Marketing for Creatives

Ep #160: Hosting a podcast was one of the best things for the last few years. Besides many interesting people, you meet it opens up new opportunities for growing your business. In this episode, I’ll share with you the experience of hosting a podcast for 2,5 years. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #159 You know those days when you get on a Zoom call and you look like a panda with dark circles around your eyes because of a terrible light or when you download your call and the audio sounds bad. From now on forget about that. Today we're gonna solve all these problems. I got a brilliant guest for you, Larry Becker. In this episode, Larry Becker shares how to always look great on camera for your video calls like Zoom, FaceTime, or Skype. With more than 2 decades on camera, Larry produces business videos for clients and coaches entrepreneurs and executives to be their best on camera. In an unexpected turn of events, Larry's book, Great On Camera, was released in the middle of the Coronavirus lockdown and his tips videos for being better at Zoom meetings gained national attention, beginning with a feature article in USA Today. Now Larry is busy every day, coaching the exploding population of executives on camera, and providing media interviews on the topic as well. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #158: If you’re on the journey of writing a TED talk then first, congratulations! It’s such an exciting experience. And to make your preparation easier I invited one of my favorite people to go-to when it comes to writing - Kristina Paider. Together we discuss how to write a TED talk. A Hollywood Scriptwriter's Approach. And today we’ll cover what to begin with when you prepare your TED talk, how to start and end your talk, and mention all those small details that you better pay attention to when you write a TED talk. Kristina is the creator of The Hollywood Approach, which helps people get clarity, create a badass game plan, and expedite results on the stories they are telling – and living. As a writing coach and editor, she helps people apply the same techniques used by Hollywood screenwriters to books, keynotes, marketing, TEDx talks, and also… real life! Her clients include a wide range of heroic characters and companies from luxury hotels, medical teams, researchers, authors, speakers, CEOs and high performers in 34 countries and counting. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #157: Is there even a place for a balance these days? The world just got flipped upside down. Have you thought that one day you will go to the bank with a mask on your face asking for money? Well, you need a mask because of the coronavirus, but the situation looks so weird from the side. You’ll definitely have something to tell your grandkids. Still, we need to figure out how to adjust to the current situation, so I brought to you a special guest today. In this episode, John Patrick Morgan shares how to create a balanced life in a time of uncertainty. You will know how to create certainty in this uncertain time, how to balance your business and your family, and how to use this time to create an even better feature. John is a philosopher, teacher, and coach for individuals intent on living a beautiful life. For two decades, he has been supporting entrepreneurs, athletes, and artists to discover how their mind creates their reality and how through opening their heart, they can access deeper fulfillment, more power and exponentially greater results in their life and work. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #156: How great it is when people praise you and recommend you even if it’s online. When people want to know more about you and your business they simply Google you. And here is where reviews may play a big role in deciding to work with you or not. In this episode, Brian J. Greenberg shares the 3 best strategies to get 5-star reviews for your business. You will learn how to get more 5-star reviews and multiply them across the web. We’ll also cover which platforms are more important for getting the reviews and how to use them to get more sales. Brian, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #155: To sell something for $100 is easy, but then the higher the price you offer the more uncomfortable you feel, and also some people are concerned about earning a lot. Let’s get into that money myth and see how you can increase your prices and earn what you really want. In this episode, Michelle Lynne shares why money is not bad and how to earn what you are worth. Michelle is the owner of ML Interiors Group, a successful design firm based in Dallas, Texas. She is also the owner and founder of Designed for the Creative MindTM, where she teaches interior designers and decorators the proven practices, effective processes, and profitable systems -- leaving them with more time to design. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #154: Who would know that such things as pandemics will hit the world? So many entrepreneurs experience a difficult time right now. But every crisis leads to at least two options you can complain and cry about the losses or take your time to calm down and get into the new game of entrepreneurship being even stronger. While everyone stays home now is a great opportunity to build relationships and grow your personal brand. Because people all around the world spend more time than ever online and on social media. In this episode, Dan Kuschell shares how to build authority and prosper in stressful times. Dan helps entrepreneurs get unstuck by implementing unique systems that achieve accelerated growth. With 25 years of experience, he's started 11+ companies, & coached over 5000 entrepreneurs from a variety of industries around the world. He has been rated as a top 25 Influencer by Influencive, and his podcast is recommended by Forbes magazine. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #153: Our today’s guest within about half of the year exponentially grew his personal brand on LinkedIn and as you will listen, you’ll know that he didn’t have any experience in doing that, had to overcome his anxiety of filming himself and learn the technical part. It was challenging, but all manageable for a busy entrepreneur as he is and as you are. And in this conversation, we’ll cover all you need to start with and succeed in creating videos on LinkedIn. In this episode, Frank Mengert shares how to use LinkedIn videos for personal branding. Frank is a Founder & Creative Visionary @ ebm, a national HR technology firm. Every day he wakes up inspired to be the best version of himself - even if it is just small increments - by using three principles: LEARN, CREATE & SHARE. Learn something new, create something that didn't exist, and share something with someone. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #152: How good it is when someone refers you to a new client who more likely will buy from you. The most common situation that comes to mind is a word of mouth marketing. But today we’ll talk about more than that. You’ll know what is and what isn’t a referral, how to find people who will refer others to you, and how to cultivate those relationships that you won’t need even ask about referring new clients to you. It will just happen. In this episode, Stacey Brown Randall shares how to get more referrals without even asking for that. Stacey is a multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast and national speaker. Stacey has been featured in national publications like Entrepreneur, Forbes, Investor Business Daily, CEO World, Fox News, and more. She received her Master’s in Organizational Communication and is married with three kids. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #151: Having a bunch of followers doesn’t bring you clients. Posting consistently on Instagram doesn’t bring you clients either. While all those are good, the relationship with your followers is what will help you to grow your business and sell more. As you know, people buy from those who they know, like and trust. In this episode, Sue B. Zimmerman shares how to build relationships on Instagram. A lifelong Entrepreneur with experience that led to privately coaching hundreds of business owners to find their own traction and success through online marketing and education. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #150: We’ve talked about personal branding a lot, but here we’ll get focused on your strength that many people don’t pay much attention to. A story. Your story as an entrepreneur. The stories of your clients that you helped. And the message, or in other words the story, that you bring to others to serve more people. All of these is a powerful personal branding strategy that gets you more visibility. In this episode, Kay Fabella shares how to get visibility for a personal brand. Stories = visibility = diversity = equality — and it's Kay's mission to amplify the voices of leaders from underrepresented groups to build a more inclusive world. Kay Fabella created a bilingual English/Spanish brand in 2014 that reached an audience in 27 countries, and led to media features in Fast Company, Thrive Global and Huffington Post. She now teaches her simple *three step visibility system* to minority entrepreneurs who want to learn to 400x their audience organically for more income and impact. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #149: Saying content marketing I mean all kinds of content you create whether it’s written blog posts, video, audio, social media or your website, anything. So how to make all of them work together to help you to get more tractions and attract your ideal clients? This is what we will discover with our guest today. In this episode, Trevor Young shares how to use content marketing to get more PR. Trevor helps professional experts and aspiring thought leaders build visibility, influence & trust in the marketplace. He is the author of two books - microDOMINATION and his latest, CONTENT MARKETING FOR PR. He blogs at PR Warrior and hosts the podcast REPUTATION REVOLUTION. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #148: Dov Gordon shares the secret of growing your business using joint ventures. You will know, what kind of joint venture partners to look for, how to create a network of joint venture partners so you could regularly help each other, and what projects you can work with joint venture partners that will help you to grow your business. Dov helps consultants and experts get ideal clients. Consistently. For the millions who are not the charismatic guru-type - Dov helps them get great projects, with great clients, earning a great income. He and his small team take a tactic-agnostic approach. They help you build a strong strategic foundation and to apply it to build a simple, client-getting system that is best for YOU. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #147: Have you ever wondered how to get paid even before you start work? In this episode, Jonathan Stark shares how to get paid 100% up-front. We’ll get into the details on how to ask about getting paid 100% up-front, how to overcome the common obstacles like if a client says, 'it’s expensive’ and how to get this deal. Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #146: We’re going break the most common rule that all other social networks have – creating a lot of content - and still build a powerful personal brand on LinkedIn. Because LinkedIn is different from Facebook or Instagram and in many ways it’s much easier than other platforms. In this episode, Viveka von Rosen shares how to build a personal brand on LinkedIn without spending a lot of time on the platform. Viveka is a Co-founder and the Chief Visibility Officer of Vengreso, the world’s largest digital sales transformation company. Known as the LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand” She is a contributing expert to several of LinkedIn’s official blogs and Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #145: When it comes to online analytics some people know the basics, but many don’t even look at it. It seems too complicated. In this episode, Chris Mercer shares how to use Google Analytics to track what brings you clients and increases sales. He will explain in simple ways what stats to pay attention to, how to discover how people find you online, how to track your results and increase sales. All of that you can do using Google Analytics, which is free and easy to add to any website. Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #144: The interesting way you can get clients on LinkedIn is not actually putting a lot of content and hoping that the right clients would come to you. It’s finding the right clients and building the connection with them by yourself like in the real life. And when you connect with people the effective way to build that trust is to have a stunning LinkedIn profile that will tell people that you’re the one who can solve their problems. I’m super excited to introduce you to our guest today John Nemo who is personally rewritten and optimized the LinkedIn profiles of A-List Entrepreneurs, Bestselling Authors, Business Coaches and Consultants including: Chris Brogan, John Lee Dumas, Mari Smith, Tom Ziglar, Dan Miller, Ray Edwards and others. And he will share how to set up a LinkedIn profile that attracts clients. John is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like content marketing, LinkedIn and webinars. The author of 8 books, John is a former Associated Press reporter, Talk Radio producer, Award-Winning PR director and social media consultant based in Minneapolis, Minnesota. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #143: The fear of public speaking is in the top three around the world. It looks like staying in front of the crowd sharing your message is so terrifying that a lot of people don’t get to public speaking at all. So you’re the lucky one because if you still have any doubts and fears left if you should do public speaking or not my prescription do it. And today we will cover different kinds of fears of public speaking and how to overcome them so you can be more confident in it. In this episode, Mike Acker shares 7 strategies to overcome a fear of public speaking. Mike is a speaker, leadership coach, and bestselling author, with over 19 years of experience in speaking, leadership development, and organizational management. Mike was raised in Mexico and then moved back to the United States for college, where he was a nationally ranked debater. Now he uses his experiences to help others. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #142: Growing your following, buying online courses trying to implement what you learn, having someone to coach you, but not getting the result that you actually want can be frustrating. So it was for our today’s guest. But she could manage that and drive all that experience into her passion that turned out into an online coaching business. In this episode, Yulia Tarbath shares how to create a coaching business that allows living an international lifestyle. Yulia is a business coach for health and wellness professionals. She had built a successful six-figure business online and has lived an international lifestyle for 10 years, traveling to 30 countries, working online. Her passion is helping coaches grow their business by developing and marketing their signature coaching offers. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com

Ep #141: Did you know that you can start working with brands even if you have a small social media account? We will cover what you need to start working with brands, how to find those that would want to work with you, and then, we will go through the whole process from reaching out to them to you getting paid. In this episode, Elaine Rau shares how to find brands to work with on social media campaigns. Elaine lost her job, her home and her brother-in-law all in one week. Stuck in a developing country, she had to come up with a solution ASAP, so she started LadyBossBlogger.com to help her learn how to make money online. Since its conception, LadyBossBlogger has garnered a massive audience of 170,000+ followers in under 3 years. It's a blog that helps entrepreneurs learn how to start, grow and scale their own online businesses. You will learn: Let’s get in touch: marinabarayeva.com/podcastguestYouTube.com/MarinaBarayevaInstagram.com/MarinaBarayevamarinabarayeva.com