SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs. The Drum - For fakes' sake, let's talk about 'real ads'The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix themLinkedIn - Cadbury Mini Eggs Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.auSurvey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land. AdNews - Advertising street furniture in Sydney moved in favour of pedestrians MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing SMC216 – Is your post-tour process up to scratch? SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing SMC178 – How to market your school’s arts events SMC187 – How to execute the perfect conversion event SMC209 – How to grow marketing’s influence within your school John Le Cras – Why so much advertising is a waste of money Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook news Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College. SMPerth - Local SEO: 7 Tips for 2024 CustomerGauge: Net Promoter Rookie Mistakes to AvoidMalvern College - This is Malvern College Malvern College - Meet all our Role Models Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe. · AdNews – The 10 most valuable Australian brands 2024 · Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September · Department of Education – “Grow like only a teacher can” · Melbourne Archdiocese Catholic Schools – “The Biggest Thanks” · Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students” · Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India. · Mumbrella: Optus out(r)age: a communication company that needs to work on its communication · Contagious – Ikea India uses self-skipping ads to promote practical furnishings Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year! · AdNews: Ticketek pays $500,000 for repeat marketing spam breaches · Nielsen Norman Group: 10 Survey Challenges and How to Avoid Them Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem. Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help Got more questions for Charlie and Rita? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal. Mumbrella – OOH revenue jumps as digital thrives in first half of 2023 Ad News – Inside the top five ads for the FIFA Women’s World Cup Got more questions for Charlie and Rita? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’. Threads: Twitter threatens legal action over Meta’s new app – BBC NewsMemorable Marketing Messaging – The science behind concrete language, visualization and lasting impressions - AdAge Got more questions for Charlie and Rita? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives. Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs6 ways marketing can grow its influence within business – Marketing WeekMcDonald’s v Burger King: who wins the AI burger battle – The DrumSubway joins McDonald’s and Burger King with bragging ChatGPT billboards – The Drum MarCom Society To access the MarCom Society and receive a 20% discount on signup: click here Got more questions for Charlie and Rita? You can ask them via the following: Email: smc@imageseven.com.auSurvey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA. Unlocking the Power of Google analytics 4 Radio Advertising vs. Podcast Advertising: 7 Differences to Note - Hearst Bay Area IKEA - Proudly the Second Best - Ads of the World Got more questions for Charlie and Rita? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024. · Marketing Trends to Watch in 2023 – Meltwater · How ChatGPT really works, explained for non-technical people – Bootcamp · AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM · Pepsi refreshes its logo for the first time in 15 years - Muse by Clio Got more questions for Charlie and Rita? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers. oOH!media’s profit returns as revenue surges - AdNewsThe Ultimate Guide to the Hamburger Menu and Its Alternatives – UX PlanetKnow your menu: Hamburger vs Kebab – UX PickleSocial media most in-demand skill for marketers - MarketingWeek Got more questions for Charlie and Rita? You can ask them via the following: Email:smc@imageseven.com.au Survey:imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they review Adweek’s selection of the top 10 Super Bowl ads of 2023. The Marcom SocietyHow does ChatGPT work?Generative AI is here: How tools like ChatGPT could change your business The 10 Best Super Bowl Ads of 2023 Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland. 2022 Brilliance Awards – InspirED school marketersWhat is setting Edgar Wright’s eyebrow raising Macca’s ad apart? – Marketing MagFancy a McDonald’s? – YouTube Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns. PR Weekly – A break, not a break up: Why agencies are telling clients not to abandon Twitter… yetBarker College – TikTokThe Drum – Christmas 2022 – all the adsJohn Lewis – The beginnerAsda - ElfAldi – Kevin the CarrotLidl – Lidl BearDisney – The GiftMcDonald’s – The ListAmazon – Joy is Made Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, Kirsy de los Reyes, Marketing & Communications Coordinator at Mary MacKillop College in Kensington, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community. Outdoor media – riding a rocketMary MacKillop College – Instagram Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark. Tourism WA’s ‘Walking on a Dream’ Campaign https://www.youtube.com/playlist?list=PLkiYSi1yyGZ0uI5LFd5q2wjuzirIZ2JfW Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode! 01:30 – How to execute the perfect video/photoshoot – Dean Smith06:24 – Perfecting your digital advertising spend – James Tindall11:13 – Building your online community – Mikayla Coombes15:25 – Learnings from a designer – Pete Ion19:32 – How to understand your prospective parent – Suzanne Willcock24:14 – Determine the right blog content strategy for your school – EleishaPerez27:22 – School events as marketing opportunities – Cassandra Kirkpatrick32:36 – How to deliver the perfect yearbook – Vanessa Klomp37:24 – Canva – a designer’s working relationship – Imogen Smith42:02 – Nailing your social media content strategy – Isabella Tranchita48:19 – What makes school web design great – Jing Song53:41 – The future of school marketing – Andrew Sculthorpe Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

Charlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – something Snapchat is acutely aware of. In the Deep Dive, the focus turns to reports from the UK that consumer confidence is sliding to its lowest ever score and how school marketers can prepare to combat parent uncertainty. Finally, it’s Rave time (not that kind of rave!), as Charlie and Rita look at a great graphic from Canva that highlights common design principles school marketers should keep in mind. Episode links: Kim Kardashian and Kylie Jenner share Instagram criticism Instagram responds to backlash … Consumer confidence ‘a whisker away’ from lowest-ever score 20 Important Design Principles Explained With Simple Illustrations Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK