The Shine Online Podcast
6 Favorites
Natasha, host of The Shine Online Podcast and the CEO at Shine With Natasha, interviews the brightest entrepreneurs she knows to bring you no-fluff advice; honest discussions about the mental health and lifestyle aspect of entrepreneurship; and actionable strategies and success stories of those who’ve mastered the art of shining online in this conversational podcast. Her goal is to share my best Instagram strategies while empowering you to do business in a way that feels real to you. Let’s shine together.
Location:
United States
Description:
Natasha, host of The Shine Online Podcast and the CEO at Shine With Natasha, interviews the brightest entrepreneurs she knows to bring you no-fluff advice; honest discussions about the mental health and lifestyle aspect of entrepreneurship; and actionable strategies and success stories of those who’ve mastered the art of shining online in this conversational podcast. Her goal is to share my best Instagram strategies while empowering you to do business in a way that feels real to you. Let’s shine together.
Language:
English
Episodes
84. My 10 Video Marketing Hot Takes (cont. from Cubicle to CEO - Part 2))
3/22/2023
If you're coming over from the Cubicle to CEO podcast, welcome! This is part 2 of my 10 video marketing hot takes. If you liked today's episode, make sure to follow the Shine Online Podcast and check out some of my recent episodes below! EPISODES TO BINGE: How to Create Controversial Social Media Content (Without Getting Canceled) My Best Batching Advice: The Content Day Checklist Self-Consciousness on Social Media: How to Tackle Shyness Surrounding Video Content CONNECT WITH ELLEN:...
Duration:00:19:12
83. Have the Audacity to Show Up! She Landed Her Biggest Podcast Interview AND Created a More Diverse Stage
3/22/2023
How do you create meaningful change in your industry, even if you're not famous or well-known in your space yet? By having the audacity to show up! Today's guest shares how she not only landed her biggest podcast interview to date but also was the catalyst for creating a more diverse stage at a well-known conference for video marketers, by simply having the audacity to show up and let her voice be heard. Sonia Thompson, the founder of the Inclusive Marketing podcast, and an inclusive...
Duration:00:39:32
82. Navigating the Scaling Scaries That Come With Scaling Your Online Business
3/15/2023
Scaling a business is no easy feat. And with scaling your online business comes what I like to call the scaling scaries. So I'm here to provide you with some reassurance from someone who has been there and still is there - you are not alone, and your emotions and feelings are completely normal. If you want further support as you navigate through your own scaling scaries then check out my mastermind! I've been a part of launches for a variety of 6 and 7-figure brands, which means I'm in your...
Duration:00:13:57
81. 3 Reasons Your Q1 Launch Might be Slow in Your Online Business
3/8/2023
We are wrapping up Q1 which means you might be wrapping up your first launch of the year. And whether it's your first launch or your tenth, if you felt like your Q1 launch has felt slower than you'd like, I want to chat about 3 reasons I see that might be contributing to a slower launch in your online business (and how to fix it). If you want to take your launch to the next level then check out my mastermind! I've been a part of launches for a variety of 6 and 7-figure brands, which means...
Duration:00:18:13
80. How to Create Controversial Social Media Content (Without Getting Canceled)
3/1/2023
One of the best ways to build authority within your niche is through controversial (aka "spicy") social media content. I noticed the biggest difference in my business growth when I started to go against the grain and include more controversial opinions in my social media content. I started booking speaking opportunities, growing my community, and attracting dream boat clients. But I often find that people avoid this type of content for a few reasons - mainly they're worried about getting...
Duration:00:15:47
79. When You’re Ready to Hire a Social Media Manager—And When You’re Not
2/22/2023
Fasten your seatbelts, take a deep breath, and brace yourself–this one’s going to ruffle some feathers, but that’s exactly why I feel I need to talk about this… Today, I want to talk about why you’re actually not ready to hire a social media manager. Too many people believe that hiring a social media manager will solve all their marketing problems. The truth? If your social media strategy is falling flat now, a social media manager isn’t going to be the miracle you’re looking for…and even if...
Duration:00:15:58
78. 5 Hot Takes on Educational Content
2/15/2023
To teach or not to teach? That’s the question I’ve seen floating around among creators lately, and as usual, it’s just not that simple… Educational content can be of HUGE value to your audience…even if you’re not a “traditional” educator. Educational content can be simple, transformative, and value-packed without becoming the basis of your whole platform. But not a lot of people know how to leverage this kind of content effectively. Today, I’m sharing five of my own “hot takes” when it comes...
Duration:00:13:14
77. Leave IG For TikTok Or Shorts? Showing Up on Multiple Video Platforms
2/8/2023
There has been a lot of debate recently over whether entrepreneurs should be showing up on multiple social media platforms. If you ask me, the answer is a resounding “Yes, but…” Yes, you should be showing up on multiple platforms with your video content… …BUT only if you can do so sustainably. There are a lot of things to consider when deciding whether it’s time for you to start scaling to a new video platform, especially if you’re still learning how to be comfortable with showing up in your...
Duration:00:21:12
76. Behind My Recent Rebrand
2/1/2023
Welcome to the newer, shinier Shine With Natasha! This rebrand has been a long journey, but five years after I first started my business, I finally feel as though I’m coming into my own. I am so thrilled with all the new things I’m offering through my signature programs, as well as all the changes made to our branding, our messaging, and the solutions we’re offering to those looking to gain confidence with their video content creation. We’re not just covering Instagram–we’re here to help...
Duration:00:21:46
75. Don't Stress, Simplify: The Three Reasons You're Avoiding Doing The Work
1/25/2023
So many strategies for creating video content nowadays have one particular promise at the center of all their messaging: getting to avoid the work. What if you only had to sit down and film once for the entire year? What if you never had to post to your feed? What if, what if, what if… I get why these strategies are tempting, I do—but in my opinion, your strategy shouldn’t be about avoiding the thing. It should be about simplifying how you are implementing your video marketing plan for the...
Duration:00:19:19
74. Why You Need to Rethink Trends In Your 2023 Video Strategy
1/18/2023
Last time, we talked about my predictions for the upcoming year, including one thing in particular: the inevitable death of trending culture. This week, I’m going a bit more in depth into the WHY behind this prediction: WHY I believe this, WHY trends became popular in the first place, WHY they’re now getting put on the backburner, and WHY you need to kick them out of your video content strategy as we move into 2023. Don’t panic—I’m not here to tell you that you can never use a trend again...
Duration:00:14:32
73. New Year, New Strategy: My 2023 Content Predictions
1/11/2023
Bad news: everything is shifting in the social media landscape come 2023. Good news? You get to leave the trend-chasing behind. 2023 is the year of rebel content: original, trend-abolishing content that leaves lip-syncing and fancy transitions in the ashes of last year’s popular content. I’m here today to tell you all my predictions for the upcoming year, as well as all the ways my own marketing strategy is shifting as we head into the new year. I’m going to share what’s leaving, what’s...
Duration:00:18:08
72. The Shine Framework: Your Key to Social Media Success in 2023
1/4/2023
New year, new me…new programs! Both my signature program and my mastermind are undergoing a major rebranding, and I’m thrilled to be able to share a little peek behind the scenes at some of the changes being made. My signature Shine Framework is now at the center of everything I’m teaching, a framework made up of four core elements: strategy, systems, skills, and sustainability. Building up these four components of your social media content plan will be crucial for securing your success in...
Duration:00:21:50
71. Be a Creator, Not an Influencer: Using Social Media as a Business Owner
12/14/2022
Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why? Because they’re prioritizing the wrong things. Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers. You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me...
Duration:00:14:33
70. My Best Batching Advice: The Content Day Checklist
12/7/2022
Content batching is a popular method for keeping up with a consistent posting schedule, but in my opinion, we could make it even easier. Content batching doesn’t mean you have to create thirty days’ worth of content in one day–in fact, I don’t suggest it–but it does mean you have to prep a few things in advance. Luckily, I’ve put together a checklist of all the different elements that you would want to include in a content batching day. It’s time we made a consistent social media presence...
Duration:00:14:31
69. The Five-Layer Cake Method: Content Creation Tips for Product-Based Businesses
11/30/2022
If you’ve found yourself driven to the point of stress-eating while trying to come up with new ideas for content creation, I’ve got three pieces of good news: You’re not the only one. There’s a better way. That “better way” still involves cake. Pick up your forks and get ready for a different kind of content strategy, friends. Today, I’m going to dive into my Five-Layer Cake Method of idea generation. This is especially useful if you’re running a product-based business, but no matter what...
Duration:00:19:39
68. Self-Consciousness on Social Media: How to Tackle Shyness Surrounding Video Content
11/16/2022
Stage fright on social media is REAL. Doesn’t matter that it’s not a real stage. It’s still a “performance” of sorts and the fear of showing yourself in your video content? That’s completely common. If you find yourself reluctant or nervous or self-conscious about appearing on your own video content, you’re not alone. So many content creators struggle with the exact same thing…even me! I’ve been doing this long enough that I’ve gathered a few fantastic tips for overcoming this social media...
Duration:00:28:02
67. Why You're Burnout On Social Media (+ the solution)
11/9/2022
If you've been creating content for any length of time, I'm betting you've experienced some level of burnout. As a retired social media manager, I totally get it. Been there, done that. The goal of social media is to communicate with your community, potential clients, and network. If you're barely showing up and dreading every second of it you're not going to be making the right connections. So how do you ditch this burn-out cycle for good? I'll cover that in today's episode! We'll talk...
Duration:00:21:42
66. Quality Over Quantity: Optimizing Your Energy on Social Media
11/3/2022
If you’ve been running on the hamster wheel of churning out social media content for so long that you’re starting to feel burned out, guess what? You’re not alone, and if you’re ready to hop off that hamster wheel, I can help. I’ve spent my past year planning a wedding. You can guess exactly how much energy I’ve had left over to engage in social media and content creation. (Hint: not much!) But in spire of the fact that my energy has been allocated elsewhere, I still knew the importance of...
Duration:00:26:11
65. When to Pause in Business with Karsen Murray
8/3/2022
Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine. In this episode, Karsen and I will chat about the decision to pause our podcasts and...
Duration:00:57:20