The Press Office with KateCo. PR

In this week's episode of The Press Office with Kate Co. PR, host Marisa Jayne sits down with Nat Welfare, the creative genius behind SZN Social, a premier marketing agency shaking up the scene in Melbourne. With a client roster boasting the likes of Aje Athletica, Novo, and Tony Bianco, Nat and her team have mastered the art of going viral on social media platforms such as Instagram and Tik Tok to drive sales. Join Marisa & Nat as the duo delve into the world of social marketing, exploring what exactly constitutes as 'viral' in today's digital landscape. From dissecting the essentials of crafting a killer social strategy aimed at selling products to uncovering the secrets behind increasing engagement and going viral, Nat leaves no stone unturned. When it comes to social media, it's not all about following trends; Nat emphasizes the importance for brands to carve out their own unique path in the crowded social sphere. Drawing from her experiences, she shares insights on why thinking outside the box is crucial for long-term success. To find out more about Nat and her work at Szn Social, head to https://www.sznsocial.com/, and make sure you are following The Press Office on your favourite podcast platform.

In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne discuss previous guest Rachelle Unreich's publicity strategy for her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust.' Rachelle utilised a number of PR tactics, including hosting unique and intimate events at her mother's home, leaning on her relationships from her career as a journalist, pitching around significant dates and attending writer's festivals. Listen now and make sure to follow on your favourite podcast app. To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust', head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust.

In this week's episode of The Press Office with Kate Co. PR, we welcome a guest we've eagerly awaited since our early days - celebrated journalist turned author, Rachelle Unreich. Known for her work in prestigious publications like Harper’s Bazaar, Elle, and the Sydney Morning Herald, Rachelle has recently transitioned into the realm of authorship with her debut book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust." In this episode, we delve into Rachelle's remarkable journey from chronicling the lives of others to penning her own family's history. We explore the challenges and revelations she encountered during this transition and discuss the unexpected impact her book has had, reaching audiences beyond her expectations in the UK and US. From navigating the competitive literary scene to having her work featured in publications like the New York Post, Rachelle shares insights into the process of bringing her deeply personal story to the world stage. Discover the behind-the-scenes process of writing her book and learn about the special connection between narrator and Actress Rachel Griffiths and Rachelle's mother, Mira, in bringing the audiobook to life. To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust", head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust.

In the first-ever mini-episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne break down the idea of authenticity on social media. The conversation stems from our previous episode with Bessie Kay, who discussed all about being authentic to herself when it comes to her work life and finding valued aligned work, so make sure you listen to that first. In this chat, Kate & Marisa break down what is currently trending on social media, what is working for creators and for brands and why it is so important to create real and genuine spaces on the likes of TikTok and Instagram. Listen now and make sure to follow on your favourite podcast app.

In this episode of The Press Office with KateCo. PR, we sit down with Bessie Kay, a former professional dancer turned TV producer and the now founder of Abundance the Movement. Bessie's journey has been one of diverse career transitions, highlighting the importance of aligning work with personal values and identity. From her beginnings in dance to her tenure in the media industry and her eventual return to her passion for dance through Abundance the Movement, Bessie shares her insights into navigating these transitions and finding fulfilment along the way. We delve into Bessie's experiences of burnout and career setbacks, exploring the moments that prompted her to reassess her path and realign with her values. Bessie discusses the challenges of feeling disconnected from her values while working in the media and how she overcame these obstacles to pursue a more fulfilling path. Listeners will gain valuable advice on rebuilding confidence after hitting rock bottom and finding work that resonates with their values. Bessie also shares the inspiration behind Abundance the Movement and the transformative power of positivity through dance. Join us for an insightful conversation on navigating career transitions and finding abundance in work and life with Bessie Kay. For more details on Bessie's Abundance the Movement, head to https://abundancethemovement.com/

Today on The Press Office with Kate & Co. PR, host Marisa Jayne is joined by the visionary founder and director of Kate & Co. PR, Kate Keane. With over a decade of experience, Kate Keane has been at the forefront of the PR industry, steering the agency to new heights of innovation and success. In this episode, Kate reflects on her top five events of the past twelve months, revealing trade secrets and behind-the-scenes stories behind these iconic PR moments. Aspiring publicists, industry enthusiasts, and curious minds alike will relish in these insider stories and gain invaluable insights into the intricate world of PR. Throughout the episode, Kate discusses what it was like managing PR for the likes of Penfolds Venture Beyond, the relaunch of Epzen, Melbourne Fashion Week, the agency's LA Fashion Showings, Moomba Festival and The LUME Connection Launch. As always, if you enjoy the episode, pleas like and subscribe.

In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with none other than Luke and Sassy Scott, the iconic Melbourne brothers who have taken the TikTok universe by storm. Get ready to dive headfirst into their captivating journey as we uncover hilarious moments, personal anecdotes, and those unexpected plot twists that have elevated them to household names on the internet. In this conversation, the dynamic duo break down the origins of their viral success. From the sparks of inspiration that led them to create their first TikTok videos, to the astounding growth that followed, tune in to learn how two brothers transformed their sibling dynamics into comedy gold. The pair share some iconic and hilarious stories including how they recently FaceTimed with Rita Ora and accidentally ended up hosting The Summer I Turned Pretty Season 2 launch in the US. As always, if you find yourself entertained by this episode, don't forget to hit that like button and subscribe to our channel..

In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by event extraordinaire Georgina Damm, the owner and director of Damm Fine Food Co. A trailblazer in the catering and events industry, Georgina's journey is one of passion, purpose, and creativity. With a keen eye for detail and a heart committed to sustainability, she has carved a niche for herself and her company in crafting events that are not only visually stunning but also deeply meaningful. Beyond the sumptuous feasts and artful presentations, Georgina and Damm Fine Food Co. stand out for their commitment to corporate social responsibility and sustainability, especially within the world of culinary artistry and event orchestration. As always, if you enjoy the episode, please make sure to like and subscribe.

In this week's episode The Press Office with Kate & Co. PR, host Marisa Jayne, sits down with a very special guest - Elleni Pearce, the brilliant mind behind the renowned event and creative agency, LENZO, as well as the innovative preserved floral brand, Everbloome. You've probably seen LENZO's stunning Instagram feed (@partywithlenzo), showcasing their socially captivating events, from show-stopping collaborations with Pandora to the awe-inspiring Juddchella that truly took Melbourne by storm! In this exciting podcast, Marisa and Elleni delve into the fascinating world of creating Instagrammable events, unveiling the secrets to mastering the art of creativity, and uncovering the strategies for building successful businesses that leave social media audiences spellbound. Whether you're an event enthusiast, a creative entrepreneur, or simply love getting inspired by remarkable success stories, this episode has something special for you. Please don't forget to show your love and support by liking and subscribing if you enjoy this episode.

In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with Rachel Collister, a former publicist of the agency who has just embarked on fulfilling one of her biggest career goals - forging a PR path in New York City. Rachel is now living her dream in the iconic concrete jungle but of course, it wasn't all glitz and glamour, despite what her Instagram might have suggested! It has taken a lot of grit and hustle to land a job and start working her way to the top in a brand-new city. In this episode, Rachel candidly unveils the challenges and triumphs she encountered while transitioning her flourishing career from Melbourne to the bustling streets of NYC. If you've ever yearned for a fresh start or fantasized about living your very own "Sex and the City" adventure, this one is a must-listen. As always, please like and subscribe if you enjoy this episode.

Welcome back to another episode of The Press Office with Kate & Co. PR, with today’s episode featuring Jordan Turner, the creative force behind Mr Turner. Mr Turner is a menswear digital space that showcases Jordan’s impeccable style and extensive knowledge of the fashion world. Jordan is true fashion lover, arts appreciator, and avid reader, and his passion for the creative industries is evident in everything he does. Today we discuss his career, how he got to where he got today, advice for aspiring fashion content creators and his creative process.

In this week's episode of The Press Office, host Marisa Jayne is joined by Bec and Marissa, the twin sisters behind the influential fashion and lifestyle platforms, Twice Blessed. With a love for fashion and styling, they have created a thriving community of followers who eagerly await their content and style inspiration. Collaborating with renowned local and international brands, their timeless, tailored, and versatile style has left a lasting impression on the industry. In addition to their content creation, Bec and Marissa have ventured into the world of entrepreneurship with the launch of MAJ'R, a luxury womenswear brand. In this episode, we delve into their journey as influencers and entrepreneurs, discussing the evolution of Twice Blessed and the experiences they share with their audience. From their creative process to engaging with followers, they offer valuable insights for aspiring content creators and fashion enthusiasts. As always, please like and subscribe if you enjoy this episode.

Welcome back to The Press Office with Kate & Co. PR, where today, host Marisa Jayne is joined by Sarah Seddon, the mastermind behind Cite 360 and founder and director of Sabre Collective. Sarah is a true visionary, leveraging technology to overcome challenges. During the Covid-19 pandemic, she created Cite 360—a groundbreaking product that enables businesses to stay open 24/7 with a 360° immersive experience in a 3D digital model. Sarah's leadership has revolutionized how businesses operate, bridging the physical and digital worlds. As the founder of Sabre Collective, she fosters innovation, shaping the future of immersive experiences. Join us as we delve into Sarah Seddon's inspiring journey, exploring her challenges, successes, and lessons learned. And as always, if you enjoy the episode, please like and subscribe.

In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by Astrid Kelaher, a true trailblazer in the marketing industry. From her career at Treasury Wine Estate, where she revolutionized the Yellowglen brand for a younger demographic, to her role at Lavazza, managing sponsorships and making international connections, Astrid has left a memorable mark. Most recently, Astrid's path led her to an exciting opportunity as Group General Manager - Marketing & Communications at Public Hospitality Group. Join us as Astrid shares her invaluable insights on building and leading teams, her current role at Public Hospitality Group, and her journey on how she got to where she is today. As always, if you enjoy the episode, please remember to rate, review and subscribe.

In this episode of The Press Office with Kate & Co. PR, we are thrilled to welcome Erin Holland as our special guest. Erin is a talented content creator, brand ambassador, and media personality who has made a remarkable impact in the media industry. Erin burst onto the scene as Miss World Australia, but her journey didn't stop there. From her humble beginnings in Cairns, Erin has navigated the often tumultuous waters of the media world, overcoming scrutiny and carving out a successful career on her own terms. Tune in as Erin shares her invaluable insights on building a successful media career and navigating the ever-changing landscape of social media. She also reveals how she selects the brands she collaborates with, emphasizing the importance of aligning with her values. As always, if you enjoy the episode, please make sure you like and subscribe!

Welcome back to The Press Office with Kate & Co. PR where today, host Marisa Jayne has the privilege of chatting to Christie Cooper, a renowned reporter from 7 News and Sunrise. Christie shares her insights and advice for both aspiring journalists and publicists, offering a behind-the-scenes look at the world of news reporting. We chat about balancing the positive and negative stories of the news and how important it is for a reporter's opinion to be kept out of the story. Beyond the newsroom, Christie is also a devoted mother, navigating the challenges of balancing such a demanding profession with the responsibilities of raising a family and I really loved her take on this topic. As always, if you enjoy the episode, please make sure to like and subscribe.

In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne has the pleasure of sitting down with Megan Hustwaite, a prominent journalist in the world of sports media. Megan is passionate about, and has long championed, women’s sport and women in sport, namely the WNBL where she is a respected reporter, host and presenter. Megan takes us on a captivating journey through her career, sharing the challenges she has faced while forging her career path as a woman in sports media, alongside the triumphs that have led her to where she is today. During our conversation, we also delve into Megan's ever-evolving relationship with publicists and how she works closely with them in a multitude of ways. If you enjoy this episode, please remember to like and subscribe.

Welcome back to The Press Office with Kate & Co. PR, where we're joined today by the talented and accomplished Iantha Yu. Iantha is a freelance beauty editor who has made a name for herself in the beauty industry through her exceptional work and keen eye for detail. In this episode, Iantha shares her insights and expertise on how to make your beauty-related pitching stand out in a crowded market and the do’s and don’ts she recommends when sending products to media, as well as giving us a peek into her life as a content creator. If you're an aspiring beauty writer, content creator, or simply someone who wants to know more about the beauty industry, then this is the podcast episode for you.

In this episode of The Press Office with Kate & Co. PR, host Maria Jayne chats with Maria Thattil, a media personality, influencer, content creator, author, writer, presenter, and former Miss Universe Australia. Maria uses her platform as a force for social change, and we discuss her impactful use of it. We also delve into her career in the media industry, her book "Unbounded," and what exciting plans she has for the rest of 2023. Listen now for an empowering conversation with Maria Thattil as she inspires us with her journey and shares insights into her multifaceted career in the media industry.

In this episode of The Press Office with Kate & Co. PR, host Maria Jayne chats with Maria Thattil, a media personality, influencer, content creator, author, writer, presenter, and former Miss Universe Australia. Maria uses her platform as a force for social change, and we discuss her impactful use of it. We also delve into her career in the media industry, her book "Unbounded," and what exciting plans she has for the rest of 2023. Listen now for an empowering conversation with Maria Thattil as she inspires us with her journey and shares insights into her multifaceted career in the media industry.