Auto Collabs

Send us a Text Message. Peter Kelso embodies a rare and contagious brand of optimism that permeates every aspect of his professional demeanor. As the VP of Agency Partnerships at FullThrottle.ai, Peter's upbeat and positive approach is not just a personal trait but a strategic tool he leverages to enhance business relationships and customer experiences. His belief in the power of positivity is deeply ingrained, influenced by his parents and refined through personal development over the years. In every interaction, whether on LinkedIn with his positive vibes posts or in high-stakes business meetings, Peter’s optimism acts as a catalyst for reducing friction and fostering a collaborative atmosphere, proving that a sunny outlook can indeed translate to tangible business success. Peter’s philosophy of positivity not only challenges the prevalent pessimism in the auto industry but also serves as a beacon for better business practices. It perfectly aligns with what we like to say around ASOTU: "Love people more than you love cars." Here's what we cover: 0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 3:22 - Why Positivity Matters: Peter's Approach on LinkedIn 4:17 - The Roots of Peter's Optimism 6:35 - Creating Content That Resonates 9:07 - The Impact of Positivity on Business Relationships 10:54 - Commerce and Human Connections 13:06 - The Real Impact of Optimism in Leadership 14:28 - Pessimism in the Auto Industry: A Culture Challenge 18:56 - Exciting Developments at FullThrottle.ai 21:00 - The Essential Role of Optimism in Sales and Marketing Learn more about fullthrottle.ai: https://www.fullthrottle.ai/ Peter Kelso is the VP of Agency Partnership at fullthrottle.ai https://www.linkedin.com/in/pete-kelso-19384010/ https://www.fullthrottle.ai/ ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. While AI can streamline operations, it's the human touch that truly nurtures customer loyalty and builds effective business relationships. In this episode of Auto Collabs, Brad Title, the visionary leader behind Gubagoo, shares his expert insights on the nuanced role of artificial intelligence within the automotive industry and other sectors. As AI continues to evolve, Brad argues for its use as an indispensable tool rather than a standalone solution. He delves into how AI has the potential to revolutionize traditional practices, such as title clerking, by automating complex processes which can save time and reduce human error. However, he also warns of the dangers of relying too heavily on AI, noting that overemphasis can diminish the crucial human element that fosters genuine customer connections and loyalty. The discussion also touches on the broader implications of AI in job creation and operational efficiency. Brad highlights the transformative power of AI in enhancing customer service and backend operations, yet he maintains a strong stance on the importance of maintaining a balance between automated solutions and personal interactions. By integrating AI thoughtfully into business practices, Brad envisions a future where technology supports and enhances human work, rather than replacing it. Throughout the conversation, examples from his own experience in leading Gubagoo illustrate practical ways businesses can leverage AI to improve efficiency while keeping customer relationships at the heart of their strategy. Timestamped Takeaways: 0:00 - Intro 1:12 - Why ignoring AI trends is a significant oversight 3:44 - The risks of overemphasizing AI 6:00 - The effect of AI on jobs 11:03 - How AI can inadvertently betray consumer trust 16:27 - Gubagoo's development of new CRM platforms integrating AI 21:57 - Closing remarks Learn more about Gubagoo: https://www.gubagoo.com/ Brad Title is the Founder, President and CEO at Gubagoo ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Jimmy's foresight and innovation are not just reshaping his company, but also providing a blueprint for the future of auto retailing. We sit down for the second time with Jimmy Douglas, the trailblazing Founder and CEO of Plug, to dissect the seismic shifts in automotive technology and dealership dynamics. Jimmy, an ex-Tesla insider, shares his view into the rapidly evolving landscape of EVs and the opportunities and challenges that lie ahead for franchise dealerships. With a casual and engaging banter reminiscent of a lively tech meetup, our hosts, Paul J Daly, Kyle Mountsier and Michael Cirillo, delve deep into Jimmy’s journey from launching Plug at ASOTU CON in September 2023 to steering the company through explosive growth in the used EV market. Jimmy’s anecdotes about the intersection of software and automotive hardware illuminate the conversation, providing a peek into the not-so-distant future where EVs dominate the roads. His comparison of selling used EVs to understanding the complexities of various Android phones captures the essence of the challenges dealers face today. As he recounts the story of his past at Tesla and draws parallels to his current endeavors, Jimmy underscores the necessity for dealers to adapt swiftly to maintain relevance and profitability in this new era. Timestamped Takeaways: 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 3:37 Flying Middle Seats on Spirit Airlines 10:56 A deep dive into the 'software defined vehicle' 16:46 Why Jimmy believed Plug will be the safest platform for acquiring used EV inventory 22:10 An AI-generated image of "Little Jimmy" driving a vintage Chevy in Oregon 25:22 The importance of attending events like ASOTU CON Learn more about Plug: https://plug.vin/ Jimmy Douglas is the Founder and CEO of Plug. ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. It's not that hard to merchandise cars. Just take good pictures. Throughout his career, Jason Tropp, the Business Partnerships Manager at CarCutter, has gleaned several vital lessons in the automotive marketing field, emphasizing the power of visual presentation in driving sales and customer engagement. He learned the critical importance of adapting and evolving within marketing roles, transitioning from creative to digital strategies to better connect marketing efforts with tangible sales outcomes. A pivotal realization for Jason was the significant impact that high-quality vehicle images have on the effectiveness of advertising dollars. This insight not only led him to his role at CarCutter but also underscored the broader marketing principle that compelling product presentation is foundational to successful digital advertising. Furthermore, Jason's journey taught him the value of embracing effective technologies and tools that enhance marketing strategies, illustrating the profound effect of authenticity and belief in the products one promotes. His experiences advocate for the integration of marketing at the strategic planning table within automotive businesses, ensuring that marketing voices are not just heard but are influential in shaping business outcomes. Timestamped Takeaways 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 3:03 How Jason got to Portland, Maine 5:26 The value of marketing for an entire organization 11:55 How Jason got to CarCutter 16:04 The connection between proper car merchandising and marketing success 21:49 Believing in the thing you're marketing 25:22 The critical role marketers should play at the strategic planning table Jason Tropp is the Business Partnerships Manager at CarCutter https://www.linkedin.com/in/jasontropp/ https://www.car-cutter.com/ ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Hot Take Incoming: The practical over the sensational is key when using AI in marketing. In this lively episode of 'Auto Collabs', we're joined by Kelly Good Stoop, the Regional Vice President at Lotlinx. Kelly shares her journey from being an "army brat" moving across continents to shaping the cutting edge of automotive digital marketing. From her early days selling traditional advertising to spearheading advanced digital strategies, Kelly's story is about adaptability and foresight. The conversation pivots around the fascinating intersection of technology and marketing, with Kelly detailing how AI and machine learning are revolutionizing how dealers connect with customers. Her experiences range from broadcasting to digital platforms, offering a unique perspective on both the challenges and innovations within the automotive space. Timestamped Takeaways 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 4:26: The shift from traditional to digital advertising in automotive 6:29: Embracing digital trends in the auto industry 8:51: Lotlinx's strategic use of data and AI to optimize dealership marketing. 14:58: The influence of Kelly's diverse upbringing 18:55: Kelly's strategies for engaging with new ideas and technologies at industry events Kelly Good Stoop is the Regional Vice President of Lotlinx ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Diana Lee is a masterclass in leadership and determination, showcasing how personal history and professional challenges forges the leaders revolutionizing retail automotive. The charismatic Founder and CEO of Constellation is a beacon of passion, aggression, and humility, and she shares her compelling journey from a timid immigrant child in Philadelphia to the powerhouse entrepreneur reshaping the automotive marketing landscape. Diana brings an energy to our podcast that makes you want to jump on your feet and applaud, discussing the unique challenges and triumphs of building a business as an immigrant in the competitive world of American enterprise. Listeners are in for a treat as Diana delves deep into her roots, recounting the struggles of her early days in the U.S. and her initial experiences working in a dealership in the gritty environment of Worcester, Massachusetts. Her stories of survival on the sales floor, where she had to prove her mettle against all odds, and she shares stories of the cast of characters she met, including Don the Pimp and Bobby the Addict. In automotive, Diana found a family that supported each other. So when she started her agency, supporting the auto industry was at the front of her mind. As the auto industry grapples with an increasingly digital-first approach, Diana envisions integrating AI to create a more personalized and efficient customer experience. Constellation is at the forefront of this revolution, developing AI-driven tools that not only enhance how dealerships interact with customers but also how they manage internal operations. Diana's goal is to tailor AI solutions that respect the unique culture of each dealership, thereby ensuring that technology amplifies their strengths rather than undermines the personal touch that defines the automotive selling tradition. Timestamped Takeaways: 0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 4:14 - Diana's Recollection of the Dealership in 1989 8:44 - Diana's Immigrant Background 12:18 - How The Dealership Helped Bobby the Addict Get Clean 16:24 - Immigrants Are Filling The Recruitment Gap in Auto 18:43 - The dealership model is better than direct-to-consumer 20:21 - The potential for AI in dealerships 24:41 - The crucial role dealerships play in nurturing talent and giving back to their communities. Diana Lee is the Founder & CEO at ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Once you realize you're in a supportive community, you do whatever you can to support that community. This episode features Nick Askew, a man of diverse backgrounds from music to car sales, who is now making waves in the auto retail industry as the Founder and CEO of Space Auto. Nick's journey is a fascinating blend of creative pursuits and entrepreneurial spirit, evidenced by his innovative approach to digital retailing in the automotive sector. His company, Space Auto, challenges traditional sales methods by integrating technology to enhance both customer and dealer experiences, advocating for a more human-centered approach in car sales. Listeners will be captivated by Nick's personal narrative, which includes turning life's unexpected turns into stepping stones for his career. Starting from his early days in a band to an unexpected entry into car sales, and eventually leading to his pioneering work at Space Auto, Nick's story is a testament to the power of embracing change and pursuing passion over security. Timestamped Takeaways: 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 2:07 The meaning of "I Hold Gross" 4:33 From Band To Car Sales 7:01 Why Nick Loves Car Sales 9:31 The Decision To Start Space Auto 22:06 Space Auto's Philosophy and Vision Learn more about Space Auto: https://space.auto/ Nick Askew is the Founder & CEO of Space Auto ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Fixed ops is the real front door. Dan Shine, Senior Editor for Automotive News, brings a fresh yet deeply informed perspective to the backbone of automotive retail - fixed operations. With a journalistic journey spanning over two decades, including significant stints in both newspaper and educational sectors, Dan's career path led him unexpectedly into the automotive sphere. His approach combines a rich historical knowledge of Detroit's automotive culture with a pragmatic view of current industry challenges, offering a unique lens on the evolving dynamics of automotive retail. In his down-to-earth demeanor, Dan discusses the essential role that fixed ops play in the financial health of dealerships, contrasting it sharply with the more "showy" sales side of operations. He brings to light the innovative and essential strategies dealerships are implementing to tackle challenges such as customer retention, the introduction of EVs, and the necessary pivot back towards providing comprehensive services including tire sales and windshield repairs. Timestamped Takeaways: 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 0:45 Contrasting Fixed Ops and Sales 3:12 Dan's journey from traditional journalism to automotive 6:39 Starting a new job during the pandemic 14:32 The need for innovative customer retention strategies 18:36 Finding new revenue streams in fixed ops 22:19 Building Customer Loyalty Dan Shine is the Senior Editor at Automotive News ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. The automotive industry talks about understanding and leveraging data effectively, but what does that really take? On today's episode of Auto Collabs, we chat with Bobby Gaudreau, the VP of Sales & Marketing at Activator Dealer Services. Bobby isn’t just an aficionado of endurance sports, having conquered countless marathons and Iron Mans; he’s also a seasoned pro in steering automotive dealerships towards digital efficiency and sophisticated data management. His journey from the first internet manager handling leads via fax to a pivotal force in leveraging Salesforce for automotive marketing is as fascinating as it is educational. The conversation takes us through the evolution of data management in the automotive space, highlighted by Activator’s innovative approach to integrating a customer data platform (CDP) with traditional marketing strategies to enhance customer engagement and retention. Bobby's extensive experience brings invaluable insights into how big data and smart segmentation can dramatically improve marketing outreach, setting the stage for a discussion that’s as engaging as it is informative. His analogy of a "data refrigerator" packed with disparate data pieces underscores the everyday chaos dealerships navigate and how structured data strategies can turn this around. Learn more about Activator Dealer Services: https://activator.ai/ Timestamped Takeaways: 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 2:36 Bobby's Marathon Mindset: How Endurance Sports Influence His Professional Strategies 6:31 Bobby Gaudreau's Journey: From Marathons to Automotive Marketing Mastery 10:09 Integrating Salesforce: Revolutionizing Data Management in Automotive Sales 13:49 Startup Spirit in a Legacy Company: Innovation at Dominion Dealer Services 22:20 Democratizing Data: How Dealers Can Leverage Enterprise-Grade Tech for Marketing Success Bobby Gaudreau is the VP of Sales & Marketing at Activator Dealer Services ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Hilary Haron’s experiences, from the Capitol’s halls to the dealership floor, offer invaluable lessons on the power of voice, the necessity of change, and the endless potential of paving new paths. Hilary shares her rich heritage in the auto world, tracing back to her grandfather's pioneering spirit in the car dealership realm, through to her own ventures into automotive advocacy in Washington DC. As a multigenerational dealer and a mother fueled by the drive for a better future, Hilary’s insights into the complexities of car dealership, the evolving landscape of electric vehicles (EVs), and the significant role of women in male-dominated industries are not just inspiring but a clarion call for industry-wide evolution and inclusivity. Hilary’s story of advocacy shines a light on the urgent need for infrastructural readiness for EVs, a reminder that the path to electric mobility is still under construction. From the halls of Capitol Hill to the practical challenges of EV adoption, she unravels the nuanced layers of policy, public perception, and the pivotal shifts necessary within the auto industry. This conversation is a testament to the power of informed advocacy, the importance of diversity in automotive, and the uncharted roads leading to the industry's future. 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 1:59 Hilary's Journey: From Dealership Legacy to Advocacy 4:48 The Impact of Personal Connection in Advocacy 10:24 EV Charging Infrastructure: A Capitol Concern 12:25 "A Road Less Traveled": Highlighting Women's Experiences 17:57 Steps Toward a Diverse Auto Industry 24:08 The Importance of Conversation and Advocacy Hilary Haron is the Host of the A Road Less Traveled Podcast ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. The customer is putting together a puzzle. Do you give them the next piece they need? Andrew Breedlove, Sales Director at iPacket, joins the "Auto Collabs" crew for an engaging conversation about his journey from a sneaker enthusiast working at Foot Locker to a key player in the automotive industry. With a friendly demeanor and a readiness to jump into any role, Andrew embodies the spirit of someone who's always eager to be part of the team. His transition from retail to automotive sales wasn't straightforward. After a stint at a dealership that nearly put him off the industry for good, a family connection gave him a second chance, leading him to fall in love with auto sales and eventually, to iPacket. iPacket's mission is simple but transformative: to bridge the gap between what dealerships try to communicate and what the customer actually receives. By creating a digital evidence manual, iPacket ensures that every customer gets the complete picture, making the car buying process more transparent and efficient. From service receipts to MSRP information, iPacket provides a comprehensive packet of information to help both salespeople and customers. Andrew discusses the importance of this tool in various contexts, from on-site sales to BDCs, emphasizing how it can dramatically improve communication and trust between dealerships and their customers. 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 1:20 Meet Andrew Breedlove: From retail to auto sales, Andrew's unique path to iPacket. 2:36 Auto Industry Insights: Andrew's reluctant start and eventual love for car sales. 7:27 The iPacket Difference: How it bridges the gap between dealerships and customers. 12:09 iPacket in Action: Where it's making the biggest impact in dealerships. 17:35 Expansion into Service: iPacket's new frontier in dealership service and recon. 21:24 The Evolution of Sales Tools: Reflecting on the transition from manual to digital processes. Andrew Breedlove is the Sales Director at iPacket ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Will Guidara has never told this story before. He’s now world-famous, a New York Times bestseller, and has appeared on talk shows, stages and podcasts. But this is the first time he shares how he and Simon Sinek met and connected, ultimately leading to Simon asking him to write a book, ‘Unreasonable Hospitality.’ He opens up about his belief that anyone, in any profession, can choose to be part of the hospitality industry by prioritizing people with the same zeal often reserved for products. His book serves as a testament to this philosophy, emphasizing the power of prioritizing relationships and the human moments that weave through our professional endeavors. Will is a maestro in the art of making people feel valued beyond the transaction, and applies this to the automotive industry. 🌟 "Every car tells a chapter of your life story," Will muses, highlighting the profound connections between milestones and the vehicles we choose to mark them. In essence, this interview is not just about the cross-pollination of ideas between industries but a clarion call to infuse our work with humanity, creativity, and, most importantly, unreasonable hospitality. Will Guidara masterfully reminds us that at the heart of every transaction, every service, lies the unparalleled power of making people feel truly seen and valued. 0:00 - Introduction to Will Guidara and the Essence of "Unreasonable Hospitality" 0:23 - Will's Philosophy: Making Hospitality a Universal Industry 1:33 - The Significance of Investing in Relationships Over Moments 3:18 - Embracing People Over Product: Will's Mantra for Success 9:25 - The Story Behind Will's Connection with Simon Sinek 22:24 - Challenging Traditional Rules and Empowering Creativity in Hospitality 34:37 - Opportunities for Hospitality in the Automotive Industry: Celebrating Life's Moments Will Guidara built Eleven Madison Park into The #1 Restaurant in the World and is the Bestselling Author of ‘Unreasonable Hospitality’ https://www.linkedin.com/in/willguidara/ https://www.unreasonablehospitality.com/ #Hospitality #Leadership #Innovation #CustomerService #SuccessStories #Motivation #Aut ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. The first question stunned today's guest. But it started an amazing conversation on the auto industry, leadership and what it means to be successful. Auto Collabs welcomes Sam D'Arc, the Chief Operating Officer at Zeigler Auto Group and the host of the Driving Vision Podcast. Sam brings decades of experience to his leadership role in one of the most respected automotive groups across the country. Over time, Zeigler Automotive Group has become the highest rated dealership on Glassdoor. Through a series of personal anecdotes, industry insights, and engaging discussions, listeners will get an inside look at the principles and practices that drive success and satisfaction at Zeigler Auto Group. The conversation takes us on a journey from Sam's early days, where adversity became his unlikely ally, leading him from washing cars at 17 to the C-suite of the automotive industry. His story is a testament to the idea that within the automotive world, opportunity is not just about where you start but how you leverage challenges to fuel your rise. The episode delves into the essence of Zeigler Auto Group's remarkable work culture, emphasizing the unique blend of President & CEO Aaron Zeigler's fearless growth strategies and a profound respect for every employee's role and contribution. This culture not only propels the group's success but also ensures it remains a beacon of work-life balance in the demanding auto industry landscape. Takeaways: 0:00 Intro with Paul J Daly and Michael Cirillo 3:53 Sam's journey to becoming the COO of Zeigler Auto Group 8:17 The expansion of Zeigler Auto Group to 78 franchises across four states, highlighting the influence of visionary leadership and the importance of valuing every team member's contribution. 18:28 How Sam and Zeigler incorporate AI into communication 23:49 The biggest threat to personal agency is control by insecure leaders Sam D'Arc is the COO at Zeigler Auto Group and host of the Driving Vision Podcast ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. There's power in showing up, ready to learn. Bill Zadeits is a a pillar in the automotive media landscape and the President of Cherokee Media Group. Zadeits shares his fascinating journey from a young aspiring sportscaster to leading a media group that profoundly influences the automotive industry. With a blend of nostalgia and insights, Bill narrates his transition from radio and TV into the automotive space, emphasizing the evolution of content delivery and the indispensable value of understanding business from a revenue perspective. This episode not only offers a retrospective look at his impressive career but also serves as a beacon for the automotive industry's dynamic nature. His emphasis on continuous learning, adaptation, and the transformative power of personal connections paints a hopeful and exciting future for automotive media and the industry it serves. Takeaways 0:00 : Intro with Paul J Daly and Kyle Mountsier 6:55: Bill's initial challenges transitioning from broadcasting to the automotive industry 14:59: The irreplaceable value of in-person interactions 18:08: The future of Cherokee Media Group 20:22: A sneak peek into the upcoming Auto Intel Summit Bill Zadeits is the President of Cherokee Media Group ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Trucks stick but brand love shifts. Reynolds and Reynolds released their 2024 Automotive Brand Retention and Defection Report, and VP of Marketing Greg Uland joins the show to break it down. Read the full report here: https://www.reyrey.com/cp/retention-and-defection-2024 Greg, with his unique blend of marketing savvy and operational expertise, breaks down the complex web of customer loyalty and buying behavior in the auto industry. Through the lens of comprehensive data analysis, Greg shares staggering insights into how dealers can navigate the tricky waters of retaining customers, winning over new ones, and the surprising fluidity of brand loyalty among today's car buyers. The conversation isn't just a trove of statistics; it's a lively discussion that ranges from the evolution of brand logos to the unexpected loyalty shifts among truck owners. The team delves into the specifics, like the 43.7% overall brand retention rate, Toyota's stronghold at 60.1%, and the surprising position of Nissan as a prime target for almost every mainstream brand's conquest efforts. 0:00 Intro 2:21 The critical connection between marketing and operations. 4:59 Overall brand retention across the US is a mere 43.7% 9:20 Truck owner loyalty shows a surprising 72.5% likelihood of purchasing another truck, yet brand loyalty within this segment shows significant variation, indicating opportunities for brand switching. 14:38 Greg and the hosts explore the impact of high borrowing costs on dealership strategies, emphasizing the necessity of adapting to a market where new car prices average around $50,000. 19:30 Actionable insights for dealers to refine their marketing and inventory strategies based on changing customer loyalty trends. Greg Uland is VP of Marketing for The Reynolds and Reynolds Company. ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. ICE to hybrid to plug-in hybrid to EV. That's the rational path, according to Brian Maas. Brian Maas is the esteemed President of the California New Car Dealers Association. He brings to the table a wealth of knowledge and insight into the intricate world of automotive retailing in California, a state renowned for setting the pace in industry trends and regulations. Brian’s expertise shines as he navigates through the conversation, touching on critical issues such as the impact of over-disclosure on consumer transactions and the evolving landscape of electric vehicle (EV) adoption in California. Despite the state's aggressive push towards a 100% zero-emission vehicle sales goal by 2035, Brian articulates the practical hurdles in achieving such targets, emphasizing the importance of infrastructure development, consumer choice, and gradual transition strategies from internal combustion engines to hybrid and fully electric vehicles. While the path to innovation and environmental sustainability is critical, Brian reminds us that it requires careful consideration of practicalities, consumer needs, and the collaborative effort of all stakeholders in the automotive ecosystem. 0:00 Intro 4:07 Brian Maas discusses California's leadership in auto retail. 10:48 The breakdown of California dealers and how the California New Car Dealers Association serves their varying needs. 14:51 The "tyranny of over-disclosure" and its impact on the car buying experience. 18:46 Brian's perspective on EV adoption in California and the challenges of transitioning to a fully electric vehicle fleet. 26:52 Reflections on the importance of rational steps towards EV adoption and the role of associations in guiding dealers through changing landscapes. Brian Maas is the President of the California New Car Dealers Association ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. There's opportunity and potential in the EV market, but only if you seek to understand customers and adapt to their needs. This episode of Auto Collabs features a conversation with John Foley, co-founder and President of Recharged. Positioned at the forefront of the used electric vehicle (EV) market, Recharged distinguishes itself by creating an Experience Center that goes beyond traditional sales tactics. The discussion delves into John's innovative approach to selling EVs, focusing on the challenges and triumphs of catering to a market predominantly comprised of first-time EV buyers. John shares insights into the importance of exceeding customer curiosity, not just meeting it. By understanding the specific needs and lifestyles of their customers, Recharged ensures that every buyer is matched with the perfect EV for their life. This commitment to education and personalized service addresses a common concern among potential EV owners: the fear of the unknown. 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 2:19 Recharged's mission to transform the electric vehicle buying experience. 4:44 90% of Recharged's customers are first-time EV buyers 6:31 Exceeding customer curiosity by deeply understanding their needs and ensuring they're matched with the right EV. 11:26 The challenges and opportunities in the used EV market 16:38 Expanding Recharged's influence 21:11 Reflections on the importance of curiosity in both sales and customer engagement John Foley is the Co-Founder and President at recharged ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Ever had a session at a conference that completely changed your perspective? Phil did. In this lively episode of Auto Collabs, Paul, Kyle and Michael are joined by the charismatic Phil Gill, General Sales Manager at Tom Gill Chevrolet. Known for his impeccable sense of style and sharp business acumen, Phil shares his journey from working at TJX Corporate to steering the wheel at Tom Gill Chevrolet. The conversation touches on the nuances of customer lifetime value, team dynamics, and innovative dealership practices. Phil's story is a testament to the power of cross-industry learning and the importance of understanding every facet of your business, from front-line sales to the intricacies of accounting. At ASOTU CON 2023, Phil sat in on a session that changed his view on customer lifecycle management, and he went back and worked with a tech vendor to make those changes. Phil delves into his transformative initiatives at Tom Gill Chevrolet. He highlights the critical interplay between different departments, emphasizing a unified approach to dealership management that prioritizes overall store profitability. Phil's innovative strategies, like customer membership programs, showcase his commitment to enhancing customer retention and experience. This episode is not just a peek into Phil's world but a blueprint for cultivating a thriving automotive dealership in a competitive market. 0:00 Intro and Paul's backward hat 1:17 Phil Gill's introduction and impact 4:01 Phil's return to automotive and first roles 9:55 Department synergy and profitability 13:21 Customer lifetime value and new programs 18:12 Phil on customer loyalty and retention Phil Gill is the GSM at Tom Gill Chevrolet ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Michael's story is a testament to adaptability and vision, starting with his educational background in Political Science and Economics from the University of Louisville. This episode takes us through his diverse career journey, showcasing how his unique experiences and skills have culminated in a revolutionary approach to car sales and customer experience. Michael opens up about his early career, starting with timeshare sales in Virginia Beach, which honed his sales skills and customer engagement abilities. He then moved to New York City, venturing into orthopedic surgical sales, which added another layer of complexity and learning to his sales expertise. However, his passion for people and sales eventually led him back to Virginia, where he embarked on a career in the automotive industry. His journey within Checkered Flag Auto Group is a narrative of growth and leadership, from being a sales associate to taking on the role of General Manager. Michael Wood's narrative is not just about selling cars; it's a broader vision of creating a community around car ownership, where experiences and relationships are as important as the transaction itself. His innovative approach and leadership philosophy are reshaping the auto retail industry, making it more customer-centric and transparent. 0:00 Intro 2:39 Michael's Path to Auto Sales 5:02 Role Transition 8:58 Experience-Based Strategy 10:32 Expanding Customer Touchpoints 14:57 Sustainable Sales Approach 20:28 Leadership Focus in 2024 Michael Wood is a General Manager at Checkered Flag Auto Group. ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Send us a Text Message. Erin Richmond highlights how dealerships can leverage their unique strengths to stand out in a crowded market. Erin, the Chief Revenue Officer of sMedia, blends of industry insights and digital marketing prowess, rooted in a childhood surrounded by the hum of a dealership's body shop and a career path that wound its way through Enterprise Rent-A-Car and AutoTrader. She paints a vivid picture of her journey, from experiencing the seismic shift from print to digital advertising, to her strategic moves within the automotive marketing space. Erin's passion for integrating marketing efforts with dealership operations shines through, offering a fresh perspective on the evolution of automotive marketing. The conversation takes a deep dive into the current state of automotive marketing, touching on the challenges and opportunities facing dealerships in today's evolving landscape. Erin discusses the delicate balance of advertising spend in a post-pandemic market, emphasizing the importance of brand building alongside inventory promotion. She offers candid, actionable insights on creating a consistent customer experience, both digitally and in the physical dealership space. 0:00 - Introduction and Background 1:59 - Erin's Automotive Roots 3:32 - Transition to Digital Marketing 11:27 - Advertising Challenges in Automotive 14:15 - Brand Advertising in Dealerships 17:07 - Authenticity in Digital Marketing 20:54 - Overlooked Aspects of Dealership Services Erin Richmond is the Chief Revenue Officer at sMedia ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive TroublemakerASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer