B2B Breakthrough Podcast

What if 40% of your shipping damage happens before your container even leaves port—and you've been focused on the wrong stage entirely? Here's something most entrepreneurs don't realize: The majority of logistics disasters don't actually start at customs—they start much earlier with packaging decisions you make before your product ever leaves the factory. In this episode of B2B Breakthrough, host Ciara Cristo chats with Iron from Forest Leopard Logistics (https://www.alibaba.com/showroom/forest-leopard-logistics.html), a comprehensive cross-border trade partner, about the most common and costly cross-border logistics mistakes and how to avoid them. Learn how packaging decisions impact damage rates, why standard shipping insurance rarely covers what you think it does, and how end-to-end visibility can reduce inventory costs by 20%. Whether you're shipping your first container or managing complex international supply chains, this conversation delivers game-changing strategies for protecting your products and your profits. Main Episode: (00:00) The Hidden Source of Logistics Disasters: Packaging Mistakes (01:36) Strategic Packaging Decisions & The 20% Cost Savings (03:07) Where Damage Actually Occurs: The 40-30-20 Breakdown (05:34) The Insurance Myth & Why Documentation Matters (08:03) End-to-End Visibility & Four Actionable Steps Special Offer: Use code PODFL10 for 10% off first shipment from Forest Leopard Small Business Spotlight- R & B Dog Bakery: Aisha Bird is the founder of R & B Dog Bakery (https://www.rbdogbakery.com), an all-natural dog treat company providing over 30 varieties of treats, cakes, and macaroons for dogs with sensitive stomachs and dietary restrictions. Starting from a farmer's market in 2018, Aisha has grown R&B into a multi-channel business featured on Walmart, with a brick-and-mortar location in Texas and partnerships across multiple states. As a People and Planet First certified company, R&B maintains a zero-waste model and sources ingredients locally from Texas farmers. Aisha also founded Paws for Cost Pet Food Pantry, a nonprofit supporting pets in need. () Meet Aisha Bird of R & B Dog Bakery () From Emergency to Empire: The Birthday Cake That Started It All () What's Really in Conventional Dog Treats () Eight Years, Five Stars: Building Trust Through Quality () From Farmer's Market to Walmart: The R&B Growth Story () Community Impact: When Clients Become Family () Sustainable Sourcing: Zero Waste and Local Partnerships () Finding Your Grind: Advice for the Next Generation Check out our three most downloaded episodes: https://b2b-breakthrough-podcast.castos.com/episodes/limitless-looks-less-waste-holly-garrard-on-building-a-purpose-driven-fashion-brandhttps://b2b-breakthrough-podcast.castos.com/episodes/vonu-founder-brittany-harveyhttps://b2b-breakthrough-podcast.castos.com/episodes/win-win-supplier-negotiations-from-transaction-to-partnership-wi...

How do you maintain founder momentum without sacrificing your mental health, physical fitness, and operational clarity as you scale? Don't let the new year pressure derail your momentum. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kareem Raslan (https://uk.linkedin.com/in/kareem-raslan-d2c), co-founder of BrainGain (https://braingain.fit), about how product founders can enter 2026 with clarity, confidence, and operational strength. Learn how stripping away FOMO, conducting ruthless SKU audits, and focusing on unit economics can transform profitability. Whether you're battling burnout or chasing every opportunity, Kareem shares the exact framework BrainGain used to turn a 0% margin product into a 15% contributor—and why mental and physical health are just as critical as spreadsheets. Kareem Raslan is the co-founder of BrainGain, a direct-to-consumer home gym equipment company operating across the UK and Europe via Shopify and Amazon. What started as two friends selling dumbbells from their parents' garages during the pandemic has scaled to over 100,000 customers across 30 countries. With a background in restructuring and finance, Kareem brings a data-driven approach to e-commerce, focusing on unit economics, operational discipline, and sustainable growth. Beyond building BrainGain, Kareem now mentors emerging brands on scaling smartly and staying profitable in competitive markets. Tune in to learn: Check out our three most downloaded episodes: https://b2b-breakthrough-podcast.castos.com/episodes/limitless-looks-less-waste-holly-garrard-on-building-a-purpose-driven-fashion-brandhttps://b2b-breakthrough-podcast.castos.com/episodes/startup-to-pitch-champion-how-reekon-tools-has-grown-sustainablyhttps://b2b-breakthrough-podcast.castos.com/episodes/vonu-founder-brittany-harvey Chapters

Why do successful entrepreneurs negotiate payment terms even when they have millions in the bank—and what does it reveal about building lasting supplier partnerships? Negotiating with suppliers isn't about winning—it's about creating partnerships where both sides thrive. In this episode of B2B Breakthrough, host Ciara Cristo chats with Lyden Smithers (https://www.linkedin.com/in/lyden-smithers/?originalSubdomain=au), President and Co-Founder of Titan Network (https://discover.titannetwork.com/) and founder of China Magic (https://www.chinamagictrip.com), about transforming supplier relationships from transactions into strategic partnerships. Learn how asking the right questions, building face-to-face relationships, and focusing on cash flow can unlock better payment terms, pricing, and long-term growth. Whether you're sourcing your first product or scaling to seven figures, Lyden shares practical strategies for negotiating like a pro and building supplier relationships that weather any challenge. Lyden Smithers is the President and Co-Founder of Titan Network, overseeing over $150 million in annual sales on Amazon. With deep expertise in global sourcing, manufacturing partnerships, and production optimization, Lyden has helped countless entrepreneurs streamline their supply chains and negotiate game-changing terms with suppliers. As founder of China Magic, he leads sourcing trips to Canton Fair twice yearly, teaching 50-100 students how to find reliable suppliers, negotiate better payment terms, pricing, and MOQs, and build lasting factory relationships. An international speaker for SellerCon, Helium10, and Global Sources, Lyden is known for his six-step process for securing extended payment terms and his philosophy of turning negotiations into partnerships. Tune in to learn: Check out our three most downloaded episodes: https://b2b-breakthrough-podcast.castos.com/episodes/staying-profitable-amid-tariff-changes-steven-selikoff-on-navigating-the-end-of-de-minimishttps://b2b-breakthrough-podcast.castos.com/episodes/how-vuliwear-redefines-sunglasses-with-style-and-impacthttps://b2b-breakthrough-podcast.castos.com/episodes/limitless-looks-less-waste-holly-garrard-on-building-a-purpose-driven-fashion-brand Chapters

What do Shark Tank investors, Marvel superheroes, and World Cup champions all agree is the secret to entrepreneurial success? The best moments don't happen in boardrooms—they happen on stages where entrepreneurs, champions, and innovators share the unfiltered truth about building businesses in turbulent times. In this special episode of B2B Breakthrough, host Ciara Cristo takes you inside CoCreate 2025, Alibaba.com's premier global trade event held in London and Las Vegas, featuring an extraordinary lineup of voices from Shark Tank, the Dragon's Den, the Marvel Universe, the Olympics, and the World Cup. This isn't your typical interview episode—it's a curated collection of the most powerful insights from the stages at CoCreate 2025, where 25,000 entrepreneurs gathered to rewrite the playbook on resilience, execution, and breakthrough success. Featured Speakers: https://www.linkedin.com/in/kuo-zhang-0714708/?originalSubdomain=sghttps://www.alibaba.comhttps://www.lorigreiner.com/https://www.linkedin.com/in/darrell-spencer-30a572b5/https://www.crownedskin.comhttps://www.linkedin.com/in/simu-liu-47946a2b1/https://www.linkedin.com/in/rio-ferdinand/https://www.linkedin.com/in/ericlarch/ Tune in to learn: Check out our three most downloaded episodes: Chapters

What if you could turn your biggest parenting frustration into a six-figure business in just 90 days—using nothing more than a turkey carving knife and memory foam? From 2am desperation to 90-day product launch—parenting pain points have a way of turning into breakthrough businesses. In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Harvey (https://www.linkedin.com/in/brittany-harvey/), co-founder of Vonu (https://vonubaby.com), about transforming a sleepless night into the Burplee Lounger, a patented memory foam solution that's helping thousands of parents tackle gas, reflux, and tummy time challenges. Learn how Brittany went from carving memory foam with a turkey knife to scaling a thriving baby product business while navigating the realities of patents, 3PLs, and building a brand that solves real problems. Whether you're a sleep-deprived parent or an aspiring product developer, this conversation delivers honest insights about manufacturing hurdles, supplier relationships, and the power of solving problems you actually experience. Tune in to learn: Check out our three most downloaded episodes: https://b2b-breakthrough-podcast.castos.com/episodes/scale-your-business-using-free-audience-research-strategieshttps://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-unpacked-kickstarters-blueprint-for-small-business-successhttps://b2b-breakthrough-podcast.castos.com/episodes/staying-profitable-amid-tariff-changes-steven-selikoff-on-navigating-the-end-of-de-minimis Chapters

Why do most sustainable fashion brands stick to "boring and beige," and how is one founder proving colorful conscious fashion can thrive? Breaking the beige barrier in sustainable fashion takes more than good intentions—it requires bold vision, strategic sourcing, and a willingness to challenge industry stereotypes. In this episode of B2B Breakthrough, host Ciara Cristo chats with Holly Garrard (https://www.linkedin.com/in/fundae-founder-holly-garrard/), founder and chief visionary officer of Fundae (https://www.fundae.com), the eco-chic footwear brand redefining what sustainable style looks like. With a patent-pending modular shoe system that transforms one pair into limitless looks, Holly shares how she left her corporate media career at ESPN to prove that fashion can be colorful, conscious, and commercially viable. Learn how she navigated product development challenges, built supplier relationships through strategic sourcing, and created a brand rooted in purpose-driven pillars that guide every business decision. Tune in to learn: (00:00) From ESPN to Eco-Chic: Holly's Journey to Fundae(10:23) Patent-Pending Innovation: Creating the Modular Shoe System(13:47) Sourcing Sustainable Materials Through Alibaba.com(26:18) Mission-Driven Business: The Four Pillars of Fundae(34:15) Solopreneur Realities: Navigating the Gig Economy(37:28) From D2C to Wholesale: The Future of Fundae Check out our three most downloaded episodes: The Marmals Method: How to Sell Toys, Test Ideas & Thrive on the Convention Circuit (https://b2b-breakthrough-podcast.castos.com/episodes/the-marmals-method-how-to-sell-toys-test-ideas-thrive-on-the-convention-circuit)Scale Your Business Using These (Free) Audience Research Strategies (https://b2b-breakthrough-podcast.castos.com/episodes/scale-your-business-using-free-audience-research-strategies)Crowdfunding Unpacked: Kickstarter’s Blueprint for Small Business Success (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-unpacked-kickstarters-blueprint-for-small-business-success ) Chapters

Building a profitable hardware brand without venture capital requires strategic thinking, authentic relationships, and unwavering focus on cash flow management. In this episode of B2B Breakthrough, host Ciara Cristo chats with Christian Reed (https://www.linkedin.com/in/christianrreed/), founder of Reekon Tools (https://support.reekon.tools/hc/en-us), fresh off his big win at Co Create Pitch. Christian shares how he scaled from a $1.2 million Kickstarter campaign to a sustainable 15-person operation, all while maintaining profitability and developing innovative digital measuring tools that are revolutionizing construction and home improvement. Learn how strategic supplier relationships, disciplined growth, and community-driven product development through Kickstarter have enabled Reekon Tools to thrive without traditional VC funding. Tune in to learn: (00:00) From Side Project to $1.2M Kickstarter Success(07:34) Kickstarter's Hidden Power: Building a Community of Champions(13:03) Strategic Team Expansion and Scaling with Intention(16:23) Axio AI Sourcing Advertisement(19:43) Factory Relationships and Manufacturing Infrastructure(29:33) Cash Flow Over Revenue: The Most Critical Metric(35:05) Pitching Advice: Lead With Passion Check out our three most downloaded episodes: How to Nail Your Next Pitch: Insights from Power to Pitch's Kat Weaver (https://b2b-breakthrough-podcast.castos.com/episodes/how-to-nail-your-next-pitch-insights-from-power-toecj)The Marmals Method: How to Sell Toys, Test Ideas & Thrive on the Convention Circuit (https://b2b-breakthrough-podcast.castos.com/episodes/the-marmals-method-how-to-sell-toys-test-ideas-thrive-on-the-convention-circuit)Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri (https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain) Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder... Chapters

How did macro photography of insect eyes inspire a bold eyewear brand that's redefining fashion and eye health? Building a fashion-forward eyewear brand that prioritizes both style and eye health requires authentic design, strategic partnerships, and unwavering commitment to quality. In this episode of B2B Breakthrough, host Ciara Cristo chats with Dionne Ellison (https://www.linkedin.com/in/dionne-ellison-5721261/), founder and creative force behind Vuliwear (https://vuliwear.com/), about her journey from discovering macro photography of insect eyes to creating bold, UV 400 protective sunglasses that make a statement. Learn how she navigated supply chain disruptions, built her brand while maintaining a day job, and why she believes in "out-differenting" rather than outdoing the competition. Tune in to learn: (00:00) Finding Your Lane and the Insect Eye Inspiration(04:53) Lens-First Philosophy: UV 400 vs Polarized Education(10:39) Breakthrough Moments and Customer Collaboration Strategy(17:11) Axio AI Sourcing Advertisement(18:30) Out-Differenting the Competition and Strategic Partnerships(25:46) Scaling with Family and Future Expansion Plans Check out our three most downloaded episodes: Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri (https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain)How to Nail Your Next Pitch: Insights from Power to Pitch's Kat Weaver (https://b2b-breakthrough-podcast.castos.com/episodes/how-to-nail-your-next-pitch-insights-from-power-toecj)The Marmals Method: How to Sell Toys, Test Ideas & Thrive on the Convention Circuit (https://b2b-breakthrough-podcast.castos.com/episodes/the-marmals-method-how-to-sell-toys-test-ideas-thrive-on-the-convention-circuit) Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group;... Chapters

Why are smart entrepreneurs celebrating the end of de minimis while their competitors panic about margin compression? The suspension of the de minimis rule has left many e-commerce sellers scrambling to understand new costs and compliance requirements. In this episode of B2B Breakthrough, host Ciara Cristo chats with Steven Selikoff (https://www.linkedin.com/in/stevenselikoff/), founder of Product One (https://product.one/) and author of The Complete Book of Product Design, Development, Manufacturing, and Sales, about navigating the new tariff landscape with a profit-first mindset. Steven breaks down the myths surrounding de minimis changes, reveals how tariffs and duties can actually be tax-deductible, and shares his proven strategies for achieving 9-10x multipliers even in challenging trade conditions. Learn why building a "purple cow" product is your best defense against margin compression and how smart entrepreneurs can turn trade disruption into competitive advantage. Tune in to learn: (00:00) The Reality of De Minimis Rule Changes and Business Impact(08:10) The Biggest Myth: Tariffs and Duties Are Tax Deductible(13:26) Product One's Focus on Profitable Product Development(18:05) Alibaba CoCreate Event Advertisement(18:42) The Purple Cow Strategy: Differentiation for Better Margins(25:04) Audience Research and the Porsche SUV Success Story(29:53) Ten Strategies to Combat Tariff Impact(34:19) 30-Day Action Plan for Tariff Preparation Check out our three most downloaded episodes: How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling)Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri (https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain)Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey (https://b2b-... Chapters

How can a simple 1-2-3 framework (brand, product, industry) transform confused entrepreneurs into data-driven decision makers? Audience research doesn't require big budgets or big teams—it requires the right approach and free tools at your fingertips. In this episode of B2B Breakthrough, host Ciara Cristo chats with Tsvetta Kaleynska (https://www.linkedin.com/in/tsvetta/), founder of RILA Global Consulting (https://rilaglobalconsulting.com/), about how small business owners can uncover who their customers really are and use those insights to grow smarter and faster. Learn how to transform data into compelling stories, leverage AI as a multiplier for your efforts, and turn free social media platforms into powerful research engines. Whether you're launching your first product or scaling an existing business, Tsvetta reveals the systematic approach to audience research that drives real results. Tune in to learn: (00:00) The Power of Data-Driven Storytelling(05:07) Why Audience Research is Essential, Not Optional(10:02) Qualitative vs Quantitative: Understanding the Numbers and Colors(15:22) Axio AI Sourcing Advertisement(20:47) Co-Create Las Vegas Event Advertisement(21:25) The 1-2-3 Framework: Brand, Product, Industry Research(28:49) Adapting Your Product Vision as Your Audience Reveals Itself(34:52) Integrating All Data Sources for Complete Growth Strategy(41:05) Just Do It: Encouragement for Aspiring Entrepreneurs Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey (https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey)How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling)Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri ( Chapters

Why do Comic-Con attendees provide better market research than focus groups, and how can trade shows become your product development laboratory? Crowdfunding isn't just about money—it's about community validation and smart risk-taking. In this episode of B2B Breakthrough, host Ciara Cristo chats with Nathan Nalevanko (https://www.linkedin.com/in/nathan-nalevanko-29014133), Senior Design and Tech Outreach Lead at Kickstarter (https://www.kickstarter.com/), about what makes for a successful campaign. Learn how to validate product-market fit through live community feedback, build lasting relationships with passionate backers, and navigate the challenges of bringing physical products to market. Whether you're testing your first idea or scaling your third product launch, Nathan breaks down the strategies that turn side hustles into million-dollar businesses. Tune in to learn: (00:00) Introduction: Crowdfunding as Community Validation and Smart Risk-Taking(02:17) Case Study: Christian Reed's $1.2M Recon Tools Success Story(08:06) Understanding the Passionate Backer Community and Customer Loyalty(15:59) Managing Product Evolution and Setting Expectations(21:10) Capital Requirements and Supply Chain Challenges(25:22) Post-Campaign Growth and Second Launch Success(28:01) Common Pitfalls and Product Development Requirements(33:06) Resources and Getting Started on Kickstarter Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey (https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey)How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling)Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri (https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or... Chapters

Why do Comic-Con attendees provide better market research than focus groups, and how can trade shows become your product development laboratory? Building a toy business that sparks imagination while navigating supply chain challenges requires persistence, creativity, and direct customer feedback. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jeff Lawber (https://www.linkedin.com/in/jefflawber/), the creative force behind Marmals (https://www.marmals.com/), an adorable modular magnetic toy fostering imaginative play. Jeff shares his path from industrial designer to toy entrepreneur, revealing how he's built lasting relationships with over two dozen suppliers through Alibaba.com while maintaining his vision as a solopreneur. Learn how trade shows became his testing ground for innovation, why direct customer feedback drives product development, and how he weathered tariff challenges through creative problem-solving and domestic innovation. Tune in to learn: (00:00) Welcome and Marmal Origin Story(08:00) Solopreneur Challenges and Manufacturing Relationships(14:06) Trade Shows as Product Development Laboratory(20:22) Dual Market Demographics and Modular Design(22:09) Supply Chain Challenges and Tariff Navigation(26:42) Upcoming Product Launches and Comic-Con Circuit(30:35) Building Community and Future Vision Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey (https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey)How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling) Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri (https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain) Chapters

Why are founders who avoid buzzwords and rhetorical questions 10x more likely to secure follow-up meetings with investors? The difference isn't having the most innovative product or the slickest presentation—it's understanding the psychology behind investor decision-making and communicating with the confidence that comes from genuine preparation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kat Weaver (https://www.linkedin.com/in/katweaver/), founder of Power to Pitch (https://powertopitch.com), about mastering the art of fundraising through clear communication and confident pitching. From winning 22 of 23 pitches to helping founders raise over $50 million in grants and venture capital, Kat shares the psychology behind successful funding conversations and reveals why less than 2% of venture capital goes to US businesses, with only 2.9% of that reaching female founders. Learn how to overcome imposter syndrome, avoid common pitch mistakes, and navigate the challenging landscape of fundraising while building authentic investor relationships that extend far beyond the initial meeting. Tune in to learn: (00:00) From Accidental Entrepreneur to Pitch Coach(03:08) Gender Bias in Fundraising: Real Stories and Strategic Responses(08:49) The Preparation and Psychology Behind Successful Pitching(15:44) Hook Strategies: Avoiding Buzzwords and Rhetorical Questions(23:06) Pitching Without Visual Aids and Building Clear Narratives(28:30) Competition vs Investment Pitching: Tailoring Your Approach(33:26) Mastering the Close: Memorable Endings That Drive Action(38:13) Follow-Up Protocols and LinkedIn Networking for Long-Term Success Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey (https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey)How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling)Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried Chapters

Why does treating "every production as the first time" prevent the kind of complacency that turns mass production into mass disaster? Turning disruption into opportunity requires more than just quick thinking—it demands the right mindset, strategic preparation, and a willingness to embrace chaos as fuel for innovation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kerim Kfuri (https://www.linkedin.com/in/kerimkfuri/), President and CEO of The Atlas Network (https://theatlasnetwork.com) and global supply chain strategist, about mastering the art of leading through uncertainty. With decades of experience helping businesses navigate everything from tariff disruptions to pandemic-induced shortages, Kerim reveals his three-step methodology for controlling the controllable factors while building resilience against the unforeseeable. Learn how to transform your biggest challenges into competitive advantages through strategic supplier relationships, proactive risk assessment, and the power of adaptable thinking. Tune in to learn: (00:00) The Right Mindset for Navigating Supply Chain Chaos(04:45) The Atlas Network Three-Step Methodology(12:02) Cultural Adaptability in Global Supplier Relationships(15:32) Axio AI Sourcing Advertisement(19:32) Leading Through Chaos and Finding Opportunity(28:07) Strategic Approaches to Tariff Management(33:56) Future-Proofing Through Flexibility and Openness Kerim Kfuri is President and CEO of The Atlas Network, a global supply chain management company with over 20 years of experience helping businesses navigate disruptions across industries. Leading a network of close to 2,000 suppliers worldwide, Kerim has developed proven methodologies focused on risk mitigation, transparency, and visibility that have guided countless organizations through major global challenges including the pandemic, tariff conflicts, and supply chain volatility. As a supply chain optimist and thought leader, he believes that chaos creates the greatest opportunities for businesses willing to adapt and innovate. Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey (https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey)Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried (https://b2b-breakthrough-podcast.castos.com/ep... Chapters

How did three people with no social media following turn handwritten notes and free samples into a multi-million dollar snacking empire? Building a successful food brand in today's market requires more than just great products—it takes authentic storytelling, community building, and the courage to do things differently. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/), co-founder and “Chief Rainmaker” of Mid-Day Squares (https://www.middaysquares.com), about revolutionizing the snacking industry through documentary-style marketing and direct-to-consumer innovation. Learn how they built a loyal following by sharing the good, the bad, and the ugly of entrepreneurship, scaled from handwritten notes to millions of customers, and created a brand that makes people feel like they're buying from friends. Tune in to learn: (00:00) The Serendipity Philosophy and Building Through Relationships(03:50) From DTC Origins to Building Community Through Storytelling(09:00) Transitioning from Direct-to-Consumer to Retail Success(13:22) Why Traditional Food Marketing Fails and Fear Holds Brands Back(16:57) Visual Branding Strategy - Bringing Lifestyle to Grocery Stores(19:03) Manufacturing In-House - The Hard Choice That Creates Stories(28:30) The ROI of Showing Up and Trusting Your Gut Over External Noise Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a revolutionary snacking company that has disrupted the traditional food industry through authentic storytelling and community building. Known for his documentary-style approach to brand marketing, Jake has helped build Mid-Day Squares from three people with no social media following to a multi-million dollar business available across North America. With a background in event planning and brand building, Jake specializes in creating authentic connections between brands and consumers through vulnerability, transparency, and genuine human relationships that drive both loyalty and growth. Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey (https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey)Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried

What if the secret to breakthrough supplier innovation isn't telling them what to make, but asking them to solve your problem instead? Building a brand that parents trust and kids love requires more than just great products—it takes thoughtful design, strategic partnerships, and an unboxing experience that creates lasting memories. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jen Kennedy, founder and visionary behind HoneyBug, and Rachel Webb, the company's brilliant chief operating officer. Together, they share how they revolutionized family gifting by creating clean, effective, and thoughtfully designed products that solve real parenting pain points. Learn how they built lasting supplier relationships through Alibaba.com, developed their signature unboxing experience, and scaled from garage operations to a trusted marketplace featuring 500+ brands. Tune in to learn: (00:00) The Parking Lot Epiphany: How HoneyBug Was Born(07:01) Building a Scrappy, Authentic Team Culture(10:57) The Packaging Experience as Product Strategy(15:08) Axio AI Sourcing Advertisement(16:37) Scaling Handcrafted Elements Through Smart Manufacturing(21:20) Vetting Suppliers and Building Trust-Based Relationships(30:28) Cash Flow Management: The Hidden Challenge of Rapid Growth(35:22) Looking Ahead: Celebrating Every Occasion Jen Kennedy is the founder and visionary behind HoneyBug, a company revolutionizing family essentials and gifting with clean, effective, and thoughtfully designed products. Coming from a corporate background in the restaurant industry, Jen identified a gap in the market for curated, high-quality baby and toddler gifts that take the guesswork out of thoughtful giving. Under her leadership, HoneyBug has grown from a garage operation to a trusted marketplace featuring over 500 domestic and international brands. Rachel Webb serves as HoneyBug's Chief Operating Officer and logistical force, bringing her expertise in scaling operations and building supplier relationships. With a background in working with large-scale food suppliers, Rachel applies her process-oriented approach to help HoneyBug maintain quality standards while managing rapid growth and complex vendor relationships. Check out our three most downloaded episodes: Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried

Could catalog-based browsing transform how you discover new products for your business? Sourcing globally isn't just about finding the lowest prices—it's about building resilient supply chains and smart business relationships. In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin Liu (https://www.linkedin.com/in/justinliu/), U.S. Country Manager for Alibaba.com, about helping U.S. businesses navigate unpredictable times through diversified sourcing strategies. Learn how today's retailers and manufacturers can leverage both international suppliers and emerging U.S. brands to build stronger distribution networks. Whether you're a small business scaling up or a retailer diversifying your inventory, Justin offers practical insights on everything from catalog-based discovery to local stock opportunities. Tune in to learn: (00:00) Platform Strategy and Buyer Experience Focus(01:22) Justin Liu's Role as U.S. Country Manager(02:50) Challenges Facing Small Business Owners and Manufacturers(05:38) Understanding Buyer Demands and Pain Points(11:16) Retailer Needs vs Brand Builder Requirements(15:13) Supply Chain Diversification and Tariff Strategies(17:38) Local Stock Strategy and U.S. Brand Distribution(23:41) Sales Channels and Platform Improvements(29:10) Global Export Opportunities for U.S. Brands(32:57) Future Forecasting and Business Focus Strategies Justin Liu is the U.S. Country Manager for Alibaba.com, where he leads initiatives to improve buyer experiences for American businesses while helping U.S.-based suppliers expand their global distribution networks. With over a decade of experience in B2B marketplace development, Justin focuses on connecting retailers, manufacturers, and brand owners with qualified suppliers worldwide while addressing the unique needs of American small businesses navigating supply chain challenges.. Check out our three most downloaded episodes: How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo (https://b2b-breakthrough-podcast.castos.com/episodes/how-to-simplify-your-sourcing-on-alibabacom-insights-from-ciara-cristo)Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate (https://b2b-breakthrough-podcast.castos.com/episodes/kickstarter-confidential-insider-tips-from-the-ceo-live-at-cocreate)Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-success-secrets-launchbooms-strategies-for-product-ideati...

How can you tell if an overseas factory is legitimate without visiting in person? Turning ideas into physical products isn't just about creativity—it's about strategic planning and finding the right manufacturing partners. In this episode of B2B Breakthrough, host Ciara Cristo talks with Brian Fried (@brianfriedinventor), serial inventor and Chief Inventor at Inventor Smart, about bridging the gap between great ideas and successful products. With 15 patents and 19 years coaching inventors, Brian reveals the common manufacturing misconceptions that keep great products from reaching the market and shares his proven system for vetting overseas factories without boarding a plane. Tune in to learn: (00:00) Welcome and Introduction to Brian Fried(03:45) Key Considerations When Vetting Manufacturers(08:12) Building Strong Supplier Relationships Across Distances(14:37) Scaling Production While Maintaining Quality(19:58) Leveraging Technology for Better Manufacturing Partnerships(24:43) Closing Thoughts and Resources Brian Fried is a serial inventor with 15 patents, an author of three books on inventing, and has appeared on QVC for three years. He runs the National Inventor Club and has created an app specifically for the inventor community. Brian helps inventors navigate the journey from concept to market through his coaching services at Inventor Smart and was recently named an Alibaba.com Ambassador. Check out our three most downloaded episodes: How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreate Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.

In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging design patents, and why branding and product quality are just as critical as legal safeguards in today’s competitive marketplace.