Sales Enablement Innovation
Business & Economics Podcasts
Ever wondered how sales enablement leaders get it done? The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies. From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves. Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.
Location:
United States
Description:
Ever wondered how sales enablement leaders get it done? The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies. From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves. Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.
Language:
English
Episodes
“Helping sellers grow revenue is a shared responsibility”, Nitin Kartik
4/12/2024
On this episode of the podcast, we spoke to Nitin Kartik, Director of Product Marketing at Carbyne! Nitin took the time to dive into his experience with sales enablement and share advice from his successes.
Key talking points:
And more!
Duration:00:28:07
“When marketing & sales work independently, they can work against each other”, Jarod Spiewak
3/22/2024
On this episode of the podcast, we were joined by Jarod Spiewak, Founder and CEO of Comet Fuel. Jarod kindly joined us to discuss the importance of sales and marketing alignment, coming from the marketing side of the equation with his expertise.
Duration:00:25:57
“Partner enablement has similarities and differences”, Brooke Coletti
3/15/2024
On this episode of the podcast we chatted with SEC One to Watch and Senior Scaled Go-To-Market Enablement Manager at AWS, Brooke Coletti! Brooke is known for continuously seeking better ways to enable internal and external teams, and joined us to dive into the world of partner enablement and her experience with the role.
Duration:00:28:24
“5 key shifts to drive higher performing sales teams”, Jeff Jaworski
3/8/2024
On this episode of the podcast we were joined by the vastly experienced Jeff Jaworski. Jeff dived into the world of sales coaching, the lessons he learned from his time at Google, and how you can take five key shifts and start increasing sales performance.
Duration:00:22:04
“Conversation intelligence changed how tech stacks are built”, Chris Book
2/13/2024
This special episode of the podcast was recorded live at the Sales Enablement Summit in London in late 2023. Chris Book, Global Head of Enablement at commercetools, joined us to discuss the enablement tool and tech landscape.
Duration:00:15:53
“Responsible AI and the human element”, with Bana Kawar
2/13/2024
This special episode of the podcast was recorded live at the Sales Enablement Summit in London in late 2023. Bana Kawar, Senior Sales Enablement Lead at AWS, joined us to discuss the role of artificial intelligence in modern enablement, and learnings from her use of AI.
Duration:00:15:31
“For me, enablement is a part of RevOps”, Simon Gilks
2/13/2024
This special episode of the podcast was recorded live at the Sales Enablement Summit in London in late 2023. Simon Gilks, VP of Revenue Operations at Enhesa, joined us to discuss the important relationship between RevOps and enablement.
Duration:00:18:47
“Partnerships with sales managers require listening and trust-building”, Gillian White
1/5/2024
Our first episode of 2024 had Gillian White join us! Gillian is Sales and Success Enablement Manager at Wrapbook and an SEC Ambassador with an experienced background in both L&D and enablement.
She kindly discussed how she builds partnerships with sales managers, the importance of accountability, and more.
Duration:00:20:43
“Using Agile in sales enablement”, Sally Ladrach
10/6/2023
This week’s podcast had us joined by Sally Ladrach, Revenue Enablement Manager at Thoughtbot! In her current role, Sally has adapted the Agile framework for product development for use in her enablement projects - with great success.
In this episode, Sally explains what “Agile” means and how she’s implementing it in her enablement initiatives.
Key talking points:
And more!
Duration:00:31:39
"The consulting seller is thriving", Andy Springer
9/15/2023
This week we were joined by Andy Springer, CCO at RAIN Group, a sales training company delivering results through in-person and virtual training, coaching & reinforcement.
We discussed the most interesting findings from RAIN Group’s latest report, Top Challenges and Priorities for Sales Enablement and Sales Leaders. The statistics in the report were fascinating, and Andy was kind enough to explain these statistics and turn them into action.
Key talking points:
Duration:00:32:44
“The key to proving enablement value is AI”, Jonathan Kvarfordt
9/8/2023
This week, we were joined by SEC Ambassador, Head of GTM Revenue Enablement and Product Marketing, and Founder of GTM AI Academy - Jonathan Kvarfordt!
Jonathan has been leading the charge on artificial intelligence in the world of enablement, and what he’s calling “AI Enablement”. In this episode, we discussed his use cases for AI, how he sees enablement evolving, and more.
Key talking points
And more!
Jonathan’s list of AI tools
ChatGPTClaudeMidjourneyGoogle BardGTM BuddyOpusScalenutGammaSynthesia
Duration:00:32:54
“Establish boundaries for the greatest chance at success”, Phil Putnam
8/25/2023
On this week’s podcast episode we were joined by the fantastic Phil Putnam, VP of Sales Enablement at Notified, to discuss a whole host of sales enablement topics!
Phil took a deep dive into how enablement can showcase its value, the importance of creating context for analysis, his advice for enablement interviews, and more.
Key talking points
And more!
Duration:00:35:01
“In other walks of life, people at the top of their game still invest in coaching - why not sales?”, Kate Philpot
8/18/2023
In this episode, we were joined on the podcast by Kate Philpot, Senior Director of Global Sales Enablement at Getty Images!
Kate has been in enablement for over 15 years, building up an enviable amount of experience and wisdom working in major organizations.
This episode of the podcast was dedicated to the vital act of sales coaching, where Kate discussed what coaching actually means, weaving coaching and enablement together, measuring coaching success, and more.
Key talking points:
And more!
Duration:00:20:50
“Don’t try and do everything all at once”, Ankita Tiwari
8/11/2023
This time out, we were joined by Ankita Tiwari, Senior Revenue Enablement at Yousign, on the podcast! Ankita stumbled into enablement five years ago, fell in love, and has remained in the function ever since.
In the episode, we discuss the unique challenges that come with solo sales enablement, working in start-up environments, and much more!
Key talking points:
And more!
Duration:00:27:16
“Global representation on the enablement team helps tremendously”, Whitney Perry
7/14/2023
Whitney is manager of Go To Market Strategy & Programs at Zscaler and joins us for a second time on the podcast - you can catch her first appearance here.
This time out, Whitney discussed her new and expanded role in the Zscaler GTM team, the challenges and learnings, and her tips and tricks for making SKO awesome.
Key talking points:
Duration:00:22:43
“Change is an opportunity for us in enablement”, Sarah Fricke and Ben Purton
6/16/2023
Key talking points:
And a whole lot more!
Duration:00:31:33
“I define enablement as whatever a sales org needs in order to be more efficient”, Emily Payne
6/9/2023
Key talking points:
And more!
Duration:00:27:29
“When coaching doesn’t work, it’s because organizations don’t make it a cultural thing”, Mark Garrett Hayes
5/19/2023
Key talking points:
And more!
Duration:00:29:45
“Solo enablement can easily slide into ‘wouldn’t it be nice if…’”, Dave Sweeney
3/31/2023
Key talking points:
And more!
This podcast was brought to you by Uniphore.com
Duration:00:28:14
“Involve yourself and raise your hand”, Christian Palmer
3/24/2023
Key talking points:
And more!
his podcast was brought to you by Uniphore.com
Duration:00:28:54