Marketing Against The Grain

Get our AI Adoption playbook to redesign your business with AI: https://clickhubspot.com/kfwm Ep. 407 Did you know that 84% of people surveyed have never used AI? Kipp and Kieran dive into why the biggest threat to your business isn’t the competition or the economy—it’s your own inability to integrate AI, and how closing the gap between potential and reality is the key to outsized growth. Learn more on why new AI models aren’t the game-changer you think, what most businesses get wrong when adopting AI, and the practical steps you can take to redesign your workflows and build an AI-native company. Mentions OpenAI https://openai.com/ Perplexity https://www.perplexity.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Google DeepMind https://deepmind.google/ Loom https://www.loom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Kipp's favorite AI Skill (+ framework): https://clickhubspot.com/rhbm Ep. 406 Is AI just building too much clutter in your workflow? Kipp and Kieran dive into the rise of super agents like Perplexity Computer, Manus, Claude Code, and OpenClaw, and share actionable ways to harness their power for marketing teams. Learn more on the core use case every AI company is chasing, best practices for integrating AI into your daily workflow, and how to iterate on skills to unlock creative, efficient marketing results. Mentions Manus https://manus.im/ Claude Code https://code.claude.com/docs/en/overview Claude Cowork https://support.claude.com/en/articles/13345190-get-started-with-cowork Perplexity https://www.perplexity.ai/ OpenClaw https://openclaw.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm Ep. 405 Did you know it’s possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what makes it radically different from using Claude in the browser, how to use skills to multiply what you can accomplish, and tactical advice for automating website and campaign launches from scratch. Mentions James Dickerson https://www.linkedin.com/in/jadickerson/ Boring Marketing https://boringmarketing.com/ Claude Code https://code.claude.com/docs/en/overview Replit https://replit.com/ Cursor https://cursor.com/ Firecrawl https://www.firecrawl.dev/ Playwright https://playwright.dev/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free AI Ads Workflows + Prompts to create 1k Ads: https://clickhubspot.com/kws Ep. 404 Will every business have a creative agency “coworker” powered by AI? Kipp, Kieran, and Patrick Haede (founder of Superscale AI) dive into how autonomous advertising agents are revolutionizing paid ads—making it possible for any business, no matter the size or budget, to compete with the world’s biggest brands. Learn more about how AI-driven agents can democratize access to high-quality ad production, why creative prompting gives marketers an edge in a world where everyone can generate hundreds of ads, and how onboarding and training your ad agent unlocks superhuman marketing performance. Mentions Patrick Haede https://www.linkedin.com/in/patrickhaede/ Superscale https://superscale.ai/ Similarweb https://www.similarweb.com/ Shopify https://www.shopify.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the guide to create AI Agents: https://clickhubspot.com/wvh Ep. 403 Can you build a team of AI assistants—like a competitive researcher, content strategist, and world-class data analyst—all inside your email inbox? Kieran dives into how AI specialists can supercharge your productivity right from your inbox. Learn more on setting up inbox-native AI agents, why bespoke email-based delegation beats chatbots, and the game-changing workflows for competitive analysis and content repurposing—all done through your email. Mentions Mail Manus https://manus.im/features/mail Airtable https://www.airtable.com/ OpenAI https://openai.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Automate your work with our AI Agents Playbook: https://clickhubspot.com/gkh Ep. 402 How to get your own personal game changing autonomous agent. Kipp and Kieran dive into how Meta’s newly acquired Manus AI agent quietly outpaces the hype around OpenClaw—making autonomous agents accessible, useful, and genuinely transformative for marketers and beyond. Learn more on why Manus might just be better than OpenClaw, how you can set up your own personal AI agent in just minutes, and the power of “skills” for unlocking workflows across email, messaging, and even content creation. Mentions Manus https://manus.im/ OpenClaw https://openclaw.ai/ Meta https://www.meta.ai/ Telegram https://web.telegram.org/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the AI Agents Playbook: https://clickhubspot.com/fno Ep. 401 There's a huge social network for agents—where humans aren’t allowed to post. Kieran dives into how a weekend project became an autonomous AI ecosystem, changing how we interact with the web. Learn more about the meteoric growth and viral community of OpenClaw, the wild agent-only social network Moltbook, the real-world security challenges that come with autonomous agents, and how you can safely get started experimenting with your own AI agent today. Mentions OpenClaw https://openclaw.ai/ Moltbook https://www.moltbook.com/ OpenAI Codex https://openai.com/codex/ Claude https://claude.ai/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our 5 AI workflows + 15 prompts to automate social trends research: https://clickhubspot.com/egs Ep. 400 Can you automate the most painful, time-consuming parts of marketing with AI—without sacrificing creativity or results? Kipp and Mike Futia (Founder of SCALE AI) dive into Mike’s real-world blueprint for AI-powered social trendspotting and creative production for brands. Learn more on building custom AI tools (no coding experience required), the line between automation and human creative input, and which AI workflows actually move marketing metrics instead of making more work. Mentions Mike Futia https://www.linkedin.com/in/mike-futia-108709126/ Apify https://apify.com/ Claude https://claude.ai/ n8n https://n8n.io/ Zapier https://zapier.com/ Make.com https://www.make.com/ Weavy https://www.weavy.ai/ Nano Banana https://nanobananaimg.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 399 We are now transitioning from vibe coding to vibe working? Kieran dives into the historic evolution of AI from a tool you chat with to a team you manage, and why this changes the future of work. Learn more on the rise of agentic AI teams that autonomously handle projects, how Claude and similar models are embedding themselves directly into essential tools like Excel and PowerPoint, and why mastering outcome-based thinking (rather than task-based delegation) will separate those who thrive in the "vibe working" era from those left behind. Mentions Anthropic https://www.anthropic.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Grab Kristin’s free prompts & automations for better slides: https://clickhubspot.com/3e23f6 Ep. 398 Are slides the most underappreciated format of content on the internet—and has AI totally changed how we should use them? Kipp, Kieran, and Kristin Fracchia of Gamma, dive into the new world of automated, AI-powered slide workflows that turn every sales call, meeting, or brainstorming session into a high-impact visual deck. Learn more on using AI for automated sales follow-ups, brainstorming from data sources like Slack channels, and creating stunning, animated presentations—all with tools that make slides faster, more effective, and way more fun. Mentions Kristin Fracchia linkedin.com/in/kristinfracchia Gamma https://gamma.app/ Zapier https://zapier.com/ Gong https://www.gong.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Description link: Want access to Lior Albeck's AI toolkit? Get it here: https://clickhubspot.com/eb1adb Ep. 397 If you’re not building systems for creative work, are you falling behind? Kipp and Lior Albeck (CEO and Co-Founder of Weavy) dive into how AI is radically changing creative marketing and why system-building is now essential to stay competitive. Learn more on how to break down the mindshift every team needs, how to future-proof your creative assets, and the secrets behind building an AI-native company—plus, practical ways anyone can start systematizing their creative process today. Mentions Lior Albeck https://www.linkedin.com/in/lioralbeck/ Weavy https://www.weavy.ai/ Figma https://www.figma.com/ Zapier https://zapier.com/ Nano Banana https://gemini.google/overview/image-generation/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Steal our winning strategy to optimize your content for AI discovery: https://clickhubspot.com/swa Attend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: https://hubs.la/Q040m6fn0 Ep. 396 Could ChatGPT become a $47 billion ads business by matching Google’s user monetization? Kipp and Kieran dive into the massive opportunity for marketers as ChatGPT and AI platforms launch new ad products. Learn more on three gold rush opportunities in the coming wave of AI ads, how intent-based advertising will change conversion rates and ROI, the new playbook for building apps and review sites, and why better analytics and targeting will transform your marketing strategy for 2026. Mentions ChatGPT https://chatgpt.com/ MoneySuperMarket https://www.moneysupermarket.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our playbook to reverse engineer any competitor + 10 market research prompts: https://clickhubspot.com/mkv Ep. 395 Making market research more efficient and way cheaper. Kipp and Kieran dive into why Manus may be the world’s best marketing analyst—and why most marketers are sleeping on it. Learn more on how you can unlock high-value, easy-to-use market research, competitive intelligence, and actionable insights by combining Manus with SimilarWeb data, see how to model budgets using real traffic benchmarks, and watch as Kipp and Kieran turn cutting-edge research into killer presentations and website designs in minutes. Mentions Manus https://manus.im/ Similarweb https://www.similarweb.com/ NotebookLM https://notebooklm.google/ Salesforce https://www.salesforce.com/ Coinbase https://www.coinbase.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our AI content system that keeps your content human: https://clickhubspot.com/krv Ep. 394 Is automating comments with AI the future of marketing, or a path to disaster? Kipp and Kieran dive into the controversial rise of AI marketing agents and why automating community engagement could ruin what makes marketing—and the Internet—remarkable. Learn more on why human-crafted content and authentic participation build real brands, the problems with automating community interactions, and how to use AI as a powerful assistant instead of a shortcut to mediocrity. Mentions Astral https://www.astral.now/ Reddit https://www.reddit.com/ LinkedIn https://www.linkedin.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get PJ's free AI Video Production Stack + Workflow: https://clickhubspot.com/whs Ep. 393 233 million views in just three days — can AI-generated ads really replace million-dollar productions? Kipp, Kieran, and guest, PJ Accetturo, of Genre.ai, dive into the wild world of AI-powered commercial workflows and the viral David Beckham ad that’s turning heads across the industry. Learn more about AI-driven creative teams, the tools behind photorealistic video production, and the emerging future—where hyper-niche stories thrive and challenger brands outsmart the incumbents. Mentions PJ Accetturo https://www.linkedin.com/in/pj-accetturo-b3b693129/ Genre.ai https://www.genre.ai/ Figma https://www.figma.com/ Nano Banana Pro https://gemini.google/overview/image-generation/ Freepik https://www.freepik.com/ai/image-generator Veo 3.1 https://gemini.google/overview/video-generation/ Kling https://klingai.com/global/ ElevenLabs https://elevenlabs.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free prompt stack for Claude Cowork: https://clickhubspot.com/smd Ep. 392 Is this the ChatGPT moment for business productivity? Kipp Bodnar dives into why Claude Cowork represents a seminal moment in AI for business use, breaking down how it empowers non-technical users to work faster and smarter than ever. Learn more about what makes Cowork unique (local file access and true desktop integration), how AI can automate your workday (from building strategies to batch-creating assets), and why this could be the biggest AI leap for business since ChatGPT. Mentions Claude Cowork https://support.claude.com/en/articles/13345190-getting-started-with-cowork Claude Code https://code.claude.com/docs/en/overview Claude Max https://support.claude.com/en/articles/11014257-about-claude-s-max-plan-usage Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our AI content system that keeps your content human: https://clickhubspot.com/fbe Ep. 391 Is 2026 the year of the AI backlash? Kieran Flanagan and Kipp Bodnar dive into what the growing resentment toward AI content means for marketers and how to stand out by embracing human creativity and expertise. Learn more about why authenticity is becoming the ultimate growth strategy, how brands like Equinox are flipping AI slop into standout campaigns, and the practical steps you need to succeed in a world overwhelmed by generic, automated content. Mentions Grok https://grok.com/ Equinox AI Ads https://www.instagram.com/p/DTIsY5tkrSB/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Patagonia 2011 New York Times ad https://www.patagonia.com/stories/planet/activism/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Kieran's AI Video Ad Stack guide + prompts: https://clickhubspot.com/rhv Ep. 390 How long does it really take to make a realistic AI video ad? Kipp and Kieran dive into a step-by-step tutorial for creating high-quality, believable AI-powered videos, even if you’re not a video expert. Learn more on how to develop a creative concept that AI tools can’t replace, the essential workflow for using Veo 3.1 and Nano Banana Pro, and why reference images are the secret to seamless video scenes. This episode breaks down the process and tips to help you master AI video creation faster and smarter. Mentions Veo 3.1 https://deepmind.google/models/veo/ Nano Banana Pro https://gemini.google/overview/image-generation/ ElevenLabs https://elevenlabs.io/ Figma https://www.figma.com/ CapCut https://www.capcut.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

7 AI Tools you'll need in 2026 (Free Guide, Prompts, Workflows): https://clickhubspot.com/ekv Ep. 389 What are the five AI skills every marketer needs to win in 2026? Kipp and Kieran dive into the top five AI launches and must-have skills transforming marketing in 2026, breaking down what matters amid an overwhelming wave of new technology. Learn more on using Gemini 3 for content remixing and competitive intelligence, mastering next-level image and video creation with cutting-edge models like Nano Banana Pro and Veo 3.1, and the critical importance of automation, agentic workflows, and vibe coding to unlock 10x marketing scale. Mentions Gemini 3 https://gemini.google.com/app Claude Opus 4.5 http://anthropic.com/news/claude-opus-4-5 Nano Banana Pro https://gemini.google/overview/image-generation/ Veo 3.1 https://deepmind.google/models/veo/ Sora 2 https://openart.ai/video/i2v/sora-v2 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Tina's Prompt Engineer Guide to make killer AI agents: https://clickhubspot.com/dte Ep. 388 Did you know that deep domain expertise—not just engineering chops—is now the critical skill for building powerful AI workflows? Kipp and Tina Huang, data scientist and YouTuber, dive into how anyone can use tools like ChatGPT and n8n to stop customers from leaving by automating and personalizing your workflows for true impact. Learn more on identifying the right problems to automate, the essential components of building AI-powered agents, and the cultural and organizational strategies to actually get your team on board and drive change. Mentions Tina Huang https://www.youtube.com/@TinaHuang1 n8n https://n8n.io/ Gemini 3 https://gemini.google.com/app Gumloop https://www.gumloop.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.