The Marketing Companion

In this special bonus episode of The Marketing Companion, Mark Schaefer and Daniel Nestle review some of the key learnings and highlights from The Uprising marketing retreat. The event featured acclaimed thought leaders on AI, content marketing, word of mouth, branding, and more. The intimate setting and group conversations created many a-ha moments. You can learn more about the Uprising retreat here.

Mark Schaefer reveals his content anxiety – is he missing something by sticking with the same content formats for more than a decade? Jay Acunzo describes his strategy of starting and stopping shows and why it makes sense ... or not. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

Amanda Russell has a front and center seat in one of the biggest controversies in the history of sports. Millions of young athletes are losing their health, and in some cases their lives, to radical training programs. In this new episode, we look at the marketing of disruptive ideas in a fascinating discussion. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do 'higher education. Former Olympic-level athlete, Founder-to-sale Entrepreneur and Marketing Consultant who still loves the brain gymnastics of helping people and companies become more influential among their desired audience. Professor, Author "The Influencer Code", Speaker, Board Member and Director of C4In

Too many companies are claiming to be beacons of social good and then not delivering. The result is a backlash against purpose-filled marketing, especially with young people. Mark Schaefer and Keith Jennings explore the current state of marketing and its role in our businesses and lives. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

The world of Ai overwhelming. How do grab ahold of something in this hurricane of daily developments and actually start something for your business? Mark Schaefer and Paul Roetzer cut through the overwhelm to offer practical steps. There is bonus content on this show that explores AGI, impact on marketing careers, and more.

Marketing to Gen Z requires drops, collabs and customization as table stakes, nostalgic IP as a ticket to ubiquity, participatory game mechanics driving virality, content and commerce finally tying the knot, and billionaire influencers, to name a few. Mark Schaefer and Sara Wilson explore how the most successful brands navigate major shifts reshaping Gen Z lives, such as the rise of AI, digital campfire platforms and the collapse of traditional media channels. These brands all know how to garner the most valuable commodity in the world: attention. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

Brand loyalty has been in decline for years. But Mathew Sweezy is heading up new technological innovations to build loyalty through experiences and games native to the digital lifestyle. Catch a glimpse of the future of innovation with Mat and Mark Schaefer. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.

We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it! Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

If it seems like Shein and Temu have taken over the world overnight, you would not be wrong. These leading retail brands came out of nowhere by seemingly breaking all the rules of marketing. Mark Schaefer and Amanda Russell break down the biggest revolution in retail since Amazon! Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do 'higher education. Former Olympic-level athlete, Founder-to-sale Entrepreneur and Marketing Consultant who still loves the brain gymnastics of helping people and companies become more influential among their desired audience. Professor, Author "The Influencer Code", Speaker, Board Member and Director of C4In

Mark Schaefer explains a process that started 25 years ago to begin moving his business decisions from money to activities that brought joy. Keith Jennings compares this to a five-step career journey that starts with "don't mess up" to "meaningful work that brings joy." Where are you in the process? Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

In this new episode of The Marketing Companion, Mark Schaefer was faced with a crisis and he asked AI to solve it for him. You'll just have to hear it to believe it.

Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dissect this development and dissect research with vast implications for our commercial strategies. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

With OpenAi's revolutionary new offering, everyone has the ability to create custom applications -- just by typing commands in your own style. You can create whatever you can imagine! Everyone can be a coder now. Let's cut through the hype and explore the possibilities and constraints of this remarkable technology. Mark Schaefer hosts Paul Roetzer, founder of the Marketing AI Institute.

In an unprecedented solo performance, Mark Schaefer discusses his thoughts on where our marketing priorities will be in the next few years. is the metaverse still alive and kicking? Tune it to find out!

Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies and Mark Zuckerberg's hoodie. Mistakes in marketing can work, but only within a certain context. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do 'higher education. Former Olympic-level athlete, Founder-to-sale Entrepreneur and Marketing Consultant who still loves the brain gymnastics of helping people and companies become more influential among their desired audience. Professor, Author "The Influencer Code", Speaker, Board Member and Director of C4In

Can you base a marketing strategy on generosity? It's complex, exciting, and perhaps a key part of our future in business. Keith Jennings has studied the psychology and sociology of generosity and is convinced it should be a core strategy. Mark and Keith explore this idea and a multitude of angles when kindness counts most of all in this unusual episode! Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its relevance in the new digital landscape Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

Sara Wilson and Mark Schaefer attended Z Con, the first conference fully dedicated to Gen Z -- up on by Gen Z leaders. It provided a fascinating glimpse into the minds and memes of a generation that punched above its weight when it comes to cultural influence. In this show you'll get an eye-popping look at what it takes to achieve business and brand success when it comes to this new generation of consumers. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

Mark Schaefer and Mathew Sweezey discuss how the AI revolution is impacting them as business leaders, entrepreneurs, and simply individuals trying to make their way in the world. Mark and Mathew discuss their current AI priorities, hacks, and the aspects of this development keeping them up at night. Where do they see the pitfalls and opportunities? Find out in this fascinating episode! Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.

There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode. Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why marketers create the worst content, and the importance of "awe" in the content world. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast