Get REAL about marketing

Welcome to a special roundtable episode of Get Real About Marketing where we're talking all things student accommodation where we're diving into the dynamic industry, exploring how it has evolved over the past 15 years and what’s next on the horizon! I'm joined by an impressive line up: Sarah Canning, Deenie Lee, and Dan Smith from the Housed Podcast, Jennie Shaw of Unite Student's Accommodation Matters plus special guests Richard Stott from Kexgill Group and University Quarter, and Rebecca O'Hare from the University of Leeds (and previously co-host of the Free Food, Free Drink podcast). Over the next hour we're breaking down the transformation of student accommodation, celebrating the wins, and tackling the challenges that still lie ahead. So tune in for a lively discussion filled with expert opinions, real-world experiences, and innovative ideas on making student living affordable, inclusive and memorable. Whether you work in PBSA or just curious about the evolution of student housing, this episode is packed with modern takes and forward-thinking solutions. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Let's face it, the caption you painstakingly crafted for an hour, balancing wit with wisdom, might not be as appreciated by others as you hope... Do people even pay attention to captions these days? Listen to this episode as we explore how businesses are (and can) successfully navigate TikTok regardless of business account restrictions. Listen in as Em and Laura chat about TikTok's vast potential, and reveal what a huge percentage of users use the platform for - and how business accounts can leverage this information! Over the next 30 minutes, we'll guide you through leveraging trends effectively as a business account, making the most of TikTok’s unique algorithm to enhance your reach and engagement. Plus, we’ll share tips on producing candid content that trends, resonates, and leaves a lasting impression. Whether you're looking to elevate your brand’s presence on TikTok or just curious about the platform’s dynamics, this episode is packed with actionable advice and essential insights. Check out a few business accounts that are killing it! Knight Frank TikTok:Gymshark TikTok:Ryanair TikTok:M & S Food TikTok:Duolingo TikTok:To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Join Laura and Em in this episode as they demystify the concept of mystery shopping, a critical tool for managing brand reputation and understanding user experiences. Discover why mystery shopping is the role of marketing teams including to asses customer service, staff performance, and product knowledge to name just a few! Hear about the key components of a successful mystery shopping program, including clear objectives and detailed customer profiles, and how specific feedback can lead to actionable improvements like enhanced consistent communication across platforms. Hear about common challenges (and how to avoid them!), such as ensuring customer relevance, response contact management and managing scenarios. Tune in to gain insights on integrating mystery shopping into your marketing strategy to enhance customer expectation vs customer experience! To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Join us this week as we dive into National Work Experience Week on our podcast! Listen in as Laura sits down with Zach, who recently wrapped up an action-packed week at REAL Agency. From mastering our staging inventory database to designing his own virtual tour (check it out here: Zach’s Virtual Tour), Zach didn’t just show up, he shone! This episode goes beyond just Zach’s impressive stint; we’re shedding light on a challenge that hits home for many young people today: snagging that crucial work experience. Tune in for a laid-back chat from the fresh-faced, front line of our creative agency. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Dive into the latest episode of our podcast with Laura and Em, where we uncover the power and potential of behind-the-scenes (BTS) content for social media. This episode focuses on our work with a national property client, guiding you through the delicate legalities of featuring residents and customers in content, ensuring privacy and consent every step of the way. Hear about how we train client site teams to create compelling BTS content that adheres to legal standards and captures the authentic essence of their brand. We’ll share valuable tips on the types of content that drive engagement on social media stories and the strategic use of highlights to maintain interest and visibility. Whether you're looking to boost your own content strategy or curious about the behind-the-scenes magic in the property industry, this episode offers practical insights and expert advice. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Join Laura and Em as they dive into the tailored world of social media content. This episode uncovers why it's crucial to craft unique content for each platform, rather than recycling the same posts everywhere. We're breaking down how Instagram's visual appeal differs from TikTok's UGC and Pinterest's detail, aspirational shots. Discover the art of platform-specific content and hear actionable tips on creating content that resonates without feeling like a sales pitch. From storytelling and behind-the-scenes peeks to user-generated content and engaging polls, we're laying out the types of posts that keep your audience coming back for more. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Dive into the future of storytelling with us as we explore the revolutionary world of text-to-video AI technology. In this episode, we're unravelling how this cutting-edge tool is transforming digital content creation, turning simple text into vivid video narratives with platforms like Synthesia, DeepBrain AI, and Runway ML leading the charge. Discover how this innovation is not only revolutionising video content production by making it faster and more accessible but also posing new challenges and ethical considerations. From enhancing marketing strategies with unparalleled personalisation to navigating the complexities of authenticity and job displacement, join us as we dissect the impact of text-to-video AI on the digital marketing landscape. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Join Em, Tracey, Saj and myself, as we chat around the topic of "Inspire Inclusion" this International Women's Day. We're cutting through the fluff to talk about gender equality - where it starts, whose job it is to promote positive change, and why it really matters! From the classroom to the office, we question everything from 'who teaches us about equality', 'can we ditch the old "blue and pink" job labels?' to 'the increase in gender-specific networking groups'. Expect straight talk, opinions, insights and a few stats, as we navigate the journey to real inclusion. It's about action, not just words. Ready to rethink gender equality? Tune in! To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Dive into the art of photography with Laura and her guest Kenny, as they explore the blend of skill and creativity essential for property photography. As REAL Agency's seasoned photographer and videographer, Kenny shares insights on crafting the perfect brief and the magic of working without one. Discussions distinguish what makes exceptional photography and offers practical tips for clients to maximise their shoot days. From mastering lighting and composition to understanding when spontaneity trumps planning, this episode is a concise guide to elevating your visual content. Join us for a session packed with expert advice to enhance your photography whether you're behind the camera or directing the shoot. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Delve into the timeless art of customer experience in online and offline retail as Laura and Em chat through the evolution of user experience in retail marketing. This episode talks through the so-called "revolutionary" concept of customer experience, tracing its lineage up to the digital storefronts of today. Discussions demonstrate that the fundamentals of personalisation, engagement, and storytelling have been the bedrock of retail since its inception. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Dive into the dynamic realm of property branding with Em and Laura, uncovering the transformative power of property branding. Unpack the necessity of strong brands for new build developments, estate agents, large-scale communities such as BTR, PBSA and Co-Living, and explore how group and regional development brands influence market presence. Delve into case studies including Skaus Haus, Bentier and The Paddock showcasing how they weave local heritage and sustainability into their identities. Hear about the broader scope of branding beyond logos, encompassing the emotional connections and experiences that truly define a brand. From the strategic use of social media by giants like Story Homes and Taylor Wimpey to the impactful engagement with micro-influencers, this episode is a treasure trove of insights on building and sustaining a compelling real estate brand. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Dive into the sustainable side of retail with Laura and Em as they discuss the innovative ways retail brands are making eco-friendly waves. Find out which well known high street brand is mastering the art of user-generated content (UGC) even without traditional social media! Hear about Lacoste’s clever campaign, IKEA's cleverly sustainable marketing and not forgetting their famous meatballs! Hear about the sustainable deodorant brand that's redefining product personalisation and the eco friendly toilet roll brand who don’t give a crap who knows they’re serious about sustainability! Check out the Lacoste 'Save our Species' campaign here To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Dive into the evolving world of place and destination marketing as Laura and Em bring you a peek into how places are captivating audiences in this digital era. Discover the impact of digital storytelling and social media in creating compelling narratives for destinations. Listen in and uncover how some social platforms can be an essential tool for community engagement and place branding - when used right. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Explore modern property marketing trends as Laura and Em dive into how technology and lifestyle shifts are reshaping real estate! Listen in as they discuss the rise of VR and virtual experiences, from immersive virtual tours to AR/VR innovations, transforming how properties are showcased. Hear how remote working trends are impacting the property market and how property marketing is evolving as buyer and renter preferences change. And finally, delve into the growing demand for green buildings and sustainable living spaces. Listen in on talks about the impact of eco-friendly property features and facilities on property marketing and buyer decisions. This episode is a concise, insightful look into the evolving world of real estate and property marketing trends to look out for in 2024 - perfect for industry professionals and enthusiasts alike. Tune in for a glimpse into the future of property marketing! To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Continue the conversation with Laura & Em as they delve into the latest retail marketing trends. This episode covers everything from the rise of voice commerce and its impact on retailers to the latest developments in social commerce, including the buzz around TikTok Shop. Tune in as they tackle the important topic of sustainability in retail and retail marketing. Listen in on their discussion about how environmental awareness is not only influencing consumer decisions but also shaping modern retail marketing strategies including references to retailers including H & M (see their sustainability ads here), Adidas and Lego. If you're a small retail business owner, check out Catherine Erdly's Small Business Podcast. Join us for a concise yet insightful exploration of the trends that are setting the stage for the future of retail. Whether you're a marketer, a business owner, or simply curious, this episode offers a quick, engaging rundown of what's next in the world of retail marketing. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Dive into the future of retail as Laura and Em unpack the latest developments shaping retail marketing. Discover the continued rise of e-commerce, spotlighting innovations that make online shopping more engaging and efficient. Sustainability's role in consumer decision-making is a key focus and the conversation highlights how eco-consciousness is influencing marketing strategies in 2024! This episode sheds light on how AI and Big Data are revolutionising personalisation in retail marketing and Laura and Em discuss what this means for smaller high street businesses. Whether you're a marketer, a retail business owner, or simply curious, part 1 of this episode offers a quick, engaging rundown of what's next in the world of retail marketing! To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

Welcome to Season 2! Kicking off with '2023 trendspotting' we're thrilled to introduce our new co-hosts, Laura and Em. Enjoy listening as they bring a vibrant and witty edge to our exploration of the last 12 month's key marketing trends. Season 2 kicks off with a captivating conversation on the topic of the 2023 word of the year and the 2024 Pantone colour of the year. In this intro episode, we also start to dive into: Wrapping up, we spotlight case studies including Aldi who are creatively using native advertising to engage their audience and touch on the controversial topic of 'pay later'. Learn about the retailers who are already leveraging this approach and those who are yet to. Join Laura and Em for an insightful and entertaining look at the strategies that shaped the world of marketing in 2023 (and beyond)! To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X

To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X