Ad Age Marketer's Brief
Business & Economics Podcasts
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Location:
United States
Description:
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Language:
English
Website:
http://www.adage.com
Episodes
How Opill is marketing the first over-the-counter birth control pill
5/1/2024
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
Duration:00:20:01
How Smucker is adjusting its media mix to reach Gen Z
4/24/2024
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
Duration:00:26:14
How Babylist grew from a baby registry site to a $400 million media and commerce business
4/17/2024
Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI
Duration:00:21:29
Inside the Thomson Reuters rebrand with CMO David Carrel
4/10/2024
Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.
Duration:00:25:15
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
4/3/2024
Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers
Duration:00:21:17
How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
3/27/2024
‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says
Duration:00:25:51
Why Zappos remains customer-centric after 25 years
3/20/2024
CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary
Duration:00:20:31
How to make first-party data work for your brand, presented by Vericast
3/18/2024
Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.
Duration:00:16:59
VAB’s Sean Cunningham on what marketers should know about media
3/13/2024
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.
Duration:00:23:46
How Dunkin’s Super Bowl spot came together
3/6/2024
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast
Duration:00:27:00
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
2/28/2024
After recently acquiring Radisson, the hotelier is integrating its marketing and technology
Duration:00:21:03
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
2/21/2024
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead
Duration:00:22:24
Why Visa is hitching a ride with Formula 1
2/14/2024
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
Duration:00:20:39
Why Merrell and Saucony are taking more creative in-house
2/7/2024
Creative Director Kelly Warkentien talks about being more cost effective and flexible
Duration:00:16:30
Ad targeting and climate change
1/31/2024
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
Duration:00:19:44
Dr. Squatch’s John Ludeke on bringing humor to men’s grooming
1/24/2024
Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
Duration:00:26:16
Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl
1/17/2024
New CMO breaks down his priorities and offers Super Bowl advice
Duration:00:19:16
How Juliet Wine is making boxed wine more upscale
1/10/2024
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
Duration:00:24:35
How GoDaddy is helping entrepreneurs go digital
12/20/2023
CMO Fara Howard talks about the role of TikTok and AI for GoDaddy
Duration:00:19:29
2023 Marketers of the Year
12/11/2023
Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.
Duration:00:15:07