Real Estate Marketing Dude

We have seen an exponential growth in AI development over the past year. I mean, it has invaded every corner of every market and real estate is no exception. Today we are gonna talk about how you can use AI to improve your business and improve your life. ResourceCheck Out Nick Krem's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, remember chatting today about a topic that a lot of people are like, What the fuck? You say It could do this. You could do that. Really? I can't use AI. I can't use automation. It's too confusing. That's stuff's only if you're really, really smart people. 00:07:07:16 - 00:07:25:16 Unknown Do you guys? I've been literally messing with the air automation and I'm looking at chat and Tiny in the Zapier and looking at automating my content from my blog, from my YouTube channel, all the way across all social platforms. And I mean, honestly, if I could do it, you can't do it. This is not anything that is. I didn't believe how much you could do with it. 00:07:25:16 - 00:07:47:15 Unknown I'm getting really into this in the last few weeks, so I'm really excited to have today's guest on because this is what we're going to be chatting about. We've seen this dude on social media like popping up all over my feed and he popped open a message and he's like, Yo, I want to do some podcast, but I'm probably guessing that he probably had an AI bot responding to those passages on top of it that he got on this show. 00:07:47:17 - 00:08:05:22 Unknown But this is a really good topic to talk about, man, because a lot of people are talking about how they can get more done for less. And honestly, like some stuff you could do with I literally can replace your social media manager nowadays and it's crazy and you need to know this stuff in anyways. This isn't even just a real estate thing. 00:08:05:22 - 00:08:24:19 Unknown This is just a business owner thing and you guys got to know this shit. So I'm excited going to their show and I'm to go ahead and introduce our guest, Mr. Nick Grimm. What's up, Nick? What's going on, man? Yeah, and you're absolutely right. You know, I was talking about this with my brother last night was my business partner, and we're like, There's not a future where you where if you don't learn A.I., that you'll still be in business. 00:08:24:24 - 00:08:40:03 Unknown Some people think that, like, yeah, I don't need to learn that there is literally not a future where if you don't learn A.I. that you will still be in business. The quicker you get that out and just jump into it, the better you're going to be all for it. Well, I'm one of those late adopters to the sense where I'm like, No, I got to. 00:08:40:03 - 00:08:54:18 Unknown Should I correct content? Could create content better than me. Like, fuck those guys. This guy can't create content. This bot can't create content. They can't tell me no, actually, it's helping me create its album. Me like create better content. Yeah. And it's not so much of like how to use it to replace you as much as how to use it to enhance you. 00:08:54:23 - 00:09:10:11 Unknown And that's the way you got to look at it, folks. So, Nick, why don't you talk to us like let's take a very let's start from the high level. Don't get into really nerdy shit like towards the end here, right? So I don't know how what level people are on listening right now, but let's just get right into the use cases of it. 00:09:10:11 - 00:09:25:21 Unknown Like, let's just go ahead and define because I think people get scared about this. I was what's the difference? We chat, graffiti and I have a thing called copy coach I use that's an AI tool that I hear other guys say, I train my A.I. bottom, like, what are your fucking pokemon? What the hell is this? Like, what are you training bots and...

We are talking about investing today. It's a big one; there are a lot of changes coming in the market and investing might just be something you need to look at. Be sure to check out Neal Bawa, he's giving away the answers to the top 10 irrational questions that investors ask and how you should answer them. ResourceCheck Out Neal's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webmaster Real Estate Marketing, and this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. 00:01:24:15 - 00:01:36:16 Unknown Let's get started. 00:01:36:18 - 00:01:52:14 Unknown What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we're here with a rock star, a legend. You might have seen his name all over the damn place. This guy knows what he's talking about when it comes to investing in real estate. As a matter of fact, he already has invested and runs and maintains $1,000,000,000 fund. 00:01:52:20 - 00:02:11:08 Unknown So I'm going to get right to it today because I have a lot of questions for him, mainly around which way the market is going. The reality is a lot of people listen to show are in real estate or in lending. 90% of y'all have never even seen a market that shifted in this capacity, in this way. And a lot of people don't know necessarily how to navigate that either. 00:02:11:13 - 00:02:29:23 Unknown But where there's doom, there's gold, not gloom, because when you know how to shift and play, navigate these different types of waters and you listen to someone like who I'm going to introduce to you in just a minute, pay close attention and take notes, because when the market shift is often when people get really rich, I mean, I think this is. 00:02:30:00 - 00:02:44:24 Unknown Would you agree with that, Neal? I mean, that's why a lot of these that's is where a lot of the opportunity comes in. So let me go ahead and introduce our guests and let me give you a proper introduction. And I'm going to line up this because we got all kinds of questions for you today, right, Neal? Neal, want you to write himself, Who are you? 00:02:44:24 - 00:03:06:19 Unknown Where are you from? What do you do? Let's go. I'm a technologist. I'm a data scientist. I come from the Silicon Valley culture, and it's my job to disrupt real estate, disrupt real estate development. We publish massive amounts of data for free on 323 metros in the United States, and we rank them for real estate investing. We give that data away for free. 00:03:06:21 - 00:03:37:00 Unknown There's no subscription, there's no upsell. And as a result, we've managed to gather a bunch of nerdy, geeky, you know, folks, mostly in our doctors and engineers and technologists who believe that real estate investing should be data driven. And those folks have given us $300 million of their money, about a thousand investors to both buy and build various different kinds of real estate in the United States were hot on apartment student housing built around. 00:03:37:02 - 00:03:54:24 Unknown But we also do self-storage and industrial a lot of it. I we've had a couple people on the show that the self-storage space and I my mind was blown at some of those just different conversations. But let's start with the data because I agree, data is where everything goes down. It never lies, the numbers never lie. And in general, I know you do a lot multifamily. 00:03:54:24 - 00:04:22:12 Unknown You're doing a lot of stuff into the commercial market. Let's stick to residential just for this question and I'll go to the next one. But from residential, what does the data say? Because what I'm seeing, I...

You hear all this talk about how the market is slowing down, and that's true, but only for those who don't know how to shift to the new market. Today we are talking about your mindset, it needs to shift, like the market. ResourceCheck Out Aaron's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What's up? Ladies and gentlemen, welcome to our episode of the Real Estate Marketing Dude Podcast, folks, is a lot of people struggling right now, and I want to get right to it. You're struggling for a multitude of reasons. However, what it comes down to is getting what you really want, right? And why do you know? As much as the market has taken a a shift? 00:02:36:17 - 00:02:58:10 Unknown I'll give you an example. My one of the age used to work for me is way more successful than I ever was. She literally just sold a $7.5 million house in Naperville and set the world record for the most expensive piece of real estate ever sold in neighbor of Illinois. And I'm watching her, like on her business, and she's just crushing it. 00:02:58:10 - 00:03:14:15 Unknown I'm like, where's the slowdown? Where's the slowdown? Where's the slowdown? But it's not just, Lauren, that I see that with I see that with other agents out there. And I'm always like, okay, guys, I get it. The market has shifted. The markets change, not as many transactions, but the people that are literally running a business and they're actually like literally running a business. 00:03:14:15 - 00:03:32:22 Unknown I'm not talking to all you salespeople chasing the next paycheck breathing commission, breath setting the world on fire. What I'm talking about are people who are actually looking at their business, running it like a business and don't view themselves as a real estate agent, but more of an entrepreneur. And they're all doing fine. Literally, all of them are doing just fine. 00:03:32:24 - 00:03:56:01 Unknown And what is the difference between them and you right now if in fact you are struggling? And I think what you're going to get out of this episode is a lot of experience because we brought on Mr. Aaron Hendon and he's been doing this for quite a while. This is he knows he gets it. And the topic of today's show is very simple How can you get what you want despite what the hell is going on today? 00:03:56:03 - 00:04:13:19 Unknown Why is it that some people are getting there and some aren't? What's changed? Because nothing's changed for them. I believe it's a lot of mindset, but that's what we're going to discover today. So without further ado is going to introduce our guest, Mr. Aaron Hinden. How you doing, buddy? Mike I'm doing great. I so appreciate the opportunity to be here and very excited. 00:04:13:19 - 00:04:32:04 Unknown It's great. It's great to be here with all your welcome to the show. Aaron actually told me. Yeah, he remembered me from like eight years ago, like this podcast is now in ten years. But I've been pretty, I've been slacking the last 12 months on it. I haven't been as consistent. I haven't been much into it, to be honest with you. 00:04:32:06 - 00:04:55:23 Unknown I don't have anything. I'm in the middle of launching a new software and all that stuff, and I'm breaking my own rules that I've set and I've set the show with. Right. And I'm very embarrassed about that. So I'll be the first to admit that I'm not doing what I should be doing and I think that comes down to what stops people from getting what they want, because we I think we all know what we want. 00:04:55:23 - 00:05:11:12 Unknown We know how to get there. But a smaller percentage of people actually get there. What's what gives there and what am I fucking up on right now? What am I doing wrong? Why can I do this? I love it. I love the way you even framed it. Couldn't be a better frame for what? For what happens for us. 00:05:11:12 - 00:05:39:16 Unknown Because I'm not immune to this,...

If you are slacking on creating video, let this be a lesson. No one really loves to be in front of the camera, even if they seem like it, they probably don't. We don't do it because we love it, we do it because it's essential to growing our brand. Jordan Silvester found that out, and listen to see how it helped his business explode. ResourceCheck Out Jordan's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we're gonna be chatting about today is something I think everyone's going to get a little bit of a kick out of. Look, none of us want to get on social media. We do it because being on social media creates money. It creates clients, it creates a tension, it builds your brand. 00:04:47:12 - 00:05:04:04 Unknown But if we really had an option, me included in this, I'd go hide behind. I'd sit on my couch all day and watch television or play video games or something. Know, I wouldn't be out there creating content, doing all the stuff on social media because I'm do it because I know I have to. Reality is, if you're not doing it, somebody else is. 00:05:04:04 - 00:05:31:22 Unknown And building your brand on social, whether it's Facebook, TikTok, YouTube, Instagram, I mean, honestly, it's all of them. If you're not doing it, somebody else is. And that's why you need to be there. 100% of your future clients will be online and over 80% of them will use the first person they come into contact with, many of which happens to be the first person they're either introduced to or they personally meet or they run into at a bar or restaurant or through a family or friend. 00:05:31:22 - 00:05:52:07 Unknown That's just basically how it is in other words, this damn business is nothing more than a giant popularity contest. So I get a message and we got a we got a Canadian coming up on the house today and he's not too deep in the count. He's just over the just over the border. But not that that matters. But he's a you know, he just that's a story. 00:05:52:07 - 00:06:08:02 Unknown Would I just what I just laid up. I hate social media. I don't want to do it. But once I started doing it, I started getting a lot of buzz. People started commenting and all sudden I feel like I'm getting all these conversations I never would have had unless I'd started doing it to begin with. So we're going to hear a story and see why he does it. 00:06:08:02 - 00:06:23:06 Unknown And I'm hopefully it's going to kick you in the ass and why you need to do it too. And if you even are doing it, you need to get a little bit more consistent. Let's we all do. So without further ado, let's go ahead and introduce our guest from the other side of the pond, not pond water. Mr. Jordan Sylvester, What's up, dude? 00:06:23:08 - 00:06:45:02 Unknown Hey, man. Thanks so much for having me today, Mike. It's great to get a chance to just chat about the excitement of real estate and trying to figure out where that next deal comes from. You know, the the the infamous pipeline conversation, Where where's the where's the next one going to come from and what are we going? Yeah, feast or famine, peaks or valleys, month the month, week to week client by clients, you name it. 00:06:45:02 - 00:07:05:12 Unknown Right. So tell me a little bit about yourself. I saw everyone who you are. Before we get started here and I got a bunch of different questions and one here, your story on how why you actually like social media nuggets. You don't like it, do you know? I'm not a huge fan of social media. And if you actually were to go to my Facebook page and look at posts previous to basically this August, you'd see five over the last two years. 00:07:05:16 - 00:07:25:04 Unknown And two of them are, Hey, you want to come hang out at my birthday on the patio crammed into one of our local watering...

If you are creating a brand, the most important thing you can be is authentic. Today we are talking to Nick Woodard about what it to means to be authentic and to reflect that in your business. ResourceCheck Out Nick's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What's up? Ladies and gentlemen, welcome with our episode of the Real Estate Marketing Dude podcast. Folks, we're going to chat about today is the only thing you should be focused on in 2024, because I was like, What are you going to do in markets? 00:04:04:08 - 00:04:21:19 Unknown Strange thing. What new shiny objects coming out next? What kind of work? I buy more leads. Work? I do this. No, dude, just need to start being more of yourself. You you need to be authentic before you could ever start marketing or attract anybody online. If you have any bit of like fakeness or bullshit about yourself, you're in turn people off. 00:04:21:19 - 00:04:41:24 Unknown And today's entire show is going to be dedicated towards one thing Authenticity. How do you become more authentic? Authentic? How do you become more authenticity? How do you become more authentic? So I think Nick here reached out to me maybe on Instagram, if I'm not mistaken, or maybe it's Facebook, I forget which platform, but he's been listed in the show for quite a while. 00:04:41:24 - 00:05:03:17 Unknown Appreciate that. But you know what? He really massages like my ability to show for a while. And this guy's been an agent for 20 years in a bar was six or seven years ago. He says he stopped he stopped being that perfect, perfect like Barbie doll and all type of an age it right? Like the stereotypical fucking person. 00:05:03:17 - 00:05:20:20 Unknown Hello. I'm here for real. Say you write your name tag and everything, right? Perfect. Suit. Your socks are perfect. You're driving the car. You might have rented it from a friend just for the day, just to do showings. Right. But you put on that front. We've all been there and he stopped caring. He just said, Fuck it. I'm going to go out and be myself. 00:05:20:21 - 00:05:35:09 Unknown And we're going to hear story today. We have have not dug into this or you to hear it live with me here. We haven't practice this or anything like that. And he said, Mike, once I stopped giving a shit, I started business, took off, I started being myself. So the first thing I do is I go to his website. 00:05:35:09 - 00:05:55:18 Unknown I want you guys, if you guys are online, go visit his website and keep him in mind for your referrals because you'll be in good hands. But without further ado, we want to go ahead and introduce Mr. Nick Woodard from Middle Tennessee. What's up, Nick Paton And dude, good to be on here. I'm a friend. Yeah, forever. Thanks for coming on. 00:05:55:20 - 00:06:10:06 Unknown Do people want to hear your the story? I like I love these shows because you take something and you actually run with it. And I want to just hear the whole story is like from start to finish. I think people are going to get a lot out of it and you guys have to learn how to connect with people online. 00:06:10:06 - 00:06:29:02 Unknown And it's just like you connect with your neighbor, you connect with people at church, restaurant bars, whatever you do, I don't care. The same way you connect with people one on one face to face and same way you connect with them online. But it's very difficult to do that when you're really not in your own true skin. And my first question I have for Nick is, Nick, how long were you in real estate? 00:06:29:04 - 00:06:51:02 Unknown All you time. Overall, I've been in it for 20 years. It's now growing here just south of Nashville, Middle Tennessee. And I went to high school here, went to went to college at MTSU, and then got into real estate because it was kind of a family thing. And that's that's what I was going to do until I figured out what I wanted...

If you're running a business then you need a system in place. You probably need a dozen systems in place. Technology is making it easier than ever, and today we are looking at how your systems can serve your business. ResourceCheck Out Reward Realty Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we have quite the reward for you today. No pun intended, Caroline, but what we're going to be chat about, folks, you guys are all running around and your heads cut off. This is the time that you have to go back and like, run your business like a business. 00:03:34:13 - 00:03:54:07 Unknown No business exists without systems in place. If you don't have systems in place, you're not running a business. You're just another salesperson with their fucking head cut off and you're running around making sense of nothing. Folks, if you want to right now is the time that while the market sort of changed and revamped, this is when you actually focus on those systems. 00:03:54:07 - 00:04:10:07 Unknown But everyone always asks me, Mike, what's a system? What's a system? What's a system? A system is something you repeat in your business with each and every client, each and every month, just like McDonald's makes their burgers. The reason why they taste the same no matter what fucking McDonald's you go to is because they have a system to how they make their food. 00:04:10:11 - 00:04:28:11 Unknown That's what defines their business. Unfortunately, real estate agents don't have enough systems in their business and that's why the service doesn't stick with anyone. And while 90% of the people forget what you do for a living, because when you're working with them, there's nothing you're doing to make them say, Wow, that person is a shit. So what we're going to do is bring on the coaching, the systems. 00:04:28:11 - 00:04:44:21 Unknown I just met her a couple of minutes ago. She's pretty damn impressive. She's got like a system for everything. And I told her, I don't want to know any more. I just want a hit record and I want you to tell us the systems that you implement with your agents in your office that has them all so productive. 00:04:44:23 - 00:05:04:11 Unknown What is it you're doing? Because while everyone else is sort of floundering in the water and treading water right now, you're crushing it. And it's not because of like you got lucky, it's because you got your shit together and you have systems and people are returning to those systems despite market conditions. So I think I'm to call the show something about systems. 00:05:04:11 - 00:05:20:14 Unknown But without further ado, let's go ahead and introduce our guest, Miss Caroline Hobbs. How are you, Caroline? Great, great. Thanks for having me. Well, so listen, there's a little bit who you are. Where are you from and what the hell are we going to talk about today? Yeah. So my name is Caroline Hobbs. I am here in Silicon Valley. 00:05:20:14 - 00:05:50:09 Unknown San Jose, California, and I've been selling homes for about 15 years now. And I started Word Realty on April will be 11 years. So we've got someone Giovani, we've learned a lot. And all this time and I've really learned about all the benefits of technology and leveraging systems to automate tasks so that you can provide a highly higher level of customer experience for each and every single one of your clients. 00:05:50:11 - 00:06:08:21 Unknown Thank you. No one talks about the experience for customers at all. Like, you got it. Nobody talks about it. Like if people aren't saying wow about working with you, like you don't have a business, you guys and you won't have a business. So I want to start to beginning with you. You have a brokerage. How many do you run your brokerage like a team, or do you guys run it like a brokerage? 00:06:08:21...

Chances are you listen to podcasts if you're reading this. Chances are you might have considered hosting one of your own. But here is the million dollar question; is it worth the time and money and how will it help your business? Today we are talking about that with Trevor Oldham, founder of PodcastYou.com. ResourceCheck Out Trevor's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast, folks, welcome back. We're going to be chatting about today is a different form of content creation is actually the type of content you're listening to right now. Why the hell that 1.5 million are You guys decide to follow me? I have no damn idea, but I'm glad you did because this podcast has been one of the largest sources of my personal business. 00:04:40:16 - 00:05:06:05 Unknown I can tell you guys that without a doubt. You know, when I was I'm not doing video services for real estate agents more, so I want to make that very clear. I'm no longer doing video marketing, but I do have a software you guys can play with us in and we'll talk about that later. However, if I never had a podcast and never built an audience and my prior real estate marketing dude business as a video marketing company would never existed, the podcast and a podcast in general. 00:05:06:05 - 00:05:24:21 Unknown It's a form of content, you guys, it's a form of media. And so many people right now are like, I got to create videos like videos, a form of content, okay, it's just another form of media and everybody, as long as you work for yourself and you have your own damn business, you're running a business. And yes, the answer is you do need to start creating content, whether that's video, whether it's podcasts. 00:05:24:21 - 00:05:47:01 Unknown I don't give a fuck what it is, but if you're not creating content, someone else is and you're going to be out of business. The building of personal brand is everything, especially in a real estate related business. And if you don't have a brand, you don't have a business, you're a salesperson chasing a chuck. So what we're going to be chatting about today is we got my boy Trevor hold him here, and he's going to be walking us through the power of podcasting. 00:05:47:03 - 00:06:00:02 Unknown See these questions pop up all the time. Should I get a podcast versus not get a podcast? So what would be the strategy if we were to create a podcast as a real estate agent or lender? Is it worth it? Is it not? We're going to find out. Without further ado, let's go ahead and introduce our guest, Trevor. 00:06:00:02 - 00:06:20:10 Unknown Trevor, what is going on? How are you doing once you say hello to who you are and what we learned today, they're do excellent today, Mike. Thanks for having me on, on the show. CONAN From out in New York, upstate New York, out here, finally get some nice weather, 35 degrees, which is nice that I was talking to one lady earlier today, 70 degrees like, damn, where I kill for that. 00:06:20:12 - 00:06:40:14 Unknown I'm not going to see those temps still till May. But with that said, we're on a company called Podcasting. You podcasting. Why are you been doing it since 2017? Been in the podcasting space since 2015, seeing all of the ups and downs within the space and yeah, just how people personally brand themselves within the podcasting space love it. 00:06:40:16 - 00:06:55:16 Unknown Let's get into it. I get questions all the time about this, like, Hey, should I start a podcast? Should we, should we do this podcast? And what we're going to do is you do this for all kinds of industries, correct? Correct. Okay. So let's keep it. We'll try to keep it focus for the real estate people like that. 00:06:55:20 - 00:07:10:11 Unknown I would a reality investor, a mortgage lender, real estate agent and honestly, this is a deal...

ResourceCheck Out Brit Properties Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started. 00:06:09:10 - 00:06:30:05 Unknown What's up? Ladies and gentlemen, welcome. Another episode of the Marketing Dude podcast. Folks, if you've been following last few weeks, the name of the game right now is thinking outside the box and doing things a little bit differently and opening your eyes to new things. There's lawsuits, there's all kinds of shit going on in the real estate industry, and whenever there's turmoil like this, there's also a lot of opportunity. 00:06:30:05 - 00:06:45:19 Unknown But you have to be able to see it and take advantage of it because it's during the shifts that the people from nowhere make big names from themselves, and the ones who are big names end up drowning. And I like to bring a lot of different perspectives onto the show. So I don't know. This guy is from Chicago. 00:06:45:20 - 00:07:06:18 Unknown This is two Chicago people in a row. So you're welcome. There's a reason why we're fucking awesome. It's because we work hard. Unlike the people in California. No offense taken. No, we're there. We're going to go out and introduce our guests today. We're going to be talking about industrial real estate, industrial investing. It's much different than what we've typically talked about. 00:07:06:18 - 00:07:23:15 Unknown Don't think we've ever had this on the show. So I'm excited to see where the conversation takes us today. So without further ado, let's go out and introduce our guests. Mr. Joel, Fred Friedman. FRIEDMAN How do I want to say it? Friedland. Friedland okay, I'm all right. Sorry. I did see the land at the end. Well, how are you doing it? 00:07:23:15 - 00:07:43:16 Unknown Say hello and now tell us a little bit about yourself. Sure. So I live in Chicago. I grew up in a suburb of Chicago called Highland Park. And when I was 22 years old, I graduated from the University of Michigan, by the way, two years there and before that, two years at San Diego State. So I love San Diego, where you live. 00:07:43:18 - 00:08:11:06 Unknown Congratulations on your championship. Thank you. Thank you. Big deal. Yeah. Yeah, it was awesome. So right after graduating, I wanted to get into real estate and I thought, I'm going to get into residential real estate because that's what I do. And a friend of mine introduced me to a family that owned a business called Podolski Podolski Family, and they owned 84 industrial buildings and we're looking for a leasing agent. 00:08:11:08 - 00:08:39:13 Unknown So and a property manager. So I interviewed them on a Thursday and I started on Friday. And because I was, I think, a pretty good interviewer. Interviewee they hired me right away and said in 1981 interest rates were 17%. They had 84 buildings, ten of them were vacant, and they wanted me to figure out how to do the lease up of their vacant industrial buildings. 00:08:39:13 - 00:09:08:21 Unknown First of all, you have to understand what an industrial building is. An industrial building is is usually in the way they have industrial parks in every city and every town has them. In Chicago, there were 16,000 industrial buildings, but most people never even heard of it. An industrial is where warehousing takes place and distribution. So for today, the famous industrial tenant is Amazon. 00:09:08:23 - 00:09:47:01 Unknown And but every store has a warehouse. Every chain, every restaurant chain has a warehouse. And then there's manufacturing where every product if you look around in...

Marketing is everything, and big part of that is ads. I know, it's a confusing subject, but we are gonna break it down for you. Today, Stephen Whiting joins us to discuss retargeting, potentially the most important thing you can do for your brand. ResourceCheck Out Street Text Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast and welcome. What we going to chat about today is how to follow people around the Internet. Have you ever been shopping? Maybe if you're a woman, you're shopping for shoes. I know you are. Don't lie to me. And if you are, that shoe started following you all over the internet. 00:08:42:18 - 00:09:03:19 Unknown That's called retargeting. If you're dude, man, I know maybe you're looking at an ax throwing shit banger golf simulator, whatever the hell it is, but also that thing's following you all over the internet. The reason why remarketing is so important is not is because you are not that important. And people might see you, they might interact with you, they might message you once, they might visit your website. 00:09:03:21 - 00:09:22:10 Unknown But it is such a busy world that literally they're going to forget that they were even there 24 hours later and no one converts on the first touch, much like your significant other did it either. You made her laugh, you dated her, you bought her flowers. I don't know what you did, but you did something. And it happened over multiple touches and eventually you won him over. 00:09:22:12 - 00:09:38:13 Unknown That's sort of the idea here with retargeting. And what we're going to be chatting about is that how do you get more of your content seen? And then more importantly, how do you make sure it gets to them? Because a lot of people just make but also making content. And if you're not running ads well and your content isn't good organically, well then how is anyone going to see it? 00:09:38:13 - 00:09:56:16 Unknown So we're going to solve all those problems on today's episode. And without further ado, I want to go ahead and introduce our guest today who is the CEO of Sweet Street Text. Right. Thank you. And Mr. Stephen Whiting, he's really cold right now because he's like in the thunder, like, I think he's like an Antarctica or something. But welcome to the show. 00:09:56:16 - 00:10:14:10 Unknown Why don't you tell our listeners hello and say tell us a little bit about yourself, what you do. Thanks, Mike. I'm super excited to be here. Yeah, big Arctic front just blew in and the office is freezing. So if it sounds like I am, my teeth are clattering. They most certainly are, yes. So my name is Steve Whiting, as Mike mentioned, CEO of Street Techs. 00:10:14:10 - 00:10:40:09 Unknown So we make it really, really easy to run effective ads on Instagram and Facebook to generate leads. That's kind of been the main thing that a lot of people know us about. But what they don't really know behind the scenes is that to be successful on those platforms, it's really about building up the content, the no lack of trust and having a lot of rotating content that's going to warm people up and help you convert those leads because you know it's top of funnel and but the industry is changing. 00:10:40:09 - 00:10:58:12 Unknown You know, a lot of businesses, things are changing in the marketplace. And if you understand the concepts that will go through today and you can put implement them into your business, it's a complete game changer. You go from trying to win business to people like literally thinking of you as a celebrity by the time you walk in and have that listing presentation. 00:10:58:12 - 00:11:13:10 Unknown Yeah, it's sort of weird. If you do a version with video, you're like, You watch that. Wow, it's crazy. I know you actually watch that. But yes, people will watch your stuff. But...

We talk about building a brand all the time, but what can you do with that brand? Today we are talking about turning that brand into an empire. ResourceHenry Street Creative Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram What is up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast, and welcome to 2024, folks. Since all it's been ten years, especially this year, this podcast has been on the ground and I'm going to start this year off where I started off 14 or ten fucking years ago in 2014. And back then we were talking about the same damn thing that we're still talking about today. 00:04:40:08 - 00:04:55:20 Unknown But back then people thought I was crazy because they're like, Who the fuck are you? And more importantly, what the hell is a personal brand? I'm a real estate salesperson. I don't need a brand. My brokers, my brand, women screaming the saying. So I think it's a very appropriate episode because your personal brand has never been more important. 00:04:55:20 - 00:05:11:16 Unknown Because no one hires your broker, they hire you. You're the individual that they work with, and you're the person that they remember of. And the goal here is that when I time the word real estate is thought about how many people really associate your name with that, that's what we're talking about with personal branding. So I want to start the year off with a bang. 00:05:11:16 - 00:05:27:19 Unknown We brought on one of the most experts in this field. His name is Mr. Tyler Mount, and we're going to talk personal branding and how you can build an empire with it. Tyler What's up, man? I want you to run a little bit about who you are, where are you from, and what the fuck do you do? Well, look, thanks for having me. 00:05:27:19 - 00:05:52:07 Unknown I love the energy. You know, I've worked in digital marketing, specifically real estate. Digital marketing. For the better part of 15 years, I've been fortunate enough to work with nearly a thousand clients in 16 countries. I've represented over $7 billion in real estate developments across the nation. And you know what I have found working with whether it's the CEO of T-Mobile, the the president of the United States, the CEO of Twitter, now known as X ray. 00:05:52:09 - 00:06:09:18 Unknown You know, what I've learned is the power of personal brand. I want to just double down on what you started with today. No one cares what you're talking brokerage, right? The idea that someone is hiring you because you're a Keller. Keller Williams is a misnomer, right? Because you can write a contract doesn't make you special. An idiot out of high school could do that. 00:06:09:22 - 00:06:29:14 Unknown What actually makes you special and what makes you important is the personal side humanity of you, and how we can really start to encapsulate that in your brand and get people to know I can trust you in order to transact with you. That's right. No one remembers what you did there. Remember how you do it. No one remembers what you said or how he said. 00:06:29:16 - 00:06:42:11 Unknown So let's dig deeper because a lot of people sort of I feel like people understand like what a brand is, but they don't like they hear this term. It's almost like a buzzword because it is a little bit complicated. Like and here's let's just break it down to basics here. Here's where I see I will get your opinion. 00:06:42:11 - 00:07:02:13 Unknown Seriously, most people, when they think of their personal brand, they don't in that they don't visualize their individualism. I guess, if you want to say as a brand, because they're like, I'm a dad, I'm a father, I'm stressed out human being and I'm just a person in the rat race here. How the hell am I? BRAND And you have to realize, folks, is that you are the brand. 00:07:02:13 - 00:07:18:20 Unknown Your brand is your persona. It's how many people think or associate...

Lead generation is the name of the game. Who better to talk to then the expert himself? We are gonna be diving into lead generation and what you should be doing. ResourceJay's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we're going to chat about today. We're going to wrap up the year strong and talking about, guess what? More marketing, but more importantly, how you convert that marketing. So many people, especially in our space, throw a lot of money at stuff that make the ego feel good but don't necessarily get the results at the end of the day. 00:03:05:02 - 00:03:20:19 Unknown And yet, as you guys, you know what I'm talking about. You know exactly what I'm talking about. Biggest complaint I see is, social media doesn't work or these ads don't work or this hasn't worked Well, most times it's human error. It's not that it doesn't works. They work for somebody, but they're not working for you. So that's not a bad thing. 00:03:20:19 - 00:03:38:05 Unknown Just means you need to learn how to do it right, Need to know how to do it more. Quit being so damn creepy online and all that fun stuff. So that's we're going to be chatting about today is lead generation. So we brought on the expert himself. They call him Lead Gen J, and he's going to talk to us about best practices, specifically to your space. 00:03:38:05 - 00:03:56:20 Unknown So go how to take notes, pay attention and we'll get right into it. J What's up, man? How are you doing? In wants to run a little bit about who you are, what you do doing well. Appreciate you having me. Jay Feldman, also known as Lead Gen Jay on YouTube. So actually run a very successful PR agency full time. 00:03:56:20 - 00:04:19:03 Unknown We have 72 employees across two different offices, so I know all about what you're talking about with the fluff that that feels good but doesn't necessarily generate it leads the personal branding, the social media stuff that everybody thinks they need to do in order to get clients. But my superpower as a as a founder and as a CMO is really generating leads for my agency. 00:04:19:05 - 00:04:41:06 Unknown And now I teach lead generation to thousands and thousands of people in my private courses, communities and my YouTube channel. So hopefully we can give back to some of the realtors, lenders that are watching the show and maybe teach them a different approach for generating leads that they may not have heard of before. I'm very familiar with with the work I've worked with a lot of realtors before. 00:04:41:08 - 00:04:59:23 Unknown And yeah, you know, social media is not the magic bullet. This might be for them. So I'm looking forward to getting them back this way. Well, let's get into it. Like, let's just start from the basics. Let's make this very elementary and I will get into the nitty gritty towards the end here. But at least in real estate space, what's the biggest issue? 00:05:00:00 - 00:05:23:20 Unknown I have my own opinion, but I'd like to hear yours. Where do people go wrong first? Because that's usually where it starts. It's like at the beginning that they screw up and once you screw that up, you can really build it back up. Is that the target biggest? Is it the offer? What is it? Yeah, I think the biggest struggle that realtors deal with is kind of the same struggle that insurance salespeople deal with is that there's not a lot of differentiation in what they're offering. 00:05:23:22 - 00:05:42:24 Unknown So people tend to go with the ones that they know, like antitrust first. So that's one big challenge that they have to get through. And that's where the personal branding and the social media really comes into play and the networking. So I do think is hugely important for realtors to do those things. I'm not discounting any of those things. 00:05:43:01 -...

Today we have Nick Niehaus on the show and we are discussing video in 2024. If you aren't using video, then you are doing something wrong. Get ahead before it's too late. ResourceNick's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:01:40:20 - 00:02:10:17 Unknown So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started. 00:02:10:19 - 00:02:30:10 Unknown What's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast. Folks, we're at the end of the year here. And if you're like most people probably thinking, Wow, 20, 23 sort of sucked, but what am I going to do in 2024? It's what you should be doing this time of year. While business is slow this year, maybe a little bit slower than the normal for a lot of people. 00:02:30:12 - 00:02:47:10 Unknown But regardless of what happened this year, when the summer comes around, one of the things I always do is just practice and think about what the hell I'm going to do next year differently. What changes am I going to make? One of the things that you have to do is make changes, especially right now, this is the best time to make changes. 00:02:47:10 - 00:03:12:06 Unknown Is when everybody started looking around what to do when there's an interrupt or a pattern change or anything like that. That's the best time to go out there and actually stand out. Stick out. One of the ways to do that is going to be obviously with video, if you've been on the show for quite some time, we talked about video, we script an interview, lots of videos over the years, and we brought on Nick that's going to tell us everything about video, where he sees it going and whatnot. 00:03:12:08 - 00:03:32:04 Unknown And that's we're going to talk about today. What are you going to do next year in video? A lot of change. In the last 18 months, we saw long form go to short form. We saw, you know, like the need for less, call it edited videos even more. Authenticity has always been the key. But what's coming in 2024, you have artificial intelligence. 00:03:32:04 - 00:03:47:11 Unknown Can you use that for script writing all this other stuff? So that's we're going to be chatting about today. So without further ado, let's go ahead and introduce our guest, Mr. Nick Niehaus. Yeah, absolutely. Thanks, Mike. Excited to be here. Thanks for having me on. Why don't you tell everybody a little bit about what you do business school. 00:03:47:11 - 00:04:03:04 Unknown What does that tell you about when you get into it? Like because what we want to talk about is how we're going to do in 2024 on video. What can we do that you haven't done already or what you see where the trends and what should we be focusing on? Yeah, absolutely. So I guess, first of all, you know, I run a company called Business Video School. 00:04:03:06 - 00:04:22:03 Unknown We primarily teach real estate agents how to use video. And one of the key components of that is that we really teach people that video is a form of communication. So, yes, it's a marketing tool. Happy to provide some tips and tricks on that front today. But I think that that in my mind and heading into 2024 is maybe the most important thing to sort of understand. 00:04:22:04 - 00:04:38:20 Unknown You know, coming into this year. You mentioned obviously it's been a tough year. And the good news about that is that there there's less noise, there's less people marketing. I mean, there's literally less agents than there was a year ago. But there's also just once agents that cut back on their their ad spend, they cut back on their...

If you still see yourself as just someone who sells houses, you might need to reevaluate. In this market, you should be an entrepreneur. You should constantly be looking for new ways to make money in this market and new ways to capitalize on a shifting market. ResourceDan's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:03:33:13 - 00:04:04:18 Unknown So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started. 00:04:04:20 - 00:04:25:06 Unknown What's up? Ladies and gentlemen, welcome to Other Up. So the Real Estate Marketing Dude podcast folks, Rome is burning. Things are going all crazy. Holy shit. There's another NAR lawsuit. This one claims to take down the industry. The number two just came out, I think, yesterday. Folks, this is not going away. And what's going to happen? Sorry, my mic's like pulling on me. 00:04:25:06 - 00:04:43:04 Unknown But what's going to happen is that the cream is going to. What's up? What's the saying? The cream rise of the top or what am I trying to say? Cream rises to the top. I think that's what what I'm trying to say. But that's what's going to happen. This is like a what's the DA wisdom rule called survival of the fittest. 00:04:43:04 - 00:05:08:11 Unknown Right? That's what's going to happen. Survival of the fittest right now. And people are freaking out. I'm loving it. Like, not that people are freaking out, but I just see nothing but giant opportunities because I love paradigm shifts in the market when everything is going so smooth, so easy, no one changes and you become complacent. And that's that complacency that's got you kicking yourself in the pants right now because you haven't changed in the market. 00:05:08:11 - 00:05:25:18 Unknown Just caught you with your pants down. And when that happens, you have to change. And so many people are just stuck right now. They're like still like me and they're not doing anything. But folks, if you listen and pay attention, if I told you last quarter here, it's just going to be about what to do when that shit changes and this is going to be one of those shows. 00:05:25:20 - 00:05:42:24 Unknown So we brought on Coach Dan Gordon and Dan is going to go out and Ganz. A whole brand is for bad ass entrepreneurs only. Okay, so we're going to talk to you about entrepreneurial ism because you're not another salesperson chasing a check. You're selling houses in real estate. You're you don't work for your broker, you work for yourself. 00:05:43:05 - 00:06:00:03 Unknown And if you're not positioned as an entrepreneur or you don't view yourself as an entrepreneur, I will promise you you're going to be out of business in the next 6 to 12 months. So without further ado, let's go ahead and introduce our guest coach. Dan, what's up, Dan? Mike, thank you. Thank you. Thank you for having me. I just. 00:06:00:03 - 00:06:22:09 Unknown I love what you shared. I am a big fan of things changing. I'm a big fan of things breaking in. I'm a big fan of things failing because in breaking, failing and changing, that's where you learn the most about yourself. That's where you grow. But as human beings, we are designed to avoid new things. It's just it is endemic in our humanity. 00:06:22:14 - 00:06:46:07 Unknown And your ego, like the part of you that keeps you safe, tells you don't do anything new. And when something new happens, it says, run away from it. Yeah, but look, I have studied successful people all of my professional career and the one throughline of every successful person I'm talking from Richard Branson to Dr. King was the Theresa. 00:06:46:09 -...

Todays market is a brutal one. If you are going to succeed, you need to learn how to pivot. If you are stuck in the same old business strategy, you might be in for a rude awakening. ResourceReal Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:01:29:05 - 00:02:00:08 Unknown So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started. 00:02:00:10 - 00:02:23:24 Unknown What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we've got a lot to talk about today. I want you. If you're sitting to work working out, I want you to stop working out and grab your pen and paper. If you're sitting at a desk, grab your damn pen and paper, because we're going to be chatting about today is exactly how to pivot in today's marketplace, because I can't tell you the amount of stories, the amount of posts I see on social media. 00:02:24:01 - 00:02:45:14 Unknown As a matter of fact, I just logged on to Facebook one day today and in the post that I read was, Hey guys, it was an anonymous, of course, because no one wants to admit this, but this is happening all over the country with people in the industry. And she goes, Ah, he says, Hey guys, this is the worst year I've ever had in my life and I'm not going to make my mortgage payment in the next 30 days. 00:02:45:16 - 00:03:07:02 Unknown I don't know what the fuck to do. Essentially, where do I do? Guys like they're just asking for help. And this is a consistent story's us right here, folks. 90% of the industry has never seen a shift. Repeat that. 90% of the industry's never seen a shift. And if your broker has ever seen a shift, it's very hard to find leadership in this marketplace today because you got to see people who are doing it. 00:03:07:04 - 00:03:23:02 Unknown Reality is that these are the best times. And even though it might be hard right now, whoever does pivot, this is when people are born, this is when brands are built. So market share is taken. And this is when you really build your legacy. It's when things go easy that it's very hard to stand out. When things don't go easy, it's very easy to stand out. 00:03:23:04 - 00:03:44:23 Unknown So the opportunity you have in front of you is very trying for any of you guys. And it might not be smooth road right now, might feel a little rocky and that's normal. Welcome to the shift. But it's what you do and how you react is going to make the difference. So if you don't want to end up like the story I'm going to or I just told you about, I want you to listen to our guests today because this guy knows all about pivoting. 00:03:45:00 - 00:04:06:14 Unknown Absolutely. Lutely, super successful, sold his company. I'm not going to let him tell you, because this guy's a serial entrepreneur, but there's not a better person to have today than the get your get out of your damn box. Get outside your box, get out of your own head. There's a ton of opportunity, but you need to pivot. So without further ado, let's go out and introduce our guest, Mr. Nixon, a Did I say your last name right? 00:04:06:14 - 00:04:23:17 Unknown Nick In Alamance article it's like Coca Cola. That's not Italian, is it? It is. Jesus. I didn't think it was. Oh, my goodness. All right, let's tell everyone who the hell you are. What are you doing? What are we good to talk about today? Yeah. All right, I'll. Maybe I'll give you a call about 92nd or 62nd version. 00:04:23:17 - 00:04:40:16 Unknown So I live in Miami. Data entrepreneur, originally from Michigan, super blue collar, middle class upbringing. All four grandparents worked at...

If you haven't heard about the massive news that is the NAR lawsuit, then you need to check it out. Today we are talking about the massive opportunity this is bringing. ResourceReal Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:00:12:24 - 00:00:44:08 Unknown So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster of Real Estate Marketing. Doing this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started. 00:00:44:10 - 00:01:13:06 Unknown What is up? Ladies and gentlemen, welcome another episode of the Real Estate Marketing Dude podcast and holy crap, folks, have you been following this show for any period of time? I've been talking about what just happened this week. I've been talking about that for the last two years, well before the lawsuits, well before any of this stuff. The importance of building a personal brand and or a unique selling proposition to stand out. 00:01:13:08 - 00:01:33:02 Unknown Well, the numbers, if you even tuned back to several years of episodes, the numbers with consumer dissatisfaction were evident. They were out there planning it. And this is going to be the fuel to the fire that they've been waiting for. So what we're going to be doing, though, in this show is that this is not all doom and gloom. 00:01:33:04 - 00:01:55:00 Unknown Two nights ago, I couldn't sleep, literally could not sleep, could not sleep because I was like, oh, my God, should I start a brokerage because of this? The opportunity here is also very, very large. So this is not going to be a doom and gloom show. It might be for some of you guys, at least if you're not willing to change, because one thing for sure is that this market will change. 00:01:55:02 - 00:02:12:11 Unknown There's no doubt about it. The way you're going to be compensated is changing. I mean, it's going to happen. And if you go on social media right now, you're seeing two different sort of trains of thoughts. The other a lot of people are like, well, you're going to have to list to win list live to list or last list or whatever they're calling it. 00:02:12:16 - 00:02:37:02 Unknown Great. Still doesn't the fact that you're going to lose 50% of your commission in the buyer side of the commission. Right. Whether you list or not, you still have income that is generated from buyer commission revenue. And it's not just about that. What is more concerning more than anything is that honestly, you have to look into the remarks like, go, go ahead and hit the NBC News article and go scroll through the comments. 00:02:37:08 - 00:02:58:17 Unknown And that's where the true answer is, folks, because I spent at least, gosh, maybe 30, 45 minutes just reading through the comments of the news articles that are coming out, bashing the industry, saying how real estate agents held them hostage, essentially, which is bullshit. But, you know, the news and the media's going to spin in whatever way they do, like they always do. 00:02:58:17 - 00:03:18:04 Unknown It's always say they're fake news. But the comments are evident. Guys. People don't like real estate agents. And, you know, I didn't we didn't need this lawsuit to come out and tell us that we saw this in the in the Atkins customer or client satisfaction surveys that have been done over the last four or five years. So the writing's been on the wall. 00:03:18:06 - 00:03:54:17 Unknown Now, why is that not all doom and gloom? And let's start with actually both. Let's do the pros and cons. Maybe that's what we call the show pros and cons of the doom and gloom of the in our settlement, because there's a lot more pros I see so far in cons. And I'm not just saying that to hype you up paradigm shift like this is when...

If you decided to start creating content, you probably realized how hard it is. Today's guest can tell you exactly how to do it and how to make it look good. ResourceCheck Out Steve's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:05:40:08 - 00:06:11:10 Unknown So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started. 00:06:11:12 - 00:06:33:10 Unknown What's up? Ladies and gentlemen, welcome to the other episode of the Real Estate Marketing Dude Podcast. And most of you been listening to the show for years know us as video, and we haven't done it with video, video marketing and all that other stuff. And we haven't done many podcasts recently on video, but the title of this one is How to Shoot Videos That Don't Suck. 00:06:33:10 - 00:06:54:15 Unknown And folks, I can tell you that in the last few years, all the videos we've created, the thousands of videos we created, there is a formula here and it doesn't matter if you're ugly, you're fat, you stutter, it doesn't matter. The biggest, I would say, reservation I get from people and they're trying to get on camera and they would hire us was be like, I'm too boring, I'm ugly. 00:06:54:15 - 00:07:14:19 Unknown I've a face made for radio. None of that shit matters when it comes to video. You have to know two things how to main, how to maintain and retain attention, and how to take people through a story essentially and add value to them while you're doing it. So we brought on Mr. Steve Stockman, who wrote a book on how to shoot videos that don't suck. 00:07:14:19 - 00:07:37:20 Unknown This dude's in L.A. He creates shit for people and he's very creative and he's going to break down. I don't know, let's call it the infrastructure of a successful video, if that's okay. But without further ado, let's go ahead and introduce our gas and we're going to break it down for you guys. How to create videos that people are actually going to watch and that you'll feel happy to put out there on social media, YouTube and all the above. 00:07:37:20 - 00:08:03:19 Unknown So, Steve, how are you doing? Why don't you tell everyone a little bit about who the hell you are, where you're from, and let's get in Skype, all kinds of questions for you. I'm doing great. Thank you for thank you for having me. So I do TV shows, then a feature film, music videos, basically. I've been in Los Angeles making a living as a director and a writer and producer for quite a long time, and I like to teach about video. 00:08:03:21 - 00:08:37:19 Unknown You know, when the big video revolutions started, it started to be like a doctor at cocktail parties. You know, you'd walk in, but instead of saying, Hey, could you look at this boil on my neck, they'd go, You know, I've got a video. Could you look at it for me and tell me how it is? And what was funny about it was that it was almost always a series of related problems that were perfectly understandable because in the olden days, I don't know if you remember the olden days, but nobody asked you to make videos in the olden days and the olden days videos were things that people who are professionals like me made and 00:08:37:19 - 00:09:03:06 Unknown normal people never made them, and in fact were so excited to see themselves on a TV screen when they walked through the the video store at the mall that they would point and smile at it, you know, which we don't do anymore either now that everything is on video all the time. So so I wrote this book and how to Shoot video that Doesn't Suck is in nine languages and 250,000 plus copies. 00:09:03:06 -...

Most people take a look at this market and they go, "oh well," and they do nothing. Those people are not succeeding or thriving in this market, they assume it's impossible. But it's not impossible, so today we are looking at another way to dominate in this market. ResourceCheck Out Nate's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:06:08:16 - 00:06:27:00 Unknown What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, if you've been following the show the last few weeks, we've been talking about things being a little bit outside the box while everyone else is singing doom and gloom. I see nothing but light and opportunity. And a lot of that reason for it is that these shifts are when people actually take ground. 00:06:27:02 - 00:06:45:22 Unknown This is when people actually grow. They take market share. But you can't be sitting at the sidelines. You got to start by doing something differently. There's two things I've been really screaming. One is double down on brand. This is your time to steal your everyone else's attention right now. They're all quiet. They're saving their money. They're not doing ads on social media. 00:06:45:22 - 00:07:01:17 Unknown They're just sitting there doing absolutely nothing. That's why you want to be really loud. But two is you got to take on a new, unique selling proposition. And the chat that I've seen a lot of people in all the Facebook groups doing right now is like where the transaction is, where the transaction is, where the transactions will tell you where the transactions are not going to be in the next year. 00:07:01:23 - 00:07:20:14 Unknown It's not going to be and I would not concentrate in your regular mom and pop residential retail sales. I if I'm you, I'm concentrating on people who have to move in this marketplace and there's going to be a lot of situations with that. One of those situations I saw the other day is a real estate agent posting. I can't afford this mortgage payment this month. 00:07:20:19 - 00:07:39:15 Unknown What am I going to do? Their real estate agent is one of many. Foreclosures are up 28% or 35% year over year. And that's going to be people who have to sell are going to have to move. Life change events, marriage, divorce, bankruptcy. That's where I'm focusing my lead generation efforts. But without a brand, none of that stuff matters. 00:07:39:15 - 00:07:59:02 Unknown So we're going to sort of tie in branding, social media marketing, and then how to find deals and where you should be putting your hat on today. So we brought on Mr. Nate Armstrong. This dude is a fucking killer, dude. He has a couple companies. He's got a social media arm. He's a real estate investor, but primarily he's a marketer. 00:07:59:02 - 00:08:12:16 Unknown If you check out his website, you know exactly what I'm talking about. But without further ado, let's go ahead and introduce Nate to the show. What's up, Nate? Mike, thanks for having me on, man. Pleasure. I still everyone a little bit. Who the hell are you? Where are you from? What are we can talk about today? Yeah. Yeah. 00:08:12:16 - 00:08:35:05 Unknown So I used to be a realtor while back. Is going on ten plus years ago, and I got involved in a big development project where I referred clients and raised money and whatnot. And my wife told me not to do the development project. This is like in the the wake of the last recession. And fast forward six months in, I got a phone call from the developer that he said, I'm walking, I'm out. 00:08:35:07 - 00:08:59:18 Unknown And I'm like, What? Like, no, like you don't just walk like we finish this thing. I'm the guarantor on your loans. And I referred half the people that that are working with you on this is like, Well, I'm out and here's the keys. And is that moment I was forced to, to start liquidating our rental properties...

The market is coming down, you can't deny it. Eventually we will all have to figure out how to sink or swim. How can you adapt to succeed in a down market? The money isn't gone, it just isn't where you think it is. ResourceCheck Out Jim's Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What's up? Ladies and gentlemen, welcome to our episode of the Real Estate Marketing Dude podcast. I think we just had 8% interest rates. The market is slow. What are you going to do? Hey, if you're a real estate broker or you're a team leader, it is fucking recruiting season all day, every day. Because every single time the market shifts, agents are who are spoiled about how easy business was. 00:01:40:23 - 00:02:01:20 Unknown They weren't really looking at their brokerage for support. But when things shift like that, the number one thing all agents industry I look in is who's going to help me navigate the mess that we're in, the slowness that I'm experiencing. And if you're in the business of recruiting, this is today's episode is going to be how to feast and famine, feast or famine in a changing market. 00:02:01:20 - 00:02:17:00 Unknown This is going to be on how you feast because it's markets like these that are honestly the easiest time to recruit. It's very difficult to recruit when everyone is doing well because what's the purpose of recruit? Hey, I'm doing well. I don't need you right When you're getting your ass kicked, you're like, Should I need some help? I need a coach. 00:02:17:00 - 00:02:36:16 Unknown I need to switch brokerages. Maybe I'm with the wrong people. Maybe I'm with that. What my predictions are going to be, I've never I've been roasted for 20 years. I've never seen 8% interest rates before in my career. So this is new to me as well. But what I know is that people are hurting right now and people are looking at what am I going to do next? 00:02:36:16 - 00:02:56:10 Unknown And they're scared. 90% of the real estate agents out there have never seen a shift like this. So if you're a team leader or broker owner, the chances are you've been in the business longer than most of the people you're trying to recruit early. Usually that's how it used to work. Today you have people in the business for two years and all said in their coaches and their influencers and all this other stuff, but we need to go back to the basics. 00:02:56:10 - 00:03:15:05 Unknown This is a very healthy thing with the right mindset. So without further ado, I want to go ahead and introduce our guest. We had him on about like the Kova days, if I'm not mistaken, a couple of years ago, years ago now, three years on, his name is Mr. Jim readily jumped. Hello. Hey, man. Thank you for having me back on the program. 00:03:15:05 - 00:03:31:15 Unknown Always a pleasure, Mike. What are we going to get into today? Let's talk about recruiting because it's recruiting season, As you mentioned, I just saw a stat that was 90% of all the agents operating today have never been in a market with 5% interest or greater. And so when you look at that, you know, you've got a lot of agents who are exiting. 00:03:31:15 - 00:04:00:02 Unknown The latest numbers show that about 80,000 agents have already exited this business. Now we've got a double whammy hitting the market. We've got a whammy of, you know, people just not ever experiencing a down market. They've been in an upcycle for the last ten years. But now we've got something else is setting the market. There's a lot of fear around which is buyer representation back BS now under attack by the Department of Justice in two major lawsuits and major players like Remax Keller and Re Max. 00:04:00:02 - 00:04:30:07 Unknown But anywhere Keller claims is on the list. But Remax got major MLS. Those that are settling in the settlements are saying basically we're going to make sure that sellers now have an option not to pay back...

Cost segregation is often overlooked but is a useful as a value-add proposition and can lead to significant tax savings. Today, we talk all about it. ResourceCheck Out Cost Segregation Authority Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:02:38:11 - 00:03:09:09 Unknown So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started. 00:03:09:16 - 00:03:35:03 Unknown What's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we've been walking around or walking around talking about and around the shift in this marketplace and what the hell you as a real estate agent are going to do to actually earn your split. There's a huge lawsuit going on. A class action settlement. 00:03:28:02 - 00:03:50:14 Unknown Looks like it's got some legs in the market. We're dealing with fucking 8% interest rates. And let's be honest, the transactions are down. We're at number 60,000 real estate agents have left the industry so far, and these times are times that you want to look forward to, believe it or not, because it's during the shifts that you actually gain market share and make moves. 00:03:48:00 - 00:04:16:11 Unknown This is when people start making money, but not the ones that sit and do absolutely nothing and still doing the same shit you're doing 25 fucking years ago. So what we're going to be really chatting about today is how you sharpen your skill set as a real estate agent, a lender, anyone within this marketplace, because your broker ain't going to save you out of this shift. 00:04:05:03 - 00:04:39:04 Unknown Who's going to save you is your own skill set. And a lot of times, I mean, you're going to get off your butt and learn something new and start providing more value in a market with high inflation and costs. I mean, gas today, I just spent $140 filling up my truck in gas. I'm in San Diego. People want to learn how to save money, period. 00:04:25:24 - 00:05:03:06 Unknown There's not a better time than to learn what we're going to talk about today because it has everything on how to save money for your already existing clients. Much of what you could be using for content right now in this day and age, because nobody one of the things that's resonated the most is how do you help people navigate the mess of the economy we're in and the save money? 00:04:44:20 - 00:05:03:06 Unknown So without further ado, we're going to go ahead and introduce our guest, Mr. Eric Oliver, who's an expert on cost segregation. And I'm going to let him tell you what that is in a second. So why did you say hello to our guests? So a little bit about yourself and what we're going to talk about why the House is so important today. 00:05:00:14 - 00:05:46:18 Unknown Because it is. Yeah, no thanks. My pleasure being here. My name is Eric all over. I'm with a company called Cost Segregation, and we work with investors, brokers, agents, CPAs across the country helping their clients or helping them save money, save tax dollars through their real estate that they currently hold. And so the way we do that is something called cost segregation, which really is just accelerated depreciation on your real estate holdings. 00:05:28:19 - 00:06:05:03 Unknown So one of the benefits of owning real estate is you get to depreciate that or take an expense every year. However, that expense typically gets spread out over either 27 and a half or 39 years. And so what we like to tell clients is, listen, I may not even own the building in 27 and a half years, let alone be alive. 00:05:47:19 - 00:06:22:13 Unknown The way my...

Change is a scary thing and in today's market, change is here and more is coming. The question is, how will you handle it? ResourceCheck Out Saving Homes Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram