Against The Sales Odds
Business & Economics Podcasts
Sales is a high-stakes team sport. Without proper guidance, you’ll inevitably find yourself wondering: “Do I have the right strategy to close this deal?”, “Do I have the right team?”, “How do I reach the next level in my career?” Don't let this happen to you! Whether you are a solopreneur, a start-up, or a C-Suite executive, Against the Sales Odds with Lance Tyson is your roadmap to navigate the complex world of sales.
Each week, Lance is joined by influential business leaders from the worlds of professional sports, entertainment, technology, and finance for in-depth discussions on entrepreneurship. Discover the philosophies and methodologies for success as these incredible guests shed light on how they develop their leadership styles, create self-sustaining sales cultures, and hone the necessary skills to compete in today’s business environment. Listen as guests pull back the curtain on their personal journeys, highlighting failures and successes; what broke them, made them pivot, and ultimately overcome the odds.
With decades of experience in the field, Lance is a shining example of what it means to be a successful and fulfilled entrepreneur. As Founder and CEO of Tyson Group, he has personally provided tailored training and consulting services for companies like the Dallas Cowboys and the New York Yankees, helping to drive billions of dollars in revenue. Though Lance is the chosen sales training leader for America’s top professional sports teams, his expertise spans technology, agriculture, media, real estate, construction, and beyond.
Under his leadership, Tyson Group has ranked as a Top Sales Training Company by Selling Power Magazine for the last 3 years and has been named The Sales Consulting Practice of the Year by the Stevie Awards twice consecutively.
With an innate ability to connect with people, Lance helps entrepreneurs increase sales, hit revenue quotas, and get the complex deal signed. His notable work in this field has established him as a leading authority in the sales world, authoring two best-selling books and a third set to release next year.
Getting to the next level in your career requires passion, effort, skill, and resources. Lance’s colorful sales-consulting career and the fascinating experiences of his guests create an essential playbook for entrepreneurs everywhere. Get it all by listening to informative conversations right here on this podcast. Your doubts and hesitations in building an ever-growing and profitable business will be a thing of the past. Embrace the opportunity and become the entrepreneur of your dreams today.
Listen to Against the Sales Odds with Lance Tyson at
https://www.lancejtyson.com/podcast.
Location:
United States
Description:
Sales is a high-stakes team sport. Without proper guidance, you’ll inevitably find yourself wondering: “Do I have the right strategy to close this deal?”, “Do I have the right team?”, “How do I reach the next level in my career?” Don't let this happen to you! Whether you are a solopreneur, a start-up, or a C-Suite executive, Against the Sales Odds with Lance Tyson is your roadmap to navigate the complex world of sales. Each week, Lance is joined by influential business leaders from the worlds of professional sports, entertainment, technology, and finance for in-depth discussions on entrepreneurship. Discover the philosophies and methodologies for success as these incredible guests shed light on how they develop their leadership styles, create self-sustaining sales cultures, and hone the necessary skills to compete in today’s business environment. Listen as guests pull back the curtain on their personal journeys, highlighting failures and successes; what broke them, made them pivot, and ultimately overcome the odds. With decades of experience in the field, Lance is a shining example of what it means to be a successful and fulfilled entrepreneur. As Founder and CEO of Tyson Group, he has personally provided tailored training and consulting services for companies like the Dallas Cowboys and the New York Yankees, helping to drive billions of dollars in revenue. Though Lance is the chosen sales training leader for America’s top professional sports teams, his expertise spans technology, agriculture, media, real estate, construction, and beyond. Under his leadership, Tyson Group has ranked as a Top Sales Training Company by Selling Power Magazine for the last 3 years and has been named The Sales Consulting Practice of the Year by the Stevie Awards twice consecutively. With an innate ability to connect with people, Lance helps entrepreneurs increase sales, hit revenue quotas, and get the complex deal signed. His notable work in this field has established him as a leading authority in the sales world, authoring two best-selling books and a third set to release next year. Getting to the next level in your career requires passion, effort, skill, and resources. Lance’s colorful sales-consulting career and the fascinating experiences of his guests create an essential playbook for entrepreneurs everywhere. Get it all by listening to informative conversations right here on this podcast. Your doubts and hesitations in building an ever-growing and profitable business will be a thing of the past. Embrace the opportunity and become the entrepreneur of your dreams today. Listen to Against the Sales Odds with Lance Tyson at https://www.lancejtyson.com/podcast.
Language:
English
Website:
https://lancejtyson.com/
Episodes
Sharpening The Sales Sword: Fostering A Winning Sales Culture With Brad Fain
4/25/2024
Sharpen your sales sword and create a winning sales culture! In this captivating episode of Against The Sales Odds, Lance delves into a compelling dialogue with Brad Fain, the VP of Ticket Sales & Service at the Detroit Pistons. Brad unveils his extraordinary journey in the professional sports realm, shedding light on his strategic leadership ethos centered around understanding the 'why.' Far from content with merely honing his team's skills, Brad leads by example, perpetually refining his expertise while fostering seamless communication and alignment among his peers. Whether navigating through triumphs or challenges, Brad remains an accessible leader, investing in his team's growth and ensuring their voices are heard. Through his unconventional path and relentless pursuit of excellence, Brad epitomizes an opportunistic spirit that ignites inspiration and propels others to new heights.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:47:37
In-Sights: Negotiation Is In The Eyes Of The Beholder
4/17/2024
In this episode of In-Sights, Lance takes you through the intricate world of negotiation, drawing from his own experiences with publishers. Join him as he unravels the essential strategies for successful deal-making, including the art of turning your opponent's tactics to your advantage and gaining insight into the buyer's mindset. Lance stresses the importance of never assuming a sale and shares the significance of empathetically addressing the concerns of the other party. Let's explore the analogy of negotiation as a strategic game of chess, where staying several steps ahead is key to achieving your goals. Tune in to discover how Lance approaches negotiations, ensuring he plays his cards right, even when the odds seem stacked against him.
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:06:14
In-Sights: It's Not How Much You Get Done, It’s What’s Profitable!
3/29/2024
What are the essential factors to consider to become a successful sales leader? Join Lance Tyson in this insightful short-form series 'In-Sights' as he dives into the essential elements of effective sales leadership. Discover the keys to not only achieving success but also fostering growth within your sales team. Are you and your team reaching the desired results? Lance shares invaluable insights on cultivating successful leadership by investing in your own skills and empowering your team to excel. Tune in now and unlock the secrets to impactful sales leadership!
Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:10:19
In-Sights: From Dependence To Autonomy - Lance's Top Tip For Leaders
3/21/2024
What are the key things one needs to keep in mind to be an effective sales leader? In this episode of In-Sights, Lance Tyson dives into the realm of sales leadership, emphasizing the importance of human connection while maintaining a keen awareness of time management. As a leader, striking a balance between approachability and execution is key. Lance prompts us to ponder: Do we have the optimal talent onboard? Is our team primed for success? Can we cultivate a culture of coachability? While acknowledging the necessity of setting boundaries, Lance underscores the transformative power of assembling the right team—a catalyst for success not only for oneself but for the entire organization. Tune in for invaluable insights into navigating the intricate dynamics of sales leadership!
Lance is the bestselling author of 'Selling Is An Away Game,' and 'The Human Sales Factor.'
Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:05:21
Building Teams With Candor with Brad Luttrell Co-Founder & CEO of GoWild
3/17/2024
In this captivating episode of Against The Sales Odds, Lance engages in a thought-provoking conversation with Brad Luttrell, the Co-Founder and CEO of GoWild. Brad shares his remarkable journey of evolution and discovery as a budding entrepreneur. From navigating various roles within the organization, including sales, marketing, and revenue generation, he imparts invaluable insights into the essentials for entrepreneurial success, spanning from the formative stages to achieving productivity. Overflowing with wisdom, Brad shares profound quotes, recommends enriching books, and offers a treasure trove of insights during this enlightening interview.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:48:16
Prepare For Impact: Crucial Steps To Sales Success And Leadership With Ryan And Chad Estis
1/26/2024
Are you looking to separate yourself from the pack? Then you have to start preparing for impact as leadership opportunities come your way. In this first episode of Season 3 of Against the Sales Odds, Lance Tyson talks with Ryan Estis and Chad Estis about growing into their current roles along with their leadership philosophies. Ryan and Chad recently released Prepare for Impact: Driving Growth and Serving Others through the Principles of Human-Centered Leadership, where they guide us through the thirty steps that have helped them (and many others) throughout their careers. Along with these thirty steps, Ryan and Chad also have nine additional steps that help leaders show up for their teams. If you are a young business professional, a seasoned sales vet, or a leader, this is a must-listen and must-read!
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:37:55
Prepare For Impact: Crucial Steps To Sales Success And Leadership With Ryan And Chad Estis
1/26/2024
Are you looking to separate yourself from the pack? Then you have to start preparing for impact as leadership opportunities come your way. In this first episode of Season 3 of Against the Sales Odds, Lance Tyson talks with Ryan Estis and Chad Estis about growing into their current roles along with their leadership philosophies. Ryan and Chad recently released Prepare for Impact: Driving Growth and Serving Others through the Principles of Human-Centered Leadership, where they guide us through the thirty steps that have helped them (and many others) throughout their careers. Along with these thirty steps, Ryan and Chad also have nine additional steps that help leaders show up for their teams. If you are a young business professional, a seasoned sales vet, or a leader, this is a must-listen and must-read!
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:37:18
Prepare For Impact: Crucial Steps To Sales Success And Leadership With Ryan And Chad Estis
1/26/2024
Are you looking to separate yourself from the pack? Then you have to start preparing for impact as leadership opportunities come your way. In this first episode of Season 3 of Against the Sales Odds, Lance Tyson talks with Ryan Estis and Chad Estis about growing into their current roles along with their leadership philosophies. Ryan and Chad recently released Prepare for Impact: Driving Growth and Serving Others through the Principles of Human-Centered Leadership, where they guide us through the thirty steps that have helped them (and many others) throughout their careers. Along with these thirty steps, Ryan and Chad also have nine additional steps that help leaders show up for their teams. If you are a young business professional, a seasoned sales vet, or a leader, this is a must-listen and must-read!
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:37:18
Transforming Your Perspective: A Fresh Approach To Understanding Your Audience With Loren Feldman, Founder And Editor-In-Chief Of 21 Hats
12/19/2023
In this episode of Against the Sales Odds, Lance sits down with Loren Feldman, the Founder and Editor-In-Chief of 21 Hats. Loren brings us through his journey as an editor in a newspaper, magazine, and more, from his time at Inc. to his founding of 21 Hats. He enlightens us on how to have the right mindset and how to understand your audience honestly. We can see Loren's unique ideas on how to approach challenges, ask questions, and listen to and understand feedback from others. As Lance and Loren move through the episode, we see the different engagement philosophies of being proactive in business! Learn more about Loren and 21 Hats by subscribing to his newsletter at http://21hats.substack.com.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:48:00
Better Humans Make Better Leaders With Jerry Colonna: CEO, Entrepreneur, And Author Of Reboot.io
11/24/2023
Better humans make better leaders. In this episode of Against the Sales Odds, Lance sits down with CEO, author, and entrepreneur of Reboot.io Jerry Colonna. Jerry brings us his story and the hardships he faced throughout his career, providing valuable lessons and quotes on his philosophy in leadership and how to overcome forces in your systems. From moving out of the venture world and into the coaching world, Jerry works with his clients to help them grow up, be better humans, and become better Leaders--topics discussed in his book Reboot: Leadership and the Art of Growing Up. Join Jerry Colonna today, and let's unpack more valuable insights together! Also, don't forget to grab a copy of Jerry's new book, Reunion: Leadership and the Longing to Belong.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:30:37
Staying Prepared And Ready: Stay The Course To Succeed With Qiava Martinez
11/1/2023
In this Against the Sales Odds episode, Lance sits down with Qiava Martinez, Las Vegas Raiders SVP and Chief Sales Officer. Qiava brings us through her journey from her education to her current position in the professional sports realm. Qiava stresses how building relationships helps determine not only your team's success but your organizational success as well. Even through major moves and life changes, she has kept the same mentality that helped her climb through the Raiders organization. From staying prepared to building relationships, Qiava gives us insight on how to stay the course to succeed. Grab your helmets and ride into her inspiring journey to success!
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Duration:00:47:59
Structuring Projects Efficiently And Effectively With Jason Gonella
10/27/2023
Success in sales is about more than closing deals; it's about creating opportunities where none exist and empowering your team to shine. In this exciting episode, Lance Tyson sits down with Jason Gonella, the Senior Vice President of Ticket Sales at the XFL, for a deep dive into the world of project structuring and successful sales leadership. With a career spanning top sports organizations from the Eagles to the XFL, he walks us through the various models he has worked with and for creating success at all these different projects. From building a strong foundation and adapting to diverse markets to creating opportunities and defining success, Jason covers secrets and strategies in the world of ticket sales. Tune in now!
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Duration:00:38:08
Dan Lefton On Calculating Risks And Putting People First
10/6/2023
In this episode, Lance Tyson has a profound talk with Dan Lefton, Chief Revenue Officer and EVP of the Detroit Pistons. Dan walks us through his professional journey, from his time in Philadelphia, to what landed him in Detroit, and everything in between! He brings tremendous wisdom not only from his mentors but also from his own personal experiences, from calculating the right amount of risk to standing his ground on issues that matter. One of Dan's highest priorities is making sure he and his team provide solution-based thinking for partners and clients, and always putting their needs first.
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Duration:01:03:51
Intentional Mastery With William Buist: Mentor, Speaker, & Author
9/21/2023
True mastery isn't a destination, but a deliberate journey where expertise, purpose, and joy intertwine to build better businesses and a more fulfilling life. In this episode, host Lance Tyson sits down with William Buist— speaker, mentor, and the author of Intentional Mastery. Together, they discuss the art of intentional mastery and its profound impact on building better businesses. William’s latest book serves as the foundation of the discussion, where he explores the three distinct phases of intentional mastery – the beginning of mastery, masterful strategies, and mastering joy. William also brings us through his journey (the joy you have to find in it) and the meaning of powerful words such as purpose, communication, skill, and strategy. This episode is brought to you all the way from England! Tune in now to align passion with purpose on your journey of intentional mastery.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:29:07
Creating The Right Strategies To Find The Right Talent With Spencer Ambrosius
9/14/2023
Business is just like sports; you need the right strategies with the right people to succeed. In this episode of Against The Sales Odds, Lance sits down with Spencer Ambrosius, the SVP of Ticket Sales and Service for Ilitch Sports + Entertainment. Spencer walks us through his career and what has helped him succeed, from his time as a collegiate athlete to the business side of professional sports. Spencer has been through various roles in his career that have invoked many different qualities that have helped shape his leadership style. From mentors to creating his own style, Spencer is constantly looking for two things: hard work and coachability—two qualities that all leaders should take into account when searching for new talent.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:41:26
The Obstacle Is The Way: Lessons On Success With Marc Jackson
9/7/2023
Success is tasteless without the sweetness and bitterness of the journey. The obstacle could be the way to your success. In this episode, Lance Tyson sits down with the Vice President of Ticketing, Sales and Service for the Denver Broncos, Marc Jackson, to take us across his journey as a collegiate athlete who played football at The University of Illinois. Marc talks about the work ethic and lessons he learned on the field and how they translate to the business side of professional sports in his current and past roles. Through his experience, he indulges us with great advice and his definition of success while bringing many lessons that have been passed down from family and mentors to help him succeed in his career. Marc brings so much value to this conversation, so let’s hit that play button and be inspired to move forward beyond the obstacles.
Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:39:45
Leveling Up Through Your Career With Joel Adams
7/25/2023
Lance Tyson sits down with Joel Adams, the VP of Ticket Sales for the LA Clippers. This episode takes us through the hardships of his career progress and the unexpected challenges he has faced. He also talks about his journey in the professional sports industry. Lance and Joel have known each other for years, and Joel is mentioned in the first chapter of Lance's bestselling book, Selling is an Away Game! If you want to climb the ladder in your industry and career, this is a great listen with lots of insight on hard work. Learn how to hold people accountable, face difficult conversations, become a refined leader, and find the right leadership style for yourself and others.
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Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Duration:00:38:42
Building Your Network With Lacy Ekert
7/10/2023
Building your network is essential for personal and professional growth. But that network requires a relationship nurtured proactively. In this episode, Lacy Ekert, the Chief Partnership Officer of the Cincinnati Bengals in the NFL, tells us her story, where she grew up, up to her current position, and everything in between. Lacy brings insights on building your network effectively and how to build those relationships through her different opportunities throughout her career. Lacy loves to learn about other companies and people, which has helped her achieve marketing objectives and that has helped continue her career in partnerships. Get to hear Lacy’s strategic approach to fueling growth in the partnership space today!
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Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
Duration:00:39:00
Managing Individuals Based On Their Skill Sets With Jeff Morander: CEO ALSD
6/28/2023
This episode of Against the Sales Odds podcast features Jeff Morander, the CEO of ALSD. Jeff has vast experience and knowledge in the professional sports sales industry. From his time at Boston University to his current position as the CEO, Jeff gives valuable insight into how he has maneuvered his way through the professional sports world and how ALSD breaks down the silo of the fan experience. He shares best practices and strategies on how stadiums and organizations can enhance that experience for the luxury side of sports. This knowledge expands across all the major sports leagues and entertainment brands worldwide.
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Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
Duration:00:49:25
How To Build A Better Brand With Co-Founder & President Of Zoomph: Amir Zonozi
6/14/2023
This episode of Against the Sales Odds podcast is an interview with Amir Zonozi, the President and Co-Founder of Zoomph. Lance Tyson and Amir talk about the intricate details of Zoomph, their partnerships, Amir's story from college to his current professional career, and everything in between. Throughout this interview, Amir expands on Zoomph's audience, partnerships, challenges, and day-to-day activities for his role.
Sign-up for Lance Tyson's newsletter HERE.
Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
Duration:00:41:26