Paris Talks Marketing

In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share insights on creating and repurposing content, getting notable guests, and maximizing LinkedIn's potential for personal and company branding. Eric also reveals strategies for overcoming initial discomfort in content creation. Eric Brooker has earned respect as a keynote speaker, author, and podcast host. His career is distinguished by a track record of transformative leadership and substantial success across various organizations. Eric’s new book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," reflects his journey through personal challenges and his path to understanding self-worth. This book is complemented by his popular podcast, 'Counsel Culture', which has aired over 150 episodes since 2020, discussing leadership and culture with notable figures from diverse fields. -- Links: https://www.linkedin.com/in/ericbrooker/ https://www.ericbrooker.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:04 Who is Eric Brooker? 03:22 Eric's Journey with Building a Personal Brand on LinkedIn 08:02 Strategies for Personal and Business Growth on LinkedIn 23:31 The Art of Podcasting 38:45 Final Thoughts

In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content. Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT. Alberto founded his first startup at age 19 becoming MakerFaire’s 20under20. In 2015, he founded Aipoly with Simon Edwardsson - the first consumer app running convolutional neural networks on smartphones for real-time image recognition. It helped the blind identify 5,000 objects through their phone camera used over 3 billion times. His interests lie in the intersection of AI and new human-computer interactions, and today he mostly spends his time on new product interactions unlocked by generative AI. -- Links: https://www.linkedin.com/in/albertorizzoli/ https://www.v7labs.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:28 Alberto Rizzoli's Journey From Aipoly to V7 07:42 Exploring V7 10:40 The Future of AI in Work Automation 15:49 Marketing in the Age of AI 21:00 AI in Content Creation 23:04 Developing and Testing AI Products 27:29 The Future of Video Content 30:03 Challenges and Tools for AI Content Creation 36:16 The Ethical Dilemma of AI-Generated Content 37:55 How Great Marketers Differentiate in the AI Era 40:39 The Human Touch in a Digital World 43:42 Final Thoughts

In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals. Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic knowledge graph. Integrating deep into AE workflow, Docket delivers just-in-time knowledge to answer complex product questions, fill RFPs/RFIs and understand where knowledge is missing to close deals. Previously, Arjun was the Chief Data Officer at ZoomInfo Technologies Inc. In this podcast episode, Pillai shares insights on AI's role in onboarding and data migration, reducing switching costs and increasing market competition. The discussion also covers the evolution of sales teams, the impact of AI on jobs, and the future of AI in sales demos and customer support, outlining a vision where AI dramatically streamlines and enriches the sales process. -- Links: https://www.linkedin.com/in/rarjunpillai/ https://www.docketai.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 03:29 Arjun Pillai's Journey: From ZoomInfo to Docket 07:30 Exploring Docket: The AI Platform Transforming B2B Sales 14:00 The Role of Sales Engineers in Modern SaaS Sales 18:05 The Changing Dynamics of Sales Teams 25:51 Embracing AI for Enhanced Sales and Marketing Efficiency 28:51 Empowering Sales Teams with AI 31:12 Transforming Data Ingestion and Processing with Docket 38:04 The Future of AI in Sales and Customer Support 50:28 Expanding the Role of AI in the Buying Process 54:48 Final Thoughts

This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands. Shay David is the Co-Founder & CEO of retrain.ai. Retrain.ai sees a world where people can work alongside machines, and not be displaced by them, where automation and AI help bring out the best in people rather than threaten their livelihood. Their mission is to create a reality in which every person has a good job, and anybody can be gainfully employed and not subject to technological unemployment. Their strategy is to develop the world’s leading AI platform for skills & qualifications assessment, and workforce retraining while working with employers and governments to place 1 million people back in jobs in the first 5 years. As a serial entrepreneur, he brings to the table many years of experience in dreaming up products and making them a reality: from concept to market, from slideware to hundreds of millions of dollars in sales. -- Links: https://www.linkedin.com/in/shaydavid/ https://www.retrain.ai More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 03:31 Shay David's Entrepreneurial Journey 09:05 Bridging the AI Skills Gap 12:59 Embracing AI in Marketing 24:02 How Retrain.ai Revolutionized HR with AI-Driven Talent Intelligence 38:32 The Role of Education and Government in Addressing the AI Skills Gap 43:37 Final Thoughts

In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche. -- Links: https://www.linkedin.com/in/theheff/ https://www.dlivrd.io More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:14 What is Dlivrd? 05:11 Dlivrd's Unique Selling Proposition 11:23 The Strategy Behind Driver Recruitment and Retention 16:43 Market Differences 22:46 How Dlivrd Connects with Local Businesses 25:34 Building Brand Awareness and Market Strategy 29:02 Chris's Entrepreneurial Journey 38:50 Customer Support and the Role of AI in Streamlining Operations 40:25 Embracing Non-scalable Actions for Growth

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape. -- Links: https://www.linkedin.com/in/meganwhitebowen/ https://www.refinelabs.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:18 Megan Bowen's Journey to CEO of Refine Labs 09:44 Refine Labs' Unique Approach to B2B Marketing 19:42 The Power of Paid and Organic Strategies Combined 24:26 Software Attribution vs. Self-Reported Attribution Insights 28:53 The Impact of LinkedIn on Organic Traffic 29:39 Bidding on Brand Names in Google Ads 36:55 Navigating Long Sales Cycles 39:01 CRM Optimization 46:24 Embracing AI in Marketing 53:40 Final Thoughts

In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder). He has a track record of taking products from 0 to 1. Currently, he is the VP of Product Marketing at Culture Amp, an all-in-one intuitive employee experience platform. Arun has been voted as one of the Top 100 Influencers in Product Marketing for 2023 by the Product Marketing Alliance community. He introduces the 'B Mantra' framework, a comprehensive strategy for SaaS product marketing and go-to-market strategies, and discusses the impact of AI and the trend towards consolidation in the SaaS industry. Additionally, Arun provides insights into the challenges and opportunities in the HR tech space, specifically around employee experience platforms and the role of generative AI in transforming SaaS marketing and product strategies. -- Links: https://www.linkedin.com/in/arun-lal-pmm/ https://www.cultureamp.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:38 Arun Lal's Journey to Product Marketing 12:58 The B Mantra Framework: Revolutionizing Go-to-Market Strategies 26:12 Cracking the Code on Buyer Intent Signals 30:12 B Mantra Continued 34:30 How to Apply the B Mantra Framework for Startups 39:06 Navigating the Crowded Landscape of HR Tech 41:31 Embracing AI as Part of the Future of HR Tech 45:22 Final Thoughts

This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and buyer centric marketing. In his conversation with Paris he shares his thoughts on ungating content, targeting specific bottom-of-funnel keywords and utilizing competitor comparisons to capture high-intent traffic. The two also discuss the evolving landscape of content marketing in the face of AI and strategies to adapt and thrive in a crowded and competitive digital market. -- Links: https://www.linkedin.com/in/liam-bartholomew-90004b83/ https://www.cognism.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:40 The Evolution of Cognism's Marketing Team 05:27 Cognism's Unique Position in the Sales Intelligence Market 07:29 Navigating GDPR and Data Utilization Strategies 09:25 Why You Should Ungate Content and Its Impact 13:20 The Future of Content Marketing in the AI Era 20:57 Demand Gen vs. Lead Gen 27:23 Capturing High-Intent Traffic and Leveraging Competitor Analysis 36:01 Final Thoughts

This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies. Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to their success. HelloData.ai uses AI and machine learning tools to help real estate investors and property managers instantly analyze multifamily rent and expense comps, optimize rental pricing, benchmark expenses, and improve deal flow in any market. -- Links: https://www.linkedin.com/in/marcrutzen/ https://www.hellodata.ai More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:36 The Journey of HelloData.ai: From Startup to Market Fit 04:42 The Impact of AI on Real Estate Data Analysis 13:54 HelloData.ai's Marketing Strategy 18:08 Unlocking SEO Success with AI 23:56 Leveraging AI for Content Creation 29:14 Exploring the Future of Search and SEO 36:18 Final Thoughts

In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal. Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa. Drawing from his background, Andres shares his entrepreneurial journey, the challenges of transitioning from banking to SaaS, and the insights that led to the creation of Fuse. The discussion covers the significance of referrals, the inception of outbound marketing efforts, and the role of conferences in growing the business. Andres elaborates on the major issues tackled by Fuse, including the cumbersome legacy systems in loan origination, and how their solution provides efficiency, customization, and improved user experience for financial institutions. They also discuss the sales and marketing strategies essential for reaching enterprise customers and the future of inbound marketing for Fuse. -- Links: https://www.linkedin.com/in/andresklaric/ https://www.fusefinance.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:12 Andres Klaric's Journey: From Wall Street to SaaS Entrepreneurship 07:44 How to Select the Perfect Co-founder? 09:37 Introducing Fuse: Revolutionizing Loan Origination 15:41 Navigating the Challenges of Enterprise Sales and Go-to-Market Strategies 24:29 Leveraging Technology and Personalization in Sales Outreach 27:30 The Role of Inbound Marketing and Website Optimization 31:16 Exploring Paid Search and SEO Strategies 33:34 Final Thoughts

This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement. Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one across sales, product, and marketing. He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and investors. He lives in Bangalore with his wife and is a recovering writer and musician in his free time. Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders. -- Links: https://www.linkedin.com/in/cariappack/ https://vymo.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 01:39 Busting Myths in Sales Engagement and Marketing 04:24 The Art of Enterprise Marketing 10:01 How to Create a Successful Marketing Campaign? 13:52 Navigating Global Markets 20:39 LinkedIn and Reducing Dependency on Paid Channels 22:46 Embracing AI: The Future of Marketing and Sales Engagement 29:25 The Creative Side of a Marketer 30:39 What the Future Holds for Vymo?

In this episode, we dive into product-led growth (PLG) and the effectiveness of content marketing strategies in the SaaS industry with our guest Emilia Korczynska, the head of marketing at UserPilot. Emilia is the Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product marketing, and content marketing in SaaS companies. Emilia highlights the adverse effects of companies pivoting away from PLG due to economic downturns and stresses the importance of maintaining a product-led mindset in growth strategies. We discuss how product-led strategies can enhance acquisition, activation, retention, and expansion, even in an enterprise context. With a staggering output of over 130 blog posts a month, Emilia also unveils the secrets behind UserPilot's content marketing success. She explains their dual approach, combining original, human-led content with programmatic SEO to dominate search engine rankings and drive organic traffic. Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders. -- Links: https://www.linkedin.com/in/emiliakorczynska/ https://userpilot.com/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:07 The State of Product-Led Growth 05:39 Understanding the User Journey in Product-Led Growth 10:11 UserPilot's Marketing Efforts 15:40 The Power of Content Marketing 23:04 How GA4 Changed the Digital Marketing Space 30:56 The Future of SEO and Content Marketing

In this episode, we dive into the forefront of SaaS marketing strategies with Caya, CEO of Slidebean. Caya Jose Cayasso, a seasoned entrepreneur with a flair for storytelling, currently spearheads Slidebean, a venture-backed startup established in 2014, as the CEO. Nestled in the heart of New York City, Slidebean assists founders in pitching to investors through its innovative SaaS product and specialized consulting agency. Since stepping into the role of host for the company's YouTube channel in 2018, Caya has navigated the brand to become one of the platform’s most-watched startup-centric channels, fast-approaching the 500,000 subscriber milestone. Caya shares insights on leveraging AI in content creation without incurring Google's penalties, debunking common marketing myths, and the transformative journey of Slidebean's marketing approach from focusing on SEO to producing impactful YouTube content. -- Links: https://www.linkedin.com/in/caya/ https://slidebean.com/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 03:24 Busting Marketing Myths: AI Generated Content 06:45 From 0 to 150,000 Monthly Website Visits 13:14 Slidebean's Marketing Team for Their SEO Strategy 17:27 The Future of Content Creation: AI and Human Collaboration 21:45 The Power of Video Content for Creating a Media Company 30:22 Advice for B2B SaaS Marketers on Creating YouTube Video Content 32:52 The Role of TikTok in B2B Marketing 35:44 Final Thoughts and Advice

In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform. Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io. In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits, and they're now at 80,000+. They've doubled the number of revenue-generating blog posts, and they've seen a 250% increase in ARR from organic traffic. We discussed the approach Andreea took in driving a 250% increase in ARR and doubling organic traffic to Planable's website by focusing on a thorough SEO foundation and effectively strategizing content. We covered several pivotal components of their strategy, such as: With their focus on quality over quantity and a spectrum of content that caters to the different stages of their customers' journey, Planable has created a recipe for a winning organic strategy. -- Links: https://www.linkedin.com/in/andreea-stefan/ https://planable.io/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 03:14 Busting SEO Myths: The Power of Internal Linking 07:44 The Importance of High-Converting Blog Posts 09:48 The secret behind Planable's Organic SEO Growth 11:35 The Process of Content Pruning and Refreshing/ 20:31 Building a Comprehensive Keyword Mapping & Persona Research 23:00 Introducing Planable: A Content Collaboration Tool 28:28 The Content Editorial Calendar 30:27 The Art of Keyword Research and Intent 33:51 How to Write Successful Content Briefs 37:40 The Impact of AI on Content Creation 42:05 Planable's Content Promotion Strategy

Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum. In this episode, we dive into Narrative Intelligence with Dan Lowden of Blackbird.ai. Pay close attention as Dan demystifies the role AI plays in detecting and combating misinformation/disinformation (or what Blackbird calls "narrative attacks"), a serious threat currently facing numerous global organizations. Our discussion also reveals how a mission to safeguard digital communications from harmful narratives motivated Dan to join the dynamic team at Blackbird. Dan Lowden has over 20 years of strategic experience at the executive level and leads the marketing efforts for Blackbird AI. Blackbird AI protects organizations from narrative attacks that cause financial and reputational harm. Dan's work has helped lead to nine successful exits/acquisitions across cybersecurity, cloud computing, mobile commerce, Wi-Fi services, robotics, and mobile computing creating significant value for large enterprise and fast-growth companies. This episode is a deep dive into understanding modern cybersecurity threats, AI's power in narrative attacks, and how responsive strategies can help businesses effectively tackle these challenges. -- Links: https://www.linkedin.com/in/danlowden/ https://www.blackbird.ai/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 02:45 Dan's take on a marketing myth-busting 04:57 How Dan has helped companies go through nine successful exits/acquisitions 07:55 Blackbird's marketing team & Dan's career story 15:41 Who is the bad guy in a narrative attack? 23:00 Manipulation & AI 27:20 Illustration of narrative attacks with a real example 34:56 Blackbird.ai, a trailblazer in Narrative Intelligence

In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits of SMS marketing, its use cases, and debunk common myths. Georgi also discusses his success within the Shopify ecosystem and highlights the importance of user-centered product development. Georgi Petrov is the Founder and CEO of NitroPack & the Founder of SMSBump (exited to Yotpo). NitroPack helps ecommerce, content publishers and web agencies achieve outstanding website speed optimization results. Yotpo SMSBump lets D2C brands grow sales&revenue using SMS automations with stunning ROI and conversion rates. It is an SMS marketing & automation app for Shopify. As Georgi shares in our discussion, SMS marketing is a more personal and underused channel than email. Learn how companies can benefit from SMS marketing, especially for running targeted campaigns. -- Links: https://www.linkedin.com/in/georgipetrov/ https://nitropack.io/ https://smsbump.com/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 02:23 Busting Myths About Core Web Vitals 04:40 The Importance of SMS Marketing 06:33 SMS Open Rates and Conversion Rates 07:53 Use Cases for SMS Marketing 12:43 Acquiring Opt-ins for SMS Marketing 17:32 Georgi's Career Journey and Running Two Companies 21:26 Success of SMSBump in the Shopify Ecosystem 27:24 Final Tips for Entrepreneurs

In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses. Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management software for businesses using Stripe or Paddle for payments. Rewardful was founded in 2018, and fast forward to today, it has thousands of customers worldwide. We explore common myths and misconceptions about affiliate marketing, its evolution in the past decade, and key strategies for building a successful affiliate program. Emmet shares his three principles for launching an affiliate program: 1) Making it easy for affiliates to earn money 2) Running an affiliate program professionally 3) Continuously recruiting new affiliates Tune in to learn how you should strategize your SaaS affiliate marketing initiatives! -- Links: https://www.linkedin.com/in/emmetgibney/ https://www.rewardful.com/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 02:01 Common affiliate marketing myths 04:09 How has affiliate marketing changed over the years 07:17 How to build an affiliate marketing program for SaaS 20:34 How quality content can help affiliates sell better 23:58 Partnerships with review sites 33:48 The future of AI and marketing

Join us as William Ballance, CEO of Lavender 💜, unfolds the journey from a sales representative to a groundbreaking entrepreneur, transforming the sales email landscape with AI-driven innovations. A sales rep turned startup founder, William Ballance is the co-founder and CEO of Lavender.ai, a tech startup that uses communication psychology and AI to help salespeople write more effective emails faster. Explore the intersection of AI and sales email strategy with Lavender's William Ballance. Learn more about: -- Links: https://www.linkedin.com/in/wmb1/ https://www.lavender.ai/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 02:27 SaaS parties & community-led marketing 07:25 Lavender's target user base, focusing on Gen Z & their approach to sales emails 11:07 The Story of Lavender, the AI-powered email marketing platform 13:58 The role of personal branding for Lavender, a founder-led brand 22:06 Misconception: LinkedIn InMails don't work 23:56 The impact of AI and automation on personalization in outbound cold emails 33:13 Lavender’s marketing strategies and experiments 40:49 How building virality into content and products has impacted Lavender's growth

We explore Casey Cheshire's journey from running a marketing automation agency to embracing the power of podcasting in creating genuine B2B connections. Casey Cheshire is a lifelong marketer, serial entrepreneur, and adventurer. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. He also serves as a Fractional CMO to several growing B2B professional service firms. In this episode, Casey shares his insights on the limitations of traditional, automated marketing methods and how podcasting opens up a world of authentic, one-on-one conversations with prospects and customers. Delving into the practicalities and the transformative potential of this approach, Casey provides valuable perspectives for businesses looking to deepen their customer relationships and drive growth in a meaningful way. Join us for a conversation that redefines the essence of customer engagement in the B2B space. -- Links: https://www.linkedin.com/in/caseycheshire/ https://ringmaster.com/ More about: Explore: https://hop.online/ Follow the Host, Paris Childress: https://www.linkedin.com/in/parischildress/ Subscribe to Paris Talks Marketing: https://paristalksmarketing.transistor.fm/ -- Timestamps: 02:44 Marketing Myth Busting 05:57 Podcasting for customer engagement & Conversational Marketing 12:25 Growing a podcast audience 20:07 The right approach to inviting podcast guests 25:56 The future of marketing and why everyone should be a media brand 33:15 Advice to Casey's younger self about career and passion 34:53 Longevity and personal routines

Yaron Been, an ecommerce entrepreneur, growth coach, and industrial engineer, discovered his entrepreneurial path almost by accident from a childhood friend. Intrigued at the idea of generating online income, he and his wife built a weak, "shitty" ecommerce store the next day. But to their surprise, they got their first sale that very evening! Since then, Yaron has made "a lot of mistakes" and learned countless lessons on his entrepreneurial journey while traveling across the globe. Yaron emphasizes that business is a derivative of life and the same principles apply to entrepreneurship. Despite having a successful track record with bootstrapped seven-figure e-commerce stores, Yaron admits that the landscape has changed post iOS updates, which have made front-end profitability more challenging. He believes that today's e-commerce players must focus on lifetime value rather than immediate profit and should consider entering the market with a brand-focused approach and greater capital. Tune in this episode, reflecting on principles that bridge philosophy, self-improvement, business, and life itself. -- Links: https://www.linkedin.com/in/yaronbeen/ https://ecomxf.com/ More about: https://hop.online/ https://www.linkedin.com/in/parischildress/ (The host) https://paristalksmarketing.transistor.fm/ -- Timestamps: 01:52 How the principles of stoic philosophy, personal development & bodybuilding apply to business 05:07 Launching an e-commerce business while being a digital nomad 08:01 How did Yaron identify the niche for e-commerce? 10:03 Is bootstrapping an option for e-commerce stores? 11:18 Shopify vs. Amazon 14:01 Types of e-commerce funnels 17:40 How does a quiz funnel work? 22:23 Most common e-commerce shop owners mistakes 30:23 Automations for ecommerce stores 36:04 Build assets, don't focus on income 37:17 Physical products vs. digital products