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The HeyCreator Show

Business & Economics Podcasts

The HeyCreator Show is for building your creator business. Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.

Location:

United States

Description:

The HeyCreator Show is for building your creator business. Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.

Language:

English


Episodes
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008: Cody & Cole Hock on Running A Creator Business That Does Everything

4/30/2024
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham. (0:00) — Presented by Riverside (1:45) — About today’s show (2:53) — “Cold emailing is my favorite thing to do.” (10:21) — What goes into a great cold email? (15:38) — Why choose Kenny as the face of Enjoy Basketball? (18:18) — The first channel that made sense for their business (24:29) — How EB pulls almost every lever a creator business can pull (28:29) — Why they partnered with ESPN & Omaha Productions (35:54) — How physical products create serendipity (38:48) — The value of in-person community building for creators Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

Duration:00:51:18

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007: Best Advice for New Creators

4/23/2024
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators. (0:00) — Presented by Riverside (6:06) — Tim: Can you get past your immediate circle? (12:25) — Matt: Pick one topic, one platform, for one audience (16:40) — Tim: Don’t be an expert or idol when you aren’t (22:43) — Matt: Are you making content for fun, or are you building a business? (27:30) — Tim: Real artists don’t starve (30:51) — Matt: What long-term project can you build alongside your content? Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot

Duration:00:42:45

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006: Nat Eliason on What It Actually Takes To Be a Creator

4/16/2024
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include Nat’s take on niching down, the main ways creators become replaceable, choosing between money and passion, why consistency alone isn’t enough, and much more. (3:18) — Nat’s article Be Yourself, Not a Niche (7:23) — The #1 way creators fail (16:10) — Nat’s article When the Money’s Just Too Damn Good (25:28) — Do you care enough to make your content great? (32:25) — The illusion that success comes quickly as a creator (40:17) — Balancing ambition, productivity, and parenting Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

Duration:00:44:16

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005: How Creators Can Get Equity In Their Favorite Companies

4/9/2024
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses. Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more. (0:00) — Presented by Riverside (1:45) — Rundown of today’s show (2:40) — MKBHD’s deal with Ridge (10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny (16:31) — James Clear’s new app, Atoms (20:41) — The two ways creators can get equity in businesses (21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content (25:45) — How Pop Daddy Snacks scaled their business by becoming a creator (29:19) — How Blenders landed Deion Sanders to be their flagship “creator” (36:33) — The creator skills you have are enough to own someone else’s business Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

Duration:00:41:49

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004: We Didn't Want To Record This Episode

4/2/2024
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) push through initial feelings of not wanting to record. The conversation evolves into how creators can make the most of their limited time — both in what they spend their time on and the quality of what they create. (0:00) — Presented by Riverside (1:43) — Rundown of today’s show (2:45) — Doing the work when you don’t feel like it (7:45) — Managing capacity when you have limited time to create (20:11) — Managing quality when you have limited time to create (26:48) — How consistent writers can succeed on YouTube with little time (30:32) — Are you prioritizing production value quality or message quality? (36:45) — The middle is not where you want to be Join the HeyCreator Community Send a profitable newsletter on autopilot with Automatic Evergreen

Duration:00:45:25

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003: The Real Reason To Niche Down + Justin Welsh on Building Your Creator Business

3/26/2024
The HeyCreator Show is presented by Riverside.fm — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) talk about the value of niching down as a creator and what it can do for your business. After, we’re sharing the highlights from Justin Welsh’s (@thejustinwelsh) session at the HeyCreator Summit. Justin dives deep on why creators need to focus on outcomes, being unique, and defining their voice. (0:00) — Presented by Riverside.fm (1:43) — Rundown of today’s show (4:39) — Become someone other people recommend (10:10) — Being specific allows you to be broad (19:30) — Justin Welsh from HeyCreator Summit 2024 Join the HeyCreator Community Send a profitable newsletter on autopilot with Automatic Evergreen

Duration:00:38:13

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002: Common Ways Creators Overthink, Mount Rushmore of Influential Content

3/19/2024
The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) center in on the common ways creators overthink their work — highlighting a clip from Darrell Vesterfelt (@dvest) in which he talked about the importance of picking one niche to build your content and business around. After, Matt & Tim reveal their Mount Rushmore of Content That Inspired Us — the books, movies, frameworks and pieces of content that has resonated on their creator journey. (0:00) — Presented by Riverside.fm (3:40) — Darrell Vesterfelt on picking a focused niche for your creator business (9:10) — Common ways creators overthink their work (32:40) — Mount Rushmore of Content That Inspired Us Join the HeyCreator Community Make more from your newsletter with Automatic Evergreen

Duration:01:01:26

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001: Starting Something New, Mount Rushmore of Creators Who Inspired Us

3/19/2024
The HeyCreator Show is presented by Riverside.fm — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠⁠ In the first official episode of the HeyCreator show, Matt Ragland (⁠⁠@mattragland⁠⁠) and Tim Forkin (⁠⁠@timforkindotcom⁠⁠) talk about facing the challenges of starting a new creative project. Then, the team goes deep into their past, revealing their Mount Rushmore of Creators Who Inspired Us. (0:00) — Presented by Riverside.fm (1:45) — Rundown of today’s show (2:26) — Starting something new as a creator (10:22) — Why reps are so important early in a creative project (17:35) — Mount Rushmore of Creators Who Inspired Us ⁠Join the HeyCreator Community⁠ ⁠Make more from your content with Automatic Evergreen⁠

Duration:01:05:19

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Welcome to the HeyCreator Show!

3/12/2024
The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout. On this week’s episode, Tim Stoddart (⁠@timstodz⁠) talks about the changes coming to The Copyblogger Podcast and introduces Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) as the new hosts of The HeyCreator Show. The group discuss the change, touch base on upcoming creator trends, and paint a picture for how the show will sound moving forward. (00:00) — Intro (00:41) — Tim & Matt talk about the show changes (11:21) — Upcoming creator trends we're seeing (15:56) — Separating personal brand and business (22:58) — What will the HeyCreator Show be?

Duration:00:35:49

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Tim Stoddart & Ethan Brooks: The Most Influential Writer You’ve Never Heard Of

3/5/2024
On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses. Cool Stuff Mentioned In The Show ⁠Arnold Schwarzenegger’s autobiography, Total Recall⁠⁠John Milius, the most influential writer you’ve never heard of⁠⁠BETA Camp: The entrepreneurial summer camp for high school kids⁠⁠Antifragile: Things That Gain From Disorder⁠⁠Mike Roe’s belief: “Don’t follow your passion, but bring it with you”⁠⁠You have goals, even if you don't realize what they are⁠ Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠⁠⁠⁠⁠Give Hypefury a try and grow your personal brand.⁠⁠⁠⁠⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠⁠⁠⁠⁠Click the link and start seeing success in as little as 30 days!

Duration:00:55:46

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Tim Stoddart & Ethan Brooks: How to Build an Email List Without Paid Marketing

2/27/2024
On this week's throwback episode, ⁠@timstodz⁠ and ⁠@damn_ethan⁠ talk about an interesting Twitter thread that was written and published by ⁠Alex Garcia⁠. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an email list and grow your audience without breaking the bank. Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠⁠⁠⁠Give Hypefury a try and grow your personal brand.⁠⁠⁠⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠⁠⁠⁠Click the link and start seeing success in as little as 30 days!

Duration:00:59:04

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Ryan Carr: How to Work Smarter with the Content You Create

2/20/2024
On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution. Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠⁠⁠Give Hypefury a try and grow your personal brand.⁠⁠⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠⁠⁠Click the link and start seeing success in as little as 30 days!

Duration:00:45:49

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Thoughts On Podcasting, Newsletter Ads, (And $3k+ Per Mo. On 15k Subs)

2/13/2024
Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about podcasting, how to stick with it, and how to keep it easy. They also discuss ConvertKit’s new ad network, other players in the market, and how you might use these if you’re building your own newsletter. Cool Stuff Mentioned In The Show Our interview with Danny Miranda⁠⁠newsletter⁠⁠podcast⁠⁠twitter⁠⁠Tim’s interview with Danny Miranda back in the day⁠⁠Danny’s interview with Gary Vee (and why Gary Vee called his mom ten years ago)⁠⁠Sam Parr’s conversation with Ben Wilson and Jonathan Barshop on Podcasting⁠⁠Eric Nuzum’s book, Make Noise⁠ Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠⁠Give Hypefury a try and grow your personal brand.⁠⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠⁠Click the link and start seeing success in as little as 30 days!

Duration:00:52:58

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Tim Stoddart & Ethan Brooks: Opportunity Is Everywhere

2/6/2024
This week we have another Throwback episode. In this episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) touch on everything from old-time gunslingers to the Inc. 5000, including the story of a NYC entrepreneur who started a brilliant business with no money, and the dangers of audience capture. Cool Stuff Mentioned In The Show ⁠Dan Carlin’s Hardcore History⁠⁠Ben Wilson’s How to Take Over The World⁠⁠Ethan’s Favorite-ish History Book⁠⁠The First Man On Earth to Buy An iPhone⁠⁠The man who started a NYC biz with $0⁠⁠The Dangers of Audience Capture⁠⁠Tim’s Guset Appearance on “If I Was Starting Today”⁠ Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠Give Hypefury a try and grow your personal brand.⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠Click the link and start seeing success in as little as 30 days!

Duration:00:58:23

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Tim Stoddart & Ethan Brooks: Concrete Steps For Overcoming Fear Of Failure As A Writer

1/30/2024
This week we have another Throwback Episode. In this episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) take a break from marketing and business in order to talk about the ins and outs of story-telling, fear of failure, and how to put yourself out there. Cool Stuff Mentioned In The Show ⁠Tim’s new article on Seth Godin’s book Linchpin⁠⁠Seth Godin’s Book Linchpin⁠⁠Flatland⁠⁠Tim Urban, Wait But Why⁠⁠DALL-E Art Creating AI⁠⁠Watchmen by Alan Moore⁠⁠The Ocean At The end of the Lane by Neil Gaman⁠ Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!

Duration:00:45:54

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Noah Kagan: How He Went From Fired at Facebook to CEO of AppSumo

1/23/2024
On this week's episode Tim Stoddart sits down with Noah Kagan from AppSumo. They discuss Noah's new book Million Dollar Weekend, becoming a successful YouTuber, and what it takes to achieve all of it. Cool things mentioned in the show: Noah's Newsletter - https://noahkagan.com/Noah's Book - https://noahkagan.com/mdwbook/Tim on Twitter - https://x.com/TimStodz?s=20Noah on Twitter - https://x.com/noahkagan?s=20 Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!

Duration:00:51:27

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Tim Stoddart & Ethan Brooks: From 0 to 150k+ Subscribers In 7 Months

1/16/2024
The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week's throwback episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the lead-gen industry with a live look at a website Ethan’s thinking of buying. Cool Stuff Mentioned In The Show ⁠The Milk Road Newsletter⁠⁠Tim and Ethan’s 3-Part Creator Model⁠⁠Overview of the Newsletter Engine⁠⁠Our Episode on How To Handle The Recession⁠⁠Shaan Puri’s Thoughts On How Big The Milk Road Can Get⁠⁠Deal Flow Sourcing Guide For more great insights, check out… Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!

Duration:01:15:30

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Tim Stoddart & Ethan Brooks: How to Make Thousands On A 1k Person Email List

1/9/2024
This week we have another throwback episode. On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk about self doubt, idea validation, and how to allocate your energy across projects as a creator. Cool Stuff Mentioned In The Show ⁠SoberNation Staging Site⁠⁠Elon Musk SpaceX Documentary (Return to Space)⁠⁠Mark Zuckerberg’s interview with Tim Ferriss⁠⁠Descript⁠⁠My First Million: Why it’s crazy to go for the olympics⁠⁠Ethan’s Twitter thread on anxiety⁠⁠Steph Smith⁠⁠Doing Content Right⁠⁠Doing Time Right⁠⁠Steph’s test tweet⁠⁠A detailed breakdown of Steph’s idea validation and launch process⁠⁠Best Self Co⁠⁠Case study on how Brümate grew to $100m+ in 5 years⁠⁠The Penny Hoarder⁠⁠The Write Life⁠⁠They Got Acquired⁠⁠Kern.al⁠⁠Indie Hackers⁠⁠Made In America⁠⁠Our episode on how Nathan Barry grew from $1.5k MRR to $100k+ through personal outreach⁠ For more great insights, check out… Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!

Duration:01:00:14

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Ethan Brooks & Tim Stoddart: F*ck College! Here’s How To (Really) Learn To Write

1/2/2024
On this week’s throwback episode, Tim Stoddart (⁠@timstodz⁠) sits down with Ethan Brooks (⁠@damn_ethan⁠) to dig into one of Tim’s recent viral Twitter posts and unpack a 5-part accelerated learning framework you can use to become a better writer (or take on other skills). Cool Stuff Mentioned In The Show ⁠Tim’s Tweet⁠Neil Gaiman’s interview with Tim Ferriss⁠ ⁠The Graveyard Book narrated by Neil Gaiman⁠⁠Norse Mythology narrated by Neil Gaiman⁠⁠Joe Rogan interview with Chuck Palahniuk⁠⁠John Steinbeck’s Journal of a Novel⁠ Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!

Duration:00:52:07

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Nicolas Cole: What is the secret to writing high-performing content online?

12/26/2023
In this throwback episode of the Copyblogger Podcast, Tim interviews Nicolas Cole about the secrets of writing high-performing online content. Show notes: Follow Cole on Twitter Follow Tim on Twitter Check out ship30for30 Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!

Duration:01:16:32