B2B Made Simple: A B2B Marketing Podcast
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If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you. On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away. In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.
Location:
United States
Description:
If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you. On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away. In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.
Language:
English
Website:
https://www.1clickagency.com
Episodes
214: Managing and Hiring 100% Remote Teams w/ Mark Bliss
8/21/2022
Mark Bliss, the SVP of Marketing at DNS Filter joins the podcast. He breaks down his successes with managing and hiring 100% remote teams, the difference between remote and remote first companies, how to activate your talent, the lessons he's learned and much more.
Mark's LinkedIn: https://www.linkedin.com/in/markbliss/
DNS Filter's Website: https://www.dnsfilter.com/
Duration:00:46:25
213: There's No Perfect Answer in Marketing w/ Laura Kendall
8/19/2022
Laura Kendall, the VP of Marketing at MadKudu joins the podcast. She discusses why marketers don't need to measure everything, what data B2B companies need to lean into, when you should follow your gut as a marketer and much more.
Laura's LinkedIn: https://www.linkedin.com/in/laura-kendall-48556911/
MadKudu's Website: http://madkudu.com/
Duration:00:28:51
212: Today’s Brand is Tomorrow’s Demand w/ Isabelle Papoulias
8/18/2022
Isabelle Papoulias, the former CMO at Mediafly joins the podcast. She shares where marketing teams need to focus their energy, the impact brand has on demand, why you should dedicate someone on your team to brand experience and much more.
Isabelle's LinkedIn: https://www.linkedin.com/in/isabellepapoulias/
Mediafly's Website: http://www.mediafly.com
Duration:00:32:16
211: The Key to Mastering YouTube as a B2B Marketer w/ Karl Yeh
8/17/2022
Karl Yeh, the Senior Marketing Manager at Benevity joins the podcast. He breaks down his secrets to becoming a heavy hitter on YouTube and what B2B companies need to do in order to master that platform. All this and more on today's episode of B2B Made Simple.
Karl's LinkedIn: https://www.linkedin.com/in/karlyeh/
Benevity's Website: https://benevity.com/
Duration:00:44:32
210: How to Beat Marketing Objections Internally w/ Ben Goldstein
6/7/2022
Ben Goldstein, the VP of Marketing at Nutshell joins the podcast. He walks us through the five biggest objections marketers face internally. Ben breaks down each objection and gives you a step-by-step plan to have the confidence you need when talking to the c-suite.
Ben's Article on Marketing Objections: https://www.entrepreneur.com/article/421988
Ben's LinkedIn: https://www.linkedin.com/in/benjaminjgoldstein/
Nutshell's Website: https://www.nutshell.com/
Duration:00:37:11
209: Should Marketing Be All About the Numbers? w/ Mark Fairhurst
5/31/2022
Mark Fairhust, the VP of Marketing at Mercatus joins the podcast. He breaks down the importance of balanced marketing, why quality is better than quantity, why it's critical to nail your storyline and much more.
Mark's LinkedIn: https://www.linkedin.com/in/markfairhurst/
Mercatus' Website: http://www.mercatus.com
Duration:00:30:34
208: The Unlock for Building a Holistic Revenue Team w/ Kristian Borghesan
5/23/2022
Kristian Borghesan, the VP of Marketing at FutureVault joins the podcast. He walks us through how he changed his revenue team into a holistic model, eliminated silos, started a "shared communication" strategy, achieved alignment on goals, and much more.
Kristian's LinkedIn: https://www.linkedin.com/in/kristianborghesan/
FutureVault's Website: https://www.futurevault.com/
Duration:00:31:19
207: The Key to Having a Strong Positioning Strategy w/ Tara Panu
5/16/2022
Tara Panu, the VP of Marketing at VoiceFlow joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode.
Tara's LinkedIn: https://www.linkedin.com/in/tarapanu/
VoiceFlow's Website: http://www.voiceflow.com/
Duration:00:47:25
206: Is There a Difference Between Brand & Demand? w/ Kristin Dorsey
5/9/2022
Kristin Dorsey, the VP of Marketing at Linc joins the podcast. She lays out the difference between brand and demand, where your budget should be allocated, how to measure marketing, how to avoid being dull and boring as marketers and much more.
Kristin's LinkedIn: https://www.linkedin.com/in/kristindorsey/
Linc's Website: http://linc.cx/
Duration:00:36:38
205: Short-Term vs. Long-Term Marketing w/ Heather Moses
5/2/2022
Heather Moses, the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more.
Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/
Nexthink's Website: http://www.nexthink.com
Duration:00:34:34
204: It's Time to Eliminate "Just Because" Marketing w/ Jim Holben
4/25/2022
Jim Holben, the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team.
Jim's LinkedIn: https://www.linkedin.com/in/jim-holben
AVI's Website: http://avi.com/
Duration:00:44:01
203: Honing in Your Strategic Narrative w/ James Furbush
4/11/2022
James Furbush, the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more.
James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/
AccessOne's Website: https://www.accessonemedcard.com/
Duration:00:48:32
202: B2B Marketing Isn't What It Used to Be / Phil Granof
4/4/2022
Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more.
Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/
NewStore's Website: http://www.newstore.com/
Duration:00:39:28
201: Four Areas To Focus in B2B Marketing w/ Andrew Hoerner
3/28/2022
Andrew Hoerner, a fractional SaaS CMO joins the podcast. He shares the areas working for him right now in B2B SaaS marketing and how to apply them to your marketing function. Andrew discusses a recent rebrand he took a company through, influencer marketing programs he's launching, why marketers need creative space each week, and how to create brand evangelists within your company.
Andrew's LinkedIn: https://www.linkedin.com/in/andrewahoerner/
Duration:00:36:31
200: How to Properly Execute Influencer Marketing / Grant Duncan
3/21/2022
Grant Duncan, the VP of Marketing at VoxImplant joins the podcast. He shares the ins and outs of their B2B influencer program, how they find partners, what the strategy looks like from start to finish, incentives, contracts and much more.
Grant's LinkedIn: https://www.linkedin.com/in/grantmduncan/
VoxImplant's Website: https://voximplant.com/
Duration:00:38:04
199: The B2B Buying Process Has Too Much Friction w/ Caroline Tien-Spalding
3/14/2022
Caroline Tien-Spalding, the CMO at Aptology joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more.
Caroline's LinkedIn: https://www.linkedin.com/in/tienspalding/
Aptology's Website: http://www.Aptology.com
Duration:00:39:01
198: How to Vet an Agency Before Hiring Them w/ James Winter
3/7/2022
James Winter, the VP of Marketing at Spekit joins the podcast. He shares his strategy behind hiring agencies, what questions to ask them on discovery calls, things to watch out for before signing a contract, mistakes to avoid and much more.
James' LinkedIn: https://www.linkedin.com/in/jameselliotwinter/
Spekit's Website: http://spekit.com/
Duration:00:30:11
197: Getting Your Hands Dirty Beats Having Credentials | Marketing Ladder Podcast
3/3/2022
On this episode, Sam Moss joins Mason Cosby for his LinkedIn Live show called the Marketing Ladder. Sam shares what it's been like growing a web development firm and how they've gone to market. From executing a solid podcast and LinkedIn strategy, Sam explains how to drive demand for what you do leveraging those channels.
Duration:00:34:24
196: Should B2B Startup Marketing Be Proactive? w/ Aviv Canaani
2/28/2022
Aviv Canaani, the VP of Marketing at DataRails joins the podcast. He explains why marketing is more than simply generating leads, proactive ways to engage with our target audience, what it looks like to entertain our buyers and much more.
Aviv's LinkedIn: https://www.linkedin.com/in/avivcanaani/
DataRail's Website: http://www.datarails.com
Duration:00:36:53
195: Winning Starts with Integrity | Success Fundamentals Podcast
2/24/2022
In this episode, Sam Moss hopped on the Success Fundamentals Podcast to talk with Kris Sykes and Brian Goldsack about what success means to him. Sam shares how he grew up with the idea of entrepreneurship in his head and has since learned never to let go just because results may not be happening for you immediately. Sam’s main virtue is patience, and he knows how to play the long game. In this episode, Sam also shares his approach to marketing and how he thinks the future of B2B marketing...
Duration:00:46:27