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Book Marketing Mentors

Business & Economics Podcasts

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Location:

United States

Description:

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Language:

English


Episodes
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How to Best Unlock the Power of LinkedIn for Your Book Marketing Strategy - BM420

5/1/2024
Have you ever wondered how LinkedIn can supercharge your book marketing strategy? In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy. Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts. Key takeaways: Tune in to harness the full potential of LinkedIn and elevate your book marketing game. Take Sophie's quiz to discover "What Kind of LinkedIn User Are You?" ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:34:46

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How to Boost Your Author Influence to Sell More Books - BM419

4/24/2024
Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books. Key takeaways include... Network effectivelyPromote continuouslyTarget bulk salesMaintain persistent marketing effortsThis episode is chock-full of valuable insights for authors looking to extend their influence and keep their books in the spotlight. Here's how to claim your complimentary copy of Corey's book "The Book of Public Speaking" ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:30:29

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How to Unlock the Secrets of Building Trust with Your Author Brand - BM418

4/17/2024
Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand. Key takeaways from this interview: Branding Beyond Visuals:Consistency is Key: Personal Brand vs. Book Brand:Common Branding Mistakes: And much, much more... Tune in and discover strategies that transform your author brand into a legacy. Download Maya's 7 Questions Brand Audit Workbook ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:26:47

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How to Best Transform Your Book Marketing with the Science of Positivity - BM417

4/10/2024
If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,' and provides practical insights into the workings of our mind. Main Takeaways: Understanding Evaluation:Unleashing the Power of Creation:Energy Precedes Outcome: Circumstances are Neutral:Engaging with Positivity:Tune in to this exciting episode as we explore the fascinating impact of positivity on your writing, publishing, and marketing endeavors. Download your copy of Dr. Paul's mini book, "Portable Positivity" ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:29:28

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How to Best Turn Book Buyers into Long-Term Customers - BM416

4/3/2024
Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview: If you're ready to unleash the power of your book and turn your readers into loyal customers, this "must-listen" episode is for any author looking to take their book marketing to the next level. Here's how to connect with Chris ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:28:36

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How to Best Leverage Television to Amplify Your Book's Visibility - BM415

3/27/2024
Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready. From crafting a compelling pitch to delivering memorable sound bites, discover the art of captivating television audiences and amplifying your book's visibility. Understanding the dynamics of TV appearances can set your book apart. Key Takeaways: Understanding Television's Appeal:Pitching to Television:Being a Memorable Guest:Maximizing Your TV Appearance:Building Relationships with Producers:Tune in to unlock the secrets of television success and take your book's impact to new heights. Here's how to download Meredith's gift, "18 Ways to Raise Your Visibility and Shine." ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:32:45

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How to Anchor Your Sales Potential with a Solid Book Marketing Strategy - BM414

3/20/2024
Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success? This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with audiences, the power of authenticity, and the crucial role of understanding your book's core message. 5 Key Takeaways: The Anchor of Authenticity:Understanding Your Message:The Role of Storytelling:Engagement through Passion:Continuous Learning and Adaptation:Tune in now and learn how you can transform your approach and connect your book with the hearts of readers worldwide. Download Alyssa's free gift: "5-Step Writing Guide to Starting and Finishing Your Memoir." Get your copy of Alyssa's latest book, "Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book" ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:27:35

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How to Transform Your Brand with The Power of a Great Name - BM413

3/13/2024
Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal. Key Takeaways: Strong Brand Essentials:The Magic of Monikers:Navigating Rebranding:Book as a Marketing Tool:Innovative Promotion Tactics:Don't miss this opportunity to learn from Alexandra Watkins and discover how strategic branding can transform your book into a success. Tune in and apply these strategies to your book marketing plan! Here's how to connect with Alexandra: Website: EatMyWords.com Instagram: Eat My Words names ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:28:13

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How to Best Transform Your Book into a Marketing Machine - BM412

3/6/2024
Is your book the beginning or the end of your entrepreneurial journey? In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors. Here's what stood out: Segment & Conquer:Content Transformation:Maximizing Expertise: For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth and achievement. Download Margie's "20 Ways to Generate Income with Your Signature Talk" ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:30:34

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How to Boost Your Book Sales with the Power of Podcasts - BM411

2/28/2024
Want to boost your book sales using the power of podcasts? Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets. Key takeaways include... Podcast Guesting:Strategic Preparation:Post-Podcast Strategy:Grab your copy of Susan's special resource: A guide to the top podcast directories and platforms, a key tool for authors aiming to expand their presence in the podcasting scene. ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:19:42

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How to Unlock Your Creative Potential to Unleash Your Authentic Voice - BM410

2/21/2024
Want to unlock your creative potential to unleash your authentic voice? In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life events to create honest stories. Here’s what stood out: Embrace Imperfection:Therapeutic Writing:Inner Journey to EmpowermentFor authors wanting to discover their authentic voice and harness the power of their stories, listen to Jennifer's invaluable insights. Connect with Jennifer Jennifer's 5-step process in more detail: "Want to Feel More Authentically You?" ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:27:53

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How to Unlock the Secret to Becoming Unforgettable Online - BM409

2/14/2024
If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons. Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anonymity to the heights of recognition. Key takeaways include... Elevating Reputation:Strategic Marketing:Social Media Mastery:List Building:Learning from Mistakes:This episode offers a wealth of actionable advice and proven tactics, guiding authors to maximize their book's potential and step into the spotlight. Check out Virginia's Master Training: From Unseen to Unforgettable ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:29:28

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How to Elevate Marketing Yourself With Winning Success Strategies - BM408

2/7/2024
How good are you at marketing yourself? Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include: Avoiding Ineffective MarketingCrafting a Unique Marketing ApproachBuilding Your Personal PlatformOvercoming Imposter SyndromeAnd, a whole lot more... Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!) ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:28:15

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How to Best Discover the Secrets to Fiction Author Marketing Success - BM407

1/31/2024
Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level. Key insights include... And much, much more... Tune in now, so you don't miss out on Kevin's invaluable advice! ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:32:25

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How to Master Resilience: Your Secret Weapon for Book Marketing Success - BM406

1/24/2024
Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success. Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales. Key takeaways: Resilience vs. Perseverance: Triumph Over Setbacks:Bulk Sales Strategy:Advice for new authors: Don't give up. It's all about trial and error, staying dedicated to your message, and nurturing your book like a seed in a garden. Growth is guaranteed! Register for Susan’s free masterclass “How to Confidentially Sell Your Books in Bulk, Even if Selling Scares You.” ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:23:37

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How to Unlock the Secrets of Turning Book Dreams into Marketing Triumphs - BM405

1/17/2024
Do you dream of making your book a huge success? Don't let marketing challenges hold you back! Join me in this week's powerful episode with publishing expert Michelle Vandepas as she reveals the secret formula for turning your book into a marketing triumph. What you'll takeaway is how to... Tune in and transform these insights into your marketing breakthrough! ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:32:40

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How to Harness the Power of AI for Your Book Marketing Success - BM404

1/10/2024
Are you curious about the power of AI in book marketing? Join us as I chat with Michael Goldrich, digital and AI strategist and author of “Too Many Hats, Not Enough Time.” Here are some valuable takeaways: Expect practical, actionable insights for using AI to elevate your book marketing. Tune in and prepare to be inspired! ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:28:04

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How to Transform Your Webinars to Boost Impact and Audience Engagement - B403

1/3/2024
Get ready to supercharge your webinar game with this week's podcast featuring Jon Schumacher, the expert behind successful webinars and online events. Here are three key takeaways you don't want to miss: 1. Keep It Simple, Make It Stick: Discover the power of simplicity in teaching. Jon breaks down information into easy-to-digest pieces for a seamless learning experience. 2. Supercharge Your Webinar Offers: Learn how to craft irresistible offers, boost value, address objections, and increase conversion rates. Jon shares all the insider tips. 3. The Power of Listening: Understand buyer behavior and gather insights to refine your marketing and sales strategies. Jon highlights the significance of listening to and learning from your audience. Don't miss out on more insights and a special bonus to take your webinar game to the next level. Tune into the full episode now! ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:29:19

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How to Best Master the Art of Marketing and Selling a Memoir - BM402

12/27/2023
Want to know how to market and sell a memoir? Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations. In this powerful episode, you will discover... And a whole lot more... Here's how to connect with Natasha and find out more about her bestselling book, "Relentless." ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:36:18

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How to Best Stand Out With Actionable Tips to Market Your Book - BM401

12/20/2023
Do you want to stand out with actionable tips to market your book? Join me as I interview Anne Therese Gennari, author of 'The Climate Optimist Handbook.' Anne Therese takes us through her journey of balancing motherhood while making her book a success. Here's a sneak peek into a few of her secrets to success. It's all about passion, consistency, collaboration, and asking for help. Plus, keep a space in your heart for the unimaginable. If you're ready to turn your dreams into reality, listen to the full episode for more insights on book marketing and creating an impact. ************************************************************************* Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free! *************************************************************************

Duration:00:25:57