The Future of Media, Explained - from Press Gazette
Business & Economics Podcasts
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
Hosted on Acast. See acast.com/privacy for more information.
Location:
United States
Description:
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Language:
English
Episodes
The Atlantic's winning subscription strategy with CEO Nicholas Thompson
5/2/2024
The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.
CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.
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Duration:00:40:51
ADHD, autism and the news business: How different minds can thrive in media
4/18/2024
Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism.
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Duration:00:49:22
How to make news pay on Youtube with TLDR
3/28/2024
Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.
The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing.
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Duration:00:44:03
How The Economist is attracting younger readers with cut-price daily app
3/13/2024
Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.
They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year.
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Duration:00:23:06
Online advertising - how publishers can survive a tsunami of change
2/29/2024
Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.
Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change.
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Duration:00:38:12
Beyond Google? Amazon and Microsoft are future says Ricky Sutton
2/8/2024
Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa.
The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing to a close, but more lucrative partnerships around AI and advertising with Microsoft and Amazon beckon.
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Duration:00:47:06
Why Reach is upbeat about online ads despite the big cookie switch-off
1/25/2024
Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.
Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration.
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:40:06
Why Reach is upbeat about online ads despite the big cookie switch-off
1/25/2024
Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.
Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration.
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:40:06
Why Reach is upbeat about online ads despite the big cookie switch-off
1/25/2024
Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.
Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration.
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:40:06
Political reporting in an election year with Christopher Hope and Gloria De Piero
1/11/2024
In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio.
They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want.
(As part of this podcast was recorded on location, apologies but the quality can get a little patchy)
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:26:33
Political reporting in an election year with Christopher Hope and Gloria De Piero
1/11/2024
In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio.
They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want.
(As part of this podcast was recorded on location, apologies but the quality can get a little patchy)
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:26:33
Political reporting in an election year with Christopher Hope and Gloria De Piero
1/11/2024
In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio.
They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want.
(As part of this podcast was recorded on location, apologies but the quality can get a little patchy)
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:26:33
How publishers can sell online advertising in an awful market
12/13/2023
Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008.
He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month.
His pitch is a simply one - stop supporting the dark corners of the internet on tech platforms and instead help fund a news business which is shining light on the world's most important issues.
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:35:55
Why bad news can be good for business publishers with Dow Jones CEO Almar Latour
11/29/2023
Dow Jones CEO and Wall Street Journal publisher Almar Latour spoke to Press Gazette about how the financial news division of News Corp managed to just achieve its most profitable quarter since 2007.
In this edited version of his interview at the Press Gazette Media Strategy Network event in New York, he also spoke about what publishers need to focus on as global uncertainty looks set to continue in 2024.
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Duration:00:37:30
How to make local news pay with Newsquest CEO Henry Faure Walker
11/16/2023
Last year UK regional news giant Newsquest made £40m in pre-tax profits on turnover of £190m.
This year it is tracking to have ad revenue broadly flat over two years.
CEO Henry Faure Walker spoke to Dominic Ponsford about how the publisher of 200+ titles is bucking the trend on both audience and advertising revenue decline. He also shed light on some fascinating experiments using generative AI in the newsroom.
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:27:00
From subscriptions to membership at Elle
10/26/2023
Elle UK editor Kenya Hunt talks to Press Gazette about why she hopes readers will pay £150 a year to become fashion industry insiders as members of Elle Collective.
She also talks about the future of magazines, diversity and why magazine editors have a duty to present images of female beauty responsibly.
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Duration:00:32:29
How the Daily Mail become a hit on Tiktok
10/12/2023
The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.
The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.
Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.
He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.
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Duration:00:31:23
The Murdoch Factor
9/28/2023
Rupert Murdoch has announced his plans to step down as executive chairman of News Corp after nearly 70 years in charge in November.
Press Gazette editor in chief Dominic Ponsford discusses The Murdoch Factor with Peter Jukes (author of Fall of the House of Murdoch and co-founder of Byline Times). What is the key quality which has enabled Murdoch's success and what does the future of media look like without him?
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Duration:00:37:51
Is the future looking brighter for Future?
9/14/2023
CEO of Future plc Jon Steinberg explains why he believes his company still has the right ingredients for success (whatever investors may currently seem to think).
He also talks about how he has tackled taking over from a highly successful predecessor, what he thinks about AI in publishing and how the company is just starting to generate revenue from digital subscriptions.
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Duration:00:34:56
Launching in a time of turmoil, with Semafor CEO Justin B Smith
7/13/2023
Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy.
Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”.
Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.
Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors.
A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/
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Duration:00:28:25