Mintel Little Conversation

Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more! Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Consulting and how Mintel helps brands make better strategic marketing decisions. Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting. Guests: Melanie Bartelme, Associate Director, Mintel Food and Drink. Michele Golden, Director, Mintel Consulting.

Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out! Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Visit the Mintel Store to explore all our health and well-being research and buy a report today. Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting. Guests: Diana Kelter, Associate Director, Consumer Trends. Jenny Zegler, Director, Mintel Food & Drink and Global Consumer.

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out! Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Visit the Mintel Store to explore all our technology research and buy a report today. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Brian Benway, Senior Analyst, Gaming and Entertainment, Mintel Reports US. Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany.

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more! Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew McDougall, Director, Mintel Beauty & Personal Care. Guests: Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.

Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more! Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting. Guests: Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting. Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'. Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Diana Kelter, Associate Director, Mintel Trends, North America. Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Learn more about Mintel's products and solutions, browse our technology market research and buy a report today by visiting the Mintel Store.

Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a discussion of everything plant-based. Are we reaching peak veganism? Do opportunities still exist for meat alternatives brands? Listen to the conversation to find out how our experts think plant-based products will fare in the future. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Browse all our vegan and plant-based market research and buy a report today by visiting the Mintel Store. Host: Elysha Young, Associate Director, Mintel Trends, APAC. Guests: Alice Pilkington, Senior Global Food and Drink Analyst, Mintel Food and Drink. Megan Stanton, Associate Director South APAC, Food and Drink and Purchase Intelligence Insights. Dr. Simon Eassom, Executive Director, Food Frontier.

Host Andrew Davidson speaks with Michael Spelfogel, Cardless Co-founder and President, at Money20/20 USA to discuss co-branded credit cards, brand partnerships and industry challenges for fintechs. Listen now to find out how technological innovation and data science is impacting the financial services market. Join us live to explore 2024 Financial Services Marketing Trends, browse all our financial services market research and buy a report today by visiting the Mintel Store. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Michael Spelfogel, Co-founder & President, Cardless.

Host Andrew Davidson is joined by consumer experts Dana Macke and Jenny Zegler in a discussion about Mintel's 2024 Global Consumer Trend 'Relationship Renaissance'. The trend predicts that consumers who find comfort through screens at the cost of meaningful, real-life relationships, will seek new forms of intimacy for the sake of their physical and mental health. Listen to find out more about the underlying motivations that will drive consumer spending and how brands should react to changing consumer behaviours. Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Dana Macke, Director of Mintel Trends, Americas. Jenny Zegler, Director, Mintel Food & Drink.

Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store. Host: Andrew McDougall, Director, Mintel Beauty & Personal Care. Guests: Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK. Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting. Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and buy a report today by visiting the Mintel Store. Host: Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting. Guests: Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting. Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

Host Andrew Davidson interviews Ness CEO and Founder Derek Flanzraich on the health and wellness positioning of the Ness credit card, entrepreneurship and industry challenges. Mintel consumer trends expert Diana Kelter explores the relationship between financial wellness and mental health. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Find out more about financial services marketing trends in 2023 , browse all our US financial services research and buy a report today by visiting the Mintel Store. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Derek Flanzraich, Ness CEO and Founder. Diana Kelter, Associate Director, Mintel Trends, North America.

Host Lynn Dornblaser is joined by food scientist Stephanie Mattucci in a discussion about ingredients in food and drink that maintain brain function and support mood health. Do consumers really know the science behind buzzwords on product packaging? Listen to find out more about emerging ingredients to look out for - from everyday caffeine to ancient Ayurvedic medicine - and what marketers need to know before jumping into their next product innovation. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Learn more about Mintel's research on functional ingredients, browse all our ingredients research and buy a report today by visiting the Mintel Store. Host: Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting. Guest: Stephanie Mattucci, CFS, Director, Mintel Food & Drink and Mintel Purchase Intelligence Research.

Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss how marketers are using astrology in campaigns. How are astrological signs impacting consumers' food and drink purchase decisions? Listen to the conversation to find out more about self-expression, decision paralysis, and astrology trends on social media. Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community. Learn more about Mintel's Global Consumer Trends, browse all our consumer research and buy a report today by visiting the Mintel Store. *This episode is re-aired and was originally published in April 2022. Host: Elysha Young, Associate Director, Mintel Trends, APAC. Guests: Diana Kelter, Associate Director, Mintel Trends, North America. Huiqi Ong, Senior Consumer Lifestyle Analyst, Mintel Reports. Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

As Twitter undergoes a rebrand to 'X', will Meta's Threads replace Twitter? The newly dubbed 'Twitter killer,' Threads gained 30 million followers in the first 24 hours upon its release. Host Andrew Davidson is joined by media experts Marisa Frys and Rebecca McGrath for a discussion about what brands should know about Meta's newest text-based social media platform and its associated ecosystem. Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community. Learn more about Mintel's Media Landscape Report, browse all our consumer research and buy a report today by visiting the Mintel Store. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia. Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to consumers' growing sustainability concerns. This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Check out all our consumer sustainability research at the Mintel Store. Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community. Host: Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting. Guests: Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer. Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Host Andrew Davidson is joined by sustainability expert Richard Cope in a discussion about how water shortages became the fastest-growing environmental concern among consumers over the past year. How should brands be thinking about the issue of water shortages? What do brands need to know about the impact of climate change and other government initiatives going forward? Listen to find out more about why consumer attitudes toward sustainability are changing and how brands should respond to these new demands. This episode is an overview of the Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia. Guest: Richard Cope, Senior Trends Consultant, Mintel Consulting.

Host Elysha Young—joined by consumer and industry experts Shelley Mcmillan from Mintel Consulting and Sabeera Ali from Food Industry Asia—discusses how food and drink products play an important role in the health and wellness of consumers across Asia Pacific. Listen to learn how food and drink brands can better communicate health claims, why consumers are snacking differently, and how consumer preferences for healthy food and drink consumption have changed in recent years. Head over to Mintel’s LinkedIn to share your thoughts on today's episode and visit mintel.com to become a member of our free Spotlight community. Learn more about how Mintel Consulting takes the guesswork out of a brand's process, solves business challenges and helps them move forward, faster and with confidence. Browse all our APAC consumer research and buy a report today in the Mintel Store. Host: Elysha Young, Associate Director, Mintel Trends, APAC. Guests: Sabeera Ali, Senior Manager, Public Affairs, Food Industry Asia. Shelley Mcmillan, Head of Mintel Consulting, South APAC.

Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordability living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times - as indicated by the lipstick effect. Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community. Learn more about Mintel's Economic Outlook Reports, browse all our consumer research and buy a report today by visiting the Mintel Store. Host: Andrew McDougall, Director, Mintel Beauty & Personal Care Guests: Nick Carroll, Category Director, Retail, Mintel Reports Samantha Dover, Category Director, Beauty and Personal Care, Mintel Reports UK