PPC Ponderings Podcast
Business & Economics Podcasts
Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today.
Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
Location:
United States
Description:
Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today. Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
Language:
English
Contact:
4067943138
Email:
info@zatomarketing.com
Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8
Duration:00:28:24
Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7
Duration:00:38:28
Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6
Duration:00:56:31
Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5
Duration:00:21:55
Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4
Duration:00:22:15
Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3
Duration:00:34:05
Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2
Duration:00:19:14
Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1
Duration:00:45:37
Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview
Duration:00:49:52
Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview
Duration:00:51:03
Ep 5 - Privacy, Security, & Digital Ecosystem Confusion
Duration:00:32:36
Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview
Duration:00:36:51
Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC
Duration:00:57:32
Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear
Duration:00:42:19
Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham
Duration:00:44:52
Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?
Duration:00:40:55
Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models
Duration:00:16:59
Bonus: Amanda Farley on Attribution & the Client
Duration:00:32:28
Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making
Duration:00:37:46
Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense
Duration:00:34:42