Fresh Ears

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling. We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/listener for privacy information.

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/listener for privacy information.

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio Useful links: T Brand Studio WebsiteThis is Not A Beauty Podcast NYTimes.com destination page Apple PodcastSpotify Podcast Cartier Trinity’s Linked by Love Paid PostWellcome Paid Post See omnystudio.com/listener for privacy information.

Lizzy Pollott, Acast's Chief Communications and Brand Officer, sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/listener for privacy information.

This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to Freshair.audio See omnystudio.com/listener for privacy information.

Fresh Ears is going fortnightly! Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam sit down with Zoe Bruton, Commercial Director at Say It Now, who are bringing voice-response to podcasts. Together, they explore how voice AI is giving consumers the ability to interact with an ad via their smart speaker, reducing the cognitive load, and creating a seamless, interactive exchange without interrupting their listening. We also discuss recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.

Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Zoe Harris is the Chief Customer Officer for On The Beach. She sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to discuss the bold risks they took during the pandemic and how they've built the brand since. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Clare Chapman is the CEO of EssenceMediaacomX. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to explore how they encourage their clients to be innovative, balancing risk with a brand’s core message and mission. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Introducing our newest baby. Our Director of Content, Michaela Hallam and Director of Marketing, Richard Blake sat down to talk through Fresh Air’s newest offering, Fresh Air Media. For years, we’ve helped build your brand’s own audio with podcasts, and now we are helping you to build your brand through audio. From building a brand's audio strategy, to launching your own show, to running bespoke creative audio campaigns and partnerships with other shows - we think podcasting is only just getting started. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.

Susanne Nowak is the Senior Brand Manager at Mondelez. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to talk about using stark insights to create meaningful work that brings awareness to the issues that matter in society. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Helen Saul is the Head of marketing at Shelter. She joined Fresh Air Production's Director of Content, Michaela Hallam at Media 360 in Brighton to talk about disrupting people’s experiences to incite meaningful and much-needed conversations on the matters that matter. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

At Media 360 in Brighton, Director of Brand & Marketing at OVO, Alice Tendler joined Fresh Air Production's Director of Content Michaela Hallam to talk about her attitude towards risk, tech innovation and blurring the boundaries of media and creative at OVO. All whilst encouraging people to go green with their energy consumption. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

For ten years Sam McAlister was the interviews producer on BBC 2’s flagship news programme Newsnight, securing head-to-head pieces with Silicon Valley CEOs, world leaders and Hollywood stars. A former barrister, she turned to journalism after a successful career in criminal law and has since negotiated with everyone from Buckingham Palace to the White House, Facebook to Tesla. Sam is now a Visiting Senior Fellow in Practice at LSE Law School, where she teaches negotiation. Working in a largely unseen role on Newsnight, Sam undertook the delicate negotiations that underpin some of the biggest exclusive interviews in British news. Sam secured include exclusive interviews with Sheryl Sandberg, Justin Trudeau, Bill Clinton, Elon Musk, Benjamin Netanyahu, Trevor Noah, and Eric Schmidt. Her book Scoops: Behind the Scenes of the BBC's Most Shocking Interviews, offers a backstage pass to some of these unforgettable moments. Most notably Sam led negotiations for the ground-breaking interview with HRH Prince Andrew. The first time a senior royal had agreed to such a journalistic interview, and in the midst of an international scandal, it went on to make headlines around the world and have a serious impact on the Royal Family and in April the story became the Netflix smash hot - ‘Scoop’, starring Billie Piper and Gillian Anderson. At Media 360 in Brighton, Sam joined Fresh Air Production's Director of Content Michaella Hallam to talk about the biggest risks she's ever taken, Prince Andrew's approach to risk and why its important for brands to be innovative and take risks. This episode is part of Fresh Air's Media360 series, follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate. At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting. Fresh Air Founder Neil Cowling chatted to Kate Atkinson, Content Lead at IRESS and Matt Holland Head of Communication at IRESS, about how they created a distinct and unconventional podcast with a well defined tone of voice. They also explore how they used their learnings from season 1 and applied them to grow season 2 and they hear from Senior Producer of Upfront at Fresh Air, Raj Pander. Listen to Upfront here. See omnystudio.com/listener for privacy information.

In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market. Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned. This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.

Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line. Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them. This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.

Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano. Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints. This episode is part of our media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.

Nadine Young leads Starcom as CEO, an agency that focuses on building momentum and delivering meaningful growth for it's clients. Before Starcom, Nadine held leadership roles in the industry, including Mindshare and Vizeum during a nine-year period in New York. Nadine and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat about how the advertising industry has evolved, the importance of audio in branding and how talent is the key to successful campaigns. This episode is part of our Media360 series, follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Fresh Air were delighted to spend two days at The Podcast Show, an annual highlight of the podcasting community, along with 6,000 attendees in The Design Centre in Angel, London. Assistant Producer Clara Kavanagh chatted with a whole host of delegates and exhibitors to talk all about the booming business of podcasting. Take a listen to hear the perspectives from: David Terris (Head of Radio at Sky News), Anouszka Tate (Producer of Happy Place with Fearne Cotton), Rebecca Newson (Publicist at Carver PR), Bernard P Achampong (Founder of Unedited and Vice-Chair of AudioUK), Andrew Goldsmith (Managing Director at Adelicious), Rebecca Grierson (Vice President of Podcasts at Artie Audio), Lizzy Pollott (SVP of Marketing, Communications & Brand at Acast) and Helen Arnold (Head of UK Sales at Sony). See omnystudio.com/listener for privacy information.