Modern Chiropractic Mastery

The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option. Whether you are in-network with insurance or are a cash practice, some services are not covered by insurance or should be charged at a separate cash rate from your traditional chiropractic care. Some of those add-on services include but are not limited to, Shock Wave Therapy, Dry Needling, Laser Therapy, Physical Training, Supplementation, and more. In this episode, I interview Dr. David Rudnick about how he provides world-class care in his sports chiropractic clinic and has escaped insurance companies' commoditization trap. The good news is that you don’t have to be a hard-sell clinic. You can provide add-on services without pressuring your patients into spending money they don’t want to. You can reach Dr. Rudnick at davidrudnickdc@gmail.com.

Is your chiropractic practice fully modernized? When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies. Prospective and current patients expect a modern experience when engaging with your practice in your community. You may be falling behind your competition because they are implementing strategies to take a big slice of the market share. Let MCM audit, build, and implement a tailored modernization plan for your practice to help you compete in your competitive community. We focus on 3 fundamental aspects of the modern healthcare practice. *Communicating with your Community *Communicating with your Patients *Communicating with your Team Modernizing your Community, Patient, and Team Communication takes a complete approach that focuses on the Front Stage and Back Stage of your practice. Front Stage/Back Stage ModelⓇ (Developed by Strategic Coach) “You can gain enormous clarity about your business by looking at it from the perspective of The Front Stage/Back Stage Model®. This draws a parallel between the theater and the experience you create for your clients in your business. As we watch a live performance, we are captivated by the performances, the lighting, the sound, and the atmosphere. You want your business, like the theater, to create a positive, memorable, and unique experience in which your customers and prospects see the “magic” of the Front Stage without seeing the Back Stage logistics. Everything you do on your Front Stage creates value for your clients, and everything Back Stage has a direct link to your Front Stage. The Back Stage is about creating better and better support systems, based on Unique Ability®, that expand the impact of the Front Stage. Everything that occurs Back Stage is determined, measured, and judged by how well it contributes to the results achieved on the Front Stage.” The MCM Modernization Process Step 1: Comprehensive Practice Audit Step 2: Detailed Modernization Strategy Step 3: Modernization Onboarding Step 4: Strategic Implementation Take Your Self Modernization Audit Here: https://bit.ly/48h1Cfw To reach out to us for help with modernizing your practice, visit our website at www.modernchiropracticmarketing.com

In this episode, I had the pleasure to sit down with Michael Shacklock DipPhysio, MAppSc, FACP, to discuss Neurodynamics and why and how to integrate this skill set into your chiropractic practice. Michael received his graduate qualification at the Auckland School of Physiotherapy, New Zealand, in 1980. He worked in public hospitals in the medical, surgical, pediatrics, orthopedics, geriatrics, intensive care, and burns areas around New Zealand before being employed in private practices, treating spinal and sports injuries in Nelson with Michael Monaghan and Auckland with Margaret Franklin. In 1985, he moved to Adelaide, Australia, where he worked at the Royal Adelaide Hospital and private practices around Adelaide. He completed a Graduate Diploma in Advanced Manipulative Therapy in 1989 and converted this to a Master’s degree at the University of South Australia in 1993. He was awarded a Fellow of the Australian College of Physiotherapists (Australian Physiotherapy Association) for his monograph and international best-seller textbook, Clinical Neurodynamics If you are missing a key patient population dealing with nerve-related conditions, Neurodynamics Solutions may be the tool you need in your clinical tool belt. Training in Neurodynamics Solutions will provide you with the following skills: Understand how nerves move Painless nerve root mobilizations How to exclude neurodynamic disorders Differentiate between musculoskeletal and neurodynamic components Make a neurodynamic diagnosis Technique progressions from low to high functional levels How to create, select and perform the best techniques for your patients Manual precision of neurodynamic technique How to detect contraindications for neurodynamic treatment If you’d like to find out more about Michael Shacklock and Neurodynamics, visit the website here: https://www.neurodynamicsolutions.com/

In Late February, Jay Greenstein and I hosted a Salon Dinner at Parker Vegas for a hand-selected party of 8. What is a Salon Dinner? “In the 17th and 18th centuries, salons became popular venues for philosophical, political, and other moderated conversations. Women were the center of salon life. They selected the topic, invited guests and directed the conversation throughout the event. While these events were social, there was always a theme of education and idea sharing. Today, salons are having a revival moment. In our digital age, we have unlimited access to information and various feeds of opinions to consume. Modern day salons are bridging the gap between information sharing and face-to-face interactions. Bringing meaningful discussion topics to the dinner table or happy hour has created an avenue for people to share thoughts and solve problems in a social environment.” - Cameron Cler We chose the topic of the disconnect between private practice owners and DCs looking for great jobs. We dove into the struggle to afford great teams and to find great jobs. We kept the conversation on track and had a great time working through ideas to help start the dialogue of improvement. In this episode, I discuss some of the takeaways from the Salon Dinner and other professional aspects.

“If you want a life where you get to do what you want every day, You’ll need to live a life doing a lot of things you don’t want to do.” Brian Strump, D.C., joins us today to discuss the above Facebook post and other amazing business insights he often provides. This is a unique episode in which I reached out to Brian based on my fascination with and enjoyment of his insightful Facebook posts. We also discuss how a game of Tetris and Contra like a business. You Gen X’ers will love this one. Dr. Brian Strump is a chiropractor and gym owner who has helped many in this space with business development. He provides unique insight into how he thinks about building a practice and/or gym that serves the community, his team, and his family.

Video content marketing that educates your patients and communities is certainly one of the best marketing strategies you can do for your practice, yet why do so many choose not to? In this episode, I interview Dr. Robin Armstrong and Dr. Jody Freedman and discuss how they have grown an already great practice through consistent video marketing. They are both using diverse types of video strategies, and they outline what they are doing, why they are doing it, and the results. You will also hear 5 key benefits of consistently producing videos for your community and practice. Video is not too hard and doesn’t have to be overwhelming. Dr. Armstrong and Dr. Freedman did an excellent job in this interview and showed you how to do it. If you are interested in implementing compelling video for your practice and you need MCM’s help doing all of the heavy lifting for you, contact us at www.modernchiropracticmarketing.com

If you know about Buc-ee’s, you know about Buc-ee’s. If someone has been, they will tell you all about it. It is remarkable. Is your practice remarkable? Do you have raving advocates? Or is it just another practice? In this episode, I explain why you need to be more like Buc-ee’s and less like Waffle House and what exactly that means. It is time we aim for remarkable and invest in ourselves and our business to become remarkable.

In this episode we bring Darcy Sullivan back on the show to provide you updates on all things Search. In this episode we touch on many aspects of search and some of the topics you will learn are: *Google Algorithm Updates *Mobile Search Optimization *Zero Click Search *Zero Volume Keywords vs Long Tail Keywords *Website best strategies *Video *Call to actions *Google Analytics 4 *Leverage A.I. Much more! To find out more about SEO and Propel Your Company https://propelyourcompany.com/

Many chiropractors are busy but not able to break through and afford to hire help and grow to the next level. We have all heard the term scaling, but it doesn’t mean you must scale to many locations like The Joint. Scaling means getting your one practice efficient and continuously breaking through the complexities of your business. Capacity issues in your practice can take many shapes, from lack of office space, equipment, team, or room on your schedule to seeing more patients and providing a high quality of care. In this episode, Dr. Clay Sankey shares his story of breaking through a capacity issue and is now on the other side of capacity complexity. You will gain insights into how to improve your practice, build a team to help you and provide an even better patient experience with optimal patient outcomes. Also, Dr. Sankey’s office is hosting a great seminar on Rethinking Running Rehab with Dr. Beau Beard. If you are interested, register here: https://anthroedu.com/store/p/rx3-charlotte

Many exciting things are happening in the profession; recently, attending Parker Vegas highlighted that. We don’t know where the profession is going, but many opportunities exist. In this episode, I bring on Dr. Brandon Steele of ChiroUP to discuss what they are seeing in the profession, how chiropractors can optimize their careers, and how we can all optimize the profession. Some exciting new technologies are coming down the pipeline. Dr. Steele also reveals an exciting new technology that ChiroUP launched this past weekend at Parker Vegas and is sure to transform many chiropractic practices! ChiroUp provides up-to-date and easy-to-access resources to help evidence-based chiropractors deliver effective and patient-centric care. Our mission is to enable chiropractors to achieve exceptional clinical outcomes and promote their brand of excellence to patients, physicians, and healthcare decision-makers. For more information on ChiroUp, please visit https://chiroup.com/christie to see how to grow your practice. As a Modern Chiropractic Marketing podcast listener, you care about the future of chiropractic – so do we. Use code “CHRISTIE15” to get 15% off any NEW ChiroUp subscription for 1 YEAR!

Too many doctors think that good healthcare and good business are inverse relationships. You can be good at business and not be a snake or a shark. You can be patient-centered and also have a good business. I am also here to tell you that everyone benefits, including your patients, when you are sound in business. In this episode, I discuss 5 Keys to Good Chiropractic Business, and it doesn’t include huge care plans, offering services just for the money, or making healthcare decisions based on finances. This episode will discuss how patient outcomes are the main goal and how everything else flows from there in turning your chiropractic practice into a thriving business that can enhance your patient outcomes even further.

Many chiropractors and chiropractic practices have goals and dreams, but few have a great vision. Some think they have a vision, but without the necessary planning and actions, it's a dream and will never be a reality. In this interview with Dr. Keith Yoho, we discuss his group practice's exponential growth and big vision. We detail where the practice started, where it is now and where it will be going. More importantly, we break down how they achieve their vision through strategic meetings and a transformational yearly team meeting. Not enough practices are thinking big enough and certainly not having strategic growth meetings to make incremental improvements. This episode is important for chiropractors of all levels and it is never too late to start creating a vision and working towards that reality.

As a profession, we have made it a long way, but we continue to fight to improve our standing in healthcare in each state, the country, and internationally. Behind the scenes, we often don’t see the work being done to improve the chiropractic profession, and it is important to shed light on that occasionally. In this interview, Bharon Hoag from The Chiropractic Defense Council joins me to share the progress made and the vision for a better future. Bharon is a force of nature and brings a passion to the profession and this episode that few can. In this wide-ranging discussion, we talk about some of his organization's successes, some of the obstacles we face, and the exciting future ahead. If you’d like to check out more about The Chiropractic Defense Council and potentially contribute, please visit https://www.defendchiropractic.org/

In 2024, many chiropractic practices are getting creative with optimizing their front desk. If you don’t currently have a front desk, I highly recommend the Virtual Front Desk option to free you up to focus on patient care and growing your practice. If you have a front desk person or team, consider having a Virtual Front Desk component to allow your front desk team to focus completely on the patients that are in the office. Too many chiropractic front desk team members are overwhelmed with answering the phone, verifying insurance, and other tasks. They cannot provide a great patient experience for those physically in the office. In this episode, I interview Pablo Blanco of Avanmed on the Virtual Front Desk and how you can implement this effectively in your practice. We discuss what to look out for, what a great virtual front desk looks like, and how you can implement it into your unique practice. You can find out more about Avanmed here https://avanmed.com/

In this episode, I discuss some topics that have come up in our coaching calls, Mastermind and Facebook Group. The topics we discuss are: *What Percentage of your revenue should go towards a marketing budget *The 60-Minute Rehab DC Conundrum *Running/Starting a business debt-free vs bank loan *The FB Scam we are all seeing *Google Business Hours and Search *The Hourly Capacity *And a few more!

Chiropractors are often looking for ways to help their patients improve their lives and do it in a manner that is effective and efficient. At our Mastermind weekends, our members do occasional “Each One Teach Ones,” where a member provides a 30-minute presentation on something that has grown or transformed their practice. Dr. Tiffany and Tyler Armstrong presented at our last mastermind on implementing a functional medicine system in your practice that is both impactful for patients and to grow your practice. They both do a great job in this podcast interview to discuss the program they use, the effectiveness for their patients, and what it has done to transform their practice. Even if you aren’t looking to add functional medicine, in this interview, we dive into strategies you could utilize to add other aspects of healthcare to your chiropractic practice. If you’d like to know more about the system The Armstrongs discuss, please visit https://siouxcenterchiropractic.com/

A 30-40-year career in any profession can seem grueling, and chiropractic is no different. Too many in our profession face burnout we before that, but many don’t. How can you find purpose, enjoy your life, and find success as you define it? In this episode, I go over 3 frameworks that have helped me enjoy the process of defining success for myself and work towards achieving that. I will discuss the 3 following Frameworks and give you my thoughts on them. *The 4 Freedoms by Strategic Coach *The Deep Life by Cal Newport *Your Rich Life by Ramit Sethi Maybe all 3 of these or one of these resonates with you, and you can start to define what success looks like for you and develop a plan to work towards that. This alone will give you the energy to work through the tough days and enjoy the flow days.

Having issues growing your Instagram following? Are you looking to improve your Instagram content and results? In this episode, I interview Dr. Kyle Richmond, who has been able to grow his Instagram exponentially within a reasonably short period of time. Instagram has many aspects, and it is consistently changing, but it does not have to be complicated. In this episode, we discuss the following Instagram topics and more. *How Kyle grew his Instagram following elegantly *Reels vs. Stories *Repurposing Content *Hashtags *Length of ideal IG posts *Types of content *Content Batching *The minimum viable following *Much more! It is not too late to start and grow your Instagram channel, and this episode will help guide you in a strategic plan to grow your Instagram following elegantly and effectively.

How do you manage it when a patient isn’t getting better? What do you do when a patient gets worse with your treatment? Do you feel like you are burning brain bandwidth all day long thinking through complicated cases, and will it ever become easier? In this episode, I bring Dr. Mark King on the show to help us provide wisdom to these three questions we have all faced and I have been asked a lot lately. Dr. Mark King is the President of the Motion Palpation Institute and has been a practicing chiropractor in Cincinnati, OH for many years. I couldn’t think of anyone better to help answer these challenges. If you are looking to step up your game on evaluating and treating the shoulder, consider attending the MPI Sports Summit on March 23,24 in Minnesota: https://www.motionpalpation.org/mpi-masters-series-sports-summit-the-shoulder-bloomington-mn-march-23-24-2024

Not enough chiropractors effectively plan their upcoming year, and many don’t plan at all. In this episode, I discuss what you should be doing to plan for an impactful 2024. It doesn’t have to be complicated, but it does need to be intentional. I also provide you with some resources to help guide you in your planning efforts. Let’s make 2024 a great and transformational year!