Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences
Business & Economics Podcasts
Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers. Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.
Location:
United States
Description:
Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers. Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.
Language:
English
Contact:
4047027097
Website:
https://home.breinify.ai/
Episodes
How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive
3/21/2023
A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for your marketing strategy.
Duration:00:26:52
Why Balancing Online and Offline Channels Creates Great Customer Experiences w/ Stephan Lukac, Marketing Director at Indochino
2/21/2023
Online shopping has never been easier than it is today. You can order almost everything you could want online, and it will be delivered to you in a matter of days. However, in-person customer experience still plays a big role in the fashion industry. So we wanted to find out how some of the best fashion brands balance and leverage both in-person and digital experiences. To do that, we invited Stephan Lukac, Marketing Director at Indochino, on to the podcast.
Duration:00:36:17
The Five Pillars of Digital Transformation w/ Johnny Russo, Chief Digital Officer at Lamour and MLG Brands
1/26/2023
In this episode of Beyond Conventional Marketing, Anushka Lokesh is joined by Johnny Russo, Chief Digital Officer at Lamour and MLG Brands. They discuss the five pillars of digital transformation, the new age of leadership, and the importance of prioritizing your goals.
Duration:00:33:01
Best of Beyond Conventional Marketing: 2022's Greatest Hits
1/11/2023
With its ups and downs, 2022 brought us plenty of exciting digital marketing innovations that help marketing professionals take their game beyond conventional. As this year comes to an end, we’re running through the highlights of our most popular episodes of this year to understand how marketing leaders create meaningful and relevant digital experiences for consumers.
Duration:00:29:47
How Direct Customer Feedback Levels Up Your Product and Customer Experience w/ David Cost, Vice President of Ecommerce and Marketing at Rainbow Apparel Co
12/8/2022
Every marketer searches for a winning formula for getting more customers and driving business growth. Some experiment with various advertising tools and formats, while others try to guess what would grab their customer's attention.
But have you ever tried asking your customers directly? As David Cost, the Vice President of Ecommerce and Marketing at Rainbow Apparel Co, says, "Customers want to give you feedback when you make it easy, and that data is super valuable." Let's see how that...
Duration:00:30:17
How Direct Customer Feedback Levels Up Your Product and Customer Experience w/ David Cost, Vice President of Ecommerce and Marketing at Rainbow Apparel Co
12/8/2022
In this 15th episode of Beyond Conventional Marketing, Anushka and David discuss why the best marketers thrive when they have to wear multiple hats, dealing with the attribution challenge, and personalizing customer experience through post-purchase surveys.
Duration:00:30:19
Digital Marketing: The Great Equalizer for Small Brands w/ Luis Velasco, SVP of Marketing at Jollibee
11/10/2022
Every brand and business focuses on digital marketing today. But not everybody has an endless budget and big teams. Is there anything that works for small and medium brands?
Luis Velasco, the Senior Vice President of Marketing at Jollibee, believes there are three things you can focus on to be impactful and help you connect with your consumers. And today, he joins us to share his secret sauce for winning at digital marketing.
In this episode, we discuss:
For more interviews from the...
Duration:00:35:21
Digital Marketing: The Great Equalizer for Small Brands w/ Luis Velasco, SVP of Marketing at Jollibee
11/10/2022
In this 14th episode of Beyond Conventional Marketing, Anushka and Luis discuss how digital marketing allows you to overcome traditional marketing challenges, adapting to consumer preferences, and digital marketing personalization and data analysis.
Duration:00:35:24
Experiential Marketing in the Digital Era w/ Angelic Vendette, CMO at Alo Yoga
10/25/2022
Attention might be one of the most scarce resources nowadays. All brands fiercely compete to get people's attention and ensure they have the best experiences possible. That is the idea of experiential marketing; it aims to provide an exciting and unforgettable experience to your customers.
But experiential marketing is considered to work most effectively in off-line environments. Is there any way to ensure the same experience in the digital world? Angelic Vendette, the Chief Marketing...
Duration:00:22:57
Experiential Marketing in the Digital Era w/ Angelic Vendette, CMO at Alo Yoga
10/25/2022
In this 13th episode of Beyond Conventional Marketing, Anushka and Angelic discuss why combining experiential and digital marketing become so powerful. Experiential marketing and the importance of a strong community.
Duration:00:22:57
How To Drive Innovation for Consumer Marketing w/ Ivonne Kinser, VP Marketing & Innovation at Avocados from Mexico
10/14/2022
Innovation is a word people repeat… a lot. But what does this really mean, and what is the most effective approach to drive consumer marketing innovation? To answer these questions, Ivonne Kinser, Vice President of Marketing and Innovation at Avocados From Mexico, joins Anushka Lokesh.
In this episode, we discuss:
For more interviews from the Beyond Conventional Marketing podcast, check us out on , , and our RSS or your favorite podcast player!
Duration:00:24:10
How To Drive Innovation for Consumer Marketing w/ Ivonne Kinser, VP Marketing & Innovation at Avocados from Mexico
10/14/2022
In this 12th episode of Beyond Conventional Marketing, Anushka and Ivonne discuss how can you drive marketing innovation, approach to marketing innovation, why should you leverage your strengths, and the impact of technology on marketing.
Duration:00:24:10
How To Evolve With Your Consumer with Kate James, Coca-Cola's Senior Manager, Digital Commerce Marketing
9/27/2022
Which company comes to your mind first when you think of outstanding consumer marketing? We bet there is a great chance your answer is Coca-Cola. Even if not, we have to admit that marketing is one of the elements they have truly mastered. Their team does an impressive job of appealing to people's emotions and interests and keeping up with the latest trends.
But how do they do that? To find out, we invited one of Coca-Cola's marketing champions, Kate James, Senior Manager of Digital...
Duration:00:26:20
How To Evolve With Your Consumer with Kate James, Coca-Cola's Senior Manager, Digital Commerce Marketing
9/27/2022
In this 11th episode of Beyond Conventional Marketing, Anushka and Kate discuss how today’s consumers shop, why you should adapt your marketing to present trends, the evolution of digital marketing, and the three questions every marketer should answer.
Duration:00:26:34
Delivering Data-Driven Personalization with Logan Bennett, Personalization Experience Lead at Carhartt
8/30/2022
Dear marketers, learn the following: personalized consumer experiences should feel natural. Consumers should walk away with the feeling that interacting with your brand makes their lives easier and better.
But the question remains, how can you do that effectively? In this episode, Logan Bennett, Personalization Experience Lead at Carhartt, joins us to share his expertise in personalization. He also talks about how to set up the customer journey and the role of data in curating seamless...
Duration:00:28:18
Delivering Data-Driven Personalization with Logan Bennett, Personalization Experience Lead at Carhartt
8/30/2022
In this 10th episode of Beyond Conventional Marketing, Anushka and Logan discuss how the customer journey impact marketing strategies. The importance of the consumer journey, customer journey challenges, and being data-driven vs data flexible.
Duration:00:29:29
Making Personalization Meaningful For Your Customers with Anna Kloss, VP, Pricing, Promotion, Product, and Personalization at Vista.
7/26/2022
Why is personalization crucial to your business success? And how can you approach customer personalization efficiently? These are great questions that require clear answers. So we invited a true personalization professional on to the podcast. Anna Kloss is the Vice President Pricing, Promotion, Product, and Personalization at Vista.
Anna has extensive experience leading transformative commercial programs involving analytics-driven, data-heavy approaches with a focus on retail and consumer...
Duration:00:25:37
Making Personalization Meaningful For Your Customers with Anna Kloss, VP, Pricing, Promotion, Product, and Personalization at Vista.
7/26/2022
In this 9th episode of Beyond Conventional Marketing, Anushka and Anna discuss advice on implementing personalization and best practices, what makes personalization complex, and what Customer Relationship Magic is at Vista.
Duration:00:25:40
How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo
6/15/2022
This 90-year-old family-owned company has a big brand and huge market. One of the most important changes in the last 90 years — and especially recently — is how they’ve leveled up their use of data.
Hear our conversation with Lucas Johnson, Associate Vice President, Zippo Global Marketing at Zippo:
More information about Lucas and today’s topics:
https://www.linkedin.com/in/lhjohnson/https://www.zippo.com/https://www.firstinsight.com/https://www.domo.com/ Keep connected with Beyond...
Duration:00:31:30
How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo
6/15/2022
In this 8th episode of Beyond Conventional Marketing, Anushka and Lucas discuss data’s role in the e-commerce space, Zippo’s best practices for aggregating and visualizing data, and Integrating a data-driven approach with the core values of a heritage brand.
Duration:00:31:37