the Hello Hair Pro podcast

Send us a Text Message. Collaboration in Education and Pricing Strategies in the Beauty Industry This episode features a casual conversation with us about a successful class by Jen in collaboration with a friend, Sam, and then we dive into the intricacies of pricing services in the beauty industry. We delve into the class details, emphasizing the importance of bringing fresh perspectives to teaching and the positive feedback received. The conversation then shifts to discussing pricing strategies for salon services, debunking myths around setting rates based on competitor prices or fear of losing clients, and encouraging listeners to value their services appropriately. We advocate for understanding one's worth, periodically reassessing service pricing, and ensuring the service experience matches the price point. We also touch on overcoming scarcity mindset and the importance of professional growth and client relationships in pricing decisions. 00:00 Welcome and Coffee Chat: A Lively Start 01:12 Diving into the Class Collaboration Experience 06:14 The Impact of Sharing and Learning in Education 07:34 The Educator's Perspective: Nerves, Preparation, and Growth 11:44 A Deep Dive into the Class: Collaboration, Technique, and Client Consideration 17:06 Reflecting on a Successful Event 17:24 The Power of True Collaboration 17:34 Navigating the Buzzword Jungle 19:11 A Deep Dive into Pricing Strategies 19:48 Overcoming the Scarcity Mindset 23:21 Elevating the Client Experience 27:22 Strategic Pricing and Growth 32:26 Closing Thoughts and Gratitude Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Mastering Salon Staffing: Strategies for Success In this episode, we discuss the common staffing challenges salon owners face and offer practical solutions to overcome them. We explore why many salon owners struggle to find and retain staff, emphasizing the importance of proactive, continuous recruiting and adapting to the changing demands of the workforce. We also discuss the benefits of building relationships with potential employees, the significance of adjusting management strategies to match the expectations of newer generations and share our own successes in creating a flexible, respectful, and dynamic salon culture that caters to both staff and clients' needs. Strategies include maintaining a constant recruitment process, understanding the desires of the younger workforce, such as flexibility and multiple job opportunities, and staying relevant and adaptable to the evolving industry. 00:00 Welcome Back and Today's Hot Topic: Staffing Challenges in Salons 00:07 The Core Issue: Staffing Struggles and Solutions 03:38 Adapting to Change: Evolving Salon Staffing Strategies 05:09 Embracing Flexibility: Meeting the Needs of a New Generation 07:03 Building a Strong Team: Strategies for Effective Staffing 10:22 Creating a Culture of Flexibility and Growth 17:59 Staying Relevant: Engaging with the Next Generation 24:37 Conclusion and Final Thoughts Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Tipping in the Service Industry In this podcast episode, we discuss the nuanced topic of tipping within the service industry, specifically from the perspective of salons. The conversation covers personal experiences and revelations about tipping culture, the importance of valuing the services provided over the tips received, and how professionals in the industry should navigate tipping expectations. We emphasize that service charges should be the primary source of income, with tips serving as a bonus and a sign of appreciation from clients. We also touch on issues like discounting services, the impact of refusing tips on client relationships, the importance of pricing services accurately, and using technology like Tippy to professionalize tip handling. Additionally, we discuss the broader implications of professionalism and value within the service industry. 00:00 Kicking Off a Remote Podcasting Adventure 00:29 Deep Dive into Tipping Etiquette in the Salon Industry 02:53 Personal Anecdotes and the Emotional Side of Tipping 07:58 Navigating Business Practices: Discounts, Pricing, and Professionalism 13:52 Exploring Tech Solutions and Professionalism in Tipping 19:46 Wrapping Up: Key Takeaways on Tipping and Next Steps Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Maximizing Client Retention and Building a Lasting Clientele This podcast episode focuses on the importance of building a strong clientele in the service industry, particularly targeting professionals like hairstylists. We analyze podcast statistics to understand popular topics among our audience, finding that episodes on raising prices, marketing strategies, and building a clientele are the most popular. We emphasize the significance of focusing on and valuing existing clients rather than solely concentrating on acquiring new ones. The discussion further covers practical advice on enhancing customer service, such as personal follow-ups, accountability, and taking proactive steps to build relationships and trust with clients. We also discuss retention strategies, like improving the client experience through personalized service and attention to detail without necessarily resorting to physical gifts. The episode underscores the necessity of a mindset shift toward positive, solution-focused customer interactions and the compounding effect of consistent, daily actions toward building a successful and fulfilling career. 00:00 Kickoff: A Warm Welcome and Podcast Overview 00:19 Diving Deep into Building a Clientele 00:28 Leveraging Podcast Insights for Growth 02:07 The Core Strategy: Valuing Current Clients 03:21 Mindset Shift: From Negative to Positive 05:07 Accountability and Personal Initiative 06:44 Client Communication and Retention Strategies 13:25 Professionalism and Going the Extra Mile 14:48 Elevating Client Experience: Beyond the Basics 15:16 Building a Loyal Clientele: Strategies for Success 17:02 Creating a Community: The Power of Engagement 19:22 Personal Touches: Making Every Client Feel Special 22:54 Marketing Strategies: Standing Out in a Crowded Market 26:44 Client-Centric Conversations: Focusing on Their Needs 28:55 Conclusion: Recap and Next Steps Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Enhancing Customer Experience in Salons and Beyond In this episode, Jen and Todd discuss the importance of creating an amazing and consistent customer experience, drawing parallels between the restaurant industry and salons. They share personal anecdotes to illustrate how unexpected challenges, like gridlock during a family trip, can offer insights into business and life, emphasizing the value of adaptability and positive reactions in uncertain situations. The conversation then shifts to the significance of focusing on training, culture, and systems rather than just aesthetics or amenities in business settings, using salons as an example. They argue that genuine client care and a welcoming atmosphere can vastly improve customer retention rates, demonstrating this through stories from their salon experiences. They also discuss the power of teamwork and creating a supportive environment where everyone feels included and part of something bigger than themselves. They advise business owners to focus on core values and consistently deliver quality service to build a loyal clientele and attract skilled collaborators. If you're interested in joining Todd's email list, CLICK HERE! 00:00 Welcome Back and Catching Up 00:34 The Unplanned Adventure of the Solar Eclipse 01:05 Life and Business Lessons from an Unplanned Journey 03:40 Applying Restaurant Success Strategies to Salons 06:02 The Importance of Customer Experience Over Amenities 08:34 A Personal Story of Persistence and Improvement 11:52 Creating a Culture of Hospitality and Service 16:42 Building a Team and Business That Stands Out 24:40 Reflections and Advice for Business Owners 26:22 Closing Thoughts and Invitation for Engagement Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Mindset & Accountability In this solo episode, Todd discusses his excitement about experiencing a total solar eclipse from northern New Hampshire. The episode's main focus revolves around the common reasons for failure or stagnation in career growth, emphasizing the importance of mindset and accountability. Todd argues that blaming external factors without taking personal responsibility hinders progress. To combat this, he recommends developing a clear strategy and plan to achieve career goals, using the example of expanding clientele by the end of 2024. Strategies include increasing social media presence and networking. The episode further explores the concept of compounding actions over time for exponential growth, with examples from blogging and website traffic. Todd cautions against seeking quick fixes, instead advocating for consistent, incremental efforts that lead to long-term success. 00:00 Kicking Off with a Solo Episode and Eclipse Plans 01:16 The Importance of Mindset and Accountability in Success 03:51 Crafting a Winning Strategy: From Planning to Execution 08:15 The Power of Consistency and Taking Small Steps Towards Big Goals 10:21 Wrapping Up and Looking Forward Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Navigating Business Decisions Without Fear In this episode, a solo Todd discusses the pitfalls of operating a business from a place of fear, specifically in the context of salon ownership. The episode centers around making decisions based on fear, such as retaining problematic employees due to their high sales numbers and the negative long-term impacts of such choices on staff morale and client retention. Todd stresses the importance of leadership and making informed decisions that align with one's values and principles rather than reactive moves driven by fear or immediate financial pressures. The monologue includes advice on exploring new opportunities, the significance of aligning with a business that shares one’s values, and the encouragement of open communication and honesty in navigating career decisions and business operations. Todd concludes by emphasizing the abundance mentality over scarcity and fear, encouraging engagement with the podcast community. 00:00 Opening Remarks and Today's Focus on Fear 00:19 The Pitfalls of Operating a Business from Fear 01:04 Case Study: The High-Earning, Problematic Employee 02:38 The Consequences of Ignoring Problematic Behavior 03:25 Leadership and Decision Making in Business 03:58 Exploring Alternatives: The Debate on Chair Rental 06:04 Advice for Employees: Finding the Right Workplace 10:31 Closing Thoughts on Fear and Engagement Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Overcoming Feeling Stuck in Your Business and Career This episode discusses strategies for hair professionals and business owners who feel stuck in their careers or business progress. We discuss building clientele and increasing business engagement through digital marketing and consistent professional practices. The chat emphasizes the importance of setting a vision, maintaining consistency in social media posting, engaging in professional development, and the power of blogging for an online presence. Furthermore, it highlights the need for mentorship, accountability, and seeking professional advice to foster growth both for individuals and businesses. 00:00 Kicking Off with Laughter and Good Vibes 00:15 Diving Deep into Feeling Stuck: Perspectives and Solutions 01:18 Building Clientele: Strategies and Real Talk 09:27 Professional Development: The Key to Unsticking Yourself 12:41 From Business Owner's Lens: Unsticking Your Business 26:53 Wrapping Up: Final Thoughts and Encouragement Thanks for listening! Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Mastering Fundamentals: A Path to Success In episode 132, we discuss the importance of mastering the fundamentals for new and seasoned professionals. We chat about the gaps in practical skills among recent graduates; we emphasize the role of mentors in identifying and addressing areas for improvement. Through anecdotes and experiences, we advocate for focusing on basic skills like correct tool handling and foundational techniques to build a strong career in hairdressing. The conversation also covers the value of professional development, the pitfalls of rushing to raise prices without the necessary skill set, and the benefits of investing time and resources in continual learning. 00:00 Kicking Off with Casual Banter 00:42 Diving into the Importance of Fundamentals 03:41 Sharing Personal Experiences and Teaching Insights 08:18 Addressing the Pitfalls of Overcomplicating Techniques 10:26 Emphasizing the Value of Basics Over Fancy Tools 15:52 Concluding Thoughts on Mastery and Tool Preferences 17:00 Mastering the Basics: The Importance of Practice 18:13 The Value of Continuous Learning 19:40 Embracing Hands-On Learning: Overcoming Fear 24:50 The Power of One-on-One Education 27:03 Rethinking Education: Small Groups and Personal Growth 28:12 Professional Development: Investing in Your Skills 29:26 Pricing Strategies: The Fundamentals First 30:57 Closing Thoughts: Learning, Mistakes, and Growth Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Navigating Salon Culture and Empowerment This episode delves into various aspects of working in the hairstyling industry, focusing on the comparison between commission-based and rental salon setups and the challenges faced by employees in navigating salon culture. We discuss a message received from a former employee expressing gratitude for a positive working environment, contrasting it with experiences in less favorable salons. The conversation covers the importance of recognizing bad business practices and the power employees have in choosing to stay or seek better opportunities. The episode emphasizes self-reflection for salon owners and employees, encouraging listeners to think critically about their work environment and advocating for personal and professional growth by exploring different salons and understanding one's core values. Additionally, we touch on broader themes of mental health, coping mechanisms, and the impact of social media on perception and business choices in the salon industry. 00:00 Introduction and Casual Conversation 00:30 Discussing Salon Experiences and Business Owners 01:51 Debate on Rental vs Commission Salons 02:56 Understanding the Importance of a Good Business Environment 05:41 Exploring Different Salons and Their Cultures 06:46 The Role of Social Media in Salon Business 09:59 Finding the Right Fit in a Salon 13:32 Addressing the Issue of Salon Hopping 16:11 Discussing Dress Codes and Professionalism in Salons 18:01 Comfort in the Salon: The Tracksuit Revolution 18:18 The Power of a Positive Salon Experience 19:23 The Importance of Self-Reflection and Seeking Guidance 19:39 The Role of Personal Responsibility in Professional Growth 20:02 The Struggle with Mission Statements and Vision 20:41 The Importance of Authenticity in Business Values 21:16 The Pitfalls of Forcing Business Values 22:05 Pro Tip: The Importance of Integrity in Business 23:21 The Role of Mindset in Personal and Professional Growth 25:46 The Impact of Physical Activity on Mental Health 30:10 The Power of Creativity in Overcoming Depression 31:02 The Importance of Self-Care and Coping Mechanisms 32:58 The Joy of Spreading Happiness 33:56 Closing Thoughts: Embrace Your Unique Style Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Staffing and Client Retention in Salons This week, our conversation covers proactive approaches to hiring, such as participating in career days at local schools and implementing an individualized training process for new hires to assess their strengths and weaknesses. Hiring and firing to maintain a quality team is emphasized, alongside strategies for breaking bad habits and improving consultations to enhance client retention. The discussion also touches on adjusting hiring based on the salon's current needs, the significance of creating a welcoming atmosphere, and the impact of coworker behavior on client experience. Use this conversation to build a strong team and secure long-term clients through refining hiring practices, effective onboarding processes, and excellent client service. 00:00 Introduction and Topic Overview 00:05 Discussing Staffing Issues and Client Retention 01:19 Proactive Approach to Staffing 02:26 Individualized Education Plan for New Hires 04:26 Importance of Hiring and Firing in Staffing 05:44 Challenges and Solutions in Hiring 07:03 Defining Hiring Process and Attracting Right Candidates 07:41 Importance of Systems in Hiring 11:31 Adapting Hiring Strategies to Business Needs 15:36 Understanding Client Retention Beyond Numbers 18:37 The Power of a Smile: Building Connections 18:57 The Art of Consultation: Understanding Client Needs 20:24 The Power of Listening: Creating a Personalized Experience 21:22 Building Relationships: Beyond the Haircut 22:17 The Long-Term Value of a Client: A New Perspective 22:55 Breaking Bad Habits: Improving Client Consultations 25:35 The Importance of Options: Empowering Clients 30:47 The Salon Atmosphere: A Key Factor in Client Retention 32:39 Wrapping Up: The Big Picture of Client Retention Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. The Journey of Building 'Hello Hair' Salon This week we recount the experience of starting and designing our salon, 'Hello Hair'. During the building process, we frequently reference our foundations and values to guide our choices on aesthetic elements and interior design. Although we were challenged to launch the business during the COVID-19 pandemic, we enforced strict sanitation protocols to ensure the safety of their staff and clients. This conversation provides insights into not just creating a business from scratch but also imbuing meaning and intention into every aspect of the design while navigating the unexpected challenges that can come up. Enjoy! 00:00 Introduction and Welcome 00:30 Reminiscing the Journey of Hello Hair 01:21 The Challenges of Business Partnerships 05:00 The Decision to Start a New Business 06:55 The Journey of Building a Salon 10:11 Overcoming Obstacles and Challenges 13:27 The Importance of Design and Aesthetics in Business 15:38 The Birth of a New Salon 16:12 Designing the Salon Space 16:49 Choosing the Salon Name 17:50 The Color Scheme and Decor 23:21 The Importance of Core Values 26:59 Challenges of Opening During Covid 29:17 Maintaining Cleanliness and Hygiene 31:45 Final Thoughts and Reflections Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Planning, Business Goals, and Core Values for 2024 In this episode, we discuss the direction of our salon business for 2024. We cover business goals, planning for the year ahead, reassessing their core values, and looking at past growth to project for the future. We discuss our commitment to staff and customer service, approaching our business from a fresh perspective, and finding new ways to create a strong team culture. We also discuss the importance of education for our staff and maintaining strong community links to give back. We underline the concept of self-care and its impact on the quality of customer service. We also touch upon the importance of careful and deliberate donation practices and looking at ways to delegate responsibilities as part of our future business strategy. 00:02 Introduction and Casual Banter 00:52 Reflecting on the Past and Planning for the Future 01:23 Setting Business Goals and Growth Projections 02:24 Maintaining a Healthy Business Culture 02:36 Aligning Business with Core Values and Missions 03:50 Importance of Self-Care and Happiness in Business 06:02 Planning Team Outings and Activities 12:29 Emphasizing on Quality Education and Training 18:01 Motivating Your Audience 18:27 Navigating Technical Difficulties 19:10 Discussing Culture and Education 19:15 Organizing Donations and Budgeting 20:05 Creating Opportunities in the Community 21:31 Prioritizing Donations and Business Relationships 22:23 Avoiding Slacktivism and Virtue Signaling 22:57 Supporting Local Businesses and Clients 27:43 Delegating Tasks and Adding a Management Layer 28:05 The Importance of Cleaning and Staff Meetings 32:25 Considering a Manager for Business Growth 36:49 Wrapping Up and Looking Forward Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Balancing Business, Family, and Personal Growth In this episode, we share our work-life balance experiences, particularly how we manage our salon business, familial responsibilities, and personal growth. Jen shares the high impact of a recent workshop and her journey to Australia for professional development. We discuss the importance of taking breaks for personal replenishment. We also share our perspectives on software tools and organizational methods that facilitate smooth business operations, including different types of calendars, shared to-do lists, booking software, and collaborative tools like Slack for team communication. Finally, we wrap up with an emphasis on managing schedules and ensuring quality family time, making time for vacations, and prioritizing self-care to ensure a healthier work-life integration. 00:00 Introduction and Welcome Back 00:08 Recap of Last Week's Episode 00:49 Discussing Feedback and Fame 01:04 Reflecting on a Busy Week 01:22 Analyzing Business Growth 02:40 Observations on Seasonal Business Trends 03:39 Strategies for Business Growth 05:58 Balancing Work and Family Life 06:24 Returning from Travel and Reintegrating into Work 09:25 Reflecting on the Challenges of Balancing Work and Family 12:52 Strategies for Managing Time and Staying Organized 22:32 The Power of Digital Marketing in Salon Business 23:03 Effective Employee Communication in Salons 23:47 Leveraging Communication Software in Business 25:45 The Importance of Organized Communication Channels 26:19 The Power of Shared Lists in Personal and Business Life 27:36 The Importance of Set Working Hours 27:57 Understanding Individual Workflows and Boundaries 29:08 The Importance of Realistic Expectations and Overcoming Burnout 29:53 Leveraging Personal Networks for Work-Life Balance 32:17 Prioritizing Family Time Amidst Business Demands 38:41 The Importance of Mental Breaks and Self-Care Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Monday Matters: A Peek Behind the Scenes Todd shares that his co-host, Jen, cannot join him for this podcast episode due to travel and personal commitments, explaining why he decided to give her rest and not record over the weekend for this week. He discusses the topic of perfectionism, stating that the episode won't be as perfect as planned, but he considers it's still important to record, publish, and create content. He goes into detail about the concept of overcoming perfectionism based on his experiences from his gym coaching. He then shares his agenda for the day, including mentoring, recording this episode, dealing with reviews, planning the grocery run, and family time, among other tasks. He ends by challenging the listeners to tackle something they've been postponing. 00:08 Introduction and Jen's Absence 01:17 Perfectionism and Podcasting 03:25 Perfectionism in the Gym World 05:31 The Importance of Imperfection 06:11 A Typical Monday 10:12 The Importance of Reviews 10:49 The Power of Appreciation 12:35 The Importance of a To-Do List 16:41 The Importance of Downtime for Kids 19:19 The Importance of Reading and Writing 21:37 Conclusion: The Power of Execution Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Training with Evo: Reflections and Outcomes In the podcast, Jen shares her experience attending training with Evo, a hair product brand. She was invited to train with Evo in South Australia and discusses her initial apprehension due to family and business commitments. Throughout the training, Jen learns new techniques, meets the company's founder and other industry professionals, and previews Evo's upcoming product lineup, including new shades in the demi-line, Staino colors, and scalp care treatments. We end the discussion by reflecting on the personal and professional growth gained from the training and emphasizing the importance of shifting mindset when faced with opportunities and challenges. 00:00 Introduction and Background 00:40 Invitation to Train with Evo 02:08 Challenges of Balancing Family and Career 04:15 Decision to Accept the Invitation 05:30 Testing the Business Systems 09:33 Departure and Initial Impressions 13:26 Experiences and Learnings from the Training 22:42 Creative Content and Learning in the Salon 23:03 Highlights and Personal Experiences 23:27 Exploring Australia: Wildlife Park and Winery Visit 24:11 Networking and Business Discussions 24:53 Upcoming Bookings and Teaching Plans 25:17 Understanding the Request Process for Education 26:17 New Content and Teaching Techniques 27:04 Navigating the Education Request Process 28:49 Exciting New Product Launches 29:10 Brand Development and Future Plans 33:55 Travel Experiences and Homesickness 34:35 Returning Home and Final Thoughts Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Health and Wellness Strategies for Hair Pros In this conversation, Jen and Todd discuss the importance of health, wellness, and the use of 'clean' products in the hair salon business. Stressing on having a 'why' for everything one does, they talk about selecting product lines that align with their brand ethos instead of being stockists. They reveal some of their daily routines, which include a balanced diet, physical workouts, ample rest, and staying hydrated. The hosts also share pointers on how personal care routines, including salon visits, can be managed to avoid unhealthy habits. They advise doing things that make you feel good and to be consistent about it. 00:01 Introduction and Topic Reveal 00:12 Discussing Health and Wellness Products 00:47 The Importance of Intent and Purpose in Business 01:29 Choosing the Right Product Lines for Your Brand 01:53 The Challenges of Stocking Products and Dealing with Companies 03:27 The Impact of Impulse Buying on Your Business 03:49 The Importance of Having a 'Why' in Your Business 08:42 The Role of Product Reps in Your Business 10:45 The Importance of Having a Vision for Your Business 16:00 The Shift in Salon Branding and Product Selection 16:40 Why Good and Clean Products Matter 18:23 The Importance of Health and Wellness 18:43 Appreciation for Gifts and Friends 19:04 Avoiding Burnout and Staying Healthy 19:27 The Power of Routine and Consistency 20:16 The Importance of Proper Nutrition and Hydration 21:17 The Role of Chiropractic Care in Wellness 21:54 The Impact of New Year's Resolutions on Wellness 23:03 The Importance of Personalized Fitness Routines 24:42 The Power of Small Changes in Nutrition 29:12 The Importance of Rest and Recovery 32:28 The Role of Fun Activities in Wellness 33:26 The Importance of Clean Eating 34:22 Conclusion: The Key Elements of Wellness Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Navigating the Impact of Social Media: A Discussion on Boundaries, Comparison, and the Power of Creation. In this episode, we dive into the negative effects of social media, especially on those who consume it without contributing or creating anything of their own. The conversation touches on the dangers of comparing oneself to often idealized online profiles, the prowling sense of negativity and perfectionism, and customers' confusion when they come across random business boundaries posted online without context. We discuss the importance of intention behind social media use and that it should primarily serve as a platform for sharing and inspiration rather than a source of stress. Social media users should set personal parameters for engagement and use the platform as a tool rather than allow it to consume their time and energy negatively. 00:00 Introduction and Topic Overview 00:16 Discussing the Negative Effects of Social Media 00:58 Personal Experiences with Social Media 02:02 Role-Playing: Dealing with Negative Social Media Interactions 04:26 The Importance of Creating Content on Social Media 09:10 Setting Boundaries on Social Media 11:30 The Impact of Social Media on Client Relationships 14:32 The Role of Social Media in the Service Industry 16:12 Discussing Social Media Boundaries 16:59 The Importance of Intent in Social Media 17:24 Setting Business Boundaries 19:19 The Impact of Copying Social Media Trends 20:06 The Importance of Consistency in Policies 22:03 The Illusion of Perfection on Social Media 23:09 The Dangers of Comparison on Social Media 23:33 The Reality Behind Social Media Posts 26:16 The Power of Positive Thinking 28:23 The Benefits of Creating Content 29:39 Conclusion: Living with Intent Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Mastering the Numbers in Your Business: A Discussion on Money, Metrics, and More. In this episode, we bring back Missy Megginson of Schedulicity to provide insights on how business owners can pay closer attention to their financial metrics. Look, we get it: numbers and math aren't always fun and often get put on the back burner due to the creative nature of our industry. It's time to overcome the fear and embrace the insight that knowing and understanding your numbers provides. Reviewing numbers from the previous year to plan effectively for the next, understanding the significance of calculated decisions in scaling up a business, and the role of client retention. Business strategies for salon owners, particularly pricing and the importance of viewing financial reports before implementing changes. The importance of balancing business goals with client experience and the need to consider key personal business metrics for individual success. 00:00 Introduction and Guest Welcome 00:38 Discussing the Importance of Numbers in Business 01:04 Understanding Your Business Metrics 01:38 The Impact of Seasonality on Business 02:39 The Importance of Tracking Business Numbers 05:56 How to Use Numbers to Guide Your Business Decisions 06:33 The Role of Numbers in Setting Business Goals 06:58 Understanding the Importance of Stable Income 07:15 The Dangers of Making Business Decisions Based on Social Media Trends 08:10 The Importance of Understanding Profit and Loss Statements 10:35 The Role of Numbers in Business Planning 11:47 Understanding the Impact of Numbers on Business Decisions 12:48 The Importance of Understanding Your Business Numbers 15:12 How to Use Numbers to Improve Your Business 15:17 The Role of Numbers in Business Strategy 15:56 Understanding the Importance of Business Metrics 16:57 The Role of Numbers in Business Success 26:40 The Importance of Client Retention in Business 28:36 The Importance of Client Experience 29:02 Understanding Your Client's Needs 29:43 The Impact of Your Service on Client Retention 30:14 The Role of Atmosphere in Client Experience 30:43 The Misconception of Amenities in Client Experience 33:45 The Value of Client Communication 34:52 The Importance of Knowing Your Numbers 35:11 The Pitfalls of Comparing Your Business to Others 35:52 The Importance of Making Your Service About the Client 39:35 Understanding Your Business Metrics 41:16 The Role of Pricing in Your Business 46:35 The Impact of Location on Your Business 49:55 The Importance of Knowing Your Numbers for Business Decisions Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website

Send us a Text Message. Planning Goals and Building Strategies for 2024 The episode covers creating a successful plan and strategy for the New Year. Tools like planners and developing a robust strategy with action steps are highlighted. The importance of consistency and honesty in content production is emphasized, with an anecdote about social media growth via YouTube shorts as a supporting example. The conversation veers into creating educational content for hair stylists. Finally, the importance of adapting strategies to individual needs and circumventing a 'cookie cutter' approach is stressed, along with the open-mindedness to alter strategies when they aren't serving their purpose. Happy New Year, and thank you for listening! We've got an amazing 2024 planned for the show and can't wait to get new and exciting content to you. 00:00 Introduction and New Year Greetings 00:32 Discussion on Goal Setting for the New Year 00:53 Understanding the Difference Between Strategy and Plan 02:02 The Importance of Consistency and Planning 02:42 Challenges and Learning Experiences in Content Creation 03:54 The Impact of Social Media on Content Distribution 07:47 Experiences with YouTube Content Creation 09:57 The Importance of Metrics in Content Creation 10:35 Repurposing Video Content for Social Media 10:52 Navigating the Learning Curve of Content Creation 11:24 The Importance of Consistency in Content Creation 11:42 The Pitfalls of Inconsistent Posting 11:50 The Strategy of Slow and Steady Content Release 12:04 Understanding Social Media Algorithms 12:14 The Difference Between Consistency and Frequency 12:25 The Pitfalls of Bulk Posting 13:14 Planning for Content Creation 13:25 The Promise of Educational Content 13:45 The Importance of Relatable Content 15:45 The Plan for Creating Educational Content 20:17 The Importance of Personalized Business Strategies 20:26 Understanding Different Business Models in the Industry 21:13 Closing Remarks and New Year Wishes Links and Stuff: Our (weekly) Email List Find more of our things: Instagram Hello Hair Pro Website