Media Sales Mastery

Matthew Smith, CCO of Aspermont joins to unpack the tools, tactics, attitudes and behaviours of great prospectors. Connect with Matthew on LinkedIn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our Guest is Nick Efstathiou, CEO of Central Media Group South Africa. Follow Nick on LinkedIn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we cover off a range of listener questions and provide some real time examples of how to respond / communicate through. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Adam Cadwallader, CEO of Motio joins to unpack the vital difference between a media product and a media proposition. About Motio: www.motio.com.au/about/ Follow Adam on LinkedIn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Janelle Shinners – head of client engagement at VML is our returning guest. This is a follow up to one of the first podcast episodes we ever did – titled “data tells, insight sells”. Follow Janelle on LinkedIn For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Amjad on LinkedIn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We rebroadcast an interview from 2019 where Jamie was interviewed ahead of the launch of Media Sales Mastery. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Jamie does a quick solo episode to wrap up the year and set the intention for 2024. We cover off the 4 things you need to do in 2024 to simplify your sales approach and beat the competition. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Adam Lang joins to unpack the world of pricing. Follow Adam on LinkedIn. Check out Mumbrellacast Check out Fear and Greed For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Tim Murphy joins to unpack the most common ethical dilemmas faced by media sales professionals and provide some strategies for working through them. Follow Tim on LinkedIn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Jamie covers off 4 principles to help you survive and thrive in a downturn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Kylie Merritt, Founder and MD of ausbiz joins. Whether you’re selling trade media, business media, alternative media or a new emerging platform ….. niche audiences are a surprisingly challenging proposition to commercialise. Fortunately, if you can get it right, it can be very lucrative and very effective. Connect with Kylie on LinkedIn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

In this episode we cover off the principles of crafting a sales strategy. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Nick Randall of Impact & Ranieri & Co joins to unpack the topic of “moving the market”. We cover off the principles of taking media innovation to market, overcoming inertia and future-proofing your media revenues. Connect with Nick on LinkedIn For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

David Fish author of “The art of strategic storytelling; what it takes to create winning presentations” joins to unpack the content of his book. Email jamie@boostmedia.com.au to win 1 of 3 free copies. Use the code "podcast30" for 30% off. Connect with David on LinkedIn and his website www.davidfish.com.au For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠donyeamusic.biz/onlinestore

Jamie covers off 4 considerations for making a sound business case to your internal stakeholders For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠donyeamusic.biz/onlinestore

Ramon Rodriguez, General Manager at News Corp Australia joins to deep-dive into selling media to Small / Medium business Connect with Ramon on Linkedin For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠donyeamusic.biz/onlinestore

Another Linkedin Live recording – this time Jamie covers off the difference between “Objective” and “Subjective” value in a media sales transaction and provides 4 different methods for de-commoditising the sale. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠LinkedIn⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠Joanne Helder⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠donyeamusic.biz/onlinestore

Caleb Watson of Initiative ASIA joins to unpack the world of Media Agencies. Connect with Caleb on Linkedin For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠LinkedIn⁠⁠. Edited, Hosted and Produced by ⁠⁠Joanne Helder⁠⁠ Music by Donyea Goodman at ⁠⁠donyeamusic.biz/onlinestore

In our first ever LinkedIn live event, Jamie covers off 4 questions that every media sales manager should be asking on a weekly basis. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠LinkedIn⁠⁠. Edited, Hosted and Produced by ⁠⁠Joanne Helder⁠⁠ Music by Donyea Goodman at ⁠⁠donyeamusic.biz/onlinestore