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A Product Market Fit Show

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As an early-stage founder you have one goal: find product-market fit. On The Product Market Fit Show, we explore the 0 to 1 journeys of the most successful startups. We go deep and provide detailed examples you can steal. Our goal is simple. We want to understand product-market fit better than anyone on the planet.

Location:

United States

Description:

As an early-stage founder you have one goal: find product-market fit. On The Product Market Fit Show, we explore the 0 to 1 journeys of the most successful startups. We go deep and provide detailed examples you can steal. Our goal is simple. We want to understand product-market fit better than anyone on the planet.

Language:

English


Episodes

Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | Alex Back, Co-Founder of Apt2B

3/25/2024
Alex started Apt2B in 2010. He sold couches online before IKEA did. It took him over 3 years to make as much money as he used to as a furniture salesperson. But it paid off. After growing the business to $6M in revenue, he sold the company. Post-acquisition he grew the company to $40M in sales. In this episode, we dive deep into what Alex did to get started, how he closed his first few customers and what he did to grow to $1M in revenue. From landing a Super Bowl ad to selling couches at Costco, this episode is full of sales and marketing anecdotes you can steal. You don't want to miss it. Following the sale, Alex is now back at it as the founder and CEO of couch.com, a platform to help people find great furniture.

Duration:00:38:33

My Last Startup Failed With 30 Employees… It Might've Worked if we'd Kept it to 5.

3/18/2024
Every founder wants to build the next $1B+ company. So it’s normal to get inspired by what companies like Apple, Shopify and Microsoft do. But it’s also a huge mistake. In this episode, we look at what Shopfiy, Fullscript and Spellbook did to find product-market fit. In many ways, it’s the opposite of what they do now, as big succesful companies. Big companies are operating in a post-product-market fit world. Pre-product-market fit startups are in a different world entirely. The same rules don’t apply.

Duration:00:13:01

For 5 years he struggled to get traction. Then with AI he grew 12x— in 1 year | Scott Stevenson, co-founder of Spellbook

3/11/2024
Spellbook is ChatGPT for lawyers. They've raised $30M in the last 6 months. They now have over 2,000 law firms as customers. But it wasn't a straight line-- it took Scott 6 years to get here. For the first 5 years, Scott worked on a legal tech platform called Rally. During that time, Scott along with his co-founders and their small team ran hundreds of experiments, pushed dozens of landing pages and built a process to test feature after feature. In this episode, Scott goes through his process to test product-market fit. It was because of this process that he was able to jump on the AI-enabled opportunity and grow 12x in one year.

Duration:00:41:22

Every VC Rejected Him. So He Bootstrapped From $0 to $10M in 3 years | Kyle Braatz, founder of Fullscript

3/4/2024
Kyle Braatz is the founder of Fullscript, a $900M revenue company that started by helping health practitioners recommend supplements to their patients. It's like the Shopify for doctors, nurses and nutritionists Even though he captured 50% of the Canadian market in one year, early-stage VCs didn't see the opportunity. So he bootstrapped his way to success. He cracked open the US market and quickly scaled from $0 in 2012 to $25M in revenue by 2016. Today, Fullscript has grown to a profitable company that makes it easy for health practitioners to prescribe and manage treatment plans for whole person health, through their market-leading tech platform. If you're struggling to raise but know you have a huge opportunity ahead of you, you won't want to miss this episode.

Duration:00:37:52

How Shopify Found Product Market Fit w/ Aydin Senkut (Managing Partner at Felicis & Series A Investor in Shopify)

2/26/2024
Aydin Senkut is the Founder and Managing Partner at Felicis. He invested in Shopify's Series A in 2010 at a $25M valuation. He joins us to tell the story of how Shopify found product market fit. Shopify is now a $100B company. But as Founder & CEO Tobi Lutke said, in the early days, his goal was "to build a 20-person company". Shopify is not a story of explosive, 10x growth and massive funding rounds. Shopify is a story of consistent growth. Of doubling year after year, from 0 to over $7B in revenue and a $100B valuation. If your goal is to build a generational company, you won't want to miss this episode.

Duration:00:46:18

How to Raise a Round in 2024 w/ Lee Silverstone (3x Founder)

2/20/2024
If you've been struggling to raise—you're not alone. Seed funding has been falling every quarter for the last 2 years. Rounds are smaller and take longer to raise. So we decided to record an episode to help you. Here are all the mistakes, tips and tricks we’ve seen first-hand that actually work. We touch on things like If you’re raising or planning to raise anytime this year, in a macro environment that is not friendly, don’t miss this episode.

Duration:00:27:50

How Shopify & DollarShaveClub got more views than the Super Bowl for under $10K

2/12/2024
The Super Bowl is the best place to get in front of customers—if you have $10M to spend. Which means for virtually all startups, it’s 100% useless. So I decided to look into some of the best campaigns early-stage startups used to drive millions of leads. Shopify used a $100K Build A Business Competition in 2010 when it was a bootstrapped business. The campaign drove 1350 new businesses and was paid back in under a month. https://shawngraham.me/blog/shopifys-kickass-build-a-business-contest DollarShaveClub launched with a YouTube video about its $1/mo razors. The video was everything a GIlette ad was not. The company was ultimately acquired for $1B. https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s Purple had the famous Raw Egg Goldilocks video that compared its mattress to others by seeing which one broke raw eggs. For less than $10K it got 200M views, more than the Super Bowl itself. https://www.youtube.com/watch?v=4BvwpjaGZCQ

Duration:00:22:03

He Almost Went Bankrupt TWICE...Then exited for $30M. w/ Canvaspop CEO Nazim Ahmed

2/5/2024
This isn’t a unicorn fairytale. It’s a story about what it really takes to build a company and get to an exit. Nazim takes us through how he nearly went bankrupt, took years to turn things around, and ultimately sold his business for $30M all cash.

Duration:00:48:18

How a Viral Ad drove Millions in Revenue and $55M In Funding w/ Walnut CEO Yoav Vilner

1/29/2024
4K likes, 365 re-shares and over 1M views, without any marketing spend. For an ad promoting your product, that sounds too good to be true-- and yet that's exactly what Yoav did. He leveraged it to get tons of press, more customers than he could manage, and raise a $15M Series A in under a year after incorporating. Here's the story of how Yoav got started with Walnut and how he ultimately found product-market fit. Yoav goes deep on tactics you can use to drive inbound traffic, generate leads and fundraise. Viral video: https://www.linkedin.com/posts/yoav-vilner_weareprospects-weareprospects-activity-6960959679111778304-nOrW?utm_source=share&utm_medium=member_ios Viral video 2: https://www.linkedin.com/posts/yoav-vilner_weareprospects-weareprospects-activity-7006660780150427648-P4vD?utm_source=share&utm_medium=member_ios

Duration:00:36:48

Why you shouldn't chase unicorns; 3 Big VC Myths; and how to keep control of your startup

1/22/2024
$1B startups get all the hype. But for 99% of founders, it’s the wrong goal. You’re better off building a sustainable business with consistent growth. Raising big rounds won’t make your company big and staying lean won’t make your company small. That's just VC Myth 1. Raising round after round does not equal success. That's just VC Myth 2. Just because you raise more money, doesn’t mean you make more money. That's just VC Myth 3.

Duration:00:19:27

How to Bootstrap from 0 to Millions in Revenue w/ Ilya (CEO & Founder, Vanhack)

1/15/2024
Over 10 years of hard work, Ilya has helped over 2000 individuals change their lives. In the meantime, he built a profitable, cash-flowing business with no outside funding. While the billion-dollar outcomes get all the hype, this is what success looks like for most founders. In this episode, we dive into how Ilya turned a resume-editing business into a multi-million dollar recruitment platform, how he landed his first customers, and exactly when he knew he had product-market fit.

Duration:00:32:27

5 Steps to PMF with Rob

1/8/2024
We released The Five Steps to Product Market Fit a few weeks ago and received lots of questions on how to apply the steps. In this episode, Rob and I share more colour and more stories on each step to help you understand how to apply them, and also, when these steps might need to be broken.

Duration:00:42:34

The Best Episode of Season 1 - How Ada Pivoted to a $1B+ Valuation w/ Mike Murchison (Founder & CEO)

1/2/2024
Re-releasing the BEST episode of all of season 1.

Duration:00:37:51

The Top 3 Mistakes Early-Stage Founders Make When Forecasting

12/26/2023
I know most founders today are planning for the new year, so sharing the top 3 mistakes I've seen early-stage founders make when forecasting. If you're forecasting for 2024, you don't want to miss this.

Duration:00:21:34

The Five Steps to Product Market Fit

12/18/2023
Here are the key lessons from the past 60 episodes that we've released to date. Each of the 5 steps to Product Market Fit is based on actual case studies with real examples you can use. It's a recap of everything I've learned over the last two years- you don't want to miss it.

Duration:00:30:45

How I lost $6M, Why hype means nothing, Plus a dozen other lessons from our last startup

12/11/2023
As they say, "Experience is the teacher of all things"... and my last startup was a ruthless teacher. Today, my co-founder Lee Silverstone and ex-CEO Rob Woodbridge join me to go through some of the insane stories from Gymtrack, our last startup. From strapping a whiteboard to the roof of Lee's Civic, to going to conferences with a 3D printed "smart" pin, to getting PR at the worst possible time, the stories are funny, engaging, and clear examples of what NOT to do.

Duration:01:06:36

I Was Supposed to Be a Millionaire at 25… Instead, I Went Bankrupt.

12/4/2023
This is the story of the emotional rollercoaster that was my last startup, Gymtrack. Hope you find it helpful as you navigate your own startup journey. You can read the article here as well: https://entrepreneurshandbook.co/i-was-supposed-to-be-a-millionaire-at-25-instead-i-went-bankrupt-ef525370e353

Duration:00:23:56

Why every founder needs to Be Like Knight | Rob & Pablo Series

11/27/2023
Phil Knight, Nike's founder, might hold the all-time record for taking punches to the face. From giving up 49% of his company to a part-time advisor; to having Prefontaine, a famous runner and Nike's main ambassador, die unexpectedly; to getting blindsided with a $25M import tax when he could not afford it. Anything that could go wrong, did. In this episode, multi-time founder Rob Woodbridge and Pablo Srugo go over Phil Knight's (founder/CEO Nike) road to product-market fit and why we believe he is the CEO all founders should imitate.

Duration:00:47:02

How Nike Found Product-Market Fit

11/20/2023
Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did $3M in sales in the first year. This is not the full story of Nike. It's the story of how Phil Knight got to product-market fit.

Duration:00:25:57

How to (Accidentally) Build a Unicorn

11/13/2023
Mark (CEO GoBolt) didn't set out to build a billion-dollar company. He just solved a problem other university students were facing. And then he constantly "made the best decision possible at each moment in time". To be honest, that's how most unicorns are made.

Duration:00:13:37