BusinessTok - A Short Form Video Marketing Podcast

Send us a text Today’s guest is… Katie Brinkley! Connect with Katie Brinkley: https://www.katiebrinkley.com/ https://www.instagram.com/iamkatiebrinkley/ https://www.linkedin.com/in/katiebrinkley/ https://x.com/_KatieBrinkley Connect with your host: https://www.tiktok.com/@usefulaiwebsites https://www.linkedin.com/in/austinarmstrong90/ https://twitter.com/SocialtyPro https://www.facebook.com/Owwstin/ https://www.youtube.com/@socialtypro If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488 Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With 19 years of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results. Above all else, Katie has become a friend over the last few years, and I’ve been on her podcast, rocky mountain marketing podcast. You all are in for a treat! Ever wondered how the landscape of social media marketing has transformed from the MySpace era to today? Join us as Katie Brinkley and I reminisce about the early days of MySpace, a time when digital marketing was all about genuine human interaction and creativity. Katie shares incredible stories from her time at a college radio station, using MySpace to connect with bands and score free music, showcasing the platform's unique ability to build communities. We reflect on the nostalgic simplicity of those early days and our initial forays into social media and SEO, painting a picture of a simpler, more authentic digital world. But that's not all—we delve into the game-changing impact of AI tools like Descript and Riverside on podcast production. Learn how these tools can transform your workflow, allowing you to handle more clients and create high-quality content with ease. Katie introduces her AICA framework—Awareness, Elaboration, Community, and Action—to help you create engaging and effective social media content. We also emphasize the power of video in podcasting and discuss how turning on the camera can unlock new growth opportunities. Get inspired by the themes in Katie's book, "The Social Shift," and discover why a return to community-focused social media is more important than ever in an era dominated by AI-generated content.

Send us a text Today’s guest is…the youtube LEGEND, Nick Nimmin! Connect with Nick Nimmin: https://www.youtube.com/@NickNimmin https://www.nicknimmin.com/ https://www.tiktok.com/@nicknimmin https://www.instagram.com/nicknimmin/ Connect with your host: https://www.tiktok.com/@usefulaiwebsites https://www.linkedin.com/in/austinarmstrong90/ https://twitter.com/SocialtyPro https://www.facebook.com/Owwstin/ https://www.youtube.com/@socialtypro If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488 Ever wondered how short-form videos can transform your content creation game? Join me, Austin Armstrong, as I sit down with YouTube legend Nick Nimmin to uncover the secrets behind his meteoric rise and how he helps creators thrive on the platform. We'll discuss the importance of consistency, hard work, and continual learning, offering you valuable insights into turning your natural talents into a sustainable and successful business. Nick's journey from humble beginnings to top YouTube mentor will inspire you to set clear goals and take deliberate actions toward achieving your dreams. Sharing my own entrepreneurial journey, from pizza place worker to successful YouTube content creator, we'll explore the pivotal moments and challenges that shaped my career. Learn how a background in design and digital services led me to internet marketing, and how overcoming personal hurdles like camera shyness and seeking expert advice played crucial roles in my growth. The episode also highlights the game-changing impact of mentorship, providing you with a firsthand look at how guidance and support can accelerate your success on YouTube. In this episode, Nick and I also delve into the benefits of live streaming and the revolutionary impact of YouTube Shorts. Discover how live streaming can build strong community connections and its potential for repurposing into different content types. We'll share our mixed feelings about YouTube Shorts, discussing their pros and cons for new creators. Additionally, we explore effective funneling strategies and introduce CreatorMix, a valuable resource offering copyright-free music for content creators. Tune in to gain actionable insights and strategies to elevate your content creation to new heights!