger announcement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include: Beth Fossen faculty bio at Indiana UniversityBeth Fossen personal websiteBehind Coors' Product Placement Strategy in Yellowstone and Cobra Kai The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include: Different Generations Using E-mail (TikTok)Brain Food Newsletter from Farnam StreetTotal ANNARCHY with Ann HandleyEverybody Writes: Your Go-to Guide to Creating Ridiculously Good ContentThe SkimmRecomendoDavid C BakerNew York Times NewslettersPivot PodcastSemaforDon't Build Your Brand House on Land You Don't OwnHot AirFindsome & Winmore The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara Brady bioSara Brady Public RelationsStop Talking PodcastPeloton instance with HBOPeloton commercial controversy The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include: Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of FameDan Patrick Interviews University of Alabama Head Football Coach Nick SabanDan Patrick Interviews Cincinnati Reds First Baseman Joey VottoNCAA Name Image Likenes Rule (NIL) Other links of note include: Dan Patrick Wikipedia entryThe Dan Patrick Show WebsiteThe Dan Patrick Show Twitter accountThe Dan Patrick School of SportscastingFull Sail UniversityGus Ramsey Bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark BioRollins CollegeRollins Around Town PodcastWells Fargo and the courtesy ethos The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include: Bud Light TV spot The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on AmazonFormulaic book Website The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include: Pig Floyd's Urban BBQBeyond the The Smoke Podcast with Thomas Ward The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include: Deep Blue Investment AdvisorsDeep Blue Investment Advisors - Team Bios The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: Andrew Snyder bioOrlando Health The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: Hawkers Asian Street FoodHawkers Vibe Addy Award for Takeout packaging The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include: Adobe Experience CloudThe Grandma RuleTwo Men and a TruckSteve Jobs talks marketing and valuesPause is PowerPowerade The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include: Rollins College WebsiteGrant Cornwell bioGrant Cornwell bioRollins College Mission Statement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.