Finally

Cosmetic and plastic surgeons may work within the same field, but often take different routes of training, before finally arriving to life in the practice. Working within such a widespread industry, gives surgeons the opportunity to carefully select their preferred speciality. But at what point should surgeons say “no” and go in the direction of perfecting a speciality? On this week's episode of Finally, I speak with Board-Certified Plastic Surgeon and Medical Director, Matthew Endara. We discuss patient care and the importance of setting boundaries.

How do prospective patients successfully set apart the ‘all-rounder' from the 'expert' when it comes to selecting their chosen practice? Whether its lack of identity in telling your story, or inability to showcase what makes your practice different from the rest. Patients seek to gain knowledge from specialists within the plastic surgery industry. On Finally, I speak with Brand Marketing Strategist Adam Horoun. We discuss how demographics go so much deeper than age and location and the result of comfortably positioning your practice in the middle market.

Laying the right foundations for anything in life will ultimately keep you prepared for unforeseen challenges. While a lot of focus is put on getting busy, just how productive is it to be constantly busy? On Finally, George sits down with Strategic Business and Leadership Coach, Brian Hayes. They uncover dealing with competitiveness within the plastic surgery industry and why being busy doesn't always equal productivity.

Aesthetics and beauty can often be a lot of hype, and little substance. Whether it's the promotion of a new procedure or looking closer into well-being and healthy habits. When the time comes for a surgeon to open their first practice, how can they put their best foot forward? On tomorrow’s episode of Finally, George speaks with Dr. Lubna Khan - Salim, they discuss the importance of healthy lifestyle habits and the best advice for surgeons opening their own practice.

It could be said that before and after images are the most common way to present cosmetic transformations. Giving the chance to look back at ‘‘what was”, and the key element of appreciating the new. But what is the consequence when surgeons fail to show modest results? In the real world, we all have natural flaws. All of which make us unique and are often a distinctive part of us. From negative comments online to dealing with unrealistic expectations, George speaks with Russell Babbitt MD. They cover unrealistic imagery in aesthetics and what keeps a plastic surgeon up at night.

The successful integration of patient psychology has in-depth stages that should be first taught and then applied. When practices consider wellness, this must go right down to the core of understanding their patient's true needs. From a trauma-informed approach to correctly spotting red flags. On Finally, George speaks with Specialist Integrated Wellness Psychologist, Kimberley Cairns. They discuss the advantages of thorough patient psychology assessments and their benefits to both surgeons and patients.

How do you feel when you want something and know the price upfront? Do you find yourself eager to buy, or immediately put off if it's way beyond your budget? From pain points to easy competitor advantage. When practices choose to implement price transparency this could be a quick race to the bottom, or when done correctly, could hold the key to educate, build trust and increase the number of patients. On Finally, George speaks with Plastic Surgeon and Founder of Build by Health app, Jonathan Kaplan where they discuss the most effective methods of price transparency and overcoming patients’ pain points.

Competitive advantage within any industry allows you to grow and move forward. From using the power of your own voice, to simply sharing your expertise. But when it comes to aesthetics and plastic surgery, how could you begin to elevate your practice? It’s no secret that creating content goes hand in hand with increased credibility. So the question is, is podcasting the new must-have for plastic surgery practices? On Finally, George speaks with Eva Sheie, founder of the Axis, to discuss the benefits of podcasting to elevate practice’s presence and what it takes to utilize this competitive advantage.

From subtle tweaks to life-changing surgeries. A patient's decision to move forward with any form of procedure takes undeniable confidence. But when a patient chooses to heal themselves from the inside out, it is not only their responsibility but also their surgeons. This is where practices have a duty to show care and empathy, guiding patients to feel their best selves. George is joined by Taylor Scarpello, founder of Crystal Infused Skincare brand Sono Essence. They discuss healing from the inside and how practices are key to being the support for patients' confidence and self-belief, pre and post-procedure.

The importance of truly understanding your patient profile is invaluable. The ability to tap into both internal and external problems of patients creates huge opportunities for any practice. But what about when patients find themselves unable to ask those awkward questions and be honest with surgeons about what they’re seeking? On tomorrow’s episode of Finally, George is joined by Richard McKeon, Founder, and CEO of Beauty Business Journal. They discuss strategic thought leadership within beauty and aesthetics, and how to successfully uncover patients' internal problems.

Unable to recover or break through old patterns? These are two prime examples of persisting problems felt far too often by practicing surgeons. The truth is, doctors simply haven't been taught how to fall into that fatigue and rejuvenate correctly. From managing work-life balance to achieving personal goals, executive coaching has empowered many surgeons to recapture the fire that inspired their careers. George is joined by Erin Whitehead, Surgeon Coach and Chief Executive Officer of Kick The Ceiling. They discuss the power of executive coaching, the best way to overcome persisting problems in both the practice and personal life, and how to reach your next highest level.

Digital marketing is like dating. If you ask for marriage on the first date, then it might not go too well. You have to truly connect with the other person and that often takes time. The highest-performing practices understand they need to develop a trusting connection with their patients. They don’t expect an inquiry to turn to a $10,000+ procedure without adding value to their audience before a consultation. George is joined by Georgie Carter, the founder of Pepped, a lifecycle marketing agency that helps health and wellness businesses attract, convert, and retain more customers. They discuss the psychology of email marketing, why we shouldn’t worry about sending too many emails, and develop a ready-made welcome series for any practice to use.

There are so many misconceptions about why people undergo plastic surgery and what it truly means to them. There is an uncomfortable perception that the aesthetics industry is simply fueling vanity and an impossible reach for “celebrity” perfection. This just isn’t true. George welcomes George Rahal, the Business Manager of two Beverly Hills Plastic Surgery Practices to discuss patient psychology within the aesthetics industry. The Georges discuss their real-life experiences of working closely with surgeons, marketers, salespeople, and patient insights. They explore how practices can use their knowledge of patient psychology to target the right audience, nurture leads, and support patients throughout their customer journey.