The Pricing Lady

Pricing coaching services after corporate can expose an uncomfortable truth: experienced professionals pricing like beginners. In this episode, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G.I.I. Coaching & Consulting, to talk about why that happens — and what needs to shift. From well-meaning but misguided advice inside certification programs to the carryover of effort-based, hourly thinking, we explore how corporate experience quietly gets discounted when professionals move into coaching. We also discuss the difference between pricing based on time and pricing based on transformation — and why separating identity from pricing changes everything. If you’ve transitioned from corporate into coaching, this conversation will challenge how you’re approaching pricing coaching services — and whether your fees truly reflect the experience you bring. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

If pricing still feels hard, the issue might not be the number — but how the pricing decision was made. In this episode, I dig into why thin decisions create doubt, and how to recognize when your pricing doesn’t have enough behind it to be trusted. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Using AI in price setting only works when you stay the decision-maker. Let it support your thinking, not override it. In this episode of The Pricing Lady, I break down how to use AI as a strategic tool in your pricing process without handing over control. You'll learn where AI adds the most value, the risks of treating its output as truth, and four mindset shifts that keep your authority intact. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Defending prices is often a symptom, not the real problem. If you're scrambling to justify your fees, chances are the foundation is missing. In this episode, I’ll help you uncover why you’re on the defensive — and what clarity you need to feel confident about your prices. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Is your pricing legally sound—or skating close to legal trouble? In Part 2 of this series, legal strategist Vena Verga-Danemar returns to unpack more of the pricing pitfalls founders often overlook. We dive into the legal grey zones behind: If you're running sales, pricing internationally, or making big promises in your marketing—this episode is your legal reality check. Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What if your pricing is legally off — and you don’t even know it? In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compliance. They break down how pricing clarity, terms, and legal structure work together to protect your business and build trust with clients. You’ll learn: • Why B2C laws apply based on your customer’s location, not yours • How to use pricing and legal terms to filter out the wrong clients • Why transparency isn’t just ethical — it’s legally required This is part one of their conversation — focused on CH/EU rules but packed with insight for anyone serving clients in the EU or US. Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress. In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common triggers behind pricing discomfort and how to protect your value with clarity and confidence. Pricing Tool Kit Link: https://thepricinglady.com/calculate-this/ The Price Check Guide: https://thepricinglady.com/price-check-guide/ This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t? In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more intentionally?” We explored when to differentiate prices, what tools can help, and whether you even need to vary prices at all. Originally recorded in 2019, I’ve come back to it with a fresh perspective, adding new insights and filling in a few important gaps to make it more relevant today. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in. Most business owners are focused on finishing strong. But they rarely pause to ask: "Is my pricing actually helping me get there?" In this episode of Live with The Pricing Lady, Janene walks you through 5 smart, strategic questions that help you uncover hidden misalignment, make targeted pricing adjustments, and set yourself up for a stronger finish to this year and a sharper start to the next. Listen out for these highlights: This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to what you charge can quietly sabotage your business. You’ll learn five ways this shows up and three strategies to separate your identity from your pricing decisions. If you’ve ever dropped your price mid-call or hesitated to raise rates, this episode is for you. Hit play and start shifting how you think about pricing—so you can show up with more confidence and clarity. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to negotiate—and what we can do to change that. We talk about shifting your mindset around Pricing, how to prepare for high-stakes conversations, and why silence after stating your price can be your most powerful move. If you’ve ever felt unsure about your rates or anxious about pushback, this conversation will help you step up with more clarity and strength. This episode is for you if… Tune in now and learn how to start negotiating with confidence—so you can grow your business on your terms. Listen out for these highlights: This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing. We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention. Here’s what we cover: – Why defining success is key to pricing with clarity – Anna’s early struggles with undercharging – The concept of the “integrity rate” – Aligning pricing with lifestyle goals – Mindset challenges around low pricing – Shifting from hourly to value-based pricing 🎧 Listen now to start pricing for the business—and life—you truly want. Listen out for these highlights: This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Can pricing really build trust? Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when, this episode will help you reframe that hesitation. In this solo episode, I take you behind the scenes of pricing transparency—what it really means, and why it matters more than many service-based businesses realize. We’ll explore the surprising connection between how you present your prices and how much your clients trust you. You’ll hear why a lack of clarity can backfire, and how too much information can overwhelm rather than inform. I'll walk you through the five most common challenges business owners face when it comes to sharing their pricing, from fear of scaring clients off to concerns about competitors snooping around. I’ve seen it all—and I know how deeply personal pricing can feel. But this isn’t about baring it all or “being totally open no matter what.” It’s about finding your version of transparency—one that aligns with your business model and supports your value. You’ll learn three key strategies that will help you clarify your message and feel more confident when talking about prices. Plus, I’ll give you a simple self-audit you can do in just 10 minutes to see how transparent your pricing really is—and whether it’s helping or hindering your sales process. If you’ve ever felt awkward in pricing conversations, unsure about listing prices on your site, or stuck in “how much is too much,” this episode is going to give you clarity and a fresh sense of direction. 🎧 Listen now and take the first step toward making pricing a trust-builder—not a blocker—in your business. Listen out for these highlights:

What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head? In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won’t work if you’re subconsciously undercutting yourself with doubt, fear, or outdated beliefs. In this solo episode, I take you behind the scenes of what really influences your pricing from the inside out. I talk about the internal patterns that show up when you’re not fully owning your value—like imposter syndrome, fear of being seen as greedy, and tying your prices to time and effort instead of the outcomes you help clients achieve. These mental blocks often sneak in quietly, but they show up loud and clear in your actions: over-explaining your prices, discounting too quickly, or simply avoiding the conversation altogether. You’ll hear relatable stories from entrepreneurs just like you and learn what it takes to move from emotionally reactive pricing to a place of calm, confident decision-making. I’ll share practical tips for flipping your focus from fear to value, setting strong pricing boundaries, and building the muscle memory you need to speak your prices with clarity and confidence. This episode is for you if: psychology of pricing 🎧 Tune in to Part 2 of The Psychology of Pricing and learn how to strengthen the mindset behind your pricing so it finally supports the growth you’re working toward. Listen out for these highlights:

Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun. In this first episode, I’m diving into the external side of pricing psychology: how your customers interpret, respond to, and are influenced by the prices you set. Because here’s the truth—your prices are never just numbers. They’re messages. And if that message isn’t aligned with the value you’re delivering, it can confuse people, create doubt, or stop them from buying altogether. Every price you present is eliciting a response. The structure, the context, and even the exact number you choose all shape how people perceive your offer, its value, and your credibility. If you’re not being intentional with your pricing, you’re leaving interpretation up to chance—and that’s risky. This episode is for you if: I’m also sharing some of the most common mistakes I see women-led, service-based businesses make when it comes to pricing—and how those missteps cost you clarity, clients, and confidence. And yes, I’ll give you a sneak peek at five psychology-based pricing tactics that smart businesses use to increase conversions and build trust. I won’t spill it all here—you’ll have to listen to get the full picture—but I promise, these principles will change the way you look at your pricing forever. This is Part 1 of a two-part series. Next week, we’ll flip the focus to the internal side of the psychology of pricing—your mindset. Because the way you think about pricing is just as powerful as how your customer sees it. So, if you’ve been second-guessing your pricing or wondering why it’s not landing the way you’d hoped—this is the episode for you. 🎧 Tap play now and let’s unpack the psychology of pricing together. Listen out for these highlights: ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you.

Send us a text If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversation, I unpack the five biggest mistakes people make when offering reduced-rate work and show you how to avoid them with clarity and confidence. You'll walk away with practical tips on setting healthy boundaries, communicating the true value of your services, and ensuring you're serving from a place of strength—not scarcity. Whether you're offering coaching, consulting, or wellness services, this episode will help you do good without compromising your business goals. Take a listen now—you’ll thank yourself later. What to listen out for: Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients. We’re not here to banish discounts altogether—but to use them strategically, not reactively. I’ll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence. If you’ve ever regretted a discount, this episode is a must. Hit play now and let’s rethink your approach together. What to listen out for: Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won't come without them. In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst, to unpack how your sales strategy and pricing mindset are deeply connected. We explore why owning your value is the foundation of confident selling, how to shift from “convincing” to “serving,” and what small tweaks can have a big impact on your bottom line. Whether sales makes you squirm or you're just looking to sharpen your skills, this conversation is packed with practical insights and powerful mindset shifts. If you’re ready to stop underpricing, start selling with confidence, and truly stand behind your offers—this episode is a must-listen. Tune in now to find out more about the sales strategies and pricing tactics that can help you grow your business. What to listen out for: 03:27 16:56 25:40 31:0937:48 Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's about doing what's right for your situation...for your business and clients. In this episode of Live With The Pricing Lady, I dive into the most common pricing pitfalls service-based businesses face—like overly focusing on the competitor, fear-based pricing, and time-focused models—and reveal how to shift towards a more sustainable, profit-driven pricing strategy. I’ll walk you through key strategies like value-based pricing, project-based models, and retainers, so you can create sustainable, profitable pricing that supports your business growth. Plus, I’ll share insights on building confidence in your pricing, communicating your value effectively, and avoiding scope creep. Remember profit-based pricing doesn't make you greedy it makes you smart. Don't let doing the right things hold you back from business success! Tune in to Live With The Pricing Lady your pricing podcast and start pricing for profit today. What to listen out for: Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)