B2B Craftworks

Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow * Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support the show

Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Support the show

Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support the show

Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)! Sign up for STAMP FANS: my.stampfans.com/sarah-greesonbach Sign up to be notified when the free webinars launch: https://b2bwritinginstitute.com/ Support the show

Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :). See the original email: https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr Subscribe: https://b2bwritinginstitute.com/ Support the show

You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out. More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Support the show

Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought! More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Maslow's Hierarchy of Needs https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs Seth Godin's A hierarchy of business to business needs https://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/ Support the show

In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer. We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writers to consider when starting their own venture, emphasizing the importance of finding a balanced approach and establishing yourself as a consultant-like relationship with clients, fostering a more equal and respectful collaboration. More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Support the show

Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3. More about Belinda: https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show

Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset. The holistic pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit Playing Big by Tara Mohr Inner Mentor Exercise: https://www.taramohr.com/book/inner-mentor-signup/ More about Belinda: https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show

Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center. More about Belinda: https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show

Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different🙃). More about Belinda: https://www.copywritematters.com/ More about B2BWI: https://b2bwritinginstitute.com/ Support the show

Let's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism hire out of teaching (oops!). More about Belinda: https://www.copywritematters.com/ More about B2BWI: https://b2bwritinginstitute.com/ Support the show

Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better. Read the session notes as we go: https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit# Use the Session Graphic Organizer to do your journaling: https://docs.google.com/document/d/1tYZZIORHHo1L6DcA4J6RH9Wb5f_9FJUtv3x3dkqJUV0/edit Want to join our B2B writing "study group"? Just email hello@B2BWritingInstitute.com with the title "Moonshot" and I'll get you the details :). Support the show

Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice. Here's the sentence we talk about: "Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that comes up." Writer Paradise: https://b2bwritinginstitute.com Support the show

Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B. You should be on this list: https://b2bwritinginstitute.com/ B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar B2B Moonshot Machine membership: https://b2bwritinginstitute.podia.com/moonshot-machine Support the show

This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October. Stay in touch by email https://b2bwritinginstitute.com/join-b2bwi/ Free webinar on writer's block and burnout https://b2bwritinginstitute.podia.com/burnout-writers-block B2B Moonshot Machine (New 6-month option!) https://b2bwritinginstitute.podia.com/moonshot-machine Support the show

Happy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class and improv class (and I'm glad I do!). This is.... the Friday update! More by email: https://b2bwritinginstitute.com/join-b2bwi/ The Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar The Membership: https://b2bwritinginstitute.podia.com/moonshot-machine Support the show

Let me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi Techo. Find out more about The B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar Stay in touch via email: https://b2bwritinginstitute.com/join-b2bwi/ Support the show

Three things I go on and on about to help you write faster AND better. No gimmicks. It's painful, but it works. Get email: Sign up at B2BWI Read this instead of listening: See the email Check out the B2B Writing Seminar: B2B Writing Seminar Support the show