Bright Minds of eCommerce Podcast

In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends. In today's episode, you'll learn: Links from the show: Bright Red Marketing Episode 63Building Beauty Brands PodcastCollabarts WebsiteInstagramFacebookTikTokThe Diary of a CEO by Steven BartlettUnreasonable Hospitality by Will GidaraSee omnystudio.com/listener for privacy information.

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads. In today's episode, you'll learn: Links from the show: Bright Red Marketing Episode 62Book a free strategy sessionSee omnystudio.com/listener for privacy information.

Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness. And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that. In today's episode, you'll learn: Links from the show: Bright Red Marketing Episode 61Only the Sweet Stuff WebsiteInstagramFacebookTikTokThe Diary of a CEO by Steven BartlettSee omnystudio.com/listener for privacy information.

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public. In today's episode, you'll learn: Links from the show: Bright Red Marketing Episode 60Eden Communications WebsiteInstagram,TikTokWhy Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura GaleNot Too Cool 4 School by Dylan HowardSee omnystudio.com/listener for privacy information.

In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development, and embracing sustainable practices. Join us as we explore the challenges and triumphs of building a business with purpose and passion. In today's episode, you'll learn: Identify Market TrendsTransitioning to EntrepreneurshipInnovation in Product DevelopmentAdapting Marketing StrategiesSustainable PracticesPatience in Product Development Links from the show: Bright Red Marketing Episode 59Leadr Pet WebsiteInstagram,TikTokThe Hard Thing About Hard Things by Ben HorowitzHow I Built This with Guy RazOn Purpose with Jay ShettyTolstoySee omnystudio.com/listener for privacy information.

In today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities of product development. Rebecca shares her invaluable insights and top strategies for entrepreneurs looking to make their mark in the world of online business. Get ready to discover actionable advice, relatable stories, and expert tips to elevate your e-commerce game. In today's episode, you'll learn how to: Links from the show: Bright Red Marketing Episode 58Hatch's Website, Instagram, and Facebook PageOf Gold & Dust by Samantha WillsRich Dad, Poor Dad By Robert KiyosakiDiary of a CEO by Stephen Bartlett Shameless by Shameless Media Bright Red Marketing Episode 58Hatch's Website, Instagram, and Facebook PageOf Gold & Dust by Samantha WillsRich Dad, Poor Dad By Robert KiyosakiDiary of a CEO by Stephen Bartlett Shameless by Shameless MediaSee omnystudio.com/listener for privacy information.

In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out. In today's episode, you'll learn how to: Links from the show: Bright Red Marketing Episode 57St Argo's Website and InstagramShoe Dog: A Memoir by the Creator of NikeSee omnystudio.com/listener for privacy information.

Let's delve into the world of intellectual property and brand protection with a seasoned expert, Lisa Win from Win Trademarks. Join us as we explore the crucial nuances of trademarks, the pitfalls entrepreneurs might encounter, and the strategic insights to safeguard your brand. Uncover the lesser-known aspects of intellectual property and gain valuable advice from Lisa, as we navigate the complexities of building and preserving your brand in the ever-evolving business landscape. In today's episode you'll learn: Links from the show: Bright Red Marketing Episode 56Win Trade Marks WebsiteFacebook PageThe Big Leap by Gay Hendricks See omnystudio.com/listener for privacy information.

Join us as we uncover the journey of creating a brand dedicated to eco-friendly luxury bedding, exploring the challenges and triumphs of marketing in the digital age, and unveiling unique strategies for business growth. Our guest, Michelle Tweddle, founder of Touché, shares invaluable lessons, from building ambassador programs to leveraging the power of TikTok. Get ready for a deep dive into the world of e-commerce innovation and strategic marketing alliances. In today's episode you'll learn: Links from the show: Bright Red Marketing Episode 55Touché's WebsiteInstagram,Facebook PageGuerilla Marketing by Jay Conrad LevinsonBoomerang for Gmail See omnystudio.com/listener for privacy information.

Welcome to another episode of the Bright Minds of E-Commerce podcast. Today, we’re joined by the brilliant Annelise Worn, a Business Strategist with a wealth of experience in navigating the e-commerce landscape. Get ready for a conversation packed with valuable tips on collaborations, visibility, mindset mastery, and simplifying strategies for e-commerce success. In today’s episode you’ll learn: Links from the show: Join the waitlist for – Small Budgets, Big ResultsBright Red Marketing Episode 54Annelise’s WebsiteInstagram,Facebook PageGambition Radio with Ali BrownFour Hour Work Week by Tim FerrissThink It, Be It by John MitchelleSee omnystudio.com/listener for privacy information.

In this episode of the Bright Minds of E-Commerce Podcast, Dahna sits down with Victoria Scuteri, the visionary founder of Destino the Label. Join the conversation as Victoria shares the brand's profound narrative and product, achieving a successful brand launch, navigating grief, moving into wholesale and triumphing in e-commerce. Gain actionable insights and discover the keys to thriving in business. Tune in for a tale of resilience, passion, and strategic success. In today's episode you'll learn: Links from the show: Join the waitlist for - Small Budgets, Big ResultsBright Red Marketing Episode 53Destino the Label WebsiteInstagramFacebook PageThe Mindset MentorRich Dad, Poor Dad by Robert KiyosakiSee omnystudio.com/listener for privacy information.

Welcome to another episode of Bright Minds of eCommerce, where this week, we delve into the world of product photography with the talented Stylist and Product Photographer, Paige Noelle. In this insightful conversation, Paige shares invaluable tips and strategies to elevate your brand through product imagery. From DIY to professional photography, get all your tips here. Whether you’re just starting or looking to refine your visual identity, Paige’s expertise provides a roadmap for creating stunning product photos that captivate your audience. Stay tuned for a deep dive into the art and science of product photography. In today’s episode you’ll learn: Links from the show: Join the 5-Day Ad Sprint!Bright Red Marketing Episode 52Paige Noelle Stylist Website and InstagramGet Paige’s Free Photo Product Planner!The Drop StudioThe Lisa and Sarah ShowRise and ConquerWe Don’t Have Time for ThisDiary of a CEOSee omnystudio.com/listener for privacy information.

This week, we explore the fascinating journey of Harlow Harry, a brand that offers luxury dog perfumes and grooming products. In telling their story, Co-Founder Rachel Crawford offers valuable insight and lessons. As an e-commerce success story, this episode serves as a lesson in creativity, persistence, and how to turn a simple idea into a thriving business. In today's episode you'll learn: Links from the show: Book Your Free Strategy SessionBright Red Marketing Episode 51Harlow Harry WebsiteFacebook, Instagram,and TikTokShamelessThe Mindset MentorThe Lazy CEOSee omnystudio.com/listener for privacy information.

Let's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whether you're an e-commerce entrepreneur or an experienced marketer, Priya's insights will provide you with actionable tips and a fresh perspective on optimising your email marketing efforts Tune in and learn how to enhance your email marketing game and take your e-commerce business to the next level! In today's episode you'll learn: Links from the show: Book Your Free Strategy SessionBright Red Marketing Episode 50Flow Butler WebsiteFlow Butler InstagramThe 22 Immutable Laws of Marketing by Al Ries and Jack TroutSee omnystudio.com/listener for privacy information.

Welcome to another enlightening episode of the Bright Minds of e-Commerce. In today's conversation, we sit down with Kelly Barrett, the visionary founder of Underwear for Humanity. As an advocate for sustainability, Kelly has taken e-commerce to new heights with her profound commitment to ethical and eco-conscious practices. In this episode, we delve into the fascinating journey of Underwear for Humanity, Kelly shares her experiences, challenges, and triumphs, offering key takeaways for e-commerce entrepreneurs. In today's episode you'll learn: Show Notes: Book Your Free Strategy SessionBright Red Marketing Episode 49Underwear for Humanity WebsiteFacebook, and InstagramSee omnystudio.com/listener for privacy information.

Welcome back to another exciting episode featuring Ami Williamson from Damn Write! In this episode, we're diving deep into the fascinating world of AI and language models. We'll uncover the incredible capabilities and limitations of Chat GPT, a language model trained on extensive internet data. Join us as we navigate this ever-evolving landscape and keep you informed about the latest developments in this thrilling field. In today's episode you'll learn: Links from the show: Book Your Free Strategy SessionBright Red Marketing Episode 48Damn Write Website& InstagramFree Guide: Chat GPT UnleashedSee omnystudio.com/listener for privacy information.

Join us in today's episode as we sit down with Lauren Siemonsma, the creative force behind Ochre Ceramics. Lauren shares her journey of crafting ceramics and jewelry, delving into the challenges she faced, the evolution of her business model, and the essential role of sustainability and ethical practices. Discover how she stays inspired, connects with her audience, and maintains a perfect balance between routine tasks and joyful creativity. Tune in for insights on adapting, engaging, and finding your unique path in the world of e-commerce. In today's episode you'll learn: Links from the show: Book Your Free Strategy SessionBright Red Marketing Episode 47Ochre Ceramics WebsiteOchre Ceramics Upcoming Workshops!See omnystudio.com/listener for privacy information.

Join us in this episode of the Bright Minds of eCommerce podcast as we explore the world of legal protection and business contracts with Shalina Nandan-Sighn, founder of Love Your Legals. Discover the significance of well-crafted contracts for online businesses and learn how they can safeguard your brand and customer journey. Shalina shares valuable insights and practical tips to empower entrepreneurs in confidently navigating the legal aspects of their business. Whether you're just starting or an established business owner, this episode offers essential guidance to protect your brand and ensure your business thrives in the competitive e-commerce space. Don't miss the opportunity to learn how to be the advocate your business needs and handle legal matters with grace and confidence. In today's episode you'll learn: Links from today's show: Book Your Free Strategy SessionBright Red Marketing Episode 46Love Your LegalsLove Your Legals - Facebook Group See omnystudio.com/listener for privacy information.

Join us in this episode of the Bright Minds of eCommerce podcast as we hear from Emma Egel, the founder of Forever Dolls. Emma discusses her entrepreneurial journey, shares valuable insights, and provides practical takeaways for success. Don't miss this opportunity to gain inspiration from her experiences and learn how to focus on the right marketing channels, plan for long-term growth, prioritise profit, manage finances effectively, leverage subscription models, promote body positivity, engage with customers, implement strategic planning, and explore valuable resources. Whether you're a business owner or an aspiring entrepreneur, this episode offers valuable guidance to navigate the challenges of business growth and create a flourishing enterprise. In today's episode you'll learn: Links from today's show: Book Your Free Strategy SessionBright Red Marketing Episode 45Forever DollsForever Dolls - VIP Facebook Group See omnystudio.com/listener for privacy information.

Tune in to this episode of Bright Minds of eCommerce as I speak with Business Coach Kristy Robinson. Kristy shares her journey, valuable lessons, and practical tips for success. Don't miss out on the opportunity to learn from her experiences and discover how you can embrace change, implement systems, and find the support you need to achieve your business goals. If you're a business owner or an aspiring entrepreneur looking to navigate the challenges of growth and build a thriving business? This episode's for you! In today's episode you'll learn: The importance of embracing change and challenges, seeing them as opportunities for growth How having a strong network can positively impact your business and personal growth Insights on how systems and automation can streamline processes, increase efficiency, and ultimately lead to a more productive and thriving business How delegation can empower teams, foster innovation, and prevent burnout Techniques for managing overwhelm, practical tips for prioritising tasks, practising self-care, and maintaining a healthy work-life balance Links from today's show: Book Your Free Strategy SessionBright Red Marketing Episode 44Kristy Robinson Business ConsultingSee omnystudio.com/listener for privacy information.