The Relentless CEO w/Adam Kifer-logo

The Relentless CEO w/Adam Kifer

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Adam Kifer is a well-known marketing and business expert in the membership business space because of his ability to generate amazing results for fitness and martial arts studios. He is the owner of Relentless Media Agency, Level Up Music, and MX Martial Arts In this show, Adam deconstructs the martial industry and takes the best lessons, tactics, and strategies for you to implement into your martial arts school today

Location:

United States

Description:

Adam Kifer is a well-known marketing and business expert in the membership business space because of his ability to generate amazing results for fitness and martial arts studios. He is the owner of Relentless Media Agency, Level Up Music, and MX Martial Arts In this show, Adam deconstructs the martial industry and takes the best lessons, tactics, and strategies for you to implement into your martial arts school today

Language:

English


Episodes
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#81 - Essential Books for Every Business Leader

5/2/2024
New on the Relentless CEO Podcast! Join Adam Kifer as he explores essential reads for every business leader. Discover transformative books like "Profiles of Power and Success" that illustrate Walt Disney's resilience and "Buy Back Your Time" for mastering time management. Each book is packed with actionable insights to implement into your daily leadership practice. Why read aimlessly when you can read with purpose? Enhance your emotional intelligence and embody the perseverance described in Tim Grover’s "Winning." Each recommended book is a tool to refine your leadership journey. Explore these impactful reads: - Profiles of Power and Success: https://www.amazon.com/Profiles-Power-Success-Gene-Landrum/dp/1573920525 - 13 Fatal Errors Managers Make and How You Can Avoid Them: https://www.amazon.com/Fatal-Errors-Managers-Make-Avoid/dp/0425096440 - Emotional Intelligence 2.0: https://www.amazon.com/Emotional-Intelligence-2-0-Travis-Bradberry/dp/0974320625 - Winning: The Unforgiving Race to Greatness: https://www.amazon.com/Winning-Unforgiving-Race-Greatness-Grover/dp/1982168862 - Confessions of an Advertising Man: https://www.amazon.com/Confessions-Advertising-Man-David-Ogilvy/dp/190491537X - Buy Back Your Time: https://www.buybackyourtime.com/ - The High Performance Planner: https://www.highperformanceplanner.com/ Dive into these curated resources to not only read about leadership but live it. Tune in now for a masterclass in personal and professional growth.

Duration:00:26:34

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#80 - Prioritizing Home Life in the Hustle Culture

4/25/2024
This week on Episode 80, Adam Kifer tackles the challenge of integrating work and personal life, particularly for entrepreneurial couples. Learn how to enhance communication, clearly define business roles, and handle conflicts with grace. We also explore the art of prioritizing time to enrich both relationships and professional pursuits. Adam shares personal strategies for maintaining family connections amidst business demands, ensuring that personal values guide both life and business decisions. Join us for insights on crafting a balanced life that supports sustained personal and professional growth with actionable strategies that can transform your approach to work-life balance.

Duration:00:44:51

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#79 - Member Retention Secrets

4/11/2024
In the latest Relentless CEO Podcast episode, Adam Kifer dives deep into the heart of retention strategies for the martial arts and fitness industry. From the art of making your referral programs unmissable to revolutionizing how you communicate both internally with your team and externally with your members, Adam covers it all. Discover how a well-structured curriculum and personalized celebration of milestones can significantly boost your retention rates. Join Adam as he explores how a collective approach to customer service and strategic communication is crucial for keeping students engaged and invested in their martial arts journey. Whether you're tackling high attrition rates or looking to enhance staff training, this episode is packed with insights to transform your retention game.

Duration:00:42:04

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#78 - Strengthening Teams with Culture and Systems w/Jhana Li

4/4/2024
On the latest Relentless CEO Podcast, we’re zeroing in on the secret sauce behind startup success with the dynamic Jhana Li. It's all about sparking that intrinsic motivation, from autonomy to mastery, and steering your team towards shared goals. We're unpacking how to mold employee growth, loyalty, and why sometimes the top performers aren't the best for your culture. Plus, get the lowdown on creating systems that not only streamline operations but also embody your vision without overwhelming your team. From onboarding to celebrating your core values daily, Jhana shares strategies that ensure your vision resonates at every level of your operation. Dive into the dance between visionary leaders and pragmatic operators, and learn how to maintain balance for sustained growth.

Duration:00:44:46

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#77 - Return of the Relentless CEO Podcast

3/28/2024
Join us for Episode 77 of the Relentless CEO Podcast, where Adam Kifer unleashes powerful truths about transforming your martial arts school. Dive deep into why paid trials outperform free ones, learn strategies to drastically reduce attrition, and discover how to make your martial arts curriculum stick in a world full of distractions. Adam challenges traditional norms, bringing fresh, actionable insights from his unique perspective on business scaling, pricing strategies, and ethical practices that set you apart in the competitive martial arts industry. Whether it’s mastering marketing, optimizing class dynamics, or enhancing community involvement, this episode is a treasure trove for martial arts school owners aiming to elevate their game.

Duration:00:36:43

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#76 - Revamping Class Structure: Building the Modern Martial Arts Athlete w/Jadi Tention

2/22/2024
In the latest episode of the Relentless CEO Podcast, Adam Kifer delves into revolutionizing martial arts training with a focus on preparing students for the real world. He challenges traditional approaches, advocating for training that mirrors actual combat scenarios and stresses the importance of realistic goals, like the journey to a perfect black belt. Adam breaks down his innovative martial arts system course, highlighting unique warm-ups and skill-based curriculum tailored to foster true martial athletes. The episode goes beyond physical training, discussing the vital role of mental toughness, proactive communication with parents, and the significance of leadership development among students. This is a must-watch for anyone passionate about advancing martial arts training to meet modern-day requirements and aspirations.

Duration:01:17:37

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#75 - Why You Should Want a McDojo

2/16/2024
In the latest episode of the Relentless CEO Podcast, Adam Kifer takes a deep dive into how martial arts schools can learn from the marketing mastery of McDonald's to elevate their brand presence and connect with their target audience. From the importance of visual cues and digital strategies to the art of crafting memorable marketing campaigns, Adam shares insights on standing out in a competitive landscape. He discusses the crucial role of real estate in business strategy, the power of a unique marketing proposition, and how to keep your marketing efforts relevant and aligned with cultural trends. Tune in for an episode packed with actionable tips to make your school the go-to place for martial arts training, all while fostering a culture of success and continuous improvement.

Duration:00:43:35

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#74 - Disrupting the Fitness World w/Cowboy Ryan from ABC's Shark Tank

2/8/2024
Episode 74 of the Relentless CEO Podcast takes you on a thrilling ride with Cowboy Ryan, a fitness maverick and Shark Tank standout. Explore Ryan's unique approach to fitness franchising, where cowboy culture meets gym innovation. Uncover their shared insights on creating a standout fitness brand and the art of engaging members before the doors even open. Cowboy Ryan and Adam dive into the challenges and triumphs of franchising, revealing the power of strategic partnerships and innovative marketing. They discuss leveraging AI for consistent brand messaging and the exciting future of fitness franchising. Tune in to this compelling episode where entrepreneurship meets fitness revolution, packed with strategies and inspiration for pushing boundaries in business and life.

Duration:00:58:49

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#73 - Ogilvy on Martial Arts

2/1/2024
In Episode 73 of the Relentless CEO Podcast, Adam Kifer explores the remarkable journey of David Ogilvy, from his humble beginnings to becoming a titan of advertising. He delves into how Ogilvy's groundbreaking marketing strategies, emphasizing integrity and honesty, still resonate in today's business world, including the fitness and martial arts sectors. The episode also covers the art of building a resilient and innovative team, highlighting the importance of work ethic, experience, and the ability to tackle tough situations decisively. Adam shares his insights on implementing Ogilvy’s ethical frameworks and management approaches in his own businesses, stressing the value of humor, frankness, and self-awareness in enhancing workplace culture. This episode is a must-listen for anyone looking to understand the timeless principles of effective leadership and marketing.

Duration:00:44:44

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#71 - Rotating Curriculum 2.0: The Evolution of Martial Arts Curriculum

1/11/2024
In Episode 71 of the Relentless CEO Podcast, Adam Kifer challenges traditional martial arts training with his fresh take on seasonal curriculum design. He emphasizes enhancing student engagement and mastery through innovative teaching methods, moving beyond conventional belt-based structures. Adam's approach prioritizes practicality, real-world application, and character-building in martial arts, urging instructors to embrace creativity and quality. This episode is a call to action for the martial arts community to engage in meaningful dialogue and rethink education standards. A must-listen for forward-thinking practitioners and instructors.

Duration:00:33:36

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#70 - 2024 Profit Playbook: Targeting a 20% Revenue Increase

1/4/2024
Dive into Episode 70 of the Relentless CEO Podcast for an enlightening journey with Adam Kifer, where he unveils the keys to masterful financial growth and disciplined business management. Unpack the secrets behind net billing as a game-changer in revenue strategy, and discover how shifting from revenue size to profit margins can redefine success. Adam delves into crafting realistic net billing goals, embracing a 'profit first' mindset, and the significance of strategic savings for long-term business health. Join Adam as he shares his personal insights on financial discipline, operational wisdom, and the art of sustained growth. Get ready to be inspired and equipped with actionable strategies to navigate your business towards unparalleled success in a dynamic entrepreneurial world.

Duration:00:48:42

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#69 - Adam's Out, Kelly's In! The Kelly Murray Takeover's Here!

12/25/2023
In Episode 69 of the Relentless CEO Podcast, Kelly Murray takes over for a Christmas special, providing a fresh perspective on team efficiency and the integration of Generation Z in the workplace. This episode dives into the use of positional time blocks to enhance productivity, addresses the unique communication challenges of Gen Z, and emphasizes the importance of mentorship and emotional intelligence in business. Kelly shares her insights on creating a shared vision, managing time and attention spans, and engaging young workers with financial literacy and mentorship. The episode underscores the value of empathy, mental wellness, and finding the right balance between autonomy and teamwork, all while embracing the potential of Gen Z.

Duration:00:35:58

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#68 - More Answers, More Insights: Relentless CEO Q&A Part 2!!

12/21/2023
Continuing the insightful journey, in this follow-up to the last Q&A special, Episode 68 of the Relentless CEO Podcast offers more expert advice for martial arts business owners. Adam Kifer continues the conversation with advanced insights on class sales, employee training, financial management, and much more. He also touches on building positive business relationships and managing the termination process effectively. Missed the previous episode? Make sure to watch both for a comprehensive understanding of running a successful martial arts business.

Duration:00:31:01

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#67 - The Relentless CEO Q&A Special!!

12/14/2023
In the latest Relentless CEO Podcast, Episode 67, Adam Kifer tackles a range of vital topics in a Q&A session, offering deep insights into martial arts business management. He covers continuous learning, smart financial practices, operational advice for martial arts classes, and the innovative use of AI for business enhancement. Adam also delves into his personal journey towards better financial habits, the significance of delivering quality service in martial arts, and the impact of making positive global changes through the art form. This episode is packed with actionable strategies for martial arts entrepreneurs aiming for growth and success in today's dynamic business landscape.

Duration:00:41:18

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#66 - Embrace Your Awesome: A New Book to Help Studio Owners Teach Personal Development to Kids w/John Geyston

12/7/2023
In Episode 66 of the Relentless CEO Podcast, Adam Kifer welcomes John Geyston, a martial artist, school owner, and inspiring author. John shares how his challenging childhood inspired him to write a book aimed at positively influencing children. The episode delves into the book's role in character development and personal growth, emphasizing the importance of affirmations, visualizations, and combating negative social media influence. John's work serves as a crucial tool for parents and a resource for school owners to guide kids in overcoming life's challenges. The episode also explores John's approach to personal development, emphasizing the significance of nurturing a positive mindset early in life. For more information or to get in touch with John Geyston: -Email: johngeyston@gmail.com -Find Embrace Your Awesome on Amazon: https://www.amazon.com/Embrace-Your-Awesome-Journal-Self-Confidence/dp/B0CL149TNG/ref=sr_1_1?crid=335OWP92478AU&keywords=embrace+your+awesome&qid=1701881756&sprefix=embrace+your+awesome%2Caps%2C165&sr=8-1

Duration:00:42:10

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#65 - Building Strong Culture and Effective Teams w/ Cameron Herold

12/6/2023
In Episode 65 of the Relentless CEO Podcast, Adam Kifer engages in an insightful conversation with Cameron Herold, the author of 'Second in Command.' They delve into transformative leadership strategies and the significance of strategic planning in business. The episode highlights the creation of a Vivid Vision Document, its role in personal and business planning, and the importance of prioritizing personal connections for business success. Adam and Cameron also discuss the critical role of a second in command, the advantages of intelligent networking, and the impact of various leadership styles on company culture. They emphasize the shift from a profit-focused to a people-centric business model. Special links discussed in the episode include: Ever Wander Travel https://everwandertravel.com/ Invest in Your Leaders https://investinyourleaders.com/ The episode is packed with invaluable insights for anyone interested in business leadership.

Duration:00:43:15

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#64 - Developing Elite Athletes in the Martial Arts World w/ Ross Levine

11/22/2023
This Thanksgiving, as we give thanks for our blessings, let's also enrich our minds. Episode 64 of the Relentless CEO Podcast is here, featuring insights from martial arts world champion Ross Levine. As we enjoy this holiday of gratitude, dive into the mastery of martial arts, exploring the effectiveness of drills, controlled sparring, and Ross's unique approach to athlete development. Take this holiday to learn about injury prevention and the importance of a tailored training rhythm. We also delve into the dynamic world of Karate Combat, talking about exciting fights and new talent. This Thanksgiving, feast on an episode full of expert insights and strategies for martial arts training and coaching.

Duration:00:44:25

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#63 - Reel Reactions 2: Consultants, Motivation, and Bullshido, Oh my!

10/27/2023
Episode 63 is all about Adam's raw reactions and powerful insights! Watch as he dissects trending Reels, stressing the essence of humility, ditching the need for validation, and redefining martial arts. This isn't just an episode; it's a call to action. Ready to see relentlessness in action? Dive in now!

Duration:01:06:19

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#62 - Microwave Martial Arts: How Schools Are Unknowingly Killing Quality to Shortcut Success w/ Jadi Tention & Jonathan Frank

10/19/2023
Join the insightful discussion as Adam Kifer and his guests delve into the pressing topic of low standards in martial arts training. This episode sheds light on the dangers of outdated approaches, shallow learning, and the repercussions of relying solely on YouTube-based instruction. The importance of comprehending the 'why' behind every move takes center stage. They also examine the influence of inexperienced instructors and advocate for comprehensive education that extends beyond martial arts skills. Prepare for a passionate exploration of the quest for higher standards in martial arts education!

Duration:01:26:47

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#61 - Breaking Stereotypes: Rethinking Women's Self-Defense Training in Martial Arts w/ Anne Kirk

10/12/2023
Episode 61 of the Relentless CEO Podcast tackles the pressing issues in women's self-defense teaching. Too often, the industry leans on spectacle over genuine safety. With insights on situational awareness, Anne's transformative approach, and the move toward authentic confidence-building, we're reshaping the narrative. It goes beyond mere technique—it's about trust, communication, and real-world application. We'd love to hear your thoughts, questions, and feedback in the comments!

Duration:00:59:32