Category First

Josh hosted a live workshop to help folks get their positioning back on track. Topics included: Josh has written the positioning for over 100 companies including Uber, Qualtrics and Gainsight. And he’s the founder of Gold Front, the category design studio. Now let’s fix your positioning.

Josh shares the Gold Front Category Design Canvas, a tool that helps you ask and answer the essential questions for crafting great category strategy. Plus, there’s a Mario-themed mnemonic that makes the canvas easy to remember. This is the actual tool we use to help tech companies design new categories. Did we mention it’s Mario-themed?

Join Josh and Anna Furmanov for live strategy work. Anna is the founder of Furmanov Marketing Consulting, who’s been called the “Marie Kondo of startup marketing”. Josh and Anna talk about: A good show! Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

We are back! Josh explains category design. Topics include: Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh shares 5 foundational principles that category creators can use to stay focused on the work that really matters. It’s easy to lose your way when creating new categories, use these tools and insights to keep yourself, and your category, on track for success. They are: Did you know there's a newsletter too? Check it out at: categoryfirst.substack.com

Josh answers listener questions about category creation. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh shares 5 laws for branding to help you design original, interesting, and un-boring brands. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh shares his process for writing strategy. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh talks to Paul McDonnell, Vice President at one of the world's largest private equity firms, Insight Partners, about the qualities and mindset that successful category creation teams must have. In his work at Insight's Marketing Center of Excellence, Paul has seen inside many different category leadership teams, including successes like Bizzabo, Chargebee, OwnBackup, and more, and speaks first hand to what will make or break a new category. Some highlights: Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh answers listener questions about category creation. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh tries to teach ChatGPT to be his strategist, which gets him thinking the future of knowledge work. Later, he shares four “New World Skills” that will be in high demand as AI takes off. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

We hate to break it to you, but your website probably sucks. (Even ours needs some TLC). But don't stress, Josh will walk you through the 5 reasons why your website is not looking so good, and how to make it better. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh hosts a special Q&A episode with John Weeke, a Product Marketing Manager at Iron cloud, to talk about the differences between positioning and category strategy. Some highlights: Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh answers listener questions about category creation. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

​​Josh answers Patrick's questions about category creation. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh answers listener questions about category creation. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Welcome to a new feature of the pod: Let's Write a Book. Josh and Ben talk through ideas for the first chapter of the Category First book, entitled “Strategy Is Thinking”. Highlights include: Did you know there's a newsletter too? Check it out at: categoryfirst.substack.com

ChatGPT-4 is out. How will AI change category design (and everything else under the Sun)? Josh shares "Three Stages of AI" as it relates to category creation. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh answers listener questions about category creation. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh talks to Latané Conant, Chief Market Officer at 6sense. Latané takes us behind the scenes at the creation of 6sense's new category Revenue AI. We get a first hand account of some of the challenges they faced, the ups and downs of bringing this new category into the world, and how she preps her category design team for success. Highlights include. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com