The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS-logo

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Business & Economics Podcasts

For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Location:

United States

Description:

For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Language:

English


Episodes
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The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get)

6/29/2023
Erica Seidel, the host of The Get, provides an overview of the key themes from this season. Erica runs The Connective Good, the executive search practice that specializes in placing CMOs and VPs of Marketing for B2B SaaS companies. She is known for recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones. This episode serves as an executive summary of the learnings from our fifth season, which has focused on the CMO and Board relationship. We cover: I designed this season to be a guide for how to upgrade from one-way reporting to the Board to a two-way dialogue. With that ongoing dialogue and collaboration, both in and out of the Boardroom, both sides will learn more, and the business is more likely to be successful. A huge thank you to the guests this season, who ranged from B2B SaaS marketing leaders, CMOs who have become Board members, and Board members/investors who are involved in hiring CMOs: Please tune in to each of their episodes. And, check out the episodes from the previous four seasons. Last season, for instance, we covered ‘Solving for the Scale Journey in B2B SaaS.’ To stay in the know for our next season, please keep following the show in your preferred podcast listening app. Key Links https://www.linkedin.com/in/ericaseidel/ https://theconnectivegood.com/ https://thegetpodcast.com/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS: How can that relationship go from fraught to functional and even to fantastic? The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:30:44

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How To Be The CMO Who Gets Tapped For Board Seats

6/15/2023
Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World Economic Forum for Augmented Reality and Virtual Reality. She also serves on the Board of Directors for Junior Achievement USA and PureRED, she's an advisor for Cabra Sports, and she is the co-chair for Sports Integrity Global Alliance. We discuss: Key Links https://www.linkedin.com/in/lopezsandra/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:35:58

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Building a Win-Win Relationship With Your Board

6/1/2023
A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview. Elana Anderson has been the CMO for Veracode, Vidyo, and Salesforce Commerce Cloud. She reflects on her experiences interacting with Boards at public versus private companies. Learn about: Key Links https://www.linkedin.com/in/eranderson/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:33:28

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How To Wow Your Board Members… Even The Ones That Don't Get Marketing

5/11/2023
Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. You'll learn about: Allison Dancy is a veteran CMO who most recently was CMO for Kibo in the e-commerce space. Madeline O'Phelan is VP of Marketing at Verity, the SaaS fintech company. Key Links https://www.linkedin.com/in/allisondancy/ https://www.linkedin.com/in/madeline-o-phelan-97290111/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:37:16

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How The Best CMOs Connect With Investors: The Power of Partnership

4/27/2023
Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member. You'll hear about: Key Links https://www.linkedin.com/in/jenpd/ www.telarus.com https://www.linkedin.com/in/evan-decorte-8086029 www.colcap.com ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:34:25

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How To Avoid Guesswork And Embarrassment When Interacting with Your Board

4/13/2023
Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom. You'll hear about: Key Links https://www.linkedin.com/in/fountainchristopher/ https://frontiergrowth.com/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:28:45

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The Savvy CMO's Guide to Upgrading the Dialogue with the Board

3/30/2023
Kelly Ford Buckley has a career many CMOs dream of: She is a marketing leader who became an investment partner, developing a platform to accelerate and scale growth across Edison Partners' portfolio of companies. She then broadened her role into general partner and COO for the firm. Since she's been in the marketing leadership seat and she's been on several Boards, she is uniquely qualified to talk about the bridge between CMOs and their Boards. You'll hear about: Key Links https://www.linkedin.com/in/kellyaford/ https://www.edisonpartners.com/ ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:31:27

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The Get Season Five

3/19/2023
Hello, and welcome back to The Get. The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. I'm your host, Erica Seidel. This is our fifth season! And in this season, we dive into the relationship between CMOs and Boards. How can that relationship go from fraught to functional and maybe even fantastic? ------- Produced by Simpler Media This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:02:56

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How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons

5/12/2022
This season on The Get podcast, we have stayed close to the theme 'Solving for the Scale Journey.' We have talked with marketing leaders who have scaled… and, in one case someone on the investor side who hires marketing leaders for scale-ups. We've looked at different dimensions around scaling: Hiring. Budgeting. Aligning with the Board. Getting the balance of brand and demand right. Balancing aspirational goals with achievable goals. Obviously, every scale journey is different. Just because someone did a scale-up in one place doesn't mean they will be successful somewhere else. But there are some themes that emerged. This episode is a recap of 10 of those themes. If you are a CEO or investor looking to know what good looks like when hiring the CMO for a scale-up, you've come to the right place. And if you're a CMO or VP of Marketing who is solving for a scale journey, you too have come to the right place. ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn, or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:18:31

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Upgrading From Incremental Growth to Transformational Growth

3/17/2022
Sydney Sloan is a scale savant! I talked with Sydney as she wrapped up her CMO role at Salesloft, contributing to a huge scale-up. She has since joined Zoom as Head of Product & Industry Marketing. Sydney had so much insight to share. It was hard to pick out just a few highlights. I asked her how a CMO can balance "getting oars in the water quickly" while managing expectations that "Rome wasn't built in a day." You'll hear about achievable goals versus aspirational goals and when to use each. You'll also learn about how to build organizational excitement around your vision. Highlights: ----- Key Links Sydney Sloan on LinkedInZoom WebsiteSalesloft Website ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:30:47

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How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality

3/9/2022
Khalid El Khatib is the Head of Marketing and Communications for Stack Overflow, which reaches 100MM people per month -- more traffic than the New York Times website! Khalid shares how his career path prepared him for this role, and how he has structured his organization to serve not just Stack Overflow's developer community, but also its paid SaaS products. You'll hear about: Favorite quote: "If you don't make a brand investment, you can wonder why competitors are beating you and why demand generation isn't working….A rising tide lifts all boats and an investment in brand awareness is that rising tide." ----- Key Links Khalid El Khatib on LinkedInStack Overflow website ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn, or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:33:38

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How to Inject Discomfort Into Your Scale Journey

2/23/2022
Cynthia Gumbert is the CMO of SmartBear, the ~750-person PE-backed SaaS company that is on a growth tear, serving more and more software developers every day. Cynthia reflects on her transition from VP of Marketing to CMO. We discuss the difference between a marketing-centric mindset and a 'business first, marketing second' mindset. It's this 'business first' mindset that is key for a CMO in scaling mode. That mindset entails putting yourself into the CEO's shoes and thinking about how to help the whole company grow, not just how to grow marketing's results. In other words, change your frame from 'what marketing is doing' to 'what the company is doing.' A big part of scaling is creating discomfort with the status quo. You'll hear these learnings: Cynthia also touched on an interesting trend for 2022: the need for micro market research. With product-led growth, customers will follow the journey of website --> trial → product. Marketers must be hyper-aware of micro customer segments and the messages that will help customers accomplish their specific goals. ----- Key Links Cynthia Gumbert on LinkedInSmartBear website ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn, or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:35:26

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How To Transform Marketing WITH Your Company, Not TO Your Company

2/16/2022
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging. Our guest today shows how you can harness the emotional investment that others in the company have. Our guest is Justin Steinman, CMO of Definitive Healthcare, the healthcare commercial intelligence company. Justin joined the company to help fuel a scale-up to the $500MM mark and went through an IPO already. He shares: ----- Key Links Justin Steinman on LinkedIn Definitive Healthcare website ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn, or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:39:15

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A SaaS CMO’s Formula for Successful Scaling

2/9/2022
It's not in our nature to move slowly as marketers. We like to act, move, go, and grow, especially when there’s a scale mandate. But there’s wisdom and value in assessing first, like just pro athletes surveying the field of play to let the game come to them. We discuss the formula for successful scaling: We also discuss: ----- Key Links Guy Weismantel on LinkedInNcontracts website ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:35:44

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Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey

2/2/2022
Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn: From a hiring standpoint, we discuss: ----- Key Links Kristin Hambelton on LinkedInMineralTree website ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn, or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:39:32

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How The Best CMOs Seize Control of Strategic Planning

1/26/2022
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process - not just for marketing but for the company as a whole. Here’s how to do that. Join Erica and her guest Jay Gaines, who runs marketing at insurance tech scale-up AgentSync, as they discuss: ----- Key Links Jay Gaines on LinkedInAgentSync website ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:34:53

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Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs

1/19/2022
What’s it like behind the scenes when CEOs hire CMOs in PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm. If you’re a CMO looking to work in a private-equity-backed business, or a hiring leader in a PE-backed company, you will come across the PE talent partner. Learn about the role of the PE talent partner in recruiting CMOs. You’ll hear about the soft skills framework Bryan uses to vet CMO candidates. In particular, listen for his definition of agility: not just being adaptable, but being PROACTIVELY adaptable. We unpack the difference between a candidate who can go into a new situation and figure it out versus a candidate who has a plan of attack. We discuss whether prior experience with scaling is or is not the best predictor of future scaling success. ----- Key Links Bryan West on LinkedInResurgens Tech Partners ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is Solving for the Scale Journey. The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. The Get is produced by Evo Terra and Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:34:28

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Season 4 of The Get!

12/20/2021
Hiring great marketing leaders is not easy. Especially these days! The Get is designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. I'm Erica Seidel, host of The Get. I run an executive search practice focused entirely on placing what I call the ‘make money’ marketing leaders -- not the ‘make it pretty’ ones. I spend most of my time talking with today’s most talented marketing leaders, and with The Get, I bottle up some of those conversations for you. This is the 4th season of The Get. The theme for this season is ‘Solving for the Scale Journey.’ The Get is still all about helping you explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. If you've listened to the first three seasons, welcome back. And if this is your first time tuning in to The Get, welcome! Be sure to subscribe so you don’t miss an episode. Again, I'm Erica Seidel, and I'm glad you’re here. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:03:07

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Experience or Experiences? Debating Age-Related Diversity in B2B SaaS Marketing

2/12/2021
This episode wraps up our ‘diversity-in-B2B SaaS marketing’ themed third season of The Get, with not one but two special guests on either end of the age/experience spectrum, discussing their take on age-related diversity in the business world in general and in B2B tech in particular. Our goal with this episode is to raise awareness of age biases and address them in our B2B marketing world. This episode is controversial but compelling. Don’t miss it! Dwight Griesman is the CEO for Eye4Growth, as well as the former CMO of Forrester and of other companies, with decades of experience and experiences behind him. Sarah Assous is a first-time CMO at Zoovu, the conversational AI experiences company, and previously held marketing roles at B2B companies Selligent and SmartFocus. They talk with Erica about what age means to them in the hiring and team-building context- and indeed, whether it matters at all. They share which workplace traits of people on either end of the age spectrum they find valuable, and which ones are less-than useful, as well as the crux of the debate: what is more valuable to the business- experience or experiences? Highlights include This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:36:01

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When Love is a (Real) Company Value

2/9/2021
Jeff Winter is the Chief Marketing Officer of Rocket Software, a B2B tech company that helps companies innovate using the data and tech they already have. Rocket serves customers across the Fortune 50 and has a global presence. Jeff has had a prolific career including senior marketing roles at SAP and IBM before joining Rocket. Episode synopsis In this episode, Jeff and Erica talk about company values, how they can be lived by the marketing team and how there is still room to bring in function-specific values without colliding with corporate values. Jeff also shares the various initiatives at Rocket to improve diversity of all kinds, including the RIDE initiative and their journey to operationalize and measure the impact of diversity as a part of everyday culture. Highlights include: operationalizing diversity and measuring its impact –Ageism Experience diversity: This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Duration:00:29:53