The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Business & Economics Podcasts
For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Location:
United States
Description:
For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Language:
English
Website:
https://theconnectivegood.com
The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get)
Duration:00:30:44
How To Be The CMO Who Gets Tapped For Board Seats
Duration:00:35:58
Building a Win-Win Relationship With Your Board
Duration:00:33:28
How To Wow Your Board Members… Even The Ones That Don't Get Marketing
Duration:00:37:16
How The Best CMOs Connect With Investors: The Power of Partnership
Duration:00:34:25
How To Avoid Guesswork And Embarrassment When Interacting with Your Board
Duration:00:28:45
The Savvy CMO's Guide to Upgrading the Dialogue with the Board
Duration:00:31:27
The Get Season Five
Duration:00:02:56
How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons
Duration:00:18:31
Upgrading From Incremental Growth to Transformational Growth
Duration:00:30:47
How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality
Duration:00:33:38
How to Inject Discomfort Into Your Scale Journey
Duration:00:35:26
How To Transform Marketing WITH Your Company, Not TO Your Company
Duration:00:39:15
A SaaS CMO’s Formula for Successful Scaling
Duration:00:35:44
Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey
Duration:00:39:32
How The Best CMOs Seize Control of Strategic Planning
Duration:00:34:53
Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs
Duration:00:34:28
Season 4 of The Get!
Duration:00:03:07
Experience or Experiences? Debating Age-Related Diversity in B2B SaaS Marketing
Duration:00:36:01
When Love is a (Real) Company Value
Duration:00:29:53