Simple Online Business

Have you ever wondered: Many of my clients ask these questions, and honestly, I struggled with this earlier in my business too. While it is one of those things you learn through experience and eventually find where your personal line is - I want to share my lessons and secrets with you and help you save time not learning things the hard way. On today’s episode of the Simple Online Business podcast, I’m breaking down some ways to think about what to offer for free and what to reserve for clients. I’m also discussing the challenge of setting boundaries when it comes to free value. I know you’re going to love this one. YOU’LL LEARN: Let’s Connect! HERE

These are two major myths that are often talked about in the entrepreneurial world: Marketing = social media You have to be on social media to get clients. Listen… I’m a huge proponent of social media. For all the flaws, it gives us access to SO MANY connections with new people, for free. Yep, it takes work. But it’s also such an advantage for beginning business owners. And while I’m usually giving you tips on how to connect with people on social media - today I want to introduce you to a whole other world of possibilities… growing a business without using it. On today’s episode of The Simple Online Business Podcast I'm chatting with my client Shannon, who recently had her first 10k month without building an audience on social media, about her inspiring journey of embracing change and discovering the freedom entrepreneurship brings. We talk about how she got started, the obstacles she’s overcome and the power of coaching and community in business growth. YOU’LL LEARN: Learn more about Shannon: Shannon is the CEO of Lifetime Stress Relief, a virtual assistance & online business management company that specializes in email & calendar management, preventing overwhelm and burnout, and developing systems to save time. Yes, we research refrigerators and check emails, but we also save time for life on our clients' calendars, act as a gatekeeper between customers, and remember the special dates in our clients' lives. When not working, Shannon loves to travel and be outside with her puppy, Ruby Tuesday, painting, surfing, or reading! Visit her website here Let’s Connect! HERE

Last fall, I had a coaching conversation with my client, Brittany. She had been trying to consistently sign coaching clients for a couple years, but it just wasn’t working. She had an offer, a website, decent social media engagement… and yet it just wasn’t turning into paying clients. Almost immediately on our conversation, I realized the issue. I told her what I saw, and what to do differently. She implemented this advice and started signing lots of clients right away. She’s been consistently signing clients ever since. What I found interesting is that she mentioned to me that she had thought about working with me a couple years before but didn’t - and wished she didn’t wait. On today’s episode, I have Brittany on to talk about our conversation, the advice I gave her, and the decision to invest in coaching with me. This episode is a fun look into what it’s actually like to be my client. This podcast episode will be super inspiring for any business owner. YOU’LL LEARN: Learn About Brittany: Brittany Hagemann is a licensed CA Esthetician turned Esthetician Business Coach. After opening her acne business in San Diego in 2017, she grew it to a six figure business in under two years. She currently helps other esthetician business owners grow their business to six figures and beyond. When she's not working with her clients, she's spending time with her daughter and husband. Visit her website here Follow her on Instagram Listen to here podcast here: Estheticians Earning More Let’s Connect! HERE

Have you ever felt like your business was moving too slow? You feel like you are doing all the right things, but it’s not getting the results you want fast enough. So many business owners are tempted to quit or pivot when this happens… losing the momentum they were building, and restarting the clock between where they are now and the results they want to achieve. Don’t be one of them. On today’s episode of the Simple Online Business podcast, I’m talking about why things feel slow and how to love the process… because it changes everything. YOU’LL LEARN: Let’s Connect! HERE

Whether your business works or not depends on 3 things: It's why I have said this for years: every problem in your business is either a marketing problem, a sales problem, or a CEO problem. On today’s episode of the Simple Online Business podcast, I am going to dive deeper into how to diagnose problems in your business to make sure you are solving the right problems. If you don’t diagnose your problem correctly, you’ll be solving the wrong problem - and it won’t fix your results. You don’t want to miss this episode! YOU’LL LEARN: Let’s Connect! HERE

Has business ever felt really heavy, confusing, and unclear for you? If the answer is yes, you are NOT alone. When business feels really hard, you start to lose confidence, motivation and makes it so much harder to show up… which of course makes it harder to get the results you want. On today’s episode of the Simple Online Business podcast, I’m talking about one strategy to make business easier - playing to your strengths. We all have things we are naturally good at, or become good at through practice… and these things illuminate the way to the marketing and business strategies that will work best for us. YOU’LL LEARN: Let’s Connect! HERE

Does selling give you the ick? So many business owners struggle with the idea of having to sell - and even if they think they are ok with sales, there’s sometimes still an underlying vibe of “the ick” that makes it hard for them to make offers. Let's face it, selling can bring on a lot of negative emotions. Many of us feel gross, icky, or unnatural when we think about having to sell something. But… as business owners selling is an essential part of our business. We have to have a good relationship with selling, in order to have a successful business and be able to achieve our goals and make money. On today’s episode of the Simple Online Business podcast, I’m talking about the selling ick factor - why it happens, and how to reframe the way you approach selling so that you feel good about it…and the people you’re selling to also feel good. (yes this is possible!) YOU’LL LEARN: ● Why you feel “icky” when it comes to selling and how to overcome it ● The impact of negative experiences with sales ● How to shift your mindset to focus on helping and serving potential clients ● The importance of transparency in pricing and avoiding the bait and switch tactics ● The most effective ways to make selling feel comfortable and authentic Let’s Connect! HERE

“Everyone else has it all figured out.” I know this can feel really real sometimes, but I’m here in your inbox today to say this is 100% untrue. False. Myth. This is a very common misconception in entrepreneurship. This thought can alter your perception, affecting everything from your self-image to your business goals and the challenges you face. On today’s episode of the Simple Online Business podcast I’m talking about why this negative thought is actually a bit more diabolical than you might initially think… and I’m going to do my very best to help you shake it loose and feel better about yourself and your business if you are someone who tends to think everyone else knows something that you don’t. YOU’LL LEARN: Let’s Connect! HERE

Many of us struggle with confidence, which, by the way, is very normal and is very much part of having a business and being an entrepreneur. On today’s episode of the Simple Online Business podcast I’m talking about confidence as a mental discipline, how to manage these types of feelings and building on existing confidence. YOU’LL LEARN: Let’s Connect! HERE

Recently someone asked how much I made in my first 3 years of business. Here’s the answer: 2017: $40 (not a typo) 2018: $42k 2019: $210k And if you know my story, you know I made almost $800k in 2020, year 4. On today’s episode of the Simple Online Business podcast, I’m sharing the two major things I did in 2019 to grow, and the one thing I did in 2017 and 2018 that set me up for explosive growth in 2019 and 2020. YOU’LL LEARN: Let’s Connect! HERE

How would you approach your business if it was your job? What would be different? Every single business owner needs to ask themselves these two questions - because when we are making our own schedules and deciding our own workloads it’s really easy to NOT take things as seriously as we would if it was a job. It’s tempting to want to wait until the business is bigger or feels more serious to take it more seriously - but this is actually backwards. We have to take our business seriously before it feels serious. On today’s episode of the Simple Online Business podcast, I’m exploring the concept of "job mentality" in the context of online business success. I’m comparing different work mentalities—hustle, anti-hustle, and flow—and their impact on you as a successful business owner. YOU’LL LEARN: Let’s Connect! HERE

Do you hate failing? Who doesn’t, right? It’s disappointing and frustrating when things don’t work the way we wanted them too - plus, we all spent over a decade being programmed to believe that failure is really, really bad. I want to challenge you to shift your mindset towards failure. Instead of seeing it as a setback, view it as a necessary step forward. Being willing to fail, taking action quickly, and learning from both successes and failures are essential to achieving your business goals. Failure isn't something to avoid; it's something that actually brings you closer to success. On today’s episode of the Simple Online Business podcast, we’re talking failure. Specifically, the fact that failure has been part of the recipe every time my business has experienced BIG growth - and the fact that failure moves us closer to our goals, even though most people believe it means they are further away. YOU’LL LEARN: Let’s Connect! HERE

Did you know people have undeniable business growth when they niche down? People also have undeniable business growth without a niche. Guess what, just like with nearly every other topic - there is nuance to the niche discussion. We've all heard the success stories - coaches who find their niche and suddenly their business is successful. It's an attractive proposition, isn't it? The idea that by narrowing your focus, you can become the go-to expert in a specific area and that this leads to more clients, more impact, and more income. But that isn’t always the case. On today’s episode of the Simple Online Business podcast, I’m bringing the nuance. I’m talking about why people suggest niches, what we’re trying to accomplish with a niche and how to accomplish that with or without a niche. If you’re struggling with choosing a niche, you’re not going to want to miss this episode. I’m sharing a new approach to niching that will change the way you think. YOU’LL LEARN: Let’s Connect! HERE

Have you ever asked yourself why clients aren’t buying from you? You’re not alone. Every business owner has had this experience of not getting as many yeses as they want - or even a full on dry spell without a yes. It’s frustrating and can make you question everything and start looking for a job as a librarian. But here’s the deal: this phase you’re in isn’t permanent - and you have more power in this than you think. On today’s episode of the Simple Online Business podcast, I’m walking you through 6 reasons they might not be buying right now, and how to address those. We’re talking about offers, audience, value, consistency and so much more. If you’re struggling with sales you don’t want to miss this episode! YOU’LL LEARN: Let’s Connect! HERE

Want to sell more coaching? You’ve got to lead yourself: your thoughts and your feelings. Selling coaching is 99% mental work. You need to understand the emotional drivers behind buying decisions and leading yourself to inspire and attract clients. There's so much power in the visual of leading your thoughts and feelings, and that self-leadership is what's going to be irresistible to clients. Today on the Simple Online Business podcast, I’m talking specifically to coaches about how to sell coaching: the psychological aspects of selling coaching, the importance of self-confidence and self-leadership and why emotional factors influence client’s hiring decisions. YOU’LL LEARN: Let’s Connect! HERE

Have you ever posted a piece of content and if it doesn't immediately bring in a new client or go viral, you label it a failure? In the entrepreneurial world, it's easy to get caught up in the success-fail binary. This is the idea that every action you take is either a resounding success or a complete failure. I see this happen all the time, especially when it comes to social media marketing. This kind of thinking is not only demoralizing but can also lead to a dangerous cycle of discouragement. Expecting instant results from a single action is a misconception that many business owners give in to. The truth is, success in business is rarely about one-off actions; it's about the cumulative effect of consistently providing value to your audience. Today on the Simple Online Business podcast, I’m talking about this false binary, what’s wrong with it, why we think this way – and most importantly, how to shift your thinking in a way that will fuel you to keep showing up and NOT get discouraged when something you try doesn’t work the way you wanted it to. YOU’LL LEARN: Let’s Connect! HERE

Last month, I hosted an event specifically for coaches to talk through the challenges and changes in the industry, the outlook for 2024, and how to grow your coaching business in 2024. One of the core messages from the event was the undeniable shift towards relational marketing. In the digital age, it's no longer just about broadcasting your message—it's about creating meaningful connections. As coaches, we must lean into building authentic relationships with our audience. The response was incredible. So many people who came live said that it is exactly what they needed, it calmed them down and made them feel positive about being a coach again… and everyone said that they 100% would need to relisten to it when they were feeling down. Because of this.. I wanted to release it in an easy to consume audio format so you can return to it anytime you need a loving coach slap to help you get inspired about your work. The coaching landscape is changing, but with change comes opportunity. YOU’LL LEARN: Let’s Connect! HERE

I recently flipped through some old journals from prior times in my business - the one that really caught my attention was a month where I was going after a BIG goal that honestly felt impossible. It was fascinating to look back knowing that I had achieved the goal that month despite having zero belief that I would at the start. Sometimes, our biggest goals can seem delusional. But here's the thing: you need to believe in the possibility of achieving them before anyone else will. Today on the podcast, I’m talking about what it takes to achieve big goals - the importance of mindset and belief - and giving some inspiration to all of you who have set big goals for 2024. YOU’LL LEARN: Let’s Connect! HERE

Today, I want to take you through my journey in 2023. I’m going to share with you the lessons I've learned, the changes I've made, and the insights I've gained. 2023 was a year of transformation for me. And while reflecting on the past year, I realized the importance of embracing change and simplifying my business during challenging times. In this episode of the podcast, come take a walk down the 2023 memory lane with me. You’ll hear the things that changed me as a business owner, in more ways than one. But we’ll also chat about: the importance of business foundations, mindset work, understanding customer needs, and facing areas of discomfort for growth. Cheers to the first episode of 2024, I hope you find it to be both motivating and inspiring to what you might need to hear as a business owner for the start of a new year! YOU’LL LEARN: Let’s Connect! HERE

Sometimes I don’t think cheerleaders get the credit they deserve… Hear me out on this one. Have you ever thought about the role of a cheerleader at a game? The whole point of the cheerleader is to get the crowd going, right? When they get the crowd cheering and celebrating, the team gets excited. And when they’re excited, it fuels them to perform better. So if cheerleaders are SUCH an important part to the momentum to a game, why do WE as business owners struggle so much with celebration? I've noticed that for many people, including myself, celebrating our achievements can be a challenge. It's all too easy to focus on what didn't go as planned, rather than acknowledging and celebrating our accomplishments. In this episode of the podcast, I want to stress that taking the time to celebrate is not just about feeling good. It's a crucial part of maintaining momentum in your business. We will discuss the importance of celebrating achievements in business. We will also touch on how internal momentum can lead to external success. This episode is all about learning how to feel good about the work you’ve done, you’re doing, and what you will do as a business owner. Get ready to learn how to appreciate YOU better this episode! YOU’LL LEARN: Let’s Connect! HERE